Effective Design Tips to Improve Your Sales in 2020
Running a business can be challenging, and 2020, the year of the COVID-19, has been especially trying. You find that you are struggling to make sales, and you’re starting to worry that you may have to shut down. With the right design tips, you can boost your sales and keep your doors open, even in these challenging times.
2020 has proved to be a very challenging year for everyone. The Covid-19 pandemic has hit the business landscape leading to the closure of many companies. Those that have managed to survive have had to implement cutbacks and other cost-saving measures.
In the same breath, they are looking for ways to increase their sales to remain afloat. Platforms such as Mr.Bet have excellent tools for those operating online casinos and are looking for tips to design a game. But what tips can help boost sales for other businesses?
We will show you the top design tips to boost your sales in 2020 below.
1. Have a professional website built
What are web design tips? Simply put, it is any techniques you will apply to increase traffic to your website. One of the best design tips for websites is not to have sliders on your homepage. They can confuse people whatever you want to tell your audiences.
Other things you need to incorporate in your web design include:
A strong call-to-action
Visible contact information that works
Aligning your website to any advertisements
Developing design tips by understanding exactly who you are talking to and their point of need
Having trust icons such as social proof, security measures, and safe shopping guarantees, among others
Creating a sense of urgency around your promotions or products
Making the checkout process easy
Simplifying the checkout process and removing the navigation bar from the page. You do not want to present customers with the option of abandoning their carts.
Incorporating customers voice in your copy
2. Put the Customer First
With the pandemic being such a painful reality in 2020, business owners must put the health and safety of customers first. If you’re operating a brick-and-mortar store, ensure you have proper sanitization and social distancing rules.
Communicate with the customers via your website, email, social media, or even mobile apps. Information around the pandemic and staying safe is especially welcome at this time.
One of the best design tips in marketing you will get is to go over and beyond customer expectations. When customers see that you care for them, they will remain loyal and even send some referrals your way.
Invest in training staff members to build passion around the brand and give customers the same experience.
3. Design and Optimize Your Gaming Website
Online gaming is on the rise. If you are a new developer, here is what you need to know.
When designing, think of the end-user by having an easy-to-use interface
Hook your players with your characters
Provide quality sound to enhance the mood
Provide consistency and balance in gameplay
Unique designs will ensure you stand out
Optimizing your website is so much more than having the right keywords to attract visitors. The use of graphics and video will help reduce bounce rates. There are some fantastic design tips graphics you will find online to help with the process.
Design tips in Photoshop will help you customize photos or even create virtual tours for your visitors.
Customize your website to make it accessible on smart devices such as tablets or mobiles. A large percentage of visitors will browse it via such devices.
4. Offer Money-Back Guarantee
Have you ever wondered why companies offer money-back guarantees? Not only is it a very effective marketing tactic, but it shows that you have faith in your product.
When customers know they can return a purchase they are not happy with, it’s likely they’ll trust you with their money. Just be sure to offer a guarantee that you can live up to it.
5. Don’t Forget Your Existing Customers
If you have existing customers, repurposing your marketing content to mitigate them is a good move. By developing messaging that directly talks to them, you increase the likelihood of return purchases.
Think about promotions that target them directly. It could be a way of saying thank you to them for their loyalty. In return, they will stick by you and continue to be faithful customers.
We have shared what we consider top design tips to boost sales in 2020. Everything you do should be about the customer. Safety and information during this pandemic period are critical.
Pay attention to your website design and take advantage of smart devices so that you can reach those who shop via their smart devices. Most importantly, pay attention to your existing customers through promotions and exclusive offers, where possible.
What other tips would you have for a business that wants to stay afloat in 2020? Head over to the comment section to share your feedback.
Alex has many irons in many fires, including starting an eCommerce store and his own marketing company. He is very busy, but the work is rewarding, and freedom has allowed him to fish, see friends more regularly.
For the last 6 months, I’ve been talking about the investment company that I’ve been partnering with Ellevest. I’ve learned a lot about financing, but I know I still have such a long way to go. I’ve read so much about the disproportionate way that men & women are treated when it comes to our financing. It’s a real thing and it doesn’t seem to be going away at least until we bust that ceiling once and for all.
How do we do that? Educating ourselves.
KNOWLEDGE IS POWER
If we educate ourselves we’ll know our own worth and will start to demand to be treated as an equal. Women pay more for everything yet we make less 9 times out of 10. We earn less so we invest less which only hurts us in the long run. Think about this: isn’t even a little bit better than none at all?
I want to feel secure in my financial future and no matter what tax bracket you’re in tragedy can and does strike, people still get divorced, become widowed, or maybe single and like it. Either way, you can bet your financial future doesn’t look as bright as your male counterpart. Things happen unexpectedly and if you’re already starting out below the norm something like a job loss or an accident could potentially be between you and homelessness. Yes, I’m being a bit dramatic, but it happens every single day.
