Top Design Tips to Boost Your Sales in 2020

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Effective Design Tips to Improve Your Sales in 2020

Running a business can be challenging, and 2020, the year of the COVID-19, has been especially trying.  You find that you are struggling to make sales, and you’re starting to worry that you may have to shut down. With the right design tips, you can boost your sales and keep your doors open, even in these challenging times.

the word create written in pencil

2020 has proved to be a very challenging year for everyone. The Covid-19 pandemic has hit the business landscape leading to the closure of many companies.  Those that have managed to survive have had to implement cutbacks and other cost-saving measures. 

In the same breath, they are looking for ways to increase their sales to remain afloat. Platforms such as Mr.Bet have excellent tools for those operating online casinos and are looking for tips to design a game. But what tips can help boost sales for other businesses?

We will show you the top design tips to boost your sales in 2020 below.

1. Have a professional website built

What are web design tips?  Simply put, it is any techniques you will apply to increase traffic to your website.  One of the best design tips for websites is not to have sliders on your homepage. They can confuse people whatever you want to tell your audiences.

Other things you need to incorporate in your web design include:

  •       A strong call-to-action
  •       Visible contact information that works
  •       Aligning your website to any advertisements 
  •       Developing design tips by understanding exactly who you are talking to and their point of need
  •       Having trust icons such as social proof, security measures, and safe shopping guarantees, among others
  •       Creating a sense of urgency around your promotions or products
  •       Making the checkout process easy
  •       Simplifying the checkout process and removing the navigation bar from the page. You do not want to present customers with the option of abandoning their carts.
  •       Incorporating customers voice in your copy

2. Put the Customer First

With the pandemic being such a painful reality in 2020, business owners must put the health and safety of customers first.  If you’re operating a brick-and-mortar store, ensure you have proper sanitization and social distancing rules.  

Communicate with the customers via your website, email, social media, or even mobile apps.  Information around the pandemic and staying safe is especially welcome at this time.

One of the best design tips in marketing you will get is to go over and beyond customer expectations. When customers see that you care for them, they will remain loyal and even send some referrals your way.

Invest in training staff members to build passion around the brand and give customers the same experience.

woman holding her head in front of her laptop

3. Design and Optimize Your Gaming Website

Online gaming is on the rise. If you are a new developer, here is what you need to know.

  •       When designing, think of the end-user by having an easy-to-use interface
  •       Hook your players with your characters
  •       Provide quality sound to enhance the mood
  •       Provide consistency and balance in gameplay
  •       Unique designs will ensure you stand out

Optimizing your website is so much more than having the right keywords to attract visitors. The use of graphics and video will help reduce bounce rates.  There are some fantastic design tips graphics you will find online to help with the process. 

Design tips in Photoshop will help you customize photos or even create virtual tours for your visitors.

Customize your website to make it accessible on smart devices such as tablets or mobiles. A large percentage of visitors will browse it via such devices. 

4. Offer Money-Back Guarantee

Have you ever wondered why companies offer money-back guarantees? Not only is it a very effective marketing tactic, but it shows that you have faith in your product. 

When customers know they can return a purchase they are not happy with, it’s likely they’ll trust you with their money. Just be sure to offer a guarantee that you can live up to it.

5. Don’t Forget Your Existing Customers

If you have existing customers, repurposing your marketing content to mitigate them is a good move.  By developing messaging that directly talks to them, you increase the likelihood of return purchases.

Think about promotions that target them directly. It could be a way of saying thank you to them for their loyalty.  In return, they will stick by you and continue to be faithful customers.

Conclusion

We have shared what we consider top design tips to boost sales in 2020.  Everything you do should be about the customer. Safety and information during this pandemic period are critical. 

Pay attention to your website design and take advantage of smart devices so that you can reach those who shop via their smart devices. Most importantly, pay attention to your existing customers through promotions and exclusive offers, where possible.

What other tips would you have for a business that wants to stay afloat in 2020?  Head over to the comment section to share your feedback.  

