Branding, marketing, and promoting your small business can be challenging.
Mainly because there’s a wealth of information both on and offline telling you what you should and shouldn’t do.
And while you think this would be a good thing, the variety of information out there can often be confusing and overwhelming for small business owners and managers.
Fortunately, we’ve put together the following guide on free promotional tricks that you can use to grow your small business, perfect for those with a limited budget!
Google My Business
Creating a Google My Business profile is a beneficial and free marketing strategy, particularly for local businesses that want to tap into their local markets.
This free listing will allow your company to appear on Google Maps, displaying a variety of relevant information about who your business is, what areas you serve, and how to get in contact with you.
It’s also a place where you can cultivate reviews and testimonials from your existing customers, which can serve as a great marketing strategy on its own.
Not to mention the fact that having a Google My Business listing simply makes your business appear more professional to prospective customers!
Social Media Marketing
Increasing social media interaction and creating an online community is a cost-free way to expand your small business while also sharing your brand’s personality, graphics and logo, and gaining confidence from your audience.
Create company profiles on social media platforms, such as Facebook, Linked In, Twitter, YouTube, etc. and then get active on those platforms to increase your brand awareness.
Whatever your inspiration, make sure you’re involved and constructive on the social media pages you build.
Consistency and portraying your true personality are critical to having a successful social media presence.
Incorporating hashtags into your social media posts is another free and highly effective marketing technique that can help you expand your scope and reach new audiences.
Although broad or trending hashtags can help you strengthen your brand awareness, they shouldn’t be your only option. These hashtags are often highly competitive, which means that they might not help all that much for a small business.
Therefore, when you’re sharing resources or tips in your posts, descriptive and relevant hashtags are often more helpful than using the most popular hashtags.
If you’re a local business, you should also use various hashtags specific to your location.
Just make sure that you’re using various popular, relevant, and location-specific hashtags in your posts to ensure they reach your intended audience.
LinkedIn is a fantastic social media platform that is often underutilized, especially for B2B businesses looking to grow their brands.
In fact, for B2B brands, LinkedIn is more important than the other social platforms we’ve mentioned.
But don’t just make network connections and then disappear; engage in conversation with them, share your blog posts and business deals, join and contribute to existing discussions, and share others’ high-quality material.
You will develop your brand and gain confidence and respect in your industry by educating your potential customers and helping other professionals to grow.
Furthermore, it would help if you encouraged all of your staff to participate in the platform, leading to more interactions, testimonials, and referrals for your business.
The best thing about Google’s algorithm is that it’s designed to provide the most reliable, high-quality, and appropriate results for any given search query.
So in terms of SEO, aiming to rank for local search results is often easier than aiming for industry-wide results.
For instance, if you’re a marketing agency, you’ll often have better luck ranking for terms such as “content marketing Oklahoma” rather than simply trying to rank for the keyword term “content marketing,” which will be a far more competitive keyword.
Remember that SEO takes time, so get started now and keep working at it; the rewards can be substantial over time.
To rank locally, the most critical thing to do is to add location-based keywords to your website’s meta descriptions, tags, blog posts, headings, etc.
Free Branding And Promotional Tips
Branding and promoting your business doesn’t have to cost thousands of dollars!
In fact, by listing your business on Google, being active on social media, using the right hashtags, and optimizing your website for local search results, you’ll be well on your way to building a popular and successful small business!
Google is making a major update to the way they rank websites.
It’s a new set of website performance metrics that will affect your SEO rankings
I’m sure you’ve seen that term floating around the internet. If it’s new to you, you may in for a big shock come May of this year when your rankings tank and your SEO plan go down the tubes!
You do have an SEO plan, don’t you?. If you don’t have a successful SEO plan in place I suggest subscribing and you will receive your very own SEO Strategy Planner for FREE!
Google uses 3 tests (Web Vitals)
- Largest Content Paint (LCP)
- First Input Delay (FID)
- Cumulative Layout Shift (CLS)
This metric measures how quickly the main content becomes visible to the user.