I have this same reoccurring dream of being homeless pushing a shopping cart through the freezing rain. Is it likely to happen? Probably not, but life is like Roulette when your number pops up that’s it. I want financial freedom and security for all of you no matter what that looks like in your world.
I’ve never set out to be rich. It actually seems like it would be a nightmare for me. I hate money. I hate having it, but I also hate not having it. When I get it I want to get rid of it immediately and even I can recognize that it’s not a healthy way to live. I’m not sure where this comes from, but if I had it I would want to give it away. Don’t get me wrong though, I want to be comfortable. It just takes less for me to be comfortable than most.
Anyway, back to Ellevest. Six months ago I set up an account with $50. That’s it, nothing exceptionally noteworthy, but I did it and it made me unbelievably proud. Then I set up an automatic deposit of $50 a month. That’s it painless. I never have to worry about it or even think about it if I don’t want to, but I find myself checking it often.
My husband has a 401k, we both have life insurance and that’s it. Like most Americans sometimes it’s paycheck to paycheck, but most of the time we’re flush. He works a full-time job and I work from home building lovely SEO optimized, mobile responsive websites (just had to say it lol). This account is just for me, but it has affected me more than I ever thought possible.
$50 a month for the last 6 months comes to $300 and to date the account has $317.48. Investing is not about big losses or small it’s about moving forward and adjusting. Will I get rich from this small attempt at building some financial wealth? Absolutely not, but it could help one of my grandkids pay for college or maybe purchase that trip to Ireland I’ve always dreamed about. The point is I’m taking action. I’m taking it upon myself to control how I grow my money and not leaving it up to just fate. Just getting started is the biggest step.
The images above are straight from my account. Want to try it for yourself?
‘Search engines now care a lot about user experience and one of the largest impacts on user experience is website speed.
So if you want to stand a chance of getting anywhere near the money-making positions in the SERPs (1st, 2nd & 3rd spots) you need to ensure your pages are loading both on mobile and desktop… FAST.
Take a look at the 6 steps I took to increase my website speed…’
‘After a successful digital marketing career in the corporate world, Matthew Woodward began his blog in 2012. Since then he has picked up 8 blogging awards and more importantly, helped thousands of his followers achieve their digital marketing and SEO goals through his detailed case studies and tutorials.’
We’ve been talking about how society patronizes women when it comes to money quite a bit lately. But what, exactly, does that look like? Sallie has a few thoughts on this one.
By making us feel guilty.
By making us think that not buying a coffee from a coffee shop can help us become millionaires. By telling us that we have to save, and budget, and not talking to us about investing. Telling us that we’re risk-averse. All the messages we get, as women, about money, that are guilt-inducing and shame-inducing.
It starts in childhood when parents talk to their little girls about budgeting, and saving, and being careful, and little boys about making money, and being the CEO, and going to the top of the jungle gym. It continues as we become young adults and we are told to “take the money quiz” to find out our “money type,” while the guys are told about diversified investment portfolios.
The result of all of this is that the primary emotions so many women feel around money are shame, and loneliness, and isolation.
We need to break this down, get rid of the guilt. Don’t listen to the patronizing voices, and talk about money.
Are you ready to get started building your future?
*I’m excited to work with Ellevest to start conversations about women and money. If you become a client, I will be compensated.
Both investing and saving involve setting aside money today to prepare for the future. So it’s understandable that some people mix them up, or think of them as alternatives to one another. But they aren’t the same, and how you combine them can have a big effect on your money.
The real difference between saving and investing is where you’re putting your money — which, in turn, influences how much risk you’re taking, and how much your money could grow while it’s saved / invested.
How saving and investing work
Piggy banks and mattress hoards technically count, but when we talk about saving, we really mean putting your money in a savings account at a bank — one that’s insured by the FDIC. FDIC insurance guarantees that if something happens to the bank you’re using, you won’t lose any of your money (up to $250,000). That means when you save (up to that much), you’re taking zero risks.
When you put your money in a savings account, you earn a small amount of interest. The national average is 0.09%, and even “high yield” savings accounts only pay around 2%. That’s because technically, the bank is paying to borrow that money from you — they use cash flow from customer deposits to loan money to other people (and charge their own interest).
Still, you can withdraw your money any time you want. There’s a fee, though, if you make more than six withdrawals a month, which is meant to entice you to keep your savings in the bank. (There’s no penalty for taking money out of a checking account, like when you pay bills — but checking accounts don’t generally pay interest.)
Bottom line: Savings accounts are really safe, pay a small amount of interest, and allow you to get your money out quickly.