 

Author’s Bio 

 

Alex has many irons in many fires, including starting an eCommerce store and his own marketing company. He is very busy, but the work is rewarding, and freedom has allowed him to fish, see friends more regularly.

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10 Blogging Mistakes to Avoid in 2021

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Every writer has a story to share about the blogging mistakes they made at the beginning of their careers. Seasoned bloggers say there’s no such thing as a mistake, only lessons learned. Let’s put the words of wisdom aside for a second and help you to avoid some of the early day blunders if you can.

Alex Lysak shares some of the best tips to keep in mind as you grow your blog. He’s a trusted SEO specialist and a regular guest writer on various blogs. You can learn a lifetime worth of wisdom from him and the Scanteam bloggers. 

Let’s take a page from the experts on blogging for beginners and avoid the common pitfalls.

a person using a laptop

1. Choosing the Wrong Platform

It’s understandable; free blogging platforms have fantastic marketing campaigns that make it very enticing and convincing to fall for. Most of it also offers free plans that most new bloggers need when they’re starting. 

Providers like Weebly, Wix, and Squarespace do sound easy to set up and offer loads of free templates. It’s not a wrong place to start from, but in the long run, you’ll end up wishing you invested a bit more for the usability offered by WordPress

The essential cost of setting up on a WordPress platform is currently at about $65 per year, and worth planning for if you’re serious about your blogging career. When you pay for hosting platforms, you’ll end up with a more professional looking blog and have plenty of tools to help grow your blog. Free hosting sites will fill up your space with ads and popups, trying to cover its expenses of offering you open space.

2. Choosing a Difficult Name

Your domain name should be easy to remember. If a potential follower searches for your domain and gets it wrong the third time, they’ll get frustrated and search for something else.

Keep it relevant and catchy without using unusual grammatical or spelling methods. Less is more when it comes to selecting a domain name.

3. Broad-Spectrum Topics

We get it; as a new blogger, you want to share as much as you can, trying to capture your audience with informative content. What the old-timers will tell you, however, is that readers enjoy bite-size chunks of information more. Your content should pack a punch of knowledge with as little words as possible.

  • Choose a precise and well-defined topic
  • Be concise and don’t play around with words to fill a page.
  • Give your readers value for their time and high-value links to your affiliates.

Some excellent tools can help you nail your blog topics, such as automated topic generators. Don’t be shy to use whatever is available to help you streamline your blog. 

4. Trying to Write for Everybody

You’re not chocolate; you can’t please everybody. One of the most common mistakes new bloggers make is writing about everything. The best advice we can give you is to find your niche. When you write about what you know and have a passion for, it will never seem dull. 

If your interest and knowledge are about plumbing and sanitation, don’t waste time writing about kitchen equipment. Focus your time and your energy on your area of expertise. In that way, readers will know where to go when they’re looking for advice on how to fit their new taps.

5. Making the Blog Too Personal

Your blog’s personality should have a life of its own and not be a copy of yours. Yes, it’s heartwarming to share some personal tidbits now and again, but write a novel if you want to publish a diary.

Readers should get to know you through your writing style, not by personal accounts of your day-to-day life. If you’re blogging to build a career from it, you’ll focus on your niche markets and consumers. People read blogs to learn impressive new facts about a specific brand or product. Teach them well with valuable information, and they’ll keep on returning to your page.

6. Writing for SEO Points and Not for People

You’re writing for people, not algorithms. It’s essential to stick to the blogging tips shared by expert SEO guru’s, but keep it real. Readers will know if you’re writing for them or only to maximize your affiliate links

When you write, imagine that a good friend is sitting across the table from you and using words that are part of your everyday vocabulary. Don’t try to sound like somebody you’re not. You won’t be able to keep it up, and your audience will see right through it.

7. Not Being Consistent

You must write and upload content consistently. If needed, set up a calendar to remind yourself when your audience expects to hear from you again. Planning is a part of your blogging career. Long before you post your first article, you should have a few week’s worth of content ready to upload.

