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Having a consistent brand across all of your platforms & publications, whether they’re online or in print, is absolutely necessary to build the recognition it takes to make a success in any kind of business today.

A lot of research needs to be done in the beginning. Color philosophy plays a big part in how people will “feel” about your business. Finding the right fonts that match the vibe of the business is also important. These may seem like easy choices, but remember you’re building your site to draw in your ideal clients.



Think about it, your logo is usually your company’s very first impression, but if everything else isn’t consistent it’s going to leave your future customers or clients confused.

You need to think about the whole picture.
What is your company about?
Will you be offering products or services?
What kind of message do you want to send?
Fun & Friendly | Tough & Professional | Soft & Caring

These are all very different feelings for very different types of business. Get them confused and you could be in big trouble. I really don’t think you want your tax guy to be fun and friendly, or your caregiver to be tough and professional, or even your plumber being soft and caring.

You don’t want to send the wrong message.

Take your time and get it right the first time and it will send the right message and make a great first impression.


Consider the whole package. Is it going to be in print, online, or both? That matters a great deal because you won’t design them the same way and you need someone who not only knows the difference but excels at finding the right similarities and recognizing the many differences.


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