Easy Tips That Have A Big Impact On Your SEO

blue flatlay with title text.

 

SEO or Search Engine Optimization can seem like an intimidating process, but it really doesn’t have to be.

SEO is so important for your business and it’s a process not a one and done type of thing. The first thing you need to do is:

 

CREATE A PLAN:

It’s really as simple as that. When you create an SEO strategy the first thing that you need to answer is, “what is it you want to be known for”.

For this post I’m going to pretend to be a food blogger, but you can still fillow the same process no matter what you niche.

To be truly successful though, I would suggest drilling down even more. A lot of people are afraid to narrow their topics afraid that they will miss out on readers.

The truth is really just the opposite. There are a billion food bloggers, but when you drill down even more you might specialize in something like:

  • Grill Master
  • Baking
  • Candy
  • Food by Culture
  • Breakfast Lovers

As you can see, the ideas are endless and these smaller topics are SEO gold. If you drill down even more say:

Grill Master

  • Gas Grills vs Charcoal Which One Do True Grill Masters Prefer?
  • The Art To Grilling An Award-Winning Grilled Salmon from From The Grill Master?
  • 10 Grilling Hacks That Every Grill Master Should Know

It has to make sense, but you see what I mean?

The italicized is your main keyword.

The Bold Are Extra Drilled Down, and the other are relative keywords. 

Now imagine adding it to a category on your website.

Grilling Recipes

Grilling Hacks

Now imagine that you add tags.

grill comparisons

grilled salmon recipes

The next thing to do is to add the most important keyword phrase in the YOAST spot.

 

 

a sreenshot of the Yoast seo key word box.

 

 

The most important thing to remember is to create a plan! Having a serious SEO plan in place will make it easier to not only create good content but it will also keep it easier to stay on your brand’s message.

 

I’ve taken care of the hard part for you. I’ve created an SEO planner just for you! Just sign up below and it’s all yours!

 

1Shares

Why Auditing Your Website Could Be One Of The Best Things To Do In 2022

blue flatlay

Website auditing isn’t sexy or fun but it is enlightening and can help you bring in more revenue by streamlining where you can, automating when you can’t, and pivoting to what is working while cutting out what isn’t.

Whether you’re a lawyer or a massage therapist keeping your message positive and on track is imperative.

Whether you’re a writer or a baker your website provides you with the insight and clues you need to reach more customers, therefore, making more money.

Before you even begin though you need to identify your goals.

I don’t mean like “I want to make more money or I want more followers.” That just doesn’t get it.

You need to create concrete goals that can be measured. For example, I have a goal to reach 10K followers on Twitter.

Two months I was at 4600 when I started. By putting in some effort I’ve already grown to 7600. That’s easily measured and concrete.

I also want more pageviews on TDAC & TT. That requires creating more content, staying on a consistent schedule (which is where I struggle), and promoting that content.

If you’re a writer, looking at what you’re audience is drawn to and what they aren’t can mean the difference between a successful book launch and a flop.

By looking at the past stats you can make a plan for the future. Which topics do better? What which ones could use some help?

In the last post, I talked about writing down your top 10 blog posts and 10 of the most unpopular posts.

  • Do they have a theme?
  • A category?
  • Can you identify what worked and what is ignored?
  • Is there a problem you can solve?
  • This helps me create more content that people really want to read.

Maybe 6 of your top posts were about baking and the other four were candy it would stand to reason that people really like your desserts and maybe you should concentrate more in that direction.

In the same token, if 6 of your least ranking posts were about grilling and the other four are about tailgating recipes you might want to change the way you create new content by pivoting to more outside cooking and less on indoor dining and luscious desserts!

If you really want to address this, find a way to update and refresh these least favorite posts you could pivot this to holiday parties, family reunion recipes, etc.

You just have to be flexible and ready to pivot towards what you’re audience is really wanting. It’s okay to decide some content no longer follows along those lines.

It’s most important to stay on your brand’s main message.

Think about this…

Most of you know I have another blog The Diary of an Alzheimer’s Caregiver and this site.

I started posting stuff about caregivers on TT nobody would be interested because that’s not our message.

In the same token, if I started giving tech tips on TDAC it probably wouldn’t get a lot of traction.

As writers, we’re often tempted to write what WE want, but you have to remember you’re providing a service even if it’s only a blog post.

To be successful you need to write what THEY want. This is why we have sayings like this; “Give them what they want”.

Maya Angelou said, “People won’t remember what you say and do. They remember how you make them feel.”

If you solve a problem for someone you’re probably going to make them FEEL good.

They will more than likely come back again and again and eventually become customers, readers or clients.

It’s all about building that relationship with your readers.

Even if that problem is just needing a place to escape for a moment into your blog post, video, webinar, podcasts.

Whatever you’re creating.

