Easy Tips That Have A Big Impact On Your SEO

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SEO or Search Engine Optimization can seem like an intimidating process, but it really doesn’t have to be.

SEO is so important for your business and it’s a process not a one and done type of thing. The first thing you need to do is:

 

CREATE A PLAN:

It’s really as simple as that. When you create an SEO strategy the first thing that you need to answer is, “what is it you want to be known for”.

For this post I’m going to pretend to be a food blogger, but you can still fillow the same process no matter what you niche.

To be truly successful though, I would suggest drilling down even more. A lot of people are afraid to narrow their topics afraid that they will miss out on readers.

The truth is really just the opposite. There are a billion food bloggers, but when you drill down even more you might specialize in something like:

  • Grill Master
  • Baking
  • Candy
  • Food by Culture
  • Breakfast Lovers

As you can see, the ideas are endless and these smaller topics are SEO gold. If you drill down even more say:

Grill Master

  • Gas Grills vs Charcoal Which One Do True Grill Masters Prefer?
  • The Art To Grilling An Award-Winning Grilled Salmon from From The Grill Master?
  • 10 Grilling Hacks That Every Grill Master Should Know

It has to make sense, but you see what I mean?

The italicized is your main keyword.

The Bold Are Extra Drilled Down, and the other are relative keywords. 

Now imagine adding it to a category on your website.

Grilling Recipes

Grilling Hacks

Now imagine that you add tags.

grill comparisons

grilled salmon recipes

The next thing to do is to add the most important keyword phrase in the YOAST spot.

 

 

a sreenshot of the Yoast seo key word box.

 

 

The most important thing to remember is to create a plan! Having a serious SEO plan in place will make it easier to not only create good content but it will also keep it easier to stay on your brand’s message.

 

I’ve taken care of the hard part for you. I’ve created an SEO planner just for you! Just sign up below and it’s all yours!

 

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Why Auditing Your Website Could Be One Of The Best Things To Do In 2022

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Website auditing isn’t sexy or fun but it is enlightening and can help you bring in more revenue by streamlining where you can, automating when you can’t, and pivoting to what is working while cutting out what isn’t.

Whether you’re a lawyer or a massage therapist keeping your message positive and on track is imperative.

Whether you’re a writer or a baker your website provides you with the insight and clues you need to reach more customers, therefore, making more money.

Before you even begin though you need to identify your goals.

I don’t mean like “I want to make more money or I want more followers.” That just doesn’t get it.

You need to create concrete goals that can be measured. For example, I have a goal to reach 10K followers on Twitter.

Two months I was at 4600 when I started. By putting in some effort I’ve already grown to 7600. That’s easily measured and concrete.

I also want more pageviews on TDAC & TT. That requires creating more content, staying on a consistent schedule (which is where I struggle), and promoting that content.

If you’re a writer, looking at what you’re audience is drawn to and what they aren’t can mean the difference between a successful book launch and a flop.

By looking at the past stats you can make a plan for the future. Which topics do better? What which ones could use some help?

In the last post, I talked about writing down your top 10 blog posts and 10 of the most unpopular posts.

  • Do they have a theme?
  • A category?
  • Can you identify what worked and what is ignored?
  • Is there a problem you can solve?
  • This helps me create more content that people really want to read.

Maybe 6 of your top posts were about baking and the other four were candy it would stand to reason that people really like your desserts and maybe you should concentrate more in that direction.

In the same token, if 6 of your least ranking posts were about grilling and the other four are about tailgating recipes you might want to change the way you create new content by pivoting to more outside cooking and less on indoor dining and luscious desserts!

If you really want to address this, find a way to update and refresh these least favorite posts you could pivot this to holiday parties, family reunion recipes, etc.

You just have to be flexible and ready to pivot towards what you’re audience is really wanting. It’s okay to decide some content no longer follows along those lines.

It’s most important to stay on your brand’s main message.

Think about this…

Most of you know I have another blog The Diary of an Alzheimer’s Caregiver and this site.

I started posting stuff about caregivers on TT nobody would be interested because that’s not our message.

In the same token, if I started giving tech tips on TDAC it probably wouldn’t get a lot of traction.

As writers, we’re often tempted to write what WE want, but you have to remember you’re providing a service even if it’s only a blog post.

To be successful you need to write what THEY want. This is why we have sayings like this; “Give them what they want”.

Maya Angelou said, “People won’t remember what you say and do. They remember how you make them feel.”

If you solve a problem for someone you’re probably going to make them FEEL good.

They will more than likely come back again and again and eventually become customers, readers or clients.

It’s all about building that relationship with your readers.