This can be an image, article, or description, etc.
EX: You may have a fast load speed, but the larger content takes longer.
SPEED TESTS TOOLS WILL GIVE YOU A HIGH SCHOOL BUT PROVIDING A POOR USER EXPERIENCE MAY BE WORSE.
These tests are meant to give you a clearer picture of your website’s performance.
Measures the time it takes a user’s browser to actually be able to begin processing event handlers in response to a user’s interaction.
Are you sensing a theme here?
This can be as contact form, comment, share button, opt-ins, etc.. How long does it take when they are able to click that link?
Measures the time it takes for a website to become visibly stable.
As a website loads, some elements take more time to load than others.
During this time, your website’s content may keep moving on the screen.
EX: A reader is reading a paragraph on a mobile phone and a video embedded loads above it, this makes the entire content move down.
Frustrating if a user is trying to accomplish an action such as adding a product to a cart.
These metrics should be
- LCP 2.5 seconds
- FID <100 milliseconds
- CLS <.01
- You can also access your Core Vitals report in your Google console. This allows you to see how many URLs need improvement, passed, or have a poor score.
- You can also obtain this by using your Chrome browser by right-clicking on the page and choose Inspect Element, look at the top and you’ll see LIGHTHOUSE by clicking on the arrows where it says ELEMENT, CONSOLE SOURCE>> hit those arrows to see it. MUST BE IN THE INCOGNITO MODE FOR THIS TO WORK (in your Chrome Browser click those three dots and the very top right-hand side and click NEW INCOGNITO WINDOW.
Google has already announced that search algorithms update will include page experience as one of its ranking factors 5/21
HOW TO IMPROVE YOUR WEB CORE VITALS
- OPTIMIZE YOUR WEB HOSTING – Having good web hosting is becoming a necessity these days and the core web vitals are no different. This is an important part of your score. Bargain hosting is no longer adequate when you worried about rankings. Premium hosting can be a lifesaver. By providing security, SSLs and a CDN is the way that websites are being hosted these days. I HAVE THE ANSWER FOR THIS
- IMPROVE LCP SCORE – Optimize your images! Make sure that you are using a caching plugin if possible that includes image optimization. You can also use tools like Imagify, Smush, etc. (I recommend WP Rocket (make sure it’s compatible with your theme). Also, I find a lot that clients are using several of these thinking perhaps the more the better when in fact the opposite is true. I prefer to use caching in my premium web hosting instead of adding a weighty plugin. An example of LCP would be the featured image in a blog post. If it exceptionally large that could cause problems.
- IMPROVE CLS – Fix layout shifts. Make sure all of your images have size attributes. Right-click on inspect tool to check these. Cache plugin.
- PROPERLY SIZE IMAGES IN WP – Wrong size images can cause issues on mobile devices.
- USE A CDN – I HAVE THE ANSWER FOR THIS. A CDN allows you to serve static content on your website from multiple servers around the globe which drastically decreases load times.
- IMAGES – When you upload an image to your WordPress media library three copies are automatically created. These sizes are THUMBNAILS, MEDIUM, LARGE. You can set these under SETTINGS>>MEDIA. If you put a “0” in that box it will skip that size if you aren’t using them. Also, if you’d like your thumbnails to be rectangular you could change the thumbnail size to something like WIDTH: 450px HEIGHT: 200px. such as for food blogs.Larger images provide a clearer image but take up more storage space. Check the “Organize my uploads by month and year.
NEED MORE HELP WITH RENDER BLOCKING TEXT?
As I said, this is inserted by your plugins. If you’re using
- WP Rocket uses the FILE OPTIMIZATION TAB.
.WHY SHOULD YOU CARE?
A 1-second delay in page load time can lead to:
- a 7% loss in conversions
- 11% fewer pageviews
- 16% decrease in customer satisfaction.
