Are You Ready To Grow Your Email Marketing Strategy In 2022

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Whether you’re a business owner or a blogger you know by now how much promotion can affect your bottom line.

I hear you saying, “I don’t make money from my blog“.

I am here to tell you that you are WRONG!

You are just trading with a different kind of currency.

LET THAT SINK IN.

Your currency could be:

  • money
  • pageviews
  • subscribers
  • comments

I mean if you take the time to create original content you’re just not writing for yourself you are writing with someone in mind so one of the 4 above is important to the life of your website.

One question though, why in the hell

wouldn’t you want to make money from your site if you could?

Monetizing should not be a dirty word.

Depending on your niche and your determination it could be a significant income.

But, you can’t think of it in terms of “just” dollars. Maybe you have a need to self-promote. Someone like an author, a comedian, or even a therapist.  Then “YOU”  are your brand and to be successful you must promote yourself.

You will need to build brand awareness & relationships to achieve this. Your people are going to want to know:

  • Who you are & why should they listen to you?.
  • What you’re offering.
  • How it can help them.

One of the most cost-effective and often overlooked for its potential is email marketing. I know so many who struggle to use email marketing effectively, but it can be done quite easily.

This year, 2022 we (together, you & I) are going to up our marketing game by learning to use MailChimp effectively and in ways, you would never believe! We’re going to cover everything from creating an audience and we’ll create & setting up a “welcome” email sequence. Together we’ll:

  1. Create a free MailChimp account, choose the best option for you, and set it up.
  2. Set up an audience. Understand tags, groups & segments.
  3. Create & connect a free incentive.
  4. Create an RSS feed & newsletter template.
  5. Create & set up a welcome sequence.
  6. What automation are available to use.
  7. Understanding Customer Journeys.

 

Each day, for five days, you’ll receive a new lesson right in your inbox! Every day will be step-by-step instructions covering everything from creating an audience, connecting a free incentive, and how to create and automate a welcome email series that can be reused over and over.

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DAY 1: Getting Started With MailChimp

The very first thing you need to ask yourself “What Is My Marketing Goals“.

There is a 3-step process to follow as you set your marketing objective & prepare to build your marketing emails.

    • Define the business objectives: Email marketing should be in service of key business & marketing goals, not just email for the sake of email.
    • Decide on email marketing type: There are basically 2 email marketing types, and pretty much every marketing email will be one or the other. 
    • Translate to a blueprint: Nobody builds a skyscraper without first drawing up a good set of blueprints to guide the project.
    • Learn how to import subscribers.
    • Create an audience
    • Learn about tags, segments & groups, and how to use them effectively.
    • Create your sign-up forms.

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DAY 2: ALL ABOUT CAMPAIGNS

    • What, when, and how to send an email
    • Best practices when creating emails.
    • How to create an RSS campaign.
    • How to create a newsletter template.
    • How to see how those campaigns are doing with reports and analytics and tweak. 

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DAY: 3: WELCOME EMAIL SEQUENCES

    • Why do you need to create a welcome email sequence?
    • What should it include?
    • How to set it up.
    • How to analyze & tweak.

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DAY 4: EXPLORING AUTOMATION

    • What types of automation series are available?
    • The terms that you need to know.
    • How to create your own strategy.
    • Best practices for using automation.

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DAY 5: BUILDING YOUR OWN EMAIL STRATEGY

    • Discover the ‘Customer Journey’.
    • How can you use ‘Customer Journey’.
    • Putting it all together.
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5 Benefits of Email Marketing For Small Businesses

round colored ball with envelopes

So, you have a small business. You are wondering how to market your product or service without spending a lot of money. If that sounds like you, then email marketing might be the answer. While large companies spend millions on advertising campaigns, TV commercials, and billboards, most small businesses can’t afford this type of promotion.

Instead, they rely more heavily on word-of-mouth recommendations from satisfied customers and their social networks – but there’s still room for improvement. Email marketing proves to be an efficient way for small business owners to get their name out there while doing the work themselves. While SEO digital marketing agency plays a vital role in enhancing digital businesses, one of their strategies is email marketing.

If you have decided to become a part of the email marketing world and expand your business reach far and wide by sending emails to your customers. Congratulations! But before you jump right in, here are five benefits of email marketing for small businesses that should help motivate you even more:

#1. Email Marketing Is Affordable

You may think that email marketing is only affordable for large companies with vast resources, but it’s quite the opposite. The cost of running an email marketing campaign is very cheap and affordable for most small businesses. It costs only $2-$3 per thousand emails sent out, and that price can go even lower if you run a re-occurring promotion through the popular automation service.

#2. Email Marketing Is Targeted

There is no way to target your specific target audience with other popular forms of marketing, such as print ads or TV commercials. With this in mind, these types of advertising are rarely an effective use of time or money when attempting to promote a small business. In comparison, email marketing allows you to laser-focus your efforts on one demographic – whether they be B2C or B2B.

