Hooking Mailchimp To WordPress

This month it’s all about MailChimp and if you missed part one you can find it here!

There are lots of ways to hook your MailChimp account to your WordPress website. Today, we’re going to discuss a few of them. The first way is simply to integrate the two by going to your MailChimp account and clicking on your profile and integrations. You will copy a snippet of code and put it into your website’s head area. If you’re using Genesis (and I totally recommend that you do) you can find this area by going to GENESIS>> THEME SETTINGS scrolling to the bottom of the page until you see the HEAD section. Paste the code there and you’re good to go.

If you’re not using Genesis you can still make changes, but I recommend using a plugin to do it. First, you’ll want to install the Insert Headers and Footers plugin. From the Add Plugin page, search for “insert headers and footers.” You’ll want the plugin that was created by WPBeginner, which should be the first result. Install and activate it.

You’ll find this new plugin under the SETTINGS>> and you simply click on it and add your code to the header section. Not only can you use it to integrate WordPress, but also adding Google Analytics, advertising codes, custom CSS codes, javascript, and even your Facebook pixel.

Don’t want to mess with code? Then you can use your choice of plugins that you can use specifically for Mailchimp. I like the Easy Forms For Mailchimp or the Mailchimp Forms by MailMunch plugins or again if you’re using Genesis you can also use the Genesis Enews plugin. There are literally hundreds to choose from. TIP: Make sure that any plugin you download is compatible with your theme, has been downloaded a lot and has been updated within the last few months.

The number one issue with WordPress is plugin compatibility. Different plugins can cause other plugins to stop working correctly. TIP: Always keep track of the name and date you install a plugin. This will help if there is ever a new issue. I’ve created a free plugin tracking sheet that you can download here.

There’s another method that is by far my most favorite and I’m going to show you how to do it. If you make your own graphics on Canva or Photoshop then you can make your own static form for your website.

Simply create a graphic, something that goes with your design. Use your brand logo and colors whatever you like. If you want one that goes all of the way across your site then it will be something like 1200×400, but if you want a signup on your sidebar [TIP I recommend that you have three on your site, so that no matter what your readers are using they will see at least one of them] then it will be something like 400×400.

Have you ever made your optin? Is this something that you think you could do? Let’s talk about it! Leave a comment below.