SEO is never a one-and-done idea, more it’s a type of philosophy that you must adapt to be successful in your endeavors. Everything you do, every sentence you write, every graphic you create and every content marketing plan you follow should ALL start with SEO.
- What exactly is SEO?
- What does SEO optimization mean for you?
- Why is SEO so important?
- Being SEO Flexible.
- How To Create Your Own SEO Strategy.
- How To See If You’re Strategy Is Working.
- Your Own SEO Planner.
1. What Is SEO?
Search Engine Optimization is the science of making your content rank high in the search engines of today.
The official definition is this:
According to this piece of MOZ SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What goes into SEO?
To understand the true meaning of SEO, let’s break that definition down and look at the parts:
Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
2. What Does SEO Optimization Mean For You?
It’s a strategy or plan that you create that will continue to build on SEO as you go along, by using:
- image titles
- image descriptions
- Cornerstone Content
- social media posts
to consistently rank higher in search engines. This strategy works best when created at the very beginning, but can be improved along any step in the process.
3. Why Is SEO So Important?
SEO is important because it keeps the search results fair. It reduces the ability to manipulate these results as much as possible so that the sites appearing for each search are there because they deserve to be there. Hard work and a website that appeals to visitors correlate with high search engine rankings, so if your site meets these criteria, you’ll have a better chance of showing up in the results.
Users trust search engines and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers. According to this piece on WEBFX.
4. Being SEO Flexible
What does being SEO flexible mean? It means that you take several key factors into consideration when making your SEO plan. Such as:
- Current Events
- Special Dates
- Longtail keywords
- Pivoting when things aren’t working.
No one ever sits down and creates the “perfect SEO plan” because honestly, it doesn’t exist. Being SEO optimized is an ongoing strategy and taking in these other key factors will only improve your rankings.
Taking into account the keywords you have chosen for your brand messaging you should also find ways to create with these four ideas in mind.
Ellen is a food blogger and she uses these 4 keywords as her foundation.
Now using the previous considerations she might use these sentences or keywords.
- How To Keep Your Holiday Desserts Gluten-Free
- How to Bake The Ultimate Organic Holiday Meal.
- Baking Thanksgiving Desserts For The Dietary Challenged.
- Your Christmas Baking Taking To The Next Level With These Organic Recipes.
- Ten Things That You Could Be Doing To Completely Ruin Your Easter Baked Goods.
5. How To Create Your Own SEO Strategy.
Now comes the easy part, because I’ve actually done the hard work for you. I created the FREE SEO PLANNER STRATEGY PLANNER and it’s a step by step guide to build a strong SEO foundation and to scale that plan as you grow.
On-Page SEO Tips
- Make sure that your URLs are clean:
- Think ahead
- Be consistent
- Use keywords
- Avoid any special characters. As they show up as “%20” which is unattractive.
- Length should be 50-60 characters
- Make sure your title is attractive:
- Start with keywords.
- Mind the length.
- Make it sell.
- Meta Descriptions:
- 150-160 characters.
- Don’t overstuff with keywords.
- Schema Markup: Structured data can do wonders for your SEO strategy.
- Use a Schema Markup Plugin
- You can also use Google’s, Markup Helper.
- How to check- use Rich Result Test.
- Optimized headings (h1-h6)
- H1 headings- Technically each of your pages has 2 titles.
- The title tag is displayed in search snippets.
- H1 tag benefit: Unlike title tag no character limitation. Use more keywords.
- H2 headings- Split page into high-level section mini titles within your content.
- H3-H6 headings- Used to mark further subsections within the content. Don’t overload keywords.
- Use keywords earlier in the copy. You should be using keywords within the first 100 words.
- Go beyond “exact matches” add more related keywords.
- Content length changes from year to year and is currently around 2,000-word posts do best.
- Want to make your content more compelling? Check out this piece from MostlyBlogging.com
C. Visual Aids:
- Fill in your “alt” tags.
- Compress your files.
- Use descriptive filenames.