Even if that problem is just needing a place to escape for a moment into your blog post, video, webinar, podcasts.

Whatever you’re creating.

Places To Explore

  1. Top Posts
  2. Least favorite posts
  3. Contact form submissions
  4. Comments
  5. Analytics (Demographics and even your bounce rate).
  6. Create a survey.
  7. Your email service provider (which emails pique people’s interests and which ones are getting clicks or ignored altogether).
  8. A/B Testing

As you can see this can be a very important step in your business’ growth and therefore attaining those goals that you identified in the beginning.

It will be like following a road map once you get the available information all in one place!

 

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How Web Design Affects Your Online Sales

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Here’s something many business owners are not aware of: their website is more than just their online identity. While also considered by many as a virtual representation of their physical store or office, it is so much more. Apart from being your online business card, your website is also a powerful selling tool.

Here’s another fact many might find surprising: your website’s design has a massive impact on your online sales. For starters, your website’s architecture can impact consumer trust and the length of time they remain on your site. Both factors can translate to revenue (or loss) depending on how they are handled.

While it’s important to know the right website trends to incorporate in your design, knowing how your web design affects your online sales is just as crucial.

Let’s start by looking at some interesting facts that highlight the impact of web design on your online sales:

A staggering 75% of visitors will base the credibility of your website on your design. When visitors don’t find your site trustworthy, they will stay away from your site and look for information elsewhere. Understandably, this can result in a loss of sales for your business.

An enhanced design can improve your site’s credibility. A polished, clean, and modern website can make it very convenient for your visitors to browse or shop on your site. When it’s easy to transact on your site, they are more likely to patronize what you have to offer.

A great web design can increase customer loyalty. A whopping 89% of people turn to a competitor after a bad customer experience. If you want to generate more sales and improve customer loyalty, your web design is one of the things you should look into.

Web Design Elements That Can Help Boost Your Online Sales

Now that you know how your web design affects your online sales, here are some web design elements that can help you generate more revenue:

Integrate responsive design.

Once you know the impact of web design on your online sales, it’s easier for you to understand the impact of having a functional site. One of the first things you need to integrate to increase sales is a responsive design. A responsive design can help ensure your website can be accessed by anyone regardless of the device they use.

Make your call to action (CTA) page stand out.

Creating a superb CTA page is another effective way you can boost your online sales. When visitors want to purchase the products or services you offer, they look to your CTA for guidance. If your CTA page won’t be able to successfully guide your visitors on how to proceed, you can lose substantial revenue in the process.

Use high-quality visuals.

To help increase sales, use only high-quality visuals on your site. Avoid using graphics or stock photos as they can seem impersonal. It is also likely that your visitors will see them on other sites. Also, adding top-quality visuals can make your site stand out and make your products and services more enticing to your target audience.

Ensure you have organized navigation.

Another important web design aspect you should look into is your navigation. Ideally, you need to have organized and easy-to-use navigation. It is easier for you to sell your products and services to your visitors with organized navigation. You need to also ensure your site has all the relevant information your prospects will look for.

Use white space accordingly.

Many brands make the mistake of filling every inch of their website with visuals or information. However, overloading your website can be counterproductive as it can overwhelm and distract your visitors. This might not be common knowledge, but white space is key to good design so use it to your advantage.

Speed up your site.

If your site does not load fast, your visitors can leave without even checking the products or services you are offering. To determine your site’s current load time, you can use Google

PageSpeed Insights. If you don’t have the time to implement changes that can improve your page speed, investing in the help of experts would be a good idea.

Final Thoughts

Various factors can impact your online sales, and web design is one of them. If you are not where you want to be in terms of online sales, it is recommended that you carry out a website audit. If you need any help improving any aspects of your website, don’t hesitate to invest in the help of experts. If anything, it is an investment that will yield lucrative returns in the long run.

About The Author, Shawn Byrne is the founder and CEO of My Biz Niche, Arizona-based digital marketing, and web design company that has achieved superior results for its clients. Before My Biz Niche, Shawn worked for Venture Capitalists where he built a private portfolio of e-commerce and informational websites that generate revenue through various digital marketing strategies.

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Why Your Bargain Web Hosting Could Cost You More Than You Think

“We’ve all heard the old saying,

Time is money“,

well, it’s true and if you have “bargain” web hosting it could be costing you a fortune!

 

I’m sure you’ve seen those ads on Facebook, while you’re shopping, even when you’re trying to relax with a mindless game. $2.95 hosting! Save money!

Yes, it’s true you can get hosting from some companies for “VERY LOW PRICES“, but there’s another saying that I’m reminded of.

You get what you pay for”. Cheap isn’t always good especially when it comes to running your business or blog. 