When you invest your money, you’re using your cash to buy investments. That might mean you own individual stocks, bonds, or alternative investments; or it might mean you own shares of a fund (aka a basket of individual investments), like you’ll have if you’re an online client of Ellevest.
As the values of your individual investments go up (or down), the value of your investment account will go up (or down). You might also earn payments called dividends from stocks, and interest from bonds. All that’s what makes it possible to earn (or lose) money by investing. The exact amount of risk involved depends on what kinds of investments you own.
So think of investing not as “spending” your money, but simply changing how it works. True, it’s not exactly the same as having cash (for one thing, you can’t pay rent with it). And as we mentioned, your investments might become worth substantially more or less than the cash you originally paid for them. But you can sell your investments to turn them back into cash any time you want — just give it a couple days to process. (You might also owe taxes if you sell investments that have gone up in value since you bought them.)
Bottom line: Like saving, investing is a way to put aside money for the future, while still giving you pretty quick access to that money if you need it. But unlike with a savings account, investing involves risk.
So if investing involves risk, why not just save all your money instead?
We’ll tell you why: Historically, over the long term, investing has been a lot more powerful than saving. This is true because investing involves risk — people demand to be compensated for taking on the extra risk of investing their money.
Does taking a risk feel uncomfortable? We get it. But when you’re talking about your biggest money goals, like retiring, you can’t really afford not to invest. That’s because — even though some individual years were up and some years were down — over the past 91 years, the stock market has returned an annual average of 9.5%. (Timely reminder: Savings accounts = 0.09% interest. For context, inflation has historically hovered around 2%.)
To put that into context, here’s what we project could happen if someone were to save / invest $25 a month for 40 years.*
Here’s why this matters: Research shows that women keep 71% of their assets in cash, compared with 60% for men — so they could be missing out on potential investing returns. Add in things like the gender pay gap, and it’s no wonder that generally, women retire with two-thirds as much money (and worse for women of color), even though they live an average of six to eight years longer. In fact, this gender investing gap could cost women hundreds of thousands — for some women, millions — of dollars over the course of their lives.
When you should save and when you should invest
So yes, we believe you should invest. But that doesn’t mean saving isn’t sometimes the right choice. There’s a time and place for both.
Whether you save or invest has to do with two things: time and risk. If you’re planning to need your money in the next year or two, then it might make sense to save. That’s because if the investing markets took a tumble, you wouldn’t have much time to give it a chance to recover. You should also use a savings account for the money in your emergency fund — if (when) you need that money for financial emergencies, it has to be there, 100% safe and sound.
On the other hand, if you have three-plus years until you’re going to need your money, then investing can make sense instead. And the longer your timeline, the more important it is to consider investing over saving. You also might choose to invest any money that you don’t need — aka money that you just want to grow as quickly as possible (and aren’t afraid to take risk with).
Moral of the story: Put both saving and investing on your money checklist. They aren’t the same, but they’re both useful. And they’re both part of a smart, future-focused financial plan. Get started today.
If summer’s self-care mood is “treat yourself,” then fall’s self-care mood is “let’s do the damn thing.” Enter: financial self-care. Because a) summer was expensive (lookin’ at you, Charleston vacation), b) September is Self-Care Month anyway and it’s better late than never (it’s a thing, I promise) and c) getting your money stuff in order feels A-Maz-ing.
So here’s your fall financial self-care checklist. Grab your calculator & not the one on your phone because it’s probably right next to the FB button. Nope, grab a real-life 1980’s style calculator! What? You don’t have one of those? #geeksneedlovetoo Grab a calendar, a notebook, and sharp pencil or whatever it is you use to “do the damn thing” and let’s get down to it!
1. Track down your most recent pay stubs
Start by getting an understanding of how much money you have coming in each month. Grab your paycheck stubs from the past month and give them a look.
First, calculate how much you’re making after taxes — aka your take-home pay. This may or may not be equal to the final amount of your check: If you have money withheld for 401(k) contributions, insurance premiums, or other employee benefits like that, then those will come into play later. For now, just look at your gross pay minus taxes. How much take-home pay do you earn in one month?
If you get paid irregularly, like if you rely on freelance income, then this might be a bit trickier. We recommend calculating your take-home pay from the last few months and then taking an average.
2. Get to know your current spending habits
Next, pull up your debit and credit card statements and look through your past few months of purchases. Categorize them into three buckets: needs (groceries, rent, etc), fun (eating out, buying things you wanted, etc), and “Future You” (saving, investing, and debt payments beyond the minimums).
This is where those paycheck withholdings we mentioned above come in. Any 401(k) contributions you’re making go in the “Future You” bucket, and insurance premiums go in the needs bucket. You can categorize any other withholdings however makes sense — for example, a public transit benefit might go in needs, and a gym membership might go in fun.