With this said, don’t spam your subscribers daily. Publish good quality content at regular intervals. You want your readers to get excited when they receive a notification from your blog, not annoyed.

8. Publish Without Editing

Blogging is a very personal way to communicate with an online audience. The quality of what you publish is a direct reflection of how much you value your audience. If a reader has to find mistakes continually, it’ll make them feel unvalued.

There’s no reason to publish content with unnecessary mistakes. Online tools such as Grammarly and Hemingway are but two of many products that’ll help you edit and perfect your writing.

laptop with potted plan, mouse and cellphone

9. Not Proving Your Point

If you’re writing about a specific topic that you had to research, link your research to your article or cite your sources for your audience. Without it, your readers will lose trust in what you’re stating.

When you link your researched sources, it increases your website authority with your readers, and ultimately with Google. It’ll increase your online visibility in the long run, so this point should become a habit when writing blog posts.

10. Writing Each Blog in a Different Style

Although there are various types of blog posts, your template should remain recognizable. You can create a set of templates for a variety of topics you write about. You can create a template for reviews, one for a “how to …” blog, and so forth. 

Once you’ve created templates and section headers, it’ll become increasingly easier to find the content of value. Your template outline also helps you focus on the core ideas or information you want to share and narrow down your research.

Conclusion

Each blogger will make mistakes in the process of becoming a great writer. Some of these tips might help you get there a bit quicker. Your blog is your business and should represent your brand well. The sooner you can work out the little kinks, the sooner you can start connecting with your audience in a valuable way and increase your following.

Your ultimate goal is to build lasting relationships with your subscribers for affiliates to want to be associated with you. Blogging is an excellent way of sharing your passions with the world out there and making a living from it. Persevere, learn, adapt, and change until you find your perfect style and audience.

ABOUT THE AUTHOR:IMAGE OF ALEX LYSAK

Alex Lysak – CEO of ScanTeam / Digital Marketer. Alex is working in online marketing since 2011, his main areas of expertise are marketing research, social media marketing, and SEO. During 9 years of experience, he has helped many products and startups to develop marketing strategies and to implement them further.

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Best Content Writing Tips to Boost Your Personal Blog Storytelling

People love stories. That’s a fact. There is something about that compelling narrative that makes us want to know more. So, if your blog embodies personal storytelling you are on the right path to win over an audience. However, besides the powerful form of storytelling, you need great content writing to keep the audience engaged.

Your blog can exude with impressive stories but without a good content writing strategy, it won’t reach its full potential. Are you ready to boost your personal blog storytelling? If the answer is yes, then keep on reading and employ the following content writing tips.

Express Your Voice

Authenticity is what the audience seek for. Give your blog authentic form by finding and expressing your voice. People will memorize your stories and link them back to you if they recognize a specific type of writing each time.

You can notice this in different types of content writing. Successful brands have a unique voice that makes them recognizable. That’s what gives a more personal tone to the content.
Your voice should present your personality. Everyone is unique in its own way so the easiest way to find your voice is to simply let your personality shine in your stories. The consistency of using the same voice will make your blog wholesome.

Grab Attention with the First Sentence

The first sentence is the crossing point. A good one will lead the reader further into the story and the bad one will make them give up on the post instantly. There is no SEO strategy that can help you acquire more readers if you ruin the first impression.

There are several ways of creating a good start for your story:

  • Quote – A relevant quote will tickle the readers’ imagination and give them a sense of what your story will be about.
  • Anecdote – Anecdotes can make the readers’ laugh or educate them. Either way, they are always interesting to read.
  • Question – Questions have the power to get people to keep reading as they subconsciously need to get an answer.
  • Statistic – Statistics give credibility to your story.

 

Have a Key Message

Ask yourself: What’s the moral of this story? This question should resurface in every new blog post. If you don’t know why you are telling that story neither will the audience. That’s why defining the message is a good start.

Use your stories to convey the message that carries some sort of solution or revelation. Each story you include in your personal blog should have a purpose. This is what all content writers do. Whether they are writing a brand copy or video script, they form a message that will be conveyed.