Places To Explore

  1. Top Posts
  2. Least favorite posts
  3. Contact form submissions
  4. Comments
  5. Analytics (Demographics and even your bounce rate).
  6. Create a survey.
  7. Your email service provider (which emails pique people’s interests and which ones are getting clicks or ignored altogether).
  8. A/B Testing

As you can see this can be a very important step in your business’ growth and therefore attaining those goals that you identified in the beginning.

It will be like following a road map once you get the available information all in one place!

 

3Shares

Are You Ready To Grow Your Email Marketing Strategy In 2022

desktop with coffee, iPhone and pink and blue flowers

Whether you’re a business owner or a blogger you know by now how much promotion can affect your bottom line.

I hear you saying, “I don’t make money from my blog“.

I am here to tell you that you are WRONG!

You are just trading with a different kind of currency.

LET THAT SINK IN.

Your currency could be:

  • money
  • pageviews
  • subscribers
  • comments

I mean if you take the time to create original content you’re just not writing for yourself you are writing with someone in mind so one of the 4 above is important to the life of your website.

One question though, why in the hell

wouldn’t you want to make money from your site if you could?

Monetizing should not be a dirty word.

Depending on your niche and your determination it could be a significant income.

But, you can’t think of it in terms of “just” dollars. Maybe you have a need to self-promote. Someone like an author, a comedian, or even a therapist.  Then “YOU”  are your brand and to be successful you must promote yourself.

You will need to build brand awareness & relationships to achieve this. Your people are going to want to know:

  • Who you are & why should they listen to you?.
  • What you’re offering.
  • How it can help them.

One of the most cost-effective and often overlooked for its potential is email marketing. I know so many who struggle to use email marketing effectively, but it can be done quite easily.

This year, 2022 we (together, you & I) are going to up our marketing game by learning to use MailChimp effectively and in ways, you would never believe! We’re going to cover everything from creating an audience and we’ll create & setting up a “welcome” email sequence. Together we’ll:

  1. Create a free MailChimp account, choose the best option for you, and set it up.
  2. Set up an audience. Understand tags, groups & segments.
  3. Create & connect a free incentive.
  4. Create an RSS feed & newsletter template.
  5. Create & set up a welcome sequence.
  6. What automation are available to use.
  7. Understanding Customer Journeys.

 

Each day, for five days, you’ll receive a new lesson right in your inbox! Every day will be step-by-step instructions covering everything from creating an audience, connecting a free incentive, and how to create and automate a welcome email series that can be reused over and over.

FLAT LAY BLUE WITH TEXT

DAY 1: Getting Started With MailChimp

The very first thing you need to ask yourself “What Is My Marketing Goals“.

There is a 3-step process to follow as you set your marketing objective & prepare to build your marketing emails.

    • Define the business objectives: Email marketing should be in service of key business & marketing goals, not just email for the sake of email.
    • Decide on email marketing type: There are basically 2 email marketing types, and pretty much every marketing email will be one or the other. 
    • Translate to a blueprint: Nobody builds a skyscraper without first drawing up a good set of blueprints to guide the project.
    • Learn how to import subscribers.
    • Create an audience
    • Learn about tags, segments & groups, and how to use them effectively.
    • Create your sign-up forms.

FLAT LAY BLUE WITH TEXT

DAY 2: ALL ABOUT CAMPAIGNS

    • What, when, and how to send an email
    • Best practices when creating emails.
    • How to create an RSS campaign.
    • How to create a newsletter template.
    • How to see how those campaigns are doing with reports and analytics and tweak. 

FLAT LAY BLUE WITH TEXT

DAY: 3: WELCOME EMAIL SEQUENCES

    • Why do you need to create a welcome email sequence?
    • What should it include?
    • How to set it up.
    • How to analyze & tweak.

FLAT LAY BLUE WITH TEXT

DAY 4: EXPLORING AUTOMATION

    • What types of automation series are available?
    • The terms that you need to know.
    • How to create your own strategy.
    • Best practices for using automation.

FLAT LAY BLUE WITH TEXT

DAY 5: BUILDING YOUR OWN EMAIL STRATEGY

    • Discover the ‘Customer Journey’.
    • How can you use ‘Customer Journey’.
    • Putting it all together.
2Shares

GET YOUR WEBSITE & CONTENT READY FOR 2022

blue flatlay with title text

As a website owner, it is imperative that we keep our websites running safely and efficiently as well as provide a good user experience. This is no easy task, but today I’m going to walk you through the steps to make sure that you’re doing what you need to do without making you crazy! 

MAKE A BACKUP BEFORE YOU DO ANYTHING

Before making any changes you should always make a backup of your site. While you’re at it this is a great time to check how things are set up and that they are running correctly. Answer questions about where your backups are delivered to. 

I use Dropbox for this, but you can have them sent to any number of places. Google Drive, One Drive, AWS, Delivered to your email, etc. 

Also, you want to see how many copies are being stored. If you don’t have a limit set you could be filling up your storage which in the end costs more money. I keep two copies at all times and then set it to delete any others.