 

First, it’s NEVER just $2.95 a month.

 

 Here is what you’re paying for an SSL Certificate if you have GoDaddy!

Can you say, “Ouch!”

An SSL is a necessary investment and if you can get it for free? Hello?!?

You’re Probably Asking, “Who Cares!”

 

This is one of the most important decisions that you will make for your business. Web Hosting is the necessary foundation and just like with everything else some foundations are stronger than others.

A 1-second delay in page load time can lead to:

  • a 7% loss in conversions
  • 11% fewer pageviews
  • 16% decrease in customer satisfaction.

 

graphic showing losses in dollars amount

When deciding on web hosting you need to take 3 main factors into account.

 

  • SPEED

  • SECURITY

  • SUPPORT

SPEED

As I said above even a fraction of a second adds up to $$ and as a small business owner, we need to get as much bang for our bucks as possible.

 

Like my husband always says, “the proof is in the pudding”.

Below are 6 of my web hosting clients who have agreed to let me share these stats with you.

As you can also see, every single one of them passed the tests with flying colors and it’s because of the foundation that the sites are hosted on.

HOW DO THEY DO THAT?


 

  • PROVIDING A CDN
  • UTILIZES FLYCACHE
  • INSTANT REFRESH

SAFETY

EVERY PLAN COMES WITH A FREE SSL CERTIFICATE

 

Every plan comes with a FREE SSL which was mentioned above (definitely worth mentioning again).
 

EACH PLAN COMES WITH MALWARE PROTECTION & MALWARE REMOVAL IF NEEDED!

SUPPORT

 

Last but certainly not last in this list of pros!

TRUE LIVE 24/7 SUPPORT

 

THEY DON’T “WALK YOU THROUGH” DIFFICULT SITUATIONS.

 

YOU ASK, THEY PERFORM…
THAT’S REALLY IT!

 

  • AUTOHEALING TECHNOLOGY

  • DAILY BACKUPS

  • ONE BUTTON RESTORE

 

 

We offer three plan sizes

We Have Just What You Need...

Website Maintenance

Website Maintenance is like an insurance policy for your business. Keeping your site maintained is an important responsibility. We take care of it so you don't have to.

What it includes:

  • Website backups w/ offsite storage
  • WordPress Update 2 x
  • Theme updates 2 x
  • Plugin updates 2 x
  • Database Optimization  2x
  • Malware Scan 2 x
  • Speed test 1 x
  • Site Performance Report 1x
  • "Eyes On" site checks
  • Discounted hourly rate
  • MailChimp support
  • Google Analytics support
  • 25% Discount on any services.
$199.99 Annually



Premium Website Management

With Premium Website Management you get the best of both worlds plus even more. This is for the girl who has everything and no time for anything.

What it includes:

  • Premium hosting
  • CDN
  • Server-side daily backups
  • Offsite backups 2x monthly
  • WordPress core updates
  • Free SSL certificates
  • Uptime monitoring
  • One-button emergency restore
  • Malware protection
  • Staging site for development
  • Theme & plugin updates 2 x
  • Spam removal 2 x
  • Database optimization 2 x
  • "Eyes-On" site check 2 x
  • Speed check 1 x
  • Access to Genesis Framework
  • Access to StudioPress themes
  • Website performance Report 1 x
  • Integration Monitoring (MailChimp, Paypal, or Google Analytics.
  • Unlimited Tech Support


Save By Paying Annually. Get two months FREE!



Website Hosting

By partnering with Flywheel we offer a feature-rich plan that will keep your website secure & running its best. Unlike other hosts, you don't pay extra for the necessities needed to run an online business.

What it includes:

  • Onsite daily backups
  • Free SSL Certificate
  • CDN
  • Uptime Monitoring
  • One Button emergency restore
  • Malware Protection/removal
  • Staging Site For Development

 


 

 

Save By Paying Annually



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Free Branding and Promotional Tips For Small Business

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Branding, marketing, and promoting your small business can be challenging. 

Mainly because there’s a wealth of information both on and offline telling you what you should and shouldn’t do. 

And while you think this would be a good thing, the variety of information out there can often be confusing and overwhelming for small business owners and managers. 

Fortunately, we’ve put together the following guide on free promotional tricks that you can use to grow your small business, perfect for those with a limited budget!

 

Google My Business

Creating a Google My Business profile is a beneficial and free marketing strategy, particularly for local businesses that want to tap into their local markets. 

This free listing will allow your company to appear on Google Maps, displaying a variety of relevant information about who your business is, what areas you serve, and how to get in contact with you. 