The message of the story can be in the opening or closing part of the post. If you include it in the beginning, it will give the readers a reason to read it. On the other hand, if you form it as a conclusion it will sum up for the audience what they can learn from that story.

Incorporate Elements of a Good Story

Storytelling is a method that is popularly used for different purposes. From website content to promotional material, it can be found everywhere. What we can learn from various uses of storytelling are the elements of a good story.

A good story is:

  • Well-written
  • Entertaining
  • Educational
  • Organized
  • Truthful
  • Relatable

“By analyzing numerous storytelling content, our team has come to the conclusion that you can spot the same elements is all of them. It’s important to mention that we only considered successful storytelling campaigns and content forms. Using elements such as good structure, authenticity, everyday language, and relatable stories, you will increase the effectiveness of your blog,” says Cara Gordon, a senior writer, and editor at writing service TrustMyPaper with years of blogging experience.

Easily relatable stories such as a different crisis that most people go through will not only make boost your blog but they can truly help people. Be honest, speak from experience, and focus on delivering a story that speaks to people.

Use Visuals

As visual beings, we tend to navigate towards content that is enhanced with images. Complete your stories with appropriate imagery and you can bring them to life. When readers get the help of images to visualize what you are writing about, the story will be more memorable.

Try to avoid stock photos in your personal storytelling. Instead, include the photos you took or images of quotes. You don’t have to add images that portray you, just take original photos that will complement the story. If you’ve been using stock images it’s time to re-evaluate your visuals.

If you want to build your social media presence through the blog, adding your Instagram feed to the website is a good option. It can give users a glimpse into your world and add some color to the website.

Final Thoughts

When you combine strategic content writing with an amazing story you’ll have all you need to build an army of followers. Apply what you have learned from this content writing tips to your blog and you’ll be able to boost the effectiveness of storytelling. Remember that success demands strategy just as much as it demands talent and authenticity.

Dorian Martin is a professional content creator who writes the best essays for expert academic services. In his free time, Dorian runs his own blog and reads publications from fellow writers.

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5 Psychological Factors Of Brand Awareness And Trust

Brand awareness efforts are critical in achieving business success and overall marketing goals. It gives your brand a personality, an outlet to be sincere and transparent, and the ability to establish a trusting relationship with your consumers. Solid, positive brand recognition has the power to help your business thrive. If you’re an emerging entrepreneur wondering how to make a lasting impression on your audience, here are a few psychological factors that influence brand awareness and trust.

Create an engaging visual identity for your brand. The three main influences you should think about are: colors, logo, and font. Colors are important psychological factors since they convey feelings, emotions, and experiences. The colors you choose for branding and marketing your products can have a significant impact on customer perception and purchasing behavior, so be sure to use them to your advantage. For example, the color blue is associated with being dependable and trustworthy, while green can make one think of health and nature. 

In today’s digital world, having a presence on social media can help increase your brand visibility. Consider developing a social media posting strategy and creating a friendly personality for your brand. By engaging with your audience on a personal level, you can build a better experience for consumers. 

Moreover, if your content is compelling, customers are likely to share it beyond your following. This can help assure prospects that your brand is trustworthy. You can also run social media contests to further expose your brand by having your followers tag their friends in the comments section. For more factors that influence brand awareness and trust, see the accompanying infographic.

 

 

Author bio: Rebecca Purrington is a Promotional Products Expert with Crestline Custom Promotional Products. She has more than five years of consultative sales experience in the industry and holds degrees in both Social/Behavioral Sciences and Business Management.

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Are You Ready to Give Up on Email Marketing? Read This First

Are you so frustrated with the results of your email marketing campaign that you’re ready to throw in the towel? Don’t worry about it – we’ve all been there. Email marketing seems like a simple way to boost sales.

And it can be, provided that you can get your subscriber to open the email in the first place. After all, it doesn’t matter how great your marketing message is if no one ever reads it, does it?