D. Above The Fold Content:
The top part of the page visual when it’s first loaded.
- Remove distractions.
- Optimize For Core Web Values
- How fast it loads
- How stable it is while loading.
- How soon it becomes interactive
E. Mobile Friendliness:
You should check your site on all mobile search engines and make changes based on your results.
F. Internal Links:
- Should flow from one link to another.
- Pass authority from popular pages to less popular ones.
- Move users down a funnel.
- You need to always consider this: Whenever you create a piece of content you should always consider where the reader should go next.
G. Outgoing Links:
- Link to larger, more established sites.
- Each piece of content should have relevant links.
H. The Comment Section:
Make sure that your comments are set up as “no follow”. If you use popular comment plugins they take care of this for you.
6. How To See If You’re Strategy Is Working:
If you see that your backlinks are on the rise, your SEO efforts are working properly. If you see that the number of organic keywords on your website are also increasing, it’s safe to assume that you are targeting the correct keywords for your industry and using them successfully in your content. WebFX
I’ve created your very own SEO Planner to help you keep your brand message on point. Sign up for my weekly newsletter (Sunday morning’s) to get a copy for your very own, plus you’ll get full access to the Resource Library, deep discounts, and amazing tips to help you succeed in your online business or blog.
You might also like these other resources:
“What You Don’t Know About SEO Could Hurt You”
“Simple SEO Practices You Can Establish To Be Search Engine Attractive
”How To Improve SEO & Increase Pageviews In 2020”
Every writer has a story to share about the blogging mistakes they made at the beginning of their careers. Seasoned bloggers say there’s no such thing as a mistake, only lessons learned. Let’s put the words of wisdom aside for a second and help you to avoid some of the early day blunders if you can.
Alex Lysak shares some of the best tips to keep in mind as you grow your blog. He’s a trusted SEO specialist and a regular guest writer on various blogs. You can learn a lifetime worth of wisdom from him and the Scanteam bloggers.
Let’s take a page from the experts on blogging for beginners and avoid the common pitfalls.
1. Choosing the Wrong Platform
It’s understandable; free blogging platforms have fantastic marketing campaigns that make it very enticing and convincing to fall for. Most of it also offers free plans that most new bloggers need when they’re starting.
Providers like Weebly, Wix, and Squarespace do sound easy to set up and offer loads of free templates. It’s not a wrong place to start from, but in the long run, you’ll end up wishing you invested a bit more for the usability offered by WordPress.
The essential cost of setting up on a WordPress platform is currently at about $65 per year, and worth planning for if you’re serious about your blogging career. When you pay for hosting platforms, you’ll end up with a more professional looking blog and have plenty of tools to help grow your blog. Free hosting sites will fill up your space with ads and popups, trying to cover its expenses of offering you open space.
2. Choosing a Difficult Name
Your domain name should be easy to remember. If a potential follower searches for your domain and gets it wrong the third time, they’ll get frustrated and search for something else.
Keep it relevant and catchy without using unusual grammatical or spelling methods. Less is more when it comes to selecting a domain name.
3. Broad-Spectrum Topics
We get it; as a new blogger, you want to share as much as you can, trying to capture your audience with informative content. What the old-timers will tell you, however, is that readers enjoy bite-size chunks of information more. Your content should pack a punch of knowledge with as little words as possible.
- Choose a precise and well-defined topic
- Be concise and don’t play around with words to fill a page.
- Give your readers value for their time and high-value links to your affiliates.
Some excellent tools can help you nail your blog topics, such as automated topic generators. Don’t be shy to use whatever is available to help you streamline your blog.
4. Trying to Write for Everybody
You’re not chocolate; you can’t please everybody. One of the most common mistakes new bloggers make is writing about everything. The best advice we can give you is to find your niche. When you write about what you know and have a passion for, it will never seem dull.
If your interest and knowledge are about plumbing and sanitation, don’t waste time writing about kitchen equipment. Focus your time and your energy on your area of expertise. In that way, readers will know where to go when they’re looking for advice on how to fit their new taps.
