It’s easy to set a goal. It can be as simple as I want to go XXX in 2020 or I want to improve my social media following, but goals like this are seldom successful. These goals are too broad. They’re undefined.
Wikipedia’s definition of a goal is:
A goal is an idea of the future or desired result that a person or a group of people envision, plan and commit to achieving. People endeavor to reach goals within a finite time by setting deadlines.
- A goal is something you work for. It’s not given to you.
- A goal is a way of improving, of growing, of enhancing even.
- A goal is a way of measuring the success of your business.
You have to drill down and get the answers to where you are right at this moment and where you want to be in a future moment.
It’s a specific growth in a specific time frame.
How often do you measure your business? Things like:
- income stream
- outsourcing costs
- time spent on certain projects
- social media growth (each platform)
- ad sources & conversions
At the end of this year, 2019, I will have published 40 blog posts. I actually thought I had done a better job and was surprised the number was so low. I run three websites and write all of the content for two of them so maybe it’s not to bad.
Anyway, I wrote 40 posts. Next year, I would like to create a blog post every week. So I need to create 12 more than I did last. year. It’s specific and it is attainable if I work a little harder.
I try and concentrate on three social media platforms even though I’m on most of the big ones. I only want to put my best effort into proven strategies that I’ve used in the past.
Wandering Web Designer is a relatively new site, but right now I have 182 Likes which honestly sucks. The Blogging 911 has 531 Likes and The Diary of an Alzheimer’s Caregiver has 862 Likes. These numbers are nothing to write home about. Facebook is the least favorite of my top three but often it is highest in referrals.
I know that I need to increase these numbers but I’m not really sure how to accomplish this. I’m also not willing to put in a lot of effort because I just don’t care much for the platform. An important thing for us to remember though it shouldn’t matter which social platform we like it only matters what our readers, customers or clients prefer.
Still, if we’re not improving we’re growing stagnant. I would like to increase each of these accounts by at least 100 likes each. That’s a specific goal and that, with a little hard work, is attainable which leads to greater success by keeping a positive outlook. Let’s face it. If we don’t like it we really aren’t going to reach the ultimate success and maybe that’s okay for some things.
I’ve been concentrating on Instagram and Pinterest lately just because I like them over FB. I’m not a people person and I like that it takes less engagement, unlike FB. I’m shy and I constantly second guess myself on what I should be posting to FB and that in a nutshell is why I don’t like it. It overwhelms me.
I have two Instagram accounts. one for The Blogging 911 & the other Wandering Web Designer. On 911 I have 3,277 followers & on WWD I have about 3,133 followers. I’ve been putting so much hard work into these two accounts and I know that I can do even better by creating the weekly content.
I also have, you guessed it, two Pinterest accounts. The Blogging 911 has 399 followers which can definitely use some improvement, but it’s not enough to say I want to build my community larger on Pinterest. You need specifics & you need a plan. I would like to build my Pinterest account up to at least 1,000 by the end of 2020.
On Wandering Web Designer has 1.6 thousand followers and I’d like to improve it by 400. So by the end of 2020, I’d like to have 2,000 followers.
Once I’ve figured out my goals, the next thing I need to do is create a specific plan to attain it. Write it all out. There’s nothing like seeing statistics and plans on paper to make them real. Check your growth at set intervals. Maybe every month or every 3 months. It’s totally up to you.
- Make a plan
- Write it down
- follow your growth
- tweak your plan
If you drill down to the specifics and set attainable (while still pushing yourself) goals you will achieve success whatever your goals might be.
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