In the busy world that we live in, you need to time the email perfectly so that they get it when they have time to open it. Is there any point in sending it through late on Friday afternoon when everyone’s getting ready to go home, for example?

Security awareness training is another thing that you’ll have to consider when crafting your email. Many companies have software that allows them to remove any suspicious messages and spam before they get delivered to their servers.

There are a good few more, but these will be dealt with in the EveryCloud infographic that we’ve published below. You’ll learn:

·         Why email marketing is still the best thing since sliced bread

·         How people use emails and whether or not they view them on their mobile phones

·         What might make people consider your email spam

·         When the best spending times are

·         And a whole lot of other interesting facts

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Tips For Choosing Your Thesis Advisor

Choosing the thesis advisor cannot be a random decision since you will be a person with whom you will work for several (long) months. To choose a tutor related to your interests and to help you achieve the best result in your final work, you must take into account some issues. Edupeet.com is the best place to produce your thesis paper at great level.

4 tips to choose your thesis advisor

1 – Find an advisor with whom you get along

As already mentioned, the advisor will be your guide for several months to complete the final work, and often should give you encouragement when you get discouraged, should work many hours together and solve several problems. The affinity between tutor and student is key to cope with the hard and demanding moments throughout the thesis.

Of course, getting along well have nothing to do with the level of exigency proposed by the tutor. Find someone who is not too demanding or too relaxed about your work to get the best possible product.

2 – The advisor you choose must have availability

Because of the demands of work and your time of dedication, your thesis tutor cannot be the busiest person in the world.

There may be a teacher with whom you take great and meet several characteristics to be a good thesis tutor; but the truth is that if you do not have the availability of time that you need, you will end up suffering when you do not present your corrections on time or leave you waiting for hours when they have agreed to meet.

3 – Must know how to research the chosen topic

That the tutor knows how to research a topic is key, since it is there to be a support for you and not to learn together. For this the best thing is that the tutor you choose does not start with you in this area; that is, it is better to have experience advising thesis.

Maybe you are not the most expert in the subject you have chosen, but if you know how to approach an investigation you will have enough knowledge, methodology, and intuition to guide you and take you along the best path throughout the investigation.

4 – It would be very good if you can provide contacts

So that your tutor can provide you with good contacts and research sources maybe you should think of an expert on the subject you will work on. Can you imagine how you would feel if the advisor you have chosen tells you that you absolutely do not know anyone or any bibliography on the chosen topic?

Of course, it will be you who have to investigate, read and collect information wherever (and suffer a bit in this whole process); but it is recommended that your tutor have solid knowledge and sources to contribute to the research topic.

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Is Speed Important For Online Stores?

E-commerce infographic about site speed for e-commerce

Online sales are on the rise and e-commerce is expected to grow at a much faster rate than offline retail. With this in mind, it’s hardly surprising that more and more businesses are working hard to build a strong online presence that often includes opening an e-shop.

Important as online stores are, there’s still a lot of misconception about what factors improve the odds for online success.

Take website speed for instance. Though many online marketers believe it is somewhat important for their businesses, they are unaware of the extent it impacts websites.

The gurus of web hosting reviews at the Hosting Tribunal created the fact-packed infographic below to show the latest stats about how page loading time affects online stores.

Meanwhile let’s bust some misconceptions related to speed and e-shops.

For starters, did you know that slow page load time negatively affects your total page views and bounce rate?

Research shows that for every second delay in page loading, you will have 11% fewer page views. Additionally, the bounce rate probability rises sharply with every small increase in page load time.

For instance, sites with load times of 5 seconds have the bounce rate probability of 90%. For sites with load times of 10 seconds, this figure is 123%. So, a 5-second delay in page loading causes bounce rate to increase by a whopping 33%.

But that’s not all. Majority of viewers who choose to stay for longer periods of time on slow online stores are likely to be unhappy with their site experience and as a result never shop there again.

52% of online shoppers rank site speed as an important loyalty factor and 64% of them will take their business elsewhere if their on-site experience is below-par.