It’s also a place where you can cultivate reviews and testimonials from your existing customers, which can serve as a great marketing strategy on its own.

Not to mention the fact that having a Google My Business listing simply makes your business appear more professional to prospective customers! 

 

Social Media Marketing

Increasing social media interaction and creating an online community is a cost-free way to expand your small business while also sharing your brand’s personality, graphics and logo, and gaining confidence from your audience. 

Create company profiles on social media platforms, such as Facebook, Linked In, Twitter, YouTube, etc. and then get active on those platforms to increase your brand awareness. 

Whatever your inspiration, make sure you’re involved and constructive on the social media pages you build. 

Consistency and portraying your true personality are critical to having a successful social media presence.

 

Using Hashtags

Incorporating hashtags into your social media posts is another free and highly effective marketing technique that can help you expand your scope and reach new audiences.

Although broad or trending hashtags can help you strengthen your brand awareness, they shouldn’t be your only option. These hashtags are often highly competitive, which means that they might not help all that much for a small business. 

Therefore, when you’re sharing resources or tips in your posts, descriptive and relevant hashtags are often more helpful than using the most popular hashtags. 

If you’re a local business, you should also use various hashtags specific to your location. 

Just make sure that you’re using various popular, relevant, and location-specific hashtags in your posts to ensure they reach your intended audience.

 

LinkedIn

LinkedIn is a fantastic social media platform that is often underutilized, especially for B2B businesses looking to grow their brands.

In fact, for B2B brands, LinkedIn is more important than the other social platforms we’ve mentioned. 

But don’t just make network connections and then disappear; engage in conversation with them, share your blog posts and business deals, join and contribute to existing discussions, and share others’ high-quality material.

You will develop your brand and gain confidence and respect in your industry by educating your potential customers and helping other professionals to grow. 

Furthermore, it would help if you encouraged all of your staff to participate in the platform, leading to more interactions, testimonials, and referrals for your business. 

 

Local SEO

The best thing about Google’s algorithm is that it’s designed to provide the most reliable, high-quality, and appropriate results for any given search query. 

So in terms of SEO, aiming to rank for local search results is often easier than aiming for industry-wide results. 

For instance, if you’re a marketing agency, you’ll often have better luck ranking for terms such as “content marketing Oklahoma” rather than simply trying to rank for the keyword term “content marketing,” which will be a far more competitive keyword. 

Remember that SEO takes time, so get started now and keep working at it; the rewards can be substantial over time. 

To rank locally, the most critical thing to do is to add location-based keywords to your website’s meta descriptions, tags, blog posts, headings, etc.

 

Free Branding And Promotional Tips

Branding and promoting your business doesn’t have to cost thousands of dollars! 

In fact, by listing your business on Google, being active on social media, using the right hashtags, and optimizing your website for local search results, you’ll be well on your way to building a popular and successful small business!

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What Do You Have to Consider to Build Your Brand and Promote Your Business Online?

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It’s been a while since businesses could avoid being online; today’s businesses live or die primarily by their online presence. However, there’s a big gap between knowing that and knowing exactly how to build your brand. Even if your business isn’t web-based, building your online presence can help you promote your business and drive new customers through your doors. Here are some considerations when trying to build your brand and promote your services in an online setting.
Graphics Library

If you’re going to be promoting your business online, you’ll need a decent amount of graphics and visual content to support it. This starts with a logo that you own and can use wherever you need; this logo should match anything your business uses physically to avoid confusion. If you don’t have a logo, head over to LogoCreator, where you can design your own professional logo for absolutely free. 

Besides a logo, other content you’ll want to have is pictures from your business, promotional or marketing graphics for use in online marketing or video content you have of your business in action. All of this content helps you engage people with your marketing, rather than relying solely on long text-based content. Building this library and using it often can help promote your business online.

Use Google My Business

If there’s one place online you want to have your business registered, it’s on Google My Business. The most important benefit this free registration provides is people’s ability to see and find your business on Google Maps. People everywhere depend on Google Maps not only to help them get where they’re going but also to explore their local area and see what’s available. Your business is listed on Google Maps gives you a great promotional tool with a minimal cost associated.

 

Social Media Marketing

It’s hard to avoid social media, and as a business owner, you’d be ill-advised to do so. Social media offers an instant and constant way for people to interact with their favorite businesses, post reviews, and find local services. They often filter information by someone’s precise geolocation. People often ask for local suggestions for different services or products they need.  

You can target people in your area with relevant advertisements using the various social media platforms, which makes your marketing dollars stretch farther as well. It’s generally free to create a profile, although you may want to use paid advertising. The point is, social media gives you a chance to get your business in front of a lot of people who are in your local area and are most likely to use your service.

Email Marketing

Even if you aren’t inclined to build a website, you can get customers signed up for email newsletters after their visit. With a list of people who’ve already bought from you, you can send out periodic newsletters to let them know what you’re up to and all about the great deals you’ve been having. Email marketing is a very effective and reliable form of direct-to-consumer marketing, so you should really consider using it. Benchmark is a highly-rated email marketing service that automates many more mundane tasks, giving you the ability to create professional emails that get your customers to respond. 

Even if your business isn’t web-based, you should seriously consider building a robust online presence. People spend so much time on the internet and social media that by relying on more traditional promotion methods, you’re missing out on a lot of potential clients. Harness the reach possible online by keeping these considerations in mind when deciding how you want to promote your company.

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Top Design Tips to Boost Your Sales

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Effective Design Tips to Improve Your Sales in 2020

Running a business can be challenging, and 2020, the year of the COVID-19, has been especially trying.  You find that you are struggling to make sales, and you’re starting to worry that you may have to shut down. With the right design tips, you can boost your sales and keep your doors open, even in these challenging times.

the word create written in pencil

2020 has proved to be a very challenging year for everyone. The Covid-19 pandemic has hit the business landscape leading to the closure of many companies.  Those that have managed to survive have had to implement cutbacks and other cost-saving measures. 

In the same breath, they are looking for ways to increase their sales to remain afloat. Platforms such as Mr.Bet have excellent tools for those operating online casinos and are looking for tips to design a game. But what tips can help boost sales for other businesses?

We will show you the top design tips to boost your sales in 2020 below.

1. Have a professional website built

What are web design tips?  Simply put, it is any techniques you will apply to increase traffic to your website.  One of the best design tips for websites is not to have sliders on your homepage. They can confuse people whatever you want to tell your audiences.

Other things you need to incorporate in your web design include:

  •       A strong call-to-action
  •       Visible contact information that works
  •       Aligning your website to any advertisements 
  •       Developing design tips by understanding exactly who you are talking to and their point of need
  •       Having trust icons such as social proof, security measures, and safe shopping guarantees, among others
  •       Creating a sense of urgency around your promotions or products
  •       Making the checkout process easy
  •       Simplifying the checkout process and removing the navigation bar from the page. You do not want to present customers with the option of abandoning their carts.
  •       Incorporating customers voice in your copy

2. Put the Customer First

With the pandemic being such a painful reality in 2020, business owners must put the health and safety of customers first.  If you’re operating a brick-and-mortar store, ensure you have proper sanitization and social distancing rules.  

Communicate with the customers via your website, email, social media, or even mobile apps.  Information around the pandemic and staying safe is especially welcome at this time.

One of the best design tips in marketing you will get is to go over and beyond customer expectations. When customers see that you care for them, they will remain loyal and even send some referrals your way.

Invest in training staff members to build passion around the brand and give customers the same experience.

woman holding her head in front of her laptop

3. Design and Optimize Your Gaming Website

Online gaming is on the rise. If you are a new developer, here is what you need to know.

  •       When designing, think of the end-user by having an easy-to-use interface
  •       Hook your players with your characters
  •       Provide quality sound to enhance the mood
  •       Provide consistency and balance in gameplay
  •       Unique designs will ensure you stand out

Optimizing your website is so much more than having the right keywords to attract visitors. The use of graphics and video will help reduce bounce rates.  There are some fantastic design tips graphics you will find online to help with the process. 

Design tips in Photoshop will help you customize photos or even create virtual tours for your visitors.

Customize your website to make it accessible on smart devices such as tablets or mobiles. A large percentage of visitors will browse it via such devices. 

4. Offer Money-Back Guarantee

Have you ever wondered why companies offer money-back guarantees? Not only is it a very effective marketing tactic, but it shows that you have faith in your product. 

When customers know they can return a purchase they are not happy with, it’s likely they’ll trust you with their money. Just be sure to offer a guarantee that you can live up to it.

5. Don’t Forget Your Existing Customers

If you have existing customers, repurposing your marketing content to mitigate them is a good move.  By developing messaging that directly talks to them, you increase the likelihood of return purchases.

Think about promotions that target them directly. It could be a way of saying thank you to them for their loyalty.  In return, they will stick by you and continue to be faithful customers.

Conclusion

We have shared what we consider top design tips to boost sales in 2020.  Everything you do should be about the customer. Safety and information during this pandemic period are critical. 

Pay attention to your website design and take advantage of smart devices so that you can reach those who shop via their smart devices. Most importantly, pay attention to your existing customers through promotions and exclusive offers, where possible.

What other tips would you have for a business that wants to stay afloat in 2020?  Head over to the comment section to share your feedback.  

 

Author’s Bio 

 

Alex has many irons in many fires, including starting an eCommerce store and his own marketing company. He is very busy, but the work is rewarding, and freedom has allowed him to fish, see friends more regularly.

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The Tools I Can’t Live Without Pt. 2

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*The tools and products below are used by me on a daily basis. However, I AM NOT AN AFFILIATE and I am not paid by these companies.

One question that I get asked quite often is, “What tools do you regularly use to do what you do”. I spend 90% of my time online and finding tools that are easy to use, easy to set up, and affordable could be a whole career in itself. If you’re not familiar with me I run three websites, three FB groups, spending time on social media platforms, plus I manage over 58 websites (not including my own).

If you missed part 1 you can find it HERE. Today we’re going to talk about a few more of the important tools that I use to run my business. There are so many tools out there and I have to admit I’ve been guilty of shiny object syndrome and I’ve gone down enough rabbit holes in my time, but I have found that less really is better when it comes to running your business.

There are things you need to do:

  1. Email service provider (newsletter vs rss feed)
  2. Keeping track of your statistics
  3. Creating content
  4. Organizational

These are just a few, but they are the ones we’re going to cover today.

Email Service Providers

I’ve worked with a lot of email service providers and I’ve even recommended a few, BUT I always come back to MailChimp. I hands down recommend this to everyone whether they are a blogger or have an eCommerce site. You cannot find better value then the paid version of MC and if you have under 2,000 you can use totally FREE!

Below are a comparison of the top three email service providers CONSTANT CONTACT, CONVERTKIT & MAILCHIMP:

pricing charts for MailChimp

You can see here that for $9.99 you can have up to 50,000 contacts with a MailChimp Essentials account. Under 2,000 is completely free.

Pricing Chart For ConvertKit.

ConvertKit charges $29 for 1,000 subscribers.

 

 

Pricing chart for Constant Contact

As you can see Constant Contact wants a whopping $45 a month!

I use MailChimp, I recommend MailChimp and if you look right over there →→→ ( in the sidebar) you will see the MailChimp logo. I’ve recently partnered with MailChimp and after weeks of testing, I am now an official MailChimp expert. I AM NOT AN AFFILIATE I DO NOT MAKE MONEY FROM YOU SIGNING UP. I just really love the service.

Have questions about what MailChimp can do for you? Just email me at Rena (at) theblogging911.com.

Tracking Your Statistics

You know I love me some statistics! So much so that I became a Certified Google Analyst. Also over there →→→ BUT that doesn’t mean that it’s the only tool I use. Sometimes you need comparing views especially when you’re trying to see if what you’re doing is working.

So of course, I turn to Google because let’s face it, they are the internet Gods. But I also like using JetPack’s statistics. You can get a lot of information by comparing the two. Jetpack has a free and a paid version and it does offer a lot of features but you can get the same information for free.

Google Analytics is free and very easy to set up these days and if you use the MonsterInsights plugin it gets even easier. I totally recommend all three of these products.

IMPORTANT TIP: Make sure to filter out your own IP so that you aren’t counted in those statistics. I made a video showing exactly how to do that in this blog post.

Creating Content

Creating content is nonstop so anything you can find that will help you accomplish creating compelling content that people are actually wanting to read can be difficult some days. I usually write all of my content right in the WordPress post editor but when I’m working on ideas I like to open up a Google Doc. They are easy to use and easy to share. I do have Microsoft Word, but Google Docs is just easier sometimes and this especially true if you’re using Gmail.

I like to get inspiration from several places. It may be a newsletter I’ve read, a webinar I’ve watched or a podcast I’ve listened to. My favorite place to go for a little inspiration is Pinterest first. I am a visual learner and Pinterest is the eye candy of visual learners. I love to learn and I try to learn something new every single day even if it’s just about myself.

I also get a lot of inspiration from your questions, but lately, my most favorite way to create content is in my newsletter. I share a blog post every week, but I also like to have conversations with all of you. I love hearing your replies so please keep them coming! Also, if you have something that you’d like me to cover let me know.

Organizational

I have to be totally for real here. I struggle with organization every single day of my life. I am not an organized person and I work hard, but don’t always accomplish my goals. My mind doesn’t work the way it used to and some of my struggles are memory issues, spatial judgment, and organization. That being said as a business owner I require a certain amount and the way I’ve found to deal with this is to try not to overcomplicate it. I have bought courses on time-blocking, organizational concepts, and automation and on and on. All a waste of money in hindsight.

No one thing works for me so I use a multitude of services to achieve the mediocre amount of organization I can actually stick with and here it goes.

Dropbox

I save all of my clients’ assets to a shared folder in Dropbox. This is also where I store all website backup copies. I also store most of my assets there as well, but historically I have used Google Drive for client files and One drive for mine, but recently decided to keep it all in one place. I spent a REALLY LONG weekend setting it all up, but I love it now.

Trello

I am very new to the Trello game and I cannot believe what I have been missing! I am still working out my system there because I did what I always did and ran around like a sugar addict in a candy store creating more and more boards, but I have created ONE BOARD that contains EVERYTHING I need in my daily business. Client info, passwords, subscriptions, and even a list of the many, many courses I’ve bought over the years.

Canva

Is also a great place to store graphics and pdfs etc. You can create folders to keep it all in order. This way when I’m making a graphic I have what I need to create it in the client folder. I love Canva so much (I have the business account) that I totally did away with Photoshop & Illustrator. I can do everything I need to do with Canva and $12.95 is a lot better than $53 monthly!

Pinterest

Is another place to store things. I create a secret board with every new design to pin inspiration, ideas, and branding pieces. I always have a few secret boards going for research purposes.

What tools do you depend on to do what you do?

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3 Proven Ways To Promote Your New Business

flat lay desk - 3 ways to promote your new business

The world is filled with great ideas and broke business owners with fabulous products but no sales.

The fact is, ideas are not what drives most business success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with these 5 ideas to get your creative juices flowing.

Free Webinars

For information product sellers, coaches, and service providers, one of the best sources of new clients is in free training webinars. No matter what your niche, the promise of in-depth training at no cost is enough to entice potential clients to part with an email address (which you’ll be able to market to later) and an hour of their time.

Not only that, but webinars are a fantastic way for those potential customers to get to know you better. And the better they know you, the more likely they are to buy.

Content Marketing

Not comfortable hosting a webinar? Hit the keyboard and start sharing your thoughts and ideas via your blog, ebooks, guest articles and other written content. For internet marketers, this gives readers a taste of what they can expect from your product. If you sell physical products, it provides the perfect opportunity to share usage tips and other important information with your buyers.

Of course, there’s another important benefit to content marketing, too: search engine optimization. Google and other search engines index the words on your website and use the information to present search results to their users. Content marketing is a tool you can use to make the most of these results and to bring more potential buyers to your website.

Paid Advertising

Facebook, YouTube, Twitter, Google and plenty of other sites all offer paid placement, and with today’s powerful analytics tools, it’s easy to create ads and drive traffic inexpensively. Consider starting with Facebook, since the cost is low and it’s easy to target your ads to your ideal client. Once you’ve perfected your funnel, you can branch out into more costly ads with a larger reach, such as Google AdWords or another ad network.

Don’t limit yourself to these three marketing methods though. There are dozens of others you can try, including affiliate programs, JV partnerships, automated funnels, direct mail campaigns, and even television advertising. The key is to keep testing and tweaking to make the most of every marketing effort, so that your business continues to grow.

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Can You Really Build A Business Giving Away Free Stuff?

flat lay desk giving things away to build your business.

When it comes to the most commonly heard business advice, “The money is in the list” ranks right up there in the number one spot.

Whether you’re a coach, an information product seller, a top-notch service provider, or you’re selling a line of skin-care products, growing your mailing list must be a priority.

There’s plenty of strategies to help you add a steady stream of emails to you list, too. A downloadable resource guide prominently offered in your blog sidebar is a proven tactic, as is a training webinar that potential clients can attend live (or even pre-recorded). You’ve likely heard of—and tried—other strategies as well.

And while all of these ideas will produce a trickle of new opt-ins, or maybe more depending on your website’s traffic numbers, they won’t bring in a tidal wave of sign ups. But there is one technique that will.

The Beauty of Massive Giveaway Events

Imagine what would happen to your mailing list if you suddenly had 40 or 50 or even more super successful business owners—all with big lists of their own—promoting YOUR opt-in gift? You’d open your autoresponder account in the morning and see hundreds of new email addresses each and every day. You could easily double or even triple your list in no time at all.

And you know what all those emails mean—more eyes on your products and services, and more money in your pocket.

Giveaway events like this work because a group of business owners in similar niches all work together to drive massive amounts of traffic to a single page. It’s a simple technique that’s worked time and again in nearly every niche, and it can just as easily work for you.

Organization is Key

Here’s the thing, though. In order to make this (or really, any list-building strategy) work for you, you have to get organized and make the process as smooth as possible for all involved. You’ll need an infrastructure in place that includes:

  • A great looking landing page to collect email addresses
  • A website server that can handle lots of traffic
  • A hidden page where the offers can be presented, and participants can click each link to claim the freebies that appeal to them
  • A mailing list provider to follow up with both participants and your fellow business owners
  • A group of friends and colleagues who will commit to giving away some top-notch prizes and who will follow-through on mailings

It may seem like a lot of work, but when you consider what it could mean for your business growth, the benefits of hosting a large-scale giveaway are clear.

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Sales Tips For The Reluctant Seller

flat lay desk - sales tips for a reluctant seller

Would it come as a surprise to you if I said we’re all salespeople? It’s true.

Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch. Every time you write an opt-in page, you’re making a sales pitch.

And you’re probably pretty good at it, too, or you wouldn’t be where you are today, would you?

So why do we continue to think we’re so bad at sales?

Sales Feel “Icky”

I hear this one a lot. You feel pushy or uncomfortable when talk turns to money. You don’t want to force anyone into a decision. You secretly think your rates are too high.

I’m going to be honest with you. This is one of those things that only gets better with practice. But the good news is, you don’t have to be on the phone with a prospective client to get that practice time in.

Instead, use the technique self-help gurus have been advocating for years: Look in the mirror and talk to yourself. Practice saying your rates out loud. Practice your segue from discovery to sales pitch. The more you do it, the more natural it will sound, and the less uncomfortable you will feel when on a real call.

Fix Your Mindset

What if you weren’t selling anything, but instead were simply chatting with a friend about the incredible new product that was going to change her life? You’re helping your friend to improve herself by sharing your experience with this new product.

That’s exactly how you should think about selling your coaching programs, products, or even services. You’re not trying to get your prospective client to spend money. Instead, you’re offering a solution to her problems. You’re genuinely helping her to overcome some obstacles in her life or business.

When you can turn your thinking around from “sales” to “helping” you’ll find it’s much easier to have the sales talk.

Don’t Be Afraid of the Follow Up

Most clients won’t say yes with the first call, and maybe not even with the second. But good coaches know that many sales can be closed if you simply take the time to follow up. Send a quick email and invite your prospect to:

  • Schedule a follow-up call to answer her questions
  • Read some of your testimonials
  • Review your coaching program outline or sales page
  • Or even join a different program of yours that might be a better fit

Don’t let that old “I’m not good at sales” thinking get in the way of making a real difference in people’s lives, and in growing your business and your profits. With these easy tips, you can quickly turn your sales blocks into a system for landing new clients consistently.

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Have You Audited Your Website’s Mobile View? Here’s What You Could Be Missing!

 

I read A LOT of blog posts and like most people, I use a variety of devices to do it. At this time I have, a laptop (2), an iPad, and my iPhone, and what I find most often really surprises me.

80% of the blog posts I read are not totally mobile responsive AND you are being penalized by

  • a lower ranking,
  • a lower domain authority, and whether not your website is showing up in Google searches.
  • no matter how good of an SEO strategy you have if your site isn’t mobile responsive it’s all for naught.

To see this many websites who just aren’t getting it really concerns me. This can mean lower readership, lower sales, and a user experience that leaves a lot to be desired.

Answer this honestly: When was the last time you looked at your website on your mobile device? That doesn’t mean getting on and taking care of something like approving a comment, but really looking at what your readers and clients see when they visit your website on mobile view.

Have you?

  • Read a blog post & attempted to comment?
  • Tried to opt-in on your phone?
  • Tried to fill out your contact form?
  • Clicked on your social media buttons?
  • Tried to share a blog post on social media?

These are all tests that you should use to check your website for mobile responsiveness. I say at least every 6 months or anytime you make changes to your website.

As I was reading just this morning alone I saw:

  • images that wouldn’t load or were not the right size
  • no sharing buttons anywhere. I saw several foods and/or tech blogs that didn’t have Pinterest buttons or Pinterest-sized images on your site. Did you know that most community boards won’t allow you to pin unless your image size is 1000 x 1500?
  • no commenting section
& that was only after an hour of testing out different sites!

I know this isn’t something new, I mean Google started putting the word out in 2015 so why aren’t people listening? I’m not sure but I’m going to hope that you just don’t know what you don’t know. When I was researching this issue I found lots of articles on “mobile-friendliness”. Here’s a great one I found on Search Engine Journal or this one on Business News Daily.

Here are a few facts:

  1. More than half of all web traffic comes from mobile devices.
  2. Google prioritizes mobile pages load speed as a key metric.
  3. They offer all sorts of free tools to help you achieve complete mobile responsiveness.

Are you tired of trying to find these answers by yourself or you just need a little help knowing what to do and how to do it?

Check out my maintenance plans that cover just that!

 

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