Website auditing isn’t sexy or fun but it is enlightening and can help you bring in more revenue by streamlining where you can, automating when you can’t, and pivoting to what is working while cutting out what isn’t.
Whether you’re a lawyer or a massage therapist keeping your message positive and on track is imperative.
Whether you’re a writer or a baker your website provides you with the insight and clues you need to reach more customers, therefore, making more money.
Before you even begin though you need to identify your goals.
I don’t mean like “I want to make more money or I want more followers.” That just doesn’t get it.
You need to create concrete goals that can be measured. For example, I have a goal to reach 10K followers on Twitter.
Two months I was at 4600 when I started. By putting in some effort I’ve already grown to 7600. That’s easily measured and concrete.
I also want more pageviews on TDAC & TT. That requires creating more content, staying on a consistent schedule (which is where I struggle), and promoting that content.
If you’re a writer, looking at what you’re audience is drawn to and what they aren’t can mean the difference between a successful book launch and a flop.
By looking at the past stats you can make a plan for the future. Which topics do better? What which ones could use some help?
In the last post, I talked about writing down your top 10 blog posts and 10 of the most unpopular posts.
- Do they have a theme?
- A category?
- Can you identify what worked and what is ignored?
- Is there a problem you can solve?
- This helps me create more content that people really want to read.
Maybe 6 of your top posts were about baking and the other four were candy it would stand to reason that people really like your desserts and maybe you should concentrate more in that direction.
In the same token, if 6 of your least ranking posts were about grilling and the other four are about tailgating recipes you might want to change the way you create new content by pivoting to more outside cooking and less on indoor dining and luscious desserts!
If you really want to address this, find a way to update and refresh these least favorite posts you could pivot this to holiday parties, family reunion recipes, etc.
You just have to be flexible and ready to pivot towards what you’re audience is really wanting. It’s okay to decide some content no longer follows along those lines.
It’s most important to stay on your brand’s main message.
Think about this…
Most of you know I have another blog The Diary of an Alzheimer’s Caregiver and this site.
I started posting stuff about caregivers on TT nobody would be interested because that’s not our message.
In the same token, if I started giving tech tips on TDAC it probably wouldn’t get a lot of traction.
As writers, we’re often tempted to write what WE want, but you have to remember you’re providing a service even if it’s only a blog post.
To be successful you need to write what THEY want. This is why we have sayings like this; “Give them what they want”.
Maya Angelou said, “People won’t remember what you say and do. They remember how you make them feel.”
If you solve a problem for someone you’re probably going to make them FEEL good.
They will more than likely come back again and again and eventually become customers, readers or clients.
It’s all about building that relationship with your readers.
Even if that problem is just needing a place to escape for a moment into your blog post, video, webinar, podcasts.
Whatever you’re creating.
Places To Explore
- Top Posts
- Least favorite posts
- Contact form submissions
- Analytics (Demographics and even your bounce rate).
- Create a survey.
- Your email service provider (which emails pique people’s interests and which ones are getting clicks or ignored altogether).
- A/B Testing
As you can see this can be a very important step in your business’ growth and therefore attaining those goals that you identified in the beginning.
It will be like following a road map once you get the available information all in one place!