THEN FOLLOW THESE DIRECTIONS TO CLEAN UP YOUR SITE

    • UPDATE ALL PLUGINS & THEMES
    • DELETE ANY INACTIVE OR UNNEEDED PLUGINS
    • DELETE YOUR CACHE OR OPTIMIZE YOUR DATABASE. I use OPTIMIZE DATABASE BY DELETING REVISION PLUGIN or a caching plugin that is compatible with your theme.
    • RUN A SCAN FOR MALWARE
    • RUN A TEST FOR GT METRIX. This will give you a report of how your site is running. Check the speed and the overall grade. 

THIS IS A GREAT TIME TO FRESHEN YOUR SITE UP & TAKE AN AUDIT

  • DO YOUR OPT-IN BUTTONS WORK?
  • DO YOUR SOCIAL FOLLOW BUTTONS WORK?
  • ARE THERE ANY WIDGET AREAS THAT NEED TO BE REFRESHED?
  • DO YOU WANT TO MAKE CHANGES TO YOUR WEBSITE? 

NOW IT’S TIME TO AUDIT YOUR CONTENT

Go to your stats. Whether you use JetPacks or Google analytics either one will work.

  1. Find the top 10 posts of 2021 and make a list. 
  2. Find the least read posts of 2021 and make a list.
  3. Go through these posts and refresh what you can. Add new images, change some wording.
  4. Find ways to improve your SEO. I’ve got a great SEO planner and it’s totally FREE!
  5. Go over your most popular posts and come up with content for 2022. How can you turn last year’s content into this year’s greatest blog posts?

IF YOU WANT TO DELETE BLOG POSTS IN BULK FOLLOW THESE INSTRUCTIONS

On WordPress, you can delete any old posts simultaneously.
  1. Go to WordPress and log in to your account.
  2. Click “Posts,” then click “Edit.”
  3. Click the category containing the posts you want to delete, then check the posts you want to delete.
  4. Click the “Bulk Actions” drop-down menu and click “Delete.”

Are you ready for big things in 2022? If you’ve been wanting to up your email marketing game with MailChimp you’re in luck!

Stay tuned for next week’s big announcement and an opportunity to build your email marketing strategy from beginning to end together!

HAPPY NEW YEAR!

1Shares

How Web Design Affects Your Online Sales

flatlay pink with title text

Here’s something many business owners are not aware of: their website is more than just their online identity. While also considered by many as a virtual representation of their physical store or office, it is so much more. Apart from being your online business card, your website is also a powerful selling tool.

Here’s another fact many might find surprising: your website’s design has a massive impact on your online sales. For starters, your website’s architecture can impact consumer trust and the length of time they remain on your site. Both factors can translate to revenue (or loss) depending on how they are handled.

While it’s important to know the right website trends to incorporate in your design, knowing how your web design affects your online sales is just as crucial.

Let’s start by looking at some interesting facts that highlight the impact of web design on your online sales:

A staggering 75% of visitors will base the credibility of your website on your design. When visitors don’t find your site trustworthy, they will stay away from your site and look for information elsewhere. Understandably, this can result in a loss of sales for your business.

An enhanced design can improve your site’s credibility. A polished, clean, and modern website can make it very convenient for your visitors to browse or shop on your site. When it’s easy to transact on your site, they are more likely to patronize what you have to offer.

A great web design can increase customer loyalty. A whopping 89% of people turn to a competitor after a bad customer experience. If you want to generate more sales and improve customer loyalty, your web design is one of the things you should look into.

Web Design Elements That Can Help Boost Your Online Sales

Now that you know how your web design affects your online sales, here are some web design elements that can help you generate more revenue:

Integrate responsive design.

Once you know the impact of web design on your online sales, it’s easier for you to understand the impact of having a functional site. One of the first things you need to integrate to increase sales is a responsive design. A responsive design can help ensure your website can be accessed by anyone regardless of the device they use.

Make your call to action (CTA) page stand out.

Creating a superb CTA page is another effective way you can boost your online sales. When visitors want to purchase the products or services you offer, they look to your CTA for guidance. If your CTA page won’t be able to successfully guide your visitors on how to proceed, you can lose substantial revenue in the process.

Use high-quality visuals.

To help increase sales, use only high-quality visuals on your site. Avoid using graphics or stock photos as they can seem impersonal. It is also likely that your visitors will see them on other sites. Also, adding top-quality visuals can make your site stand out and make your products and services more enticing to your target audience.

Ensure you have organized navigation.

Another important web design aspect you should look into is your navigation. Ideally, you need to have organized and easy-to-use navigation. It is easier for you to sell your products and services to your visitors with organized navigation. You need to also ensure your site has all the relevant information your prospects will look for.

Use white space accordingly.