#3. Email Marketing Is Measurable

Traditional forms of advertising don’t offer the ability to track the success of a campaign because it all happens offline, namely in print format. In other words, there is no way to determine if your investment was worth it – until now. Email marketing allows you to see how many people opened your email and clicked through to various pages on your website and who they are and where they came from. These tools allow you to build a list of hyper-targeted leads that have been exposed to your brand, which can then be used for future outreach efforts – that’s priceless!

#4. Email Marketing Builds Trust With Your Audience

It has been mentioned before, but it’s worth repeating: with almost every other form of advertising, you cannot track who saw it and how they felt about what your company had to say. In turn, this makes it very difficult for small business owners to build a level of trust with their audience – until now.

With email marketing, you will be able to gauge the effectiveness of your messaging by seeing which subject lines generate the most opens and which content inside the email generates the most clicks through to your website or landing page. This insight is invaluable in understanding what resonates with your audience so that you can continue doing more of it!

#5. Email Marketing Is Extremely Engaging & Low-Cost

While spending money on traditional forms of advertising such as print ads or TV commercials is fun for creatives, many small businesses can’t afford it. And with no way of tracking its effectiveness, they risk throwing money away on an ad campaign that does nothing to promote their brand or business.

With email marketing, not only are you able to track the success of your campaigns, but each message sent is also engaging and cost-effective. Furthermore, most automation software allows you to schedule your email marketing efforts weeks in advance at the swipe of a finger. It removes the need for outside agencies, which helps you save even more time and money.

email app showing 2 emails

Wrapping Up!

Email marketing is the modern way to reach out to current/future customers. While SEO brings in branding, email helps support SEO efforts by providing high-quality content that’s interesting and informative to your target audience. However, there are many ways you can target your audience, such as you can consult a conversion optimization agency to increase the ratio of visitors who perform a specified action on-site and using email marketing to gain their interest.

The mentioned above are five benefits of email marketing for small businesses which you can integrate into your SEO strategy.

As you can see, there are plenty of benefits associated with email marketing. However, how well it works depends on whether your audience responds positively to what you have to say and if your email is engaging enough for them to take action.

This informative post was brought to you by Daviesls

 

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How To System-ize Everything

flat lay desk - how to systemize everything

If you’ve ever looked at another entrepreneur and wondered how she manages to get it all done, the answer might surprise you.

She’s got good systems.

It’s true. The most productive people all have one thing in common: they don’t reinvent the wheel every day. Instead, they’ve figured out the best, most efficient way to do every task, and they create a system to do just that.

No matter what business you’re in and what projects you find yourself tackling, a systemized approach will help you:

  • Work faster and produce more
  • Produce higher quality results with fewer mistakes
  • Easily outsource the tasks you don’t like to do

The Magic of Templates

How many times do you answer email from potential clients? What about responding to customer complaints? Or mailing your JV partners about an upcoming launch?

All of these tasks and more become effortless when you create fill-in-the-blank templates that can be repurposed for specific cases/people. Templates can be as simple as a “canned response” in your email client or help desk, or you can use software such as Text Expander (for Mac) or Phrase Express (for Windows). You might even create a template document in Dropbox or Google Drive to house all your templates for easier access.

While templates will undoubtedly save you time, the real beauty is that once they’re created, you can easily outsource things like email and even sales. Simply instruct your assistant on the proper use of your templates, and you’ll be free to do other, more important things.

Checklists Prevent Mistakes

It might seem counterintuitive, but when you perform the same tasks over and over again, it’s easy to miss a critical step. You might think you paid your affiliates this month—you might even remember doing it—only to look back and see it was never completed.

But when you implement checklists, it’s suddenly much more difficult to miss an important task.

You can easily create checklists for all your common tasks and projects using nothing more than a text document. If you’re managing a team, checklists in your project management system allow you to see exactly what tasks are complete, and which are still outstanding.

Templates and checklists turn smart business owners into productivity superstars, and it’s easy to get started. The next time you answer an email you’ve answered before, save your response. The next time you set up a new product in your shopping cart or create a new opt-in page, take the time to record the steps. These documents will make future projects easier and faster to complete, and best of all, you can hand them off to your assistant to do instead.

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Are You Ready to Give Up on Email Marketing? Read This First

Are you so frustrated with the results of your email marketing campaign that you’re ready to throw in the towel? Don’t worry about it – we’ve all been there. Email marketing seems like a simple way to boost sales.

And it can be, provided that you can get your subscriber to open the email in the first place. After all, it doesn’t matter how great your marketing message is if no one ever reads it, does it?

In the busy world that we live in, you need to time the email perfectly so that they get it when they have time to open it. Is there any point in sending it through late on Friday afternoon when everyone’s getting ready to go home, for example?

Security awareness training is another thing that you’ll have to consider when crafting your email. Many companies have software that allows them to remove any suspicious messages and spam before they get delivered to their servers.

There are a good few more, but these will be dealt with in the EveryCloud infographic that we’ve published below. You’ll learn:

·         Why email marketing is still the best thing since sliced bread

·         How people use emails and whether or not they view them on their mobile phones

·         What might make people consider your email spam

·         When the best spending times are

·         And a whole lot of other interesting facts

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