Each year I am approached by companies wanting me to try their products & services and ultimately share them with all of you. Some have been great additions to my business others have left me disappointed and flummoxed. I thought I would share with you the best & the worst from the past year!
To begin with, I’m going to break it down into 4 categories.
- Blogging tools
- Social Media
- Email Marketing
- Running your business
As you know (if you have a blog) there is always so much that needs to be done in a short amount of time so anything that I can find that will:
- Save Time
- Save Money
- Improve My Skills
is a Godsend to me. Now, I want to share them with you!
I have my own hosting that I provide through Flywheel (owned by WPEngine) which runs $20 a month. We provide fast, secure hosting, free SSL’s, and amazing support. I only have three spots available.
For someone just starting out or on a tight budget I use **Bluehost. I have to say that I have set up hundreds of sites on Bluehost and not once have I ever had a problem. Once upon a time, Bluehost was considered the bottom of the barrel in terms of hosting, but a few years ago they turned it around and I have to say that I’ve been very impressed with how hard they have worked to improve every aspect of their service.
I have always been a Genesis girl and **Studio Press is the place to get the best themes. A few months ago I had the opportunity to work with **Divi by Elegant themes and I have to say that I absolutely love it! It’s so versatile and easy to use and saves me tons of time. There are so many things included that you hardly need any plugins at all!
Listen I know that those sneaky plugins get you where it hurts. I’m sure you have seen the notices in your dashboard ‘get this pro version’, ‘buy this’, ‘do that’. Nine times out of 10 you don’t need it. There are free plugins for just about anything. My go-to plugins are:
- Updraft Plus for backing up.
- Wordfence for security.
- Jetpack lots of things.
- Akismet for spam.
If you’re using Genesis then I add:
- Genesis Enews (optins)
- Simple Social Icons
- Simple Social Share
If you’re using Divi
All of those are free & if there’s something you want just search the plugin repository.
Hubspot created a blog post with 60 free online courses that you can take to improve your skills. If you don’t follow Hubspot’s blog you really should. There is always so much valuable information.
Would you like to learn more about Facebook ads? Here’s a great post by Insane Growth that explains it all.
Social media is the bane of my existence, but it’s also a necessary evil. I build websites and create content with business tips for bloggers, entrepreneurs & small businesses. I get asked to try a lot of different social media scheduling tool and here is my honest opinion.
**#1 For me is Sendible.com. I run three different websites and manage several clients’ social media accounts. Scheduling blog posts and monitoring keywords that I set up, even monitoring my competitor’s social media accounts. If you run multiple blogs or social media accounts
Sendible is the best.
Most places make you pay per account so for three sites I would have to have three different accounts. I would only be able to pick up one RSS feed unless I had three different accounts.
I could not run my business without Sendible!
Sendible is different. I have a set number of services I can set up and it doesn’t matter how many RSS feeds you pick up and auto-posts new pieces. You can schedule them to repeat however many times it’s all completely up to you. I post to five different FB pages for various people and with Sendible I can do it automatically saving myself lots of time.
Then there is **Tailwind
I love using it for Pinterest.
I know I’m not taking full advantage of the features but what I am using I love. BUT I don’t like them for Instagram. I tried it I really did, but it was just too confusing and I wasting to much time trying to figure it out.
A few years ago I bought a lifetime membership for Grum.co for only $39 and I love it for scheduling Instagram posts. That’s all it does Instagram, but it’s so easy to use. Unfortunately, they are no longer taking on new customers. If I didn’t have this I would make the time for Tailwind, but this one is just to easy and it’s a lifetime purchase.
I love Co-schedule I really do, but because of the limitations of only having one site on one account, I just can’t justify that expense when I have other options. It offers a boatload of features and it’s easy to use.
There is really no “free” service for scheduling your content. You can use “Publicize” inside your WordPress site and it will automatically post to FB, Twitter, & LinkedIn.
I know that Buffer offers a free version but I’m not sure of its limitations. I’ve always found it too confusing to use.
If you’re going to spend money this is one of the places where I say if you can pay for it then get it. A good social media scheduler can save you loads of time while helping you build your tribe.
In today’s 24/7, 100mph world if you’re not marketing through email then you’re leaving a lot of money on the table. You should absolutely be sending a welcome email sequence & sending out an RSS to your subscribers.
A few months ago, I was singing the praises of **Engagebay and I learned a very valuable lesson. Sometimes quick decisions can be the wrong decisions. It can send beautiful emails, there are tools for marketing, sales or service. I feel as if it is an excellent platform, but it just didn’t fit my needs. The main problem was the RSS emails. There just wasn’t enough flexibility and I actually sent out a few crazy emails before I gave up.