Many brands make the mistake of filling every inch of their website with visuals or information. However, overloading your website can be counterproductive as it can overwhelm and distract your visitors. This might not be common knowledge, but white space is key to good design so use it to your advantage.

Speed up your site.

If your site does not load fast, your visitors can leave without even checking the products or services you are offering. To determine your site’s current load time, you can use Google

PageSpeed Insights. If you don’t have the time to implement changes that can improve your page speed, investing in the help of experts would be a good idea.

Final Thoughts

Various factors can impact your online sales, and web design is one of them. If you are not where you want to be in terms of online sales, it is recommended that you carry out a website audit. If you need any help improving any aspects of your website, don’t hesitate to invest in the help of experts. If anything, it is an investment that will yield lucrative returns in the long run.

About The Author, Shawn Byrne is the founder and CEO of My Biz Niche, Arizona-based digital marketing, and web design company that has achieved superior results for its clients. Before My Biz Niche, Shawn worked for Venture Capitalists where he built a private portfolio of e-commerce and informational websites that generate revenue through various digital marketing strategies.

4Shares

5 Benefits of Email Marketing For Small Businesses

round colored ball with envelopes

So, you have a small business. You are wondering how to market your product or service without spending a lot of money. If that sounds like you, then email marketing might be the answer. While large companies spend millions on advertising campaigns, TV commercials, and billboards, most small businesses can’t afford this type of promotion.

Instead, they rely more heavily on word-of-mouth recommendations from satisfied customers and their social networks – but there’s still room for improvement. Email marketing proves to be an efficient way for small business owners to get their name out there while doing the work themselves. While SEO digital marketing agency plays a vital role in enhancing digital businesses, one of their strategies is email marketing.

If you have decided to become a part of the email marketing world and expand your business reach far and wide by sending emails to your customers. Congratulations! But before you jump right in, here are five benefits of email marketing for small businesses that should help motivate you even more:

#1. Email Marketing Is Affordable

You may think that email marketing is only affordable for large companies with vast resources, but it’s quite the opposite. The cost of running an email marketing campaign is very cheap and affordable for most small businesses. It costs only $2-$3 per thousand emails sent out, and that price can go even lower if you run a re-occurring promotion through the popular automation service.

#2. Email Marketing Is Targeted

There is no way to target your specific target audience with other popular forms of marketing, such as print ads or TV commercials. With this in mind, these types of advertising are rarely an effective use of time or money when attempting to promote a small business. In comparison, email marketing allows you to laser-focus your efforts on one demographic – whether they be B2C or B2B.

#3. Email Marketing Is Measurable

Traditional forms of advertising don’t offer the ability to track the success of a campaign because it all happens offline, namely in print format. In other words, there is no way to determine if your investment was worth it – until now. Email marketing allows you to see how many people opened your email and clicked through to various pages on your website and who they are and where they came from. These tools allow you to build a list of hyper-targeted leads that have been exposed to your brand, which can then be used for future outreach efforts – that’s priceless!

#4. Email Marketing Builds Trust With Your Audience

It has been mentioned before, but it’s worth repeating: with almost every other form of advertising, you cannot track who saw it and how they felt about what your company had to say. In turn, this makes it very difficult for small business owners to build a level of trust with their audience – until now.

With email marketing, you will be able to gauge the effectiveness of your messaging by seeing which subject lines generate the most opens and which content inside the email generates the most clicks through to your website or landing page. This insight is invaluable in understanding what resonates with your audience so that you can continue doing more of it!

#5. Email Marketing Is Extremely Engaging & Low-Cost

While spending money on traditional forms of advertising such as print ads or TV commercials is fun for creatives, many small businesses can’t afford it. And with no way of tracking its effectiveness, they risk throwing money away on an ad campaign that does nothing to promote their brand or business.

With email marketing, not only are you able to track the success of your campaigns, but each message sent is also engaging and cost-effective. Furthermore, most automation software allows you to schedule your email marketing efforts weeks in advance at the swipe of a finger. It removes the need for outside agencies, which helps you save even more time and money.

email app showing 2 emails

Wrapping Up!

Email marketing is the modern way to reach out to current/future customers. While SEO brings in branding, email helps support SEO efforts by providing high-quality content that’s interesting and informative to your target audience. However, there are many ways you can target your audience, such as you can consult a conversion optimization agency to increase the ratio of visitors who perform a specified action on-site and using email marketing to gain their interest.

The mentioned above are five benefits of email marketing for small businesses which you can integrate into your SEO strategy.

As you can see, there are plenty of benefits associated with email marketing. However, how well it works depends on whether your audience responds positively to what you have to say and if your email is engaging enough for them to take action.

This informative post was brought to you by Daviesls

 

6Shares

How To Choose The Right Photo Editing Tool For Your Needs

Images hanging from a line

Do you get overloaded with the tools you use to create your content? It seems there are so many and if you’re not careful you can waste a lot of money by not know what you need and sticking to it.