Finally, add them all up. How much are you spending on each bucket per month? There are no wrong answers — this exercise isn’t meant to make you feel guilty, it’s just to see where you’re starting from today.
3. Set a goal for your future spending habits
Now it’s time to make a plan. We like the 50/30/20 rule, which is a high-level framework for organizing your spending. It uses the same buckets we mentioned above. Traditionally, following the 50/30/20 rule means 50% of your take-home pay will go to needs, 30% will go to fun, and 20% will to Future You.
But those percentages might not be realistic for you — which is why step two on this list was so important. Based on your spending habits today, set yourself a realistic goal for tomorrow. Maybe it’s 70/20/10, or 60/20/20, or 80/15/5. It’s flexible.
Even if you can only put 1% to Future You, start there. Over time, you can work on trimming expenses or boosting your income so that you can increase that percentage over time.
4. Take the next step with your 401(k)
Two things, specifically. First, if your employer offers a 401(k) employer match but you aren’t taking full advantage of it, then sign up and start contributing enough to get the full match. That’s free money, y’all.
Second, if you have an old 401(k) or two (or however many) from a previous employer just chillin’ out there, think about rolling it over. You could roll it over into your new employer’s plan if they let you, or an IRA. Either way, it can be super helpful to get everything in one place. (PS: This isn’t as much of a process as it might seem. When you start a rollover with Ellevest, we’ll guide you through the steps.)
5. Prioritize your debt payments
Being in debt — credit cards, student loans, personal loans, etc — doesn’t feel good. But paying your debt off does. The fastest way to do it is to pay more than the minimum required payments if you can. That will also save you money because the longer you take to pay debt off, the more interest you’ll owe.
So if you have debt and can make extra payments, the next step is to figure out which debt you want to focus on first. There are two popular strategies: To start with the balance that has the highest interest rate, or to start with the balance that has the smallest outstanding balance. Here’s some more info on those two methods and how to put them into practice.
6. Set an emergency fund target
Financial emergencies are a fact of life. Cars need repairs. People (and pets) get sick. Phones and computers break. This is why building an emergency fund is a big part of getting your financial life in a stable place.
We typically recommend saving between three and six months’ worth of your take-home pay. (Here’s how to decide exactly how much is right for you.) That might sound like a lot, but it’s totally OK to start small and work your way up over time. But today, your goal is just to figure out how much you want to aim for. Maybe, if you don’t have high-interest debt, you even open an account and make your first deposit.
7. Start investing toward your goals
If you’ve finished the first six steps of this checklist — first of all, you’re crushing it. Keep the momentum going by starting to prioritize and invest toward your long-term money goals. Goals like ramping up your retirement contributions, or like buying a home or starting a business.
Financial self-care checklist complete. Now light an apple-scented candle, put some chili on the stove, and enjoy the fall vibes.
Are you ready to start investing in yourself? Start here!
“I’m excited to work with Ellevest to start conversations about women and money. If you become a client, I will be compensated.”
Investing consistently is the very best thing you can do for your future you. I get it the struggle is real! There are so many things vying for our attention that it’s easy to put things off or forget about them completely. Your future will be here before you know it. Believe me, I woke up & found myself at 49! How the hell did I get here so quickly?
Your future you will thank you for taking the time today to plan for tomorrow. What do you want to be or do when you grow up?
Do you want to:
Travel the world
Open a restaurant
Pay for your kids to go to college
Live your future life comfortably
If you answer yes to any of these things then you need to come up with a plan now rather than later.
MAKE IT A HABIT
Investing consistently, a bit out of every paycheck, is powerful. There’s the plain and simple fact that you’re building up your wealth, deposit by deposit. And if you put it on autopilot, there’s the whole “out of sight, out of mind” thing.
There’s another reason why the practice of consistent investing has historically been good for investors. And it’s so compelling that it even has a name:
Boring term. But a BFD for your bottom line.
Dollar-cost averaging is investing a consistent dollar amount at regular intervals of time, no matter what’s going on in the market. Example: a $100 recurring deposit into your investment account every month.
Why Does It Matter?
Ellevest says investors want returns. And some investors, in an attempt to earn as much in returns as possible, make a grave mistake: attempting to “time the market.” They think they can guess what will happen next, and try to “buy low” and “sell high.”
That means you’re inevitably going to feel it on days when the market goes down. Bummer, yes, but it’s not all dark and gloomy. Here’s why: When the market’s down, that $100 deposit will get you more shares of stock. (That’s why you might hear people say that the markets are “on sale.”)
Say the market was humming along, then plummeted, and then started to come back up.
Here’s what would happen if you were to keep investing consistently the whole time:
And here’s what would happen if you were to keep your money in a bank account while the market was down and then invest what you’d saved once it started to come back up:
In the first example, while your investments did lose value temporarily, it worked out pretty well for you after the market rebounded. In the second example, you missed out.