If you’re running a small business then I cannot recommend Engagebay enough. It’s beautiful, easy to use and handles so many tasks. It’s also affordable. Here is a link to their Youtube channel which has a lot of info about its features. It’s a great platform I just tend to have a problem with change I guess.
So, I’m back at MailChimp and that’s where I’m staying! I know my way around, it’s easy to use (most of the time) and it’s cheap. They have changed things and unless you have a paid account you are limited in what you can do. Such as only having one audience(list), limitations on automation, etc. I pay for The Blogging 911 account and use the free version for Wanding Web Designer & The Diary of an Alzheimer’s Caregiver my other two sites. The paid version runs me $9.63 a month.
Have you seen my the MAILCHIMP EXPLAINED ebook in the 911 Resource Library? It’s just one of the many free resources inside.
I’ve worked with ConvertKit before and it is easy to use. I didn’t like the design limitations and figure if I’m going to spend $30 a month it needs to have a lot more.
Running your Business
There are several tools that I use every single day to run my business. Some are free (well most are free) but they are still necessary. Tools such as:
- 17Hats – is an all-around scheduling tool, lead capture forms, templates such as contracts or estimates. It runs $39 a month for all of its features and there are many. I personally only use the free version because I use the templates & lead capture forms (those project inquiry forms you see around here).
- Acuity Scheduling – If you need an easy way for people to schedule appointments I highly recommend Acuity. Their free version has always been more than enough for me.
- Asana – This is my project management tool and it keeps me on track when I’m building out a new site, managing other projects or even just things I need to do. There is both a free and paid version and I’ve always found the free version more than enough for my needs.
- Canva – There is a free version of Canva that works very well. I use Canva almost every single day and I love it for it’s easy to use dashboard, to the free and paid elements like stock photos, icons, frames, colors, and fonts. For this, I splurge and get the paid version so that I can store my own logos, my fonts (up to 25) and my brand colors for $12.95.
- Google Drive – Also free. I use it to store all of my clients’ assets. I like how easy it is and it works great with Gmail which is another great free tool. I do use the paid version of this and it runs $6 a month and I have tons of storage and it’s easy to use.
- One Drive – This is part of my Microsoft subscription which is about $7 a month. This is where I keep all of my assets. (Such as stock images, templates, or other graphics).
- Dropbox – This is where I store all of the backups for my clients & my own personal websites. This costs around $10 but they’ve added a bunch of new features.
- Screencast-o-matic – This another thing I purchased from Sumo. It was a lifetime subscription for only $39 and I use it whenever I need to make tutorials or other videos where I share my screen. It’s something I purchased on APPSUMO.
- APPSUMO – is a great place to find great deals on products or services to run your business! They always have freebies or lifetime deals that will save you tons of time and money.
Know some great tools that I might not know about? Let me know in the comments below.
** Means that it is an affiliate link if you purchase a service, with the (**) beside it, means that I will earn a small commission that will in no way affect your cost.
Online sales are on the rise and e-commerce is expected to grow at a much faster rate than offline retail. With this in mind, it’s hardly surprising that more and more businesses are working hard to build a strong online presence that often includes opening an e-shop.
Important as online stores are, there’s still a lot of misconception about what factors improve the odds for online success.
Take website speed for instance. Though many online marketers believe it is somewhat important for their businesses, they are unaware of the extent it impacts websites.
The gurus of web hosting reviews at the Hosting Tribunal created the fact-packed infographic below to show the latest stats about how page loading time affects online stores.
Meanwhile let’s bust some misconceptions related to speed and e-shops.
For starters, did you know that slow page load time negatively affects your total page views and bounce rate?
Research shows that for every second delay in page loading, you will have 11% fewer page views. Additionally, the bounce rate probability rises sharply with every small increase in page load time.
For instance, sites with load times of 5 seconds have the bounce rate probability of 90%. For sites with load times of 10 seconds, this figure is 123%. So, a 5-second delay in page loading causes bounce rate to increase by a whopping 33%.
But that’s not all. Majority of viewers who choose to stay for longer periods of time on slow online stores are likely to be unhappy with their site experience and as a result never shop there again.
52% of online shoppers rank site speed as an important loyalty factor and 64% of them will take their business elsewhere if their on-site experience is below-par.
A slow web page also means a high cart abandonment rate, which measures the number of people who add an item to their shopping carts but leave without completing the transaction.
All in all, slow page loading affects your online store in many ways. So what are you waiting for? Take a look at the graphic below and apply corrective measures immediately if your site is slow and sluggish.