Those monthly subscriptions seem like nothing at first until they start adding up and before you know it you’re paying out more than you’re bringing in.

One thing my clients know about me is I try to find the most economical ways to do business. I’ve been guilty of “shiny object syndrome” a time or two myself and I’ve had to reign myself in.

$4.99 here, $12.99 there, and before you know it you’re paying more to run a side hustle or even full-time business than you could ever bring in.

Think of the tools that you pay for. If you’re a content creator you probably have the following:

  • Website
    • Domain $
    • Web Hosting $$
    • Premium Plugins $$$
  • Social media scheduling tools $$$
  • Asset storage (like Dropbox or Google) $$
  • Graphics tool $

You have to weigh the price vs what you will gain and sometimes you have to make some hard decisions.

EXAMPLE:

I used paid for Photoshop for years. I didn’t like it because it was so hard to use and it was very expensive $30 a month. $30 for three years and I probably used it a total of 25 times.

That’s $1080 I paid to make a couple of logos and fix some errant photos. Crazy!!!!

I learned a valuable lesson. You could say a $1080 mistake. Now, most of you would probably say, “it’s only $1,000, Rena, get over it“.

Then think about this: IT’S ONLY ONE OF THE TOOLS I USE!

Photoshop pricing

The first thing you need to do is figure out exactly what you need:

What do you need to be able to do and you do and how much is it worth to you?

Do you create

  • social media graphics
  • blog post templates
  • are you a photographer who may need all of those bells and whistles
  • print materials
  • marketing
Different people have different needs.

I am definitely not a photographer so I won’t need to be able to manipulate imagery as others may.

I do need to create graphics to:

  • Website creation
  • Content creation
  • Social Media

Today, I’m going to compare three other options that could be viable for your business.

CANVA

You’ve probably heard of CANVA. Canva is a tool that I have been using weekly since 2016. Once I cut the cord with Photoshop I went with Canva’s paid plan and you can save your branding assets and up to 100 fonts to save you time. I fell in love with the ease of using Canva. They have a robust free version that works for every budget and their paid plans aren’t crazy expensive;

With a paid account you are able to save your branding assets and also up to 100 fonts that you own. That comes in very handy as a designer.

Here is the pricing as of today 8/31

Canva pricing

CARTOONIZE.NET By ColorCinch

This tool is somewhat new to me but I really like what I see. Number one is the pricing. I also love that you’re not charged more for say images etc. CARTOONIZE is a “one price for everything tool: which I LOVE, LOVE, LOVE.

I hate working on something and then find that one exact perfect image only to find out it’s not in “my plan” and required to pay extra. Cartoonize doesn’t do this. Below is a list of their pricing and features.

I’ve sent along a couple of questions about whether or not you can upload and save your branding assets and your own fonts. I have learned that “YES” you can save projects, but unfortunately you cannot save fonts although that have hundreds available.

Might that be a future addition? Let’s hope but until then it’s still a great deal.

Cartoonize features and pricing chart

DESYGNER.COM

The third on my list I have mixed feelings about. They do have a free plan but when I was looking around I saw very few images in the free version, but I also understand that they also have to make money.

Their pricing is comparable to the other’s to and I did enjoy using it.

I can see myself using it again at times for certain projects.

With the paid version you do have access to hundreds of thousands of images based on your subscription by Shutterstock which does impress me and when you consider the price of the pro+ plan that’s a great deal in itself. 

Desynger pricing and features

**This post contains affiliate links. If you subscribe to any of these services I will earn a small commission that will in no way affect your pricing.

 

5Shares

How Can They Hack You? Let Me Count The Ways

flatlay blue desktop

Website Security Is Fluid

It’s definitely not just installing a plugin and then forgetting about it. It’s a constant battle to outwit those who would like to gain access to vulnerable information. There are different areas of your site that can be vulnerable if not secured.

Today, we’re going talk about those different areas and why and how you need to keep them locked uptight.

Insecure Webhosting –

WordPress sites are hosted on a web server. Some hosts do no properly secure their hosting platforms. This makes all websites hosted on their server vulnerable to hacking attempts.

Using those bargain web hosting companies who don’t have the assets to protect your property can really hurt you in the long run!

screenshot of hostgator web hosting pricing

Using Weak Passwords

You have different passwords for different parts of your site and all of them need to be kept secure. Below is a list of passwords that need to be checked and possibly changed.

  • Your WordPress Admin
  • Web Hosting Control Panel
  • FTP Accounts
  • MySQL Database used for your site.
  • Email Accounts are used for WordPress admin or hosting accounts.

WordPress login page

 

Unprotected Access To WordPress Admin (WP-ADMIN DIRECTORY)

This gives a user access to perform different actions on your site. It is the most commonly attached area of a WP site.

12 tips to secure your wp-admin section

Incorrect File Permissions

Are a set of rules used by your web server. These rules s help your server control access to files on your site. Incorrect rules can give a hacker access to write and change those rules. Here’s a great article on WP BEGINNER on how to change these!

changing your file permissions in WordPress

Not Updating WordPress

Each new version fixes bugs and security vulnerabilities. If you don’t update you leave those vulnerabilities.

screenshot of a wordpress update screen

Not Updating Plugins & Themes

Same as updating WordPress. Not updating plugins and themes is dangerous can leave your site weak.

screenshot of a wp plugin update page

Using Plain FTP Instead Of SFTP/SSH

You should always choose SFTP access instead of FTP it is much more secure.

The key difference between FTP vs SFTP is that SFTP uses a secure channel to transfer files while FTP doesn’t. With SFTP, your connection is always secured and the data that moves between your FTP client and your web server is encrypted.

Using “Admin” As A WordPress Username

Never use “ADMIN” you should always use something unique. Enough said!

Nulled Themes & Plugins

Never use plugins and themes from unreliable sources. Malicious code can be put into either that can give a hacker access.

HERE’S WHY:

  • You Don’t Know What Else Is in the Code
  • Developers Need Money To Continue Improving Their Products
  • You Won’t Get Any Support From The Developer
  • You Won’t Get Any Automatic Updates

Not Securing WordPress Configuration WP_Config .PHP File

Wp_config contains your database login credentials. To keep that from happening add this piece of code.

The WordPress wp-config. php file contains very sensitive information about your WordPress installation, such as the WordPress security keys and the WordPress database connection details. You certainly do not want the content of this file to fall in the wrong hands, so WordPress wp-config. Here is a great article on how to secure these important files.

Not Changing WP Table Prefix

Change the wp_ prefix. Here’s a link that will take you to a blog post that will explain how to do this if interested.

The most important part of my job is to make sure your website stays safe, secure and user friendly and I take that very personally. If you’d like to have one person to go to with all of your website issues then let’s talk! Schedule a free consultation today!

LET’S TALK!

 

42Shares

Why Your Bargain Web Hosting Could Cost You More Than You Think

“We’ve all heard the old saying,

Time is money“,

well, it’s true and if you have “bargain” web hosting it could be costing you a fortune!

 

I’m sure you’ve seen those ads on Facebook, while you’re shopping, even when you’re trying to relax with a mindless game. $2.95 hosting! Save money!

Yes, it’s true you can get hosting from some companies for “VERY LOW PRICES“, but there’s another saying that I’m reminded of.

You get what you pay for”. Cheap isn’t always good especially when it comes to running your business or blog. 

 

First, it’s NEVER just $2.95 a month.

 

 Here is what you’re paying for an SSL Certificate if you have GoDaddy!

Can you say, “Ouch!”

An SSL is a necessary investment and if you can get it for free? Hello?!?

You’re Probably Asking, “Who Cares!”

 

This is one of the most important decisions that you will make for your business. Web Hosting is the necessary foundation and just like with everything else some foundations are stronger than others.

A 1-second delay in page load time can lead to:

  • a 7% loss in conversions
  • 11% fewer pageviews
  • 16% decrease in customer satisfaction.

 

graphic showing losses in dollars amount

When deciding on web hosting you need to take 3 main factors into account.

 

  • SPEED

  • SECURITY

  • SUPPORT

SPEED

As I said above even a fraction of a second adds up to $$ and as a small business owner, we need to get as much bang for our bucks as possible.

 

Like my husband always says, “the proof is in the pudding”.

Below are 6 of my web hosting clients who have agreed to let me share these stats with you.

As you can also see, every single one of them passed the tests with flying colors and it’s because of the foundation that the sites are hosted on.

HOW DO THEY DO THAT?


 

  • PROVIDING A CDN
  • UTILIZES FLYCACHE
  • INSTANT REFRESH

SAFETY

EVERY PLAN COMES WITH A FREE SSL CERTIFICATE

 

Every plan comes with a FREE SSL which was mentioned above (definitely worth mentioning again).
 

EACH PLAN COMES WITH MALWARE PROTECTION & MALWARE REMOVAL IF NEEDED!

SUPPORT

 

Last but certainly not last in this list of pros!

TRUE LIVE 24/7 SUPPORT

 

THEY DON’T “WALK YOU THROUGH” DIFFICULT SITUATIONS.

 

YOU ASK, THEY PERFORM…
THAT’S REALLY IT!

 

  • AUTOHEALING TECHNOLOGY

  • DAILY BACKUPS

  • ONE BUTTON RESTORE

 

 

We offer three plan sizes

We Have Just What You Need...

Website Maintenance

Website Maintenance is like an insurance policy for your business. Keeping your site maintained is an important responsibility. We take care of it so you don't have to.

What it includes:

  • Website backups w/ offsite storage
  • WordPress Update 2 x
  • Theme updates 2 x
  • Plugin updates 2 x
  • Database Optimization  2x
  • Malware Scan 2 x
  • Speed test 1 x
  • Site Performance Report 1x
  • "Eyes On" site checks
  • Discounted hourly rate
  • MailChimp support
  • Google Analytics support
  • 25% Discount on any services.
$199.99 Annually



Premium Website Management

With Premium Website Management you get the best of both worlds plus even more. This is for the girl who has everything and no time for anything.

What it includes:

  • Premium hosting
  • CDN
  • Server-side daily backups
  • Offsite backups 2x monthly
  • WordPress core updates
  • Free SSL certificates
  • Uptime monitoring
  • One-button emergency restore
  • Malware protection
  • Staging site for development
  • Theme & plugin updates 2 x
  • Spam removal 2 x
  • Database optimization 2 x
  • "Eyes-On" site check 2 x
  • Speed check 1 x
  • Access to Genesis Framework
  • Access to StudioPress themes
  • Website performance Report 1 x
  • Integration Monitoring (MailChimp, Paypal, or Google Analytics.
  • Unlimited Tech Support


Save By Paying Annually. Get two months FREE!



Website Hosting

By partnering with Flywheel we offer a feature-rich plan that will keep your website secure & running its best. Unlike other hosts, you don't pay extra for the necessities needed to run an online business.

What it includes:

  • Onsite daily backups
  • Free SSL Certificate
  • CDN
  • Uptime Monitoring
  • One Button emergency restore
  • Malware Protection/removal
  • Staging Site For Development

 


 

 

Save By Paying Annually



19Shares

Why Is Your Brand Forgettable?

flatlay desk top with wording

Creating a memorable identity for your business won’t happen overnight. All the best entrepreneurs know it’s a long game — one in which you must consistently connect with your audience over and over again.

 

Does your brand feel forgettable?

If so, here are two possibilities for how you’re unintentionally making your business easy to forget:

1. Not communicating what makes you distinct:

Whether your industry is gluten-free baked goods or corporate accounting services, you must answer the question: Why should someone choose your business over the competition? This is why a unique sales proposition (USP) is so vital.
 
What’s great about your business? What convinces customers to choose you? However you answer these questions, you want to weave it into your entire marketing campaign from your tagline to your social media posts. This ensures your customers understand who you are and what you offer, encouraging them to choose you.
 

2. Having an inconsistent personality and/or message:

 
Let’s face it, it’s hard to remember every brand of car or toothpaste or cereal. It gets even harder if the brand is changing all the time. Was that business the one with the red and white logo or a black and white logo? Did they say they were known for down-home hospitality or sophisticated style?
 
Obviously, in terms of memorability, consistency is king. If you’ve gone through several iterations of messaging already, you can assume it’s been hard on your brand and your customers. For a stronger identity, pick a strategic name, logo, value proposition, etc., and then stick to it.
 
Interested in learning more reasons customers may be forgetting your brand? Take a look at the attached resource. In it, you’ll find not only factors that can harm your messaging, but also eight tips for what to do about it.
 
AUTHOR BIO: Kacie Stoll is a project expeditor at Golden Rule Signs, an LED sign company. Her professional experiences range from marketing and public relations to sales and customer support. Stoll enjoys working with customers and vendors all over the country to execute with speed and accuracy.
 

This infographic was created by Golden Rule Signs, a commercial sign company

10Shares

Free Branding and Promotional Tips For Small Business

flatlay desktop with words

Branding, marketing, and promoting your small business can be challenging. 

Mainly because there’s a wealth of information both on and offline telling you what you should and shouldn’t do. 

And while you think this would be a good thing, the variety of information out there can often be confusing and overwhelming for small business owners and managers. 

Fortunately, we’ve put together the following guide on free promotional tricks that you can use to grow your small business, perfect for those with a limited budget!

 

Google My Business

Creating a Google My Business profile is a beneficial and free marketing strategy, particularly for local businesses that want to tap into their local markets. 

This free listing will allow your company to appear on Google Maps, displaying a variety of relevant information about who your business is, what areas you serve, and how to get in contact with you. 

It’s also a place where you can cultivate reviews and testimonials from your existing customers, which can serve as a great marketing strategy on its own.

Not to mention the fact that having a Google My Business listing simply makes your business appear more professional to prospective customers! 

 

Social Media Marketing

Increasing social media interaction and creating an online community is a cost-free way to expand your small business while also sharing your brand’s personality, graphics and logo, and gaining confidence from your audience. 

Create company profiles on social media platforms, such as Facebook, Linked In, Twitter, YouTube, etc. and then get active on those platforms to increase your brand awareness. 

Whatever your inspiration, make sure you’re involved and constructive on the social media pages you build. 

Consistency and portraying your true personality are critical to having a successful social media presence.

 

Using Hashtags

Incorporating hashtags into your social media posts is another free and highly effective marketing technique that can help you expand your scope and reach new audiences.

Although broad or trending hashtags can help you strengthen your brand awareness, they shouldn’t be your only option. These hashtags are often highly competitive, which means that they might not help all that much for a small business. 

Therefore, when you’re sharing resources or tips in your posts, descriptive and relevant hashtags are often more helpful than using the most popular hashtags. 

If you’re a local business, you should also use various hashtags specific to your location. 

Just make sure that you’re using various popular, relevant, and location-specific hashtags in your posts to ensure they reach your intended audience.

 

LinkedIn

LinkedIn is a fantastic social media platform that is often underutilized, especially for B2B businesses looking to grow their brands.

In fact, for B2B brands, LinkedIn is more important than the other social platforms we’ve mentioned. 

But don’t just make network connections and then disappear; engage in conversation with them, share your blog posts and business deals, join and contribute to existing discussions, and share others’ high-quality material.

You will develop your brand and gain confidence and respect in your industry by educating your potential customers and helping other professionals to grow. 

Furthermore, it would help if you encouraged all of your staff to participate in the platform, leading to more interactions, testimonials, and referrals for your business. 

 

Local SEO

The best thing about Google’s algorithm is that it’s designed to provide the most reliable, high-quality, and appropriate results for any given search query. 

So in terms of SEO, aiming to rank for local search results is often easier than aiming for industry-wide results. 

For instance, if you’re a marketing agency, you’ll often have better luck ranking for terms such as “content marketing Oklahoma” rather than simply trying to rank for the keyword term “content marketing,” which will be a far more competitive keyword. 

Remember that SEO takes time, so get started now and keep working at it; the rewards can be substantial over time. 

To rank locally, the most critical thing to do is to add location-based keywords to your website’s meta descriptions, tags, blog posts, headings, etc.

 

Free Branding And Promotional Tips

Branding and promoting your business doesn’t have to cost thousands of dollars! 

In fact, by listing your business on Google, being active on social media, using the right hashtags, and optimizing your website for local search results, you’ll be well on your way to building a popular and successful small business!

11Shares

What Do You Have to Consider to Build Your Brand and Promote Your Business Online?

flatlay desk top

It’s been a while since businesses could avoid being online; today’s businesses live or die primarily by their online presence. However, there’s a big gap between knowing that and knowing exactly how to build your brand. Even if your business isn’t web-based, building your online presence can help you promote your business and drive new customers through your doors. Here are some considerations when trying to build your brand and promote your services in an online setting.
Graphics Library

If you’re going to be promoting your business online, you’ll need a decent amount of graphics and visual content to support it. This starts with a logo that you own and can use wherever you need; this logo should match anything your business uses physically to avoid confusion. If you don’t have a logo, head over to LogoCreator, where you can design your own professional logo for absolutely free. 

Besides a logo, other content you’ll want to have is pictures from your business, promotional or marketing graphics for use in online marketing or video content you have of your business in action. All of this content helps you engage people with your marketing, rather than relying solely on long text-based content. Building this library and using it often can help promote your business online.

Use Google My Business

If there’s one place online you want to have your business registered, it’s on Google My Business. The most important benefit this free registration provides is people’s ability to see and find your business on Google Maps. People everywhere depend on Google Maps not only to help them get where they’re going but also to explore their local area and see what’s available. Your business is listed on Google Maps gives you a great promotional tool with a minimal cost associated.

 

Social Media Marketing

It’s hard to avoid social media, and as a business owner, you’d be ill-advised to do so. Social media offers an instant and constant way for people to interact with their favorite businesses, post reviews, and find local services. They often filter information by someone’s precise geolocation. People often ask for local suggestions for different services or products they need.  

You can target people in your area with relevant advertisements using the various social media platforms, which makes your marketing dollars stretch farther as well. It’s generally free to create a profile, although you may want to use paid advertising. The point is, social media gives you a chance to get your business in front of a lot of people who are in your local area and are most likely to use your service.

Email Marketing

Even if you aren’t inclined to build a website, you can get customers signed up for email newsletters after their visit. With a list of people who’ve already bought from you, you can send out periodic newsletters to let them know what you’re up to and all about the great deals you’ve been having. Email marketing is a very effective and reliable form of direct-to-consumer marketing, so you should really consider using it. Benchmark is a highly-rated email marketing service that automates many more mundane tasks, giving you the ability to create professional emails that get your customers to respond. 

Even if your business isn’t web-based, you should seriously consider building a robust online presence. People spend so much time on the internet and social media that by relying on more traditional promotion methods, you’re missing out on a lot of potential clients. Harness the reach possible online by keeping these considerations in mind when deciding how you want to promote your company.

7Shares

Are You Ready To Take Your SEO Strategy To The Next Level?

GRAB YOUR FREE SEO PLANNER & BLOG POST SEO PLANNER!

PLUS GET INSPIRATION, TIPS & DISCOUNTS!

You have Successfully Subscribed!