A slow web page also means a high cart abandonment rate, which measures the number of people who add an item to their shopping carts but leave without completing the transaction.

All in all, slow page loading affects your online store in many ways. So what are you waiting for? Take a look at the graphic below and apply corrective measures immediately if your site is slow and sluggish.

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What you need to know about website conversion rates

 

What you need to know about website conversion rates

If you haven’t heard, conversion rates are a big deal. Fail to optimize them and you’ll miss out on golden opportunities. But what do you need to know about conversion rates, and what methods can you use to boost them? Let’s take a more detailed look.

They’re not just for e-commerce

As evidenced by the featured image, conversion is often considered a topic for e-commerce marketers to obsess over while they toy with their UX designs, but it’s more than that. It’s important for every business with an online presence of some kind, with very few exceptions. Just imagine how many companies there are that genuinely neither need nor want anything significant in return for the resources and entertainment they provide: a handful, maybe?

 

Whether you sell products, market a service, or seek to collect data, the everyday operation of your business relies upon the visitors to your website doing what you want them to do: choosing, knowingly or unknowingly, to help you out in some way. Fail to inspire the level of action you need, and your website will sink.

What counts as a conversion is up to you

The reason this can get tricky for non-ecommerce sites is that it isn’t always obvious what exactly should be considered a conversion. With a product purchase, it’s simple: when someone places an order, that’s a conversion. But what about with a promotional site for a service? Does someone sending an email query count as a conversion? What about someone calling you directly? Is that more or less significant?

 

It all comes down to the likelihood of any given conversion leading to a more classic conversion (i.e. the contribution of money). The most sensible way to approach conversions for a non-ecommerce site is to have a tier of connected conversions, with each one assigned a different value.

 

If someone reaches out to you in some way, that can be a conversion — once money exchanges hands, that can be a more valuable conversion. It’s better than only considering the profitable exchanges as conversions because it highlights the difference between those stages.

 

These days, marketing campaigns can be very broad, supporting more traditional forms of promotion with social media activity (typically Facebook ads or Instagram marketing) to create more varied traffic streams. If you’re getting plenty of email, phone call or social media conversions but not ever winning any new business, that will suggest that there’s some problem with your follow-up procedure.

They need more than superficial changes

When it comes to product pages, landing pages, and even checkouts, you’ll find plenty of people talking in great detail about how minor alterations can make huge differences. For instance, you changing the color of a primary CTA from blue to orange might raise the conversion rate by 2%, and a comparably-minor change a font size might have a similar effect.

 

This is entirely true, of course: minor changes can make major differences. But the problem with getting too hung up on this truth is that it can limit your ability to improve by getting you stuck in a cycle of simple A/B testing. One month you change the CTA color to good effect, but the rates go down the next, so you tweak the image style, and so on. You get into a habit of making mostly-arbitrary changes to see what will happen.

 

And while you’re spending all that time on those speculative tweaks, you’re missing out on other issues that would take much longer to address but might prove even more effective if you did. If you’re simply using a site as a short-term digital asset, as website flippers do, then it won’t be worth your time to get so in-depth — but if you’re sticking with a website for the long haul, you will eventually need to ramp up your analysis to make a difference.

It’s entirely understandable that this happens. If you’re casting a critical eye over a site and you come up with two ideas, one being to radically overhaul the payment system and another being to pad out the product tiles slightly, you’re likely going to do the latter first because it’s much easier. Just make sure that you go deeper than that and look for broader ways to improve.

The best way of measuring conversion rates is by setting up goals & filters within your Google Analytics account. Here is an awesome video that will show you step by step how to set up your own goals within Google Analytics by David over at The PPC Machine. He’s graciously allowed me to embed it below:

 

They can ruin otherwise-excellent sites

Frustratingly, it’s perfectly possible for a site to have a highly effective marketing funnel right up to the point of conversion, only to drop the ball and see all that hard-earned traffic slip away. It’s such a waste, especially since the flaws responsible for the damage are sometimes remarkably simple and cost-effective to address.