Back to real life. By using dollar-cost averaging, you take your own emotions (aka an investor’s worst enemy) out of the equation. You get rid of the risky guesswork, make investing a solid habit, and give yourself the opportunity to grow your net worth steadily over time. Pretty compelling reasons to invest regularly, right?
Here’s a compelling reason why “regularly” should start … right now.
Picture this: Your car blows up & your warranty is a thing of the past, you get sick and can’t even go to work much less pay the doctor, your employer folds up and files for bankruptcy or that baby you have been waiting for turns into three right before your very eyes.s What are you going to do?
Your stress level just shot through the roof, but this is life and nobody’s lane is bump-free. Hell, I’m not sure mine is even paved. It’s small things like this that can throw you off track quickly.
According to the Fed’s most recent survey, 40% of Americans would struggle to pay for an unexpected $400 expense without selling something or borrowing money. So whether you think of it as an emergency fund, a rainy day account, a financial cushion, or an “uncertainty fund,” you need one.
HOW MUCH DO YOU REALLY NEED TO HAVE IN AN ‘EMERGENCY FUND’?
At Ellevest, we typically recommend that you set aside three to six months’ worth of your take-home pay for emergencies. That can feel like a really big number, especially if you’re starting from scratch … but it’s one of the most important things you can do with your money. Because imagine if you needed it and didn’t have it. (Ouch.)
We can almost hear you thinking it: Three to six months is kind of a range. How much do I really need? There are two things that come into play during that decision: how much uncertainty you might have to face and your personal comfort level.
The shakier your financial ground is, the more you need to have.
if you freelance full-time as a single mom and own a fixer-upper, you’re probably going to want closer to six months’ (or more) of your salary saved up. (Also, you are a superhero and we bow down to your amazingness.) Or if you’ve been in a steady, salaried job for a while, share finances with someone (like a spouse), and have no dependents and no mortgage, three months is probably good for you. (Heck yeah. You’re killing it.)
But maybe you’re in a stable, salaried job and share finances with someone in a stable, salaried job — and yet, three months doesn’t feel like enough security for you. In that case, save more. These are just guidelines, so do what feels best for you. (Just don’t keep all your money in cash. That can really cost you — here’s why.)
Once you’ve decided on how much you need to have there are three things that can help you get there.
Work your way up, and set mini-goals along the way. Maybe your first goal is $1,000, and then one month’s expenses, and then two, and then three.
WHERE SHOULD YOU KEEP YOUR EMERGENCY FUND?
Keep your emergency fund in cash in a bank account. Make sure that’s FDIC insured.
Ellevest’s Emergency Fund goal is held in FDIC cash, so that might be a good place. High-yield savings accounts are another option. We don’t recommend putting your emergency fund in a certificate of deposit (CD) or any other type of account that doesn’t let you make withdrawals whenever you want. Don’t risk it.
WHEN SHOULD YOU USE YOUR EMERGENCY FUND?
Definitely an emergency: Anything unexpected that you absolutely must pay for. Your water heater breaks. You have to travel to see a sick loved one.
Definitely not an emergency: Things you want but don’t really need, or things that you could save up for. Think last-minute vacation plans or your annual insurance premiums.
Saving up three to six months’ take-home pay, in cash, for emergencies only, is one of the earliest steps you can make if you want to take control of your financial future. (Wondering about the others? We’ve got you. Here are smart money moves to make at every age.)
Have you come up with excuses why you’re not investing right this minute?
Excuses like these:
It will be easier once I get that raise.
I just don’t have time.
It’s overwhelming to think about learning to invest properly.
Money just makes me squeamish.
Believe me, I used all of these excuses and even more. I have avoided money conversations my whole life, but at 49 I realize that I am only hurting myself. If I had started younger I’d be much better off when I get older. Still starting is much better than not… at any age.
WE LOSE MONEY EVERY SINGLE DAY WHEN WE DON’T INVEST
When I was growing up talking about money was a definite “no”. My parents never discussed things like pay vs. bills, money issues or even how to manage a checking account. So it’s no wonder that today when thinking about money I start to get anxious immediately.
My stomach starts hurting, I can feel my heart beating faster and I want to run far, far away. Even as a business owner dealing with the financial aspects like paying bills, investing in my business or even sending out invoices stresses me out.
I’m tired of feeling like this and I just bet that I’m not alone. Do you feel anxious or stressed when you think of your finances? My biggest fear is becoming homeless even though it’s basically happened twice & we’ve survived both times. I have nightmares of living in a cardboard box, under a freeway bridge searching garbage cans for scraps of thrown out food.
This year, I’ve decided to put myself smack in the middle of that ‘uncomfortable’ feeling and find ways to be able to gain that financial freedom, ditch the nightmares, pull up my big girl panties and put a stop to those overwhelming feeling.
That’s why I’ve partnered with Ellevest who specializes in investing for women. Here is what they say about the ‘overwhelm of money’:
That kind of feeling comes in a lot of different flavors. For some of us, the words “money” and “someday” always go together — it just never seems to be the right time to think about it. Some of us give a hard pass to the thought of making a budget. Some of us have made a few mistakes along the way that we’re scared to face. And some of us just feel lost and overwhelmed about knowing where to start.
So that’s us. If it sounds like you, here’s something good to fight the bad. Those feelings are valid. And they also don’t have to be permanent. You’re not alone. And no matter where you start, there are always things you can do to move forward.
Six Steps To Overcoming Financial Stress
You might think that sitting down to organize your money will be overwhelming and generally unpleasant, but we’re willing to bet that it’ll actually make you feel more in control. All you have to do is do the damn thing.
But you don’t have to go into this process blind. Here’s a checklist of steps you can take (and some deeper advice on each one, too). We recommend starting at the top and working your way down, one at a time, at a pace that works for you.
Give your brain a boost. Picture a future where you’ve already done the thing. You don’t magically have a ridiculous pile of cash — but you’ve taken the time to think about your goal, you’ve thought about tradeoffs along the way, and you’ve mapped out the steps you’ll take. Sometimes projecting that feeling of accomplishment before you do anything else can get you from “bad feeling” to “hey … I can do this.”
Look at your current spending habits. Use them to make a high-level spending plan for the future. Here is a great how-to
If that list above looks like a mountain, just break it down into smaller more doable bits. Something like this:
Look at your current spending habits and use the 50/30/20 rule to make a future spending plan.
Log in to your bank account and download your most recent account statement.
Make three “buckets”: Needs, Fun, and Future You. Categorize each purchase from your bank statement into one of these buckets, and then add them up. This is how your spending looks today.
Look at your most recent paystub. What’s the final amount of the check? That’s your take-home pay. Multiply that by the number of paychecks you get each month to find your monthly take-home pay.
Calculate 50% of that number (for needs), 30% of that number (for fun), and 20% of that number (for Future You).
Look at your current spending habits and see whether you can make adjustments so that you’re spending within those buckets. If it isn’t doable, adjust the buckets’ percentages until they work for your real life.
Aim to stay inside your buckets next month. Then, next month, see if you can tweak things to get them closer to that 50/30/20 ratio — and then plan to keep adjusting on the reg.
Once you have your little bitty steps, you can start with just the first one. Or maybe you do three little bitty steps at a time. Or you go until you really want to stop, and then you take a break.
This can really help you build momentum — and it can also help you avoid that big overwhelmed feeling by focusing on one small thing at a time.
SCHEDULE A FUN THING LATER
If money stuff has a history of making you feel bad, try this trick: doing it right before doing something you know will make you feel good. Like drinks with friends. Or your favorite workout class. Or curling up with a good book. (Sure, it’s a little Pavlovian, but hey, mood boosters are mood boosters.) if you have something to look forward to after you do The Big Thing, you might be more motivated to keep going as you work through it.
LET GO OF ‘HAVE-TO’
“Ugh, I really do have to sit down and deal with my money this weekend” probably isn’t a mindset that’s doing you any favors. Neither is “I have GOT to stop spending so much” or “Wow, I have to stop being such a hot mess with my money.” You wouldn’t try to motivate your best friend that way, would you?
Switching off the “I must do this” mindset — which can feel unforgiving and judgmental, and who needs more self-criticism? The magic is trying to shift it to something more positive. Maybe a “This is a thing I’m doing for myself” mindset. Or a “Hey maybe I can’t get a raise tomorrow but I can do this” mindset. Or an “” mindset. Or whatever mantra works for you.
THINK OF IT AS SELF-CARE
The idea behind today’s self-care movement is to protect your mental health so that you can bring our best self to your everyday life. The stress will disappear, your self-esteem will get a huge boost & you’ll feel better about today & tomorrow.
But here’s the thing:
While money is people’s number 1 reason for stress , the act of saving and investing are the biggest boost of women’s confidence when it comes to building the future we want. So if finally dealing with the money stuff is going to improve your mental health — by helping to knock out all that stress and guilt and anxiety about money, and helping you feel good about tomorrow — then doesn’t that count as self-care too? (Note: This is also extremely compatible with candles and wine. Just sayin’.)
The average American has more than $38,000 in personal debt. That includes credit cards, personal loans, student loans, etc. (Oof.) So it’s not particularly surprising that when you ask people what their biggest money goals are, many of them say paying off debt.
Easier wished than actually done … so how do you make a plan that works? Two popular options: the “avalanche method” and the “snowball method.” (Kind of randomly snow-related names, but bear with us.)
The debt avalanche method
Also called “debt stacking,” this is the debt-paydown method we typically recommend because it’s designed to help you pay as little as possible in interest. Here’s how it works:
Make a list of all your debts. That means each individual student loan, each credit card, each car loan, etc. Write them down along with their interest rates and balances.
Put them in order from highest interest rate to lowest. If two debts have a pretty similar interest rate, put the one with the smaller outstanding balance higher up on the list.
Keep paying all the minimum payments on each debt (otherwise, you’ll get hit with late fees and maybe even a hit to your credit score). And then …
Put any extra money you can find in your budget toward the debt at the top of the list. The debt at the top is the one with the highest interest rate. (Side hustles can really come in clutch here.)
Keep going until that #1 debt is paid off completely. Then take the total payment you’ve been putting toward that debt (including its minimum) and start putting it toward #2. That means the total amount of money you’re putting toward all your debt every month won’t change.
Keep going!We typically recommend that you focus on paying off the debts that have an interest rate greater than 5%. But for the debts with interest rates under 5%, just keep paying the minimums. Once you get to that point, it’s historically been worth putting your extra money toward investing instead. Here’s why.
This saves you money because, all other things being equal, knocking out the higher interest rates first will mean you’ll pay less in interest. And paying less means you’ll pay it all off more quickly.
The downside of the debt avalanche: Getting rid of debt usually takes a while, especially if your balances are high. You might have a long-ish wait between each “I paid one off!” celebration. So you’ll be putting in a lot of effort over a long period of time with few milestones, and that can be … less than motivating. If you find yourself having trouble sticking with the debt avalanche method, the debt snowball might be a better option for you.
The debt snowball method
The debt snowball method works exactly the same as the debt avalanche method, with one difference: Instead of putting your debts in order from highest interest rate to lowest, you order them from smallest outstanding balance to largest. Then follow the rest of the steps the same way.
With the snowball approach, your first “self-five” celebration moment will come a lot sooner because you’re paying the smallest balance first. And then, because your payments “snowball” (in a good way — they get bigger and bigger with every debt you pay off), you get to the next self-five sooner too. And then the next one. And then the next one. The idea here is that our brains like self-fives, so you’ll be more likely to keep going with your plan for the long haul.
The downside of the debt snowball: This method doesn’t reduce your interest payments as quickly as the debt avalanche method, so you’ll likely end up paying more overall. But it could help you get out of debt faster if it does a better job of motivating you to consistently pay more than the minimums.
So … which one’s better for paying off that debt?
Ultimately, that’s going to be a you thing. You could “snowball” your payments to keep motivation high, or you could move down the debt mountain faster, like an avalanche, obliterating those interest payments along the way.
Ellevest has a strong aversion to having to pay more interest than absolutely necessary, so we usually recommend the debt avalanche method. But if the debt snowball is more motivating for you, that’s cool too. The important thing is that you’re knocking out those debts, one at a time, and taking charge of that financial future.
Of course, investing comes with risk, so nothing’s guaranteed. But investing has historically been more powerful than saving alone, and Ellevest’s projections show you the amount we estimate you’ll end up within 70% (or more) of market scenarios going forward.
So let’s do some dreaming.
Your rainy-day fund
What your savings is now: Intentions? Good. Reality? Let’s go with “working on it.”
Maybe you have some savings in an account that you started one day when you were feeling inspired. And maybe you usually resist the urge to “borrow” from that savings when things get tight, but some moments have been more tempting than others. (Hi, tapas night.) After all, you can always pay yourself back later.
But maybe you read something recently about how a financial emergency can swoop in and cause utter chaos. And you’re determined to save more … tomorrow.
Enter: Ellevest’s Emergency Fund goal, which helps you to gradually save up three to six months’ worth of take-home pay in cash.
What your savings could be like in one year: You’ve got several months’ worth of your take-home pay stashed away in a designated emergency fund, waiting to back you up if (when) something goes wrong. It feels really good knowing that you have a security blanket — and you’re ready for whatever.
Your living situation
What your home is now: Maybe you have two roommates who are mostly great, but who also occasionally don’t clean up after themselves and/or invite unexpected overnight visitors. It’s annoying enough that you’ve started thinking you want to move when the lease is up — but coming up with the cash for a security deposit would not be fun.
Or maybe you and your partner are dreaming of owning your own place together someday. Or maybe you’re starting to plan for kids, and you’re definitely going to need more space. Or maybe it would just be nice to have a shorter commute … and a functional garbage disposal … or even just like ten more square feet of living space.
Enter: Ellevest’s A Place to Call Home goal, which helps you invest toward a home down payment with a default timeline of six years (although you can always change our plans’ timelines to fit your goals).
What your home could be like in six years: You walk through the front door of your home (which you own) and hang your stuff in the coat closet (which you own).
Hear that? That’s the sound of ~not having roommates.~ Or maybe it’s the sound of your fur baby running to greet you as you come in the door. Or maybe it’s your custom sound system playing that song you love so much. Or a kiddo. Whatever it is, it’s home.
Your kiddo’s future
Your family sitch now: Maybe you just welcomed a tiny human into your home (congrats!), or maybe you’re planning to someday. Kids are unbelievably cute, but you know that they’re probably also going to cost you a lot of money when they get old enough to start doing things that … you know … cost money.
You want to afford whatever they’ll need. But also, you’re now ridiculously busy (and tired), so you’ll figure out how you’ll pay for them … someday.
Enter: Ellevest’s Kids Are Awesome goal, which helps you invest to build a fund for
things like summer camp, extracurriculars, etc., with a default timeline of six years.
What your family sitch could be like in six years: That munchkin is very cute, especially when you’re taking copious videos of them on the soccer field. Or the ballet stage. Or the dojo. Or all of the above — you may have a prodigy on your hands, tbh.
Your job now: It’s … fine. You guess. It pays the bills. But you aren’t exactly passionate about what you’re doing, and you don’t wake up excited to go to work every day. You’ve got this itch that says you were always meant to work for yourself.
But you’re probably not quite ready to make the move yet. That genius business idea still needs some testing. Plus, if you quit your job now, you’d be quite broke.
Enter: Ellevest’s Start a Business goal, which helps you invest to pay yourself two years’ worth of salary so you can take that leap. It has a default timeline of five years.
What your job could be like in five years: HEY ENTREPRENEUR. You left that blah job and set off on your own. Your new company has a name and a prospective audience, and your fundraising process is underway. You’re on top of the world. You’re unstoppable. You’re the boss.
That one thing you’ve been dreaming of
Your birthday this year: Four words: “drinks with the girls.” (Another two: “frozen margaritas.” No use denying it.) You’re surrounded by people who love you and who you love back, and life is good.
But that upcoming milestone birthday? That one, you want it to be big. You and the girls will go all out … if you can swing it financially, that is.
Enter: Ellevest’s Big Splurge goal, which lets you invest toward … whatever it is you want. No default timeline; it’s however long you have left until you’ll need the money.
What your birthday could be like on your next milestone: The sound you hear? It’s the voices of your absolute favorite people as you chat away the afternoon sipping wine and eating cheese in a villa in the south of France. (Or trail hiking in Patagonia. Or on a private island anywhere.) You’ve been here for four days, and you have three more ahead of you. Life is goooooood.
Your future grandma self
Your retirement account now: It’s there. It has some money in it. Maybe you’re contributing enough to get your employer match, but you aren’t sure if that’s enough. You’re guessing that you should probably be doing more, but … it’s not exactly the most urgent thing you have to think about, moneywise. And how are you even supposed to know how much you’ll need?
Enter: Ellevest’s Retirement on My Terms goal, which helps you plan and invest for retirement using a super special algorithm that takes your real-life info like your age, income, earning power, and gender into account.
What your actual retirement could look like: You are doing whatever your heart desires. Maybe that means you moved somewhere where you can read by the beach every day. Maybe you’re traveling the world. Maybe you’re pursuing lifelong passions and learning something new each day. Maybe you never retired at all — because you seriously love your job — but you’re doing it differently these days. Maybe you have lots of grandkids you spoil rotten. Maybe you’re on a couple of boards of directors. Maybe you’re doing some other really freaking cool stuff like this or like this. (Or maybe, in fact likely, more than one of the above.)
Your financial confidence
How you feel about money now: Maybe you have a love-hate relationship with your money. On the one hand, you’re already doing some good things for yourself. (Truly — why else would you be reading this?)
But maybe thinking and talking about money makes you feel a little squirmy. Because you’re sure that you could be doing more for your future self, but you just haven’t figured out what that is yet. And it’s easy to put it off. (Guess what: You’re not alone.)
Enter: Ellevest’s Build Wealth goal, which helps you invest to just bump up that net worth. It has a default timeline of 20 years. According to our research, the act of saving and investing is the #1 driver of women’s confidence in their future. Meaning just getting started can help you feel good about where you’re going.
How you could feel about money after you start investing: You started with just a few dollars a month, and then you gradually worked your way up (like a boss). Now, you’re doing Future You a favor by investing a good chunk of your paycheck every month. You feel great about your money choices, because you know that you’re making smart moves.
Spoiler alert: These life upgrades don’t have to be just dreams. You can get started right now. In fact, it just takes minutes.