5. Making the Blog Too Personal
Your blog’s personality should have a life of its own and not be a copy of yours. Yes, it’s heartwarming to share some personal tidbits now and again, but write a novel if you want to publish a diary.
Readers should get to know you through your writing style, not by personal accounts of your day-to-day life. If you’re blogging to build a career from it, you’ll focus on your niche markets and consumers. People read blogs to learn impressive new facts about a specific brand or product. Teach them well with valuable information, and they’ll keep on returning to your page.
6. Writing for SEO Points and Not for People
You’re writing for people, not algorithms. It’s essential to stick to the blogging tips shared by expert SEO guru’s, but keep it real. Readers will know if you’re writing for them or only to maximize your affiliate links.
When you write, imagine that a good friend is sitting across the table from you and using words that are part of your everyday vocabulary. Don’t try to sound like somebody you’re not. You won’t be able to keep it up, and your audience will see right through it.
7. Not Being Consistent
You must write and upload content consistently. If needed, set up a calendar to remind yourself when your audience expects to hear from you again. Planning is a part of your blogging career. Long before you post your first article, you should have a few week’s worth of content ready to upload.
With this said, don’t spam your subscribers daily. Publish good quality content at regular intervals. You want your readers to get excited when they receive a notification from your blog, not annoyed.
8. Publish Without Editing
Blogging is a very personal way to communicate with an online audience. The quality of what you publish is a direct reflection of how much you value your audience. If a reader has to find mistakes continually, it’ll make them feel unvalued.
There’s no reason to publish content with unnecessary mistakes. Online tools such as Grammarly and Hemingway are but two of many products that’ll help you edit and perfect your writing.
9. Not Proving Your Point
If you’re writing about a specific topic that you had to research, link your research to your article or cite your sources for your audience. Without it, your readers will lose trust in what you’re stating.
When you link your researched sources, it increases your website authority with your readers, and ultimately with Google. It’ll increase your online visibility in the long run, so this point should become a habit when writing blog posts.
10. Writing Each Blog in a Different Style
Although there are various types of blog posts, your template should remain recognizable. You can create a set of templates for a variety of topics you write about. You can create a template for reviews, one for a “how to …” blog, and so forth.
Once you’ve created templates and section headers, it’ll become increasingly easier to find the content of value. Your template outline also helps you focus on the core ideas or information you want to share and narrow down your research.
Each blogger will make mistakes in the process of becoming a great writer. Some of these tips might help you get there a bit quicker. Your blog is your business and should represent your brand well. The sooner you can work out the little kinks, the sooner you can start connecting with your audience in a valuable way and increase your following.
Your ultimate goal is to build lasting relationships with your subscribers for affiliates to want to be associated with you. Blogging is an excellent way of sharing your passions with the world out there and making a living from it. Persevere, learn, adapt, and change until you find your perfect style and audience.
ABOUT THE AUTHOR:
Alex Lysak – CEO of ScanTeam / Digital Marketer. Alex is working in online marketing since 2011, his main areas of expertise are marketing research, social media marketing, and SEO. During 9 years of experience, he has helped many products and startups to develop marketing strategies and to implement them further.
SEO is the ban of a blogger’s or small business owner’s existence, but it doesn’t have to be as hard as some make it out to be. Search Engine Optimization is the science behind making search engines like Google or Bing find your article relevant enough to push it to the top of search requests.
Think of it as a dating service. The reader puts in keywords looking for information on a certain topic and Google or other search engine matches it with a list of pieces of content that come closest in keywords matches. Then from that Google compares how many of those links are current and how many of those links are used throughout your site. It’s comparing your expertise within your niche to give their reader the best content.
Is it’s considered “Cornerstone Content”? Cornerstone Content is described in the great blog post by SEO by Yoast.:
Cornerstone content is the core of your website. It consists of the best, most important articles on your site; the pages or posts you want to rank highest in the search engines. Cornerstone articles are usually relatively long, informative articles, combining insights from different blog posts and covering everything that’s important about a certain topic.
There is no one answer, but I’ve created a system that works for me and today I’m going to share it with you. There are a few steps to make this work properly, but just like any recipe the proof ingredients.
When you create a blog post SEO should be involved in every single aspect.
- image titles
- image descriptions
- Cornerstone Content
- social media posts
For example, we’re going to write a piece of content for our food blog:
You’re creating a post all about potato salad. (I love me some good potato salad!) So we’ll use the list above and start with the title. I like to use CoSchedule’s free headline analyzer when I’m creating my titles, but let me tell sometimes I think that we “overthink” it. I like to come up with 3 different headlines and see which one scores the most, maybe tweak it a little bit. So a potato salad title:
- This Is The World’s Best Potato Salad & You Won’t Believe What’s In It!
- The Potato Salad Everyone Will Be Begging You To Make Over & Over.
- Summer Isn’t Summer Without This Potato Salad Recipe.
Below are each of the headlines analyzed:
Keywords are important not only in search engines but also in social media platforms use it as well. I like to keep my post keywords to between 3-5.
- Potato salad
- summer salads
Those keywords should be in your title, description, excerpt, social media posts, categories, tags, and even in the title and description of the images. Now you can’t just go in there packing in keywords like you’re trying to shove a weeks’ worth of clothes in a carryon bag. It needs to be natural. Think of ways that you can use longtail keywords within the post such as:
- This potato salad was my mother’s and it is always at the top of my summer salad recipes.
- I make potato salad every year and we always use mustard in our recipe.
- Potato salad recipes are everywhere and each one has it’s own variations.
Then we come to images. This is where for most people SEO goes right out the window. I see it all of the time. Naked images. There are a few places that keywords can be used.
- The image itself should be relevant to the post. Don’t put a picture of an elephant in the potato salad post.
- When you upload your image into WordPress there is a box for the description. Now, this is a description of the post, not the image itself. Something like: “This is my favorite potato salad recipe. and I’m showing you step-by-step how you make it”.
- The “alt text”. GOOGLE WILL PENALIZE YOU FOR NOT FILLING THIS OUT. This section is imperative so that visually disabled people can still enjoy the internet. If you’re using relevant images this is another place where you can build SEO. Is the image of your recipe? So for the alt text, you could use, “an image of my summer potato salad”. Which is “exactly” what it is and also included a few keywords.
- The link to your current post, of course.
Each little piece of this puzzle makes up the whole. A complete strategy also uses “categories” and “tags”. Using these two things consistently does a lot for your SEO. Don’t give them cute names use keywords:
- Summer Salads – category – Potato Salad recipes – tag
- Salad Recipes – category – Potato salad, Summer salads – tags
Social media is also a great place to use keywords. Pinterest especially because it is a visual search engine, not a social media, but I’m grouping it with them because people share their content with the platform. When people go to Pinterest they’re looking for something. So they search…just like Google. This again is where that image SEO kicks in.
So in conclusion, no one thing will work to help you build your SEO successfully. Each little piece goes together much like the ingredients of the potato salad. You can’t just throw a couple of potatoes in a bowl and call it potato salad. It’s the combination of all of those things that will make you consistently ranking.
Of course, you know that I’ve done it for you.
Get Your Own Blog Post SEO Checklist
Fill one out for each blog post and remember SEO is created by:
- Great content.
- Good structure.
- relevant images
P.S. Bonus points if you use keywords
in your free incentive pieces!
People love stories. That’s a fact. There is something about that compelling narrative that makes us want to know more. So, if your blog embodies personal storytelling you are on the right path to win over an audience. However, besides the powerful form of storytelling, you need great content writing to keep the audience engaged.
Your blog can exude with impressive stories but without a good content writing strategy, it won’t reach its full potential. Are you ready to boost your personal blog storytelling? If the answer is yes, then keep on reading and employ the following content writing tips.
