SEO seems to be one thing that confuses most people and it really doesn’t have to be a great mystery. SEO stands for SEARCH ENGINE OPTIMIZATION which is simply making your website or blog post as appetizing to search engines as you possibly can. The easier it is to read, the higher your rankings. SEO is your website’s currency.
Keywords Are The Secret Sauce
There are several tools that can help you achieve this elusive mix of great content & relevant keywords. Keywords are the secret sauce in this recipe. From the very beginning, before you even build your website you probably had a niche. Maybe it’s food blogging, or building sales funnels or even dog grooming.
After deciding on your niche (even before naming your site) you should be thinking about 8 -10 important keywords that you know are the very basis of your website. Using the three examples above let’s see what we come up with.
Once you choose the top keywords in your niche you should start building the site with these words in mind. In your name, in your blog posts, in your social media posts every time you put something out there it should be with this strategy in mind.
Simple Strategies Already Provided
That’s not to say that these are the only words that you can use. On the contrary, it should be used as a guide to build on. WordPress is built on this system and by incorporating the use of correct headlines tags (H1, H2, H3, H4, H5, H6), proper categories, and relevant tags consistently you will build a foundation that is search engine friendly.
A Well-Established Website Can Still Tighten It Up From Time To Time
Even if you have a well-established website you can still tighten it up from time to time and to use all of the options open to you to get the most bang for your buck. Go into your analytics and start with the top 10 posts and then just clean it up and I also suggest taking the bottom 10 and find ways to make them better. Do one a week, do them all at once whatever it’s just normal content maintenance. (it’s a thing!)
I use the SEO by Yoast plugin on any website that I build. It works, it’s easy to set up and it’s compatible with just anything. (plugin conflicts are the #1 reason for website troubles). BUT I don’t see people using it to its full potential and it confuses me. Why bother creating content if you’re not going to make it easy for search engines like Google, Pinterest, etc to find you?
It’s not just setting up the plugin, there are certain steps you need to take for every single blog post, page, etc. When I’m in the backend of a website I see these important bonuses left empty time after time so I thought I’d make a quick video showing you how to use your SEO by Yoast to its full potential.
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