 

As such, a catch-all solution to your website woes is to find ways to improve your conversion rates. Until you’re entirely sure that you’ve polished all the conversion-relevant elements of your site to a mirror shine, they fully warrant a lot of close attention.

 

Let’s recap what we’ve looked at here:

 

  • Conversion rates are vitally important for all websites, not just ecommerce stores.

 

  • You get to decide what metrics they track.
  • They require in-depth analysis to optimize.
  • If you get them wrong, they can undermine great sites.

 

My suggestion for an ongoing conversion rate optimization (CRO) strategy is to combine basic A/B testing on all the small elements you can easily adjust (colors, sizes, ordering, etc.) with more detailed reviews of specific functions. Those improvements (both small and big) will add up, leading to better rates — and thus better business.

Kayleigh Alexandra is a content writer for Micro Startups — a site dedicated to giving through growth hacking. Visit the blog for your latest dose of startup, entrepreneur, and charity insights from top experts around the globe. Follow us on Twitter @getmicrostarted.

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Creating and Achieving Your Email Marketing Goals

While huge corporations can afford to spend a lot of money testing out different marketing strategies, small businesses do not always have that option due to a much more limited budget. That is why they usually need to stick to proven marketing methods which have the best ROI.

 

The Benefits Of Email Marketing

One such method is email marketing. It is a cost-effective way to reach a large number of customers and has the added benefit of enabling you to track the marketing campaign results easily.

Another great benefit of using email marketing is that you can target specific audiences with specially designed and personalized content. This improves the chances of the email being opened and read because it will reach people who are more likely to be interested in the products and services that your company is offering.

Email marketing also brings dozens of other benefits, all of which are listed in the infographic below provided by 99firms.com.

Know What You Want

Before you start creating an email marketing campaign, you need to define your goals. What is that you are hoping to achieve from the campaign?

  • Sales conversions – It goes without saying that every business wants to improve conversions. Luckily, there are many metrics that you can use to see how well your email marketing is affecting them.

  • Website traffic – Bringing as many people as you can to your website can only be a good thing. Not only will this raise awareness of your brand, but it will also improve its ranks on search engines. You can see how effective your emails are by taking a look at the click-through rates.

  • Increase revenue – Another common email marketing goal is to increase revenue. When recipients start to become customers, you can declare your email marketing campaign as successful.

Once you know why you want to use email marketing, you should segment your email lists into relevant groups. That way, you can send specially designed content to certain groups of people. If you do otherwise, i.e., send the same email to all the addresses you have, your campaign will fail.

The next step is writing the email, which also should be thought out carefully. There are many aspects to composing a marketing email, and you need to make sure that you take care of all of them.

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The Ultimate Guide to the Future of E-commerce

When it comes to the future of e-commerce, nothing is set in stone. Its hard to believe, what with the rise of online shopping, that many e-commerce businesses are still in the early stages of development and are yet to fully find their feet in such a busy marketplace. Others are adopting eCommerce to the fullest and offering all sorts of benefits such as same day shipping and delivery of subscription boxes to their customers. Here’s a great post The 51 Best Subscription Boxes from ThrifyCrates.com

It is for this reason that many retailers may find the predictions for trends to come in the e-commerce industry pretty futuristic, such as drone delivery or payments made with digital currencies. As a smaller business, if you can’t compete with some of the market giants out there like Amazon, you should instead focus on the things that are more achievable in the short term.

Ecommerce customer service automation is now almost commonplace with online retailers. People are used to heading online and having a chatbot pop up in the corner of the screen asking if you need any assistance.

In general, online retailers will be paying particular attention to the customer service element of their businesses, as currently this is what has been lacking from online shopping. Many people still prefer shopping in brick and mortar stores as they have constant access to a member of staff to help them with their purchasing decisions.

To encourage people to head online, this should also be achievable digitally, without the need for businesses to hire many members of staff to handle queries. Already in 2017, AI has been able to handle 45% of customer questions using live chat, and as this technology continues to develop, this number is set to grow.

