Welcome to the ninth in our “Women In Biz All Around WordPress” feature that will run the 1st Sunday of every month. It’s a new series where we spotlight amazing women and the ways in which they have used WordPress to spread their message, sell their products, or provide valuable services.

The hope is to inspire other midlife women to build their online businesses and find what we’re all looking for; financial freedom, a lifestyle they love, and excitement they may have been missing! All of these women are current or former clients of mine who have inspired me over the years and I think they will inspire you as well.

Lois Alter Mark is a travel guru and a fantastic adventurer. Her site Midlife At The Oasis is a buffet of locations and events from around the world. You can also find her on USA Today’s Travel Section. She’s a lovely woman with a great sense of humor and I just know you’re going to love her!

Tell us a little bit about you

I’m a New Yorker who has been living in San Diego for more than 20 years. I’ve been married for 38 years and have two kids — a son who recently got married and a daughter who’s getting married next year. I have a master’s degree in public relations and I worked for Liz Claiborne, MGM and WBZ-TV in Boston but journalism was always my first love and I became a freelance writer when we got our first dog — a chow chow named Sophie — and I wanted to stay home with her. I was a contributing writer for Entertainment Weekly for more than a decade and wrote for many women’s magazines. I started my first blog in 2009 and, because of it, was chosen by Oprah Winfrey as one of her Ultimate Viewers. I accompanied her to Australia on the trip of a lifetime, and that whole experience still feels surreal to me.

What made you first decide to build a blog or website? How long have you had your site? 

I started Midlife at the Oasis in 2013 because I wanted to show women that turning 50 could be a new, exciting chapter in their life. I won 3 BlogHer Voices of the Year People’s Choice Awards and was named Humor Writer of the Month by Erma Bombeck Writers Workshop, all after 50 and of which I am so proud. I didn’t start travel writing until my kids were grown and out of the house, and I wanted women to see that age was not a barrier to fulfilling your dreams.

What is your niche?

Somehow, I’ve become a travel writer although you wouldn’t really know that from my blog — which is another reason I’m gearing up to have Rena help redesign my site. I write 7 travel articles a month for Forbes and a few more for USA Today 10Best, so my blog has become more of a place for me to lead readers to my travel writing and also write my book and movie reviews (I’m a member of San Diego Film Critics Society), some personal essays (I love writing those but don’t really have the time anymore) and sponsored lifestyle posts.

Of all of your blog posts or pages on your site which is your favorite?

IHmmm. I guess https://midlifeattheoasis.com/life-as-i-see-it/self/forget-aging-gracefully-im-planning-to-age-gratefully/ and https://midlifeattheoasis.com/travel/meaning-of-family-travel/. One of my all-time favorites, though, is called “Amster-damn.” It helped me win Blogger Idol but it seems to have mysteriously disappeared from my site so you can read it here instead: https://www.huffpost.com/entry/amsterdamn-family-travel_b_5112088

What is your favorite social media platform and why?
I’ve made so many real-life friends on Facebook who I’m lucky to be able to spend time with because of all my traveling. I do wish I could get off Facebook, though, because I am disgusted by Mark Zuckerberg and what he’s doing to this country and the elections, but I really enjoy the interaction and getting to keep up with my friends around the world. If someone makes a new Facebook-like platform, I will change. I use Twitter for news and I enjoy scrolling through Instagram every now and then but, honestly, social media has become exhausting and my personal Facebook page is the place that feels most authentic and, well, social to me.

Do you find WordPress easy to maneuver or do you avoid the back end like the plague?

AVOID! And, thanks to Rena, I can!

Is your site a business that makes money or a passion that makes your heart sing?

It would be great to make money from my blog but that’s never been my priority for it and I refused to clutter up my site with ads. I really just want to write and share the things I love.

If you use your site for business what do you sell or what service do you provide?

I don’t sell anything!


What is one thing you’d like people to know about you?

I have stepped out of my comfort zone so many times since turning 50 (I’m now 60!) and done things I never dreamed of, like snorkeling in the Great Barrier Reef, riding through Joshua Tree National Park on the back of a motorcycle, caring for elephants in Thailand, talking intimately about marriage and divorce with the Samburu women in Kenya, navigating the trains on a solo trip to Germany. I am grateful for these amazing experiences and want other women to know that if I can do these things, they can , too! I would love for readers to join me at http://midlifeattheoasis.com, https://www.forbes.com/sites/loisaltermark/#5bbe639f72f3 and https://www.10best.com/local-experts/lois-alter-mark/

Would you like a little more of Lois? Find her here: