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Here’s something many business owners are not aware of: their website is more than just their online identity. While also considered by many as a virtual representation of their physical store or office, it is so much more. Apart from being your online business card, your website is also a powerful selling tool.

Here’s another fact many might find surprising: your website’s design has a massive impact on your online sales. For starters, your website’s architecture can impact consumer trust and the length of time they remain on your site. Both factors can translate to revenue (or loss) depending on how they are handled.

While it’s important to know the right website trends to incorporate in your design, knowing how your web design affects your online sales is just as crucial.

Let’s start by looking at some interesting facts that highlight the impact of web design on your online sales:

A staggering 75% of visitors will base the credibility of your website on your design. When visitors don’t find your site trustworthy, they will stay away from your site and look for information elsewhere. Understandably, this can result in a loss of sales for your business.

An enhanced design can improve your site’s credibility. A polished, clean, and modern website can make it very convenient for your visitors to browse or shop on your site. When it’s easy to transact on your site, they are more likely to patronize what you have to offer.

A great web design can increase customer loyalty. A whopping 89% of people turn to a competitor after a bad customer experience. If you want to generate more sales and improve customer loyalty, your web design is one of the things you should look into.

Web Design Elements That Can Help Boost Your Online Sales

Now that you know how your web design affects your online sales, here are some web design elements that can help you generate more revenue:

Integrate responsive design.

Once you know the impact of web design on your online sales, it’s easier for you to understand the impact of having a functional site. One of the first things you need to integrate to increase sales is a responsive design. A responsive design can help ensure your website can be accessed by anyone regardless of the device they use.

Make your call to action (CTA) page stand out.

Creating a superb CTA page is another effective way you can boost your online sales. When visitors want to purchase the products or services you offer, they look to your CTA for guidance. If your CTA page won’t be able to successfully guide your visitors on how to proceed, you can lose substantial revenue in the process.

Use high-quality visuals.

To help increase sales, use only high-quality visuals on your site. Avoid using graphics or stock photos as they can seem impersonal. It is also likely that your visitors will see them on other sites. Also, adding top-quality visuals can make your site stand out and make your products and services more enticing to your target audience.

Ensure you have organized navigation.

Another important web design aspect you should look into is your navigation. Ideally, you need to have organized and easy-to-use navigation. It is easier for you to sell your products and services to your visitors with organized navigation. You need to also ensure your site has all the relevant information your prospects will look for.

Use white space accordingly.

Many brands make the mistake of filling every inch of their website with visuals or information. However, overloading your website can be counterproductive as it can overwhelm and distract your visitors. This might not be common knowledge, but white space is key to good design so use it to your advantage.

Speed up your site.

If your site does not load fast, your visitors can leave without even checking the products or services you are offering. To determine your site’s current load time, you can use Google

PageSpeed Insights. If you don’t have the time to implement changes that can improve your page speed, investing in the help of experts would be a good idea.

Final Thoughts

Various factors can impact your online sales, and web design is one of them. If you are not where you want to be in terms of online sales, it is recommended that you carry out a website audit. If you need any help improving any aspects of your website, don’t hesitate to invest in the help of experts. If anything, it is an investment that will yield lucrative returns in the long run.

About The Author, Shawn Byrne is the founder and CEO of My Biz Niche, Arizona-based digital marketing, and web design company that has achieved superior results for its clients. Before My Biz Niche, Shawn worked for Venture Capitalists where he built a private portfolio of e-commerce and informational websites that generate revenue through various digital marketing strategies.

Rena McDaniel

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