Technological developments will also be the cause of more trends, such as the use of cryptocurrencies, most commonly the Bitcoin. Although digital currencies have been around for a while now, it is only more recently that they have started to be considered as a payment method for online stores. It is looking likely that this will become more commonplace in the years to come.

For more information of future trends to look out for, take a look at the infographic below which was created by industry experts.

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Using Instagram Stories effectively to Reach More Audiences

Launched two years back, in August 2016, Instagram Stories have undoubtedly garnered a lot of attraction. Today, they have more than 300 million daily active users. However, if you are a new entrant, and haven’t used Instagram Stories yet, here is a deeper insight on how they work:
  • They work with everything – pictures, videos, GIFs – either from your computer or smartphone camera – Instagram Stories can accommodate them all
  • They allow you to edit your photos and videos with amazing stickers and funky drawings
  • You can choose to arrange your photos and videos in the preferred order
  • You can have a look at the basic analytics of the Story and see the number of views it received, the people who viewed it and so on
  • Instagram Stories disappear after 24 hours; however, within those 24 hours, your Story is visible on the top of your followers’ feed
All thanks to the amazing features of Instagram Stories, more and more businesses are trying their hands into this segment to engage their audiences. From showing a sneak peek behind the scenes to the community, to release the teaser of their newly launched products and services, Instagram Stories let the brands experiment and play on the go. This is perhaps why around 50% of the businesses on Instagram have already tried Instagram Story! Generally, brands post Stories to promote their products, provide an inside look, conduct a live event, get feedback on their products, simply start a conversation or to conduct contests. That said, Instagram Stories have actually proven to be useful and this is perhaps why even large brands and businesses are eager to experiment with them. From Ticket.com to McDonald’s Malaysia, Michael Kors, Twitter, Maybelline New York, NASA, Airbnb and various other big names are using Instagram Stories to enhance their reach. Curious on how big brands are using Instagram Stories? Have a look at the infographic below to find out all the relevant details, important data, and hidden insights!
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How Is Voice Search Functionality Used In Modern Technology?

How Is Voice Search Functionality Used In Modern Technology?

Voice search technology has developed rapidly in the last 5 years. In ages past, the technology was limited and the underlying speech recognition software was rudimentary. This meant that the devices struggled to interpret what we were saying, and using such technology was mostly a waste of time.

 

Fast forward to today and the same technology now works beautifully! The speech recognition software has been drastically improved and voice search functionality is now something that can truly enhance our lives. Young people are especially partial to the advantages of voice search, and according to Harsha from SEO Tribunal, an entire 35.8% of millennials use it on a regular basis.

 

The following are some of the ways in which this technology is being used.

 

Mobile Phone Navigation / Searching

 

One of the most prominent ways that voice search technology is used is through mobile phones. Most modern smartphones have voice search functionality. Apple’s iPhone, for example, has the speech recognition AI technology known as Siri, and Android and Google phones have Google Assistant which works in a similar way. Consumers can use this technology to search the phone or to search the internet for practically anything they want.

 

Automobile Central Console Navigation

 

Practically every modern vehicle now has a central console that provides functions such as navigation, entertainment, and other settings. Some of these consoles can actually be controlled by voice search/speech recognition technology.

 

You can activate the voice search function by pressing a button (usually on the steering wheel) and then speak to your car to change radio stations or even use your in-car hands’ free system for your phone.

 

Smart Speakers

 

Finally, we have smart speakers. You will have undoubtedly heard of devices such as Amazon Echo and Google Home Bot. These speakers are home assistants that you can speak to and perform searches to find out information on the web.

 

Furthermore, you can use speech recognition to add items to your calendar, create appointments and reminders, and even play music or create playlists.

 

 

As you can see, voice search technology really has taken off in a great way and we should only see an increase in its usage in the future as developers create new and interesting ways to utilize speech recognition.

How Is Voice Search Functionality Used In Modern Technology?

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