Express Your Voice
Authenticity is what the audience seek for. Give your blog authentic form by finding and expressing your voice. People will memorize your stories and link them back to you if they recognize a specific type of writing each time.
You can notice this in different types of content writing. Successful brands have a unique voice that makes them recognizable. That’s what gives a more personal tone to the content.
Your voice should present your personality. Everyone is unique in its own way so the easiest way to find your voice is to simply let your personality shine in your stories. The consistency of using the same voice will make your blog wholesome.
Grab Attention with the First Sentence
The first sentence is the crossing point. A good one will lead the reader further into the story and the bad one will make them give up on the post instantly. There is no SEO strategy that can help you acquire more readers if you ruin the first impression.
There are several ways of creating a good start for your story:
- Quote – A relevant quote will tickle the readers’ imagination and give them a sense of what your story will be about.
- Anecdote – Anecdotes can make the readers’ laugh or educate them. Either way, they are always interesting to read.
- Question – Questions have the power to get people to keep reading as they subconsciously need to get an answer.
- Statistic – Statistics give credibility to your story.
Have a Key Message
Ask yourself: What’s the moral of this story? This question should resurface in every new blog post. If you don’t know why you are telling that story neither will the audience. That’s why defining the message is a good start.
Use your stories to convey the message that carries some sort of solution or revelation. Each story you include in your personal blog should have a purpose. This is what all content writers do. Whether they are writing a brand copy or video script, they form a message that will be conveyed.
The message of the story can be in the opening or closing part of the post. If you include it in the beginning, it will give the readers a reason to read it. On the other hand, if you form it as a conclusion it will sum up for the audience what they can learn from that story.
Incorporate Elements of a Good Story
Storytelling is a method that is popularly used for different purposes. From website content to promotional material, it can be found everywhere. What we can learn from various uses of storytelling are the elements of a good story.
A good story is:
“By analyzing numerous storytelling content, our team has come to the conclusion that you can spot the same elements is all of them. It’s important to mention that we only considered successful storytelling campaigns and content forms. Using elements such as good structure, authenticity, everyday language, and relatable stories, you will increase the effectiveness of your blog,” says Cara Gordon, a senior writer, and editor at writing service TrustMyPaper with years of blogging experience.
Easily relatable stories such as a different crisis that most people go through will not only make boost your blog but they can truly help people. Be honest, speak from experience, and focus on delivering a story that speaks to people.
As visual beings, we tend to navigate towards content that is enhanced with images. Complete your stories with appropriate imagery and you can bring them to life. When readers get the help of images to visualize what you are writing about, the story will be more memorable.
Try to avoid stock photos in your personal storytelling. Instead, include the photos you took or images of quotes. You don’t have to add images that portray you, just take original photos that will complement the story. If you’ve been using stock images it’s time to re-evaluate your visuals.
If you want to build your social media presence through the blog, adding your Instagram feed to the website is a good option. It can give users a glimpse into your world and add some color to the website.
When you combine strategic content writing with an amazing story you’ll have all you need to build an army of followers. Apply what you have learned from this content writing tips to your blog and you’ll be able to boost the effectiveness of storytelling. Remember that success demands strategy just as much as it demands talent and authenticity.
Dorian Martin is a professional content creator who writes the best essays for expert academic services. In his free time, Dorian runs his own blog and reads publications from fellow writers.
SEO seems to be one thing that confuses most people and it really doesn’t have to be a great mystery. SEO stands for SEARCH ENGINE OPTIMIZATION which is simply making your website or blog post as appetizing to search engines as you possibly can. The easier it is to read, the higher your rankings. SEO is your website’s currency.
Keywords Are The Secret Sauce
There are several tools that can help you achieve this elusive mix of great content & relevant keywords. Keywords are the secret sauce in this recipe. From the very beginning, before you even build your website you probably had a niche. Maybe it’s food blogging, or building sales funnels or even dog grooming.
After deciding on your niche (even before naming your site) you should be thinking about 8 -10 important keywords that you know are the very basis of your website. Using the three examples above let’s see what we come up with.
Once you choose the top keywords in your niche you should start building the site with these words in mind. In your name, in your blog posts, in your social media posts every time you put something out there it should be with this strategy in mind.
Simple Strategies Already Provided
That’s not to say that these are the only words that you can use. On the contrary, it should be used as a guide to build on. WordPress is built on this system and by incorporating the use of correct headlines tags (H1, H2, H3, H4, H5, H6), proper categories, and relevant tags consistently you will build a foundation that is search engine friendly.
A Well-Established Website Can Still Tighten It Up From Time To Time
Even if you have a well-established website you can still tighten it up from time to time and to use all of the options open to you to get the most bang for your buck. Go into your analytics and start with the top 10 posts and then just clean it up and I also suggest taking the bottom 10 and find ways to make them better. Do one a week, do them all at once whatever it’s just normal content maintenance. (it’s a thing!)
I use the SEO by Yoast plugin on any website that I build. It works, it’s easy to set up and it’s compatible with just anything. (plugin conflicts are the #1 reason for website troubles). BUT I don’t see people using it to its full potential and it confuses me. Why bother creating content if you’re not going to make it easy for search engines like Google, Pinterest, etc to find you?
It’s not just setting up the plugin, there are certain steps you need to take for every single blog post, page, etc. When I’m in the backend of a website I see these important bonuses left empty time after time so I thought I’d make a quick video showing you how to use your SEO by Yoast to its full potential.
If you’re a business owner or blogger then you probably know what SEO (Search Engine Optimization) is & why it’s important to the success of your website. It doesn’t have to be so mysterious. You can put a plan in place to improve not only your SEO but also your pageviews and your Domain Authority (DA).
What is Domain Authority (DA)
DA is a search engine ranking score developed by MOZ that predicts how well a website will rank on Search Engine Results Pages (SERPs). They range from 1 to 100 the higher the number the greater the ability to rank. Want to check yours? Go here!
So, how can you improve all of these things? Well, I’m about to drop some knowledge on you!
5 Tips To Improve Your SEO, DA & increase traffic and pageviews
Page freshness –
Dates do matter and it’s beginning to count for even more. I’m sure that you’ve searched for something started reading about it only to find out that what your reading was from a decade ago and is no longer relevant. It drives me crazy & Google doesn’t like it either. I include the date in my breadcrumbs at the top of every post.
In layman’s terms, an internal link is one that points to another page on the same website.
These type of links are useful for three reasons:
- They allow users to navigate a website.
- They help establish information hierarchy for the given website.
- They help spread link equity (ranking power) around websites.
- Use keywords in your titles.
- Use the year in the title (also signals freshness).
- Use a headline analyzer tool like this FREE ONE!
Use Post Hierarchy
- Make content easy to read by breaking the text up into small chunks. Short sentences, short paragraphs.
- Use the <H1>-<H6> tags purposefully. Break up large chunks of text with bold and italics to make it even easier to read.
Filling Out Your Yoast Keyword Block Completely-
Filling out the keyword block completely on every single post with your Yoast plugin is the best thing you can do to build a good SEO strategy. Depending on your theme it can look differently from site to site. I have a couple of examples here:
This first one from my Wandering Web Designer website and on here it asks for my “FOCUS KEYPHRASE“. For this post, it was 101 Travel Tips.
In this example, I edit the snippet which is the small amount of context that shows when you share on social media and search pages.
Either way, this should be filled out completely. On both examples, you can also turn on “Cornerstone Content” which are posts that are your core messages. It consists of the best, most important articles on your site; the pages or posts you want to rank highest in the search engines. … Cornerstone content can be either a blog post or a page.
With a little bit of planning and a couple of extra steps, you can create your own SEO plan.