Are You Ready To Grow Your Email Marketing Strategy In 2022

desktop with coffee, iPhone and pink and blue flowers

Whether you’re a business owner or a blogger you know by now how much promotion can affect your bottom line.

I hear you saying, “I don’t make money from my blog“.

I am here to tell you that you are WRONG!

You are just trading with a different kind of currency.

LET THAT SINK IN.

Your currency could be:

  • money
  • pageviews
  • subscribers
  • comments

I mean if you take the time to create original content you’re just not writing for yourself you are writing with someone in mind so one of the 4 above is important to the life of your website.

One question though, why in the hell

wouldn’t you want to make money from your site if you could?

Monetizing should not be a dirty word.

Depending on your niche and your determination it could be a significant income.

But, you can’t think of it in terms of “just” dollars. Maybe you have a need to self-promote. Someone like an author, a comedian, or even a therapist.  Then “YOU”  are your brand and to be successful you must promote yourself.

You will need to build brand awareness & relationships to achieve this. Your people are going to want to know:

  • Who you are & why should they listen to you?.
  • What you’re offering.
  • How it can help them.

One of the most cost-effective and often overlooked for its potential is email marketing. I know so many who struggle to use email marketing effectively, but it can be done quite easily.

This year, 2022 we (together, you & I) are going to up our marketing game by learning to use MailChimp effectively and in ways, you would never believe! We’re going to cover everything from creating an audience and we’ll create & setting up a “welcome” email sequence. Together we’ll:

  1. Create a free MailChimp account, choose the best option for you, and set it up.
  2. Set up an audience. Understand tags, groups & segments.
  3. Create & connect a free incentive.
  4. Create an RSS feed & newsletter template.
  5. Create & set up a welcome sequence.
  6. What automation are available to use.
  7. Understanding Customer Journeys.

 

Each day, for five days, you’ll receive a new lesson right in your inbox! Every day will be step-by-step instructions covering everything from creating an audience, connecting a free incentive, and how to create and automate a welcome email series that can be reused over and over.

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DAY 1: Getting Started With MailChimp

The very first thing you need to ask yourself “What Is My Marketing Goals“.

There is a 3-step process to follow as you set your marketing objective & prepare to build your marketing emails.

    • Define the business objectives: Email marketing should be in service of key business & marketing goals, not just email for the sake of email.
    • Decide on email marketing type: There are basically 2 email marketing types, and pretty much every marketing email will be one or the other. 
    • Translate to a blueprint: Nobody builds a skyscraper without first drawing up a good set of blueprints to guide the project.
    • Learn how to import subscribers.
    • Create an audience
    • Learn about tags, segments & groups, and how to use them effectively.
    • Create your sign-up forms.

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DAY 2: ALL ABOUT CAMPAIGNS

    • What, when, and how to send an email
    • Best practices when creating emails.
    • How to create an RSS campaign.
    • How to create a newsletter template.
    • How to see how those campaigns are doing with reports and analytics and tweak. 

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DAY: 3: WELCOME EMAIL SEQUENCES

    • Why do you need to create a welcome email sequence?
    • What should it include?
    • How to set it up.
    • How to analyze & tweak.

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DAY 4: EXPLORING AUTOMATION

    • What types of automation series are available?
    • The terms that you need to know.
    • How to create your own strategy.
    • Best practices for using automation.

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DAY 5: BUILDING YOUR OWN EMAIL STRATEGY

    • Discover the ‘Customer Journey’.
    • How can you use ‘Customer Journey’.
    • Putting it all together.
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5 Benefits of Email Marketing For Small Businesses

round colored ball with envelopes

So, you have a small business. You are wondering how to market your product or service without spending a lot of money. If that sounds like you, then email marketing might be the answer. While large companies spend millions on advertising campaigns, TV commercials, and billboards, most small businesses can’t afford this type of promotion.

Instead, they rely more heavily on word-of-mouth recommendations from satisfied customers and their social networks – but there’s still room for improvement. Email marketing proves to be an efficient way for small business owners to get their name out there while doing the work themselves. While SEO digital marketing agency plays a vital role in enhancing digital businesses, one of their strategies is email marketing.

If you have decided to become a part of the email marketing world and expand your business reach far and wide by sending emails to your customers. Congratulations! But before you jump right in, here are five benefits of email marketing for small businesses that should help motivate you even more:

#1. Email Marketing Is Affordable

You may think that email marketing is only affordable for large companies with vast resources, but it’s quite the opposite. The cost of running an email marketing campaign is very cheap and affordable for most small businesses. It costs only $2-$3 per thousand emails sent out, and that price can go even lower if you run a re-occurring promotion through the popular automation service.

#2. Email Marketing Is Targeted

There is no way to target your specific target audience with other popular forms of marketing, such as print ads or TV commercials. With this in mind, these types of advertising are rarely an effective use of time or money when attempting to promote a small business. In comparison, email marketing allows you to laser-focus your efforts on one demographic – whether they be B2C or B2B.

#3. Email Marketing Is Measurable

Traditional forms of advertising don’t offer the ability to track the success of a campaign because it all happens offline, namely in print format. In other words, there is no way to determine if your investment was worth it – until now. Email marketing allows you to see how many people opened your email and clicked through to various pages on your website and who they are and where they came from. These tools allow you to build a list of hyper-targeted leads that have been exposed to your brand, which can then be used for future outreach efforts – that’s priceless!

#4. Email Marketing Builds Trust With Your Audience

It has been mentioned before, but it’s worth repeating: with almost every other form of advertising, you cannot track who saw it and how they felt about what your company had to say. In turn, this makes it very difficult for small business owners to build a level of trust with their audience – until now.

With email marketing, you will be able to gauge the effectiveness of your messaging by seeing which subject lines generate the most opens and which content inside the email generates the most clicks through to your website or landing page. This insight is invaluable in understanding what resonates with your audience so that you can continue doing more of it!

#5. Email Marketing Is Extremely Engaging & Low-Cost

While spending money on traditional forms of advertising such as print ads or TV commercials is fun for creatives, many small businesses can’t afford it. And with no way of tracking its effectiveness, they risk throwing money away on an ad campaign that does nothing to promote their brand or business.

With email marketing, not only are you able to track the success of your campaigns, but each message sent is also engaging and cost-effective. Furthermore, most automation software allows you to schedule your email marketing efforts weeks in advance at the swipe of a finger. It removes the need for outside agencies, which helps you save even more time and money.

email app showing 2 emails

Wrapping Up!

Email marketing is the modern way to reach out to current/future customers. While SEO brings in branding, email helps support SEO efforts by providing high-quality content that’s interesting and informative to your target audience. However, there are many ways you can target your audience, such as you can consult a conversion optimization agency to increase the ratio of visitors who perform a specified action on-site and using email marketing to gain their interest.

The mentioned above are five benefits of email marketing for small businesses which you can integrate into your SEO strategy.

As you can see, there are plenty of benefits associated with email marketing. However, how well it works depends on whether your audience responds positively to what you have to say and if your email is engaging enough for them to take action.

This informative post was brought to you by Daviesls

 

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How To System-ize Everything

flat lay desk - how to systemize everything

If you’ve ever looked at another entrepreneur and wondered how she manages to get it all done, the answer might surprise you.

She’s got good systems.

It’s true. The most productive people all have one thing in common: they don’t reinvent the wheel every day. Instead, they’ve figured out the best, most efficient way to do every task, and they create a system to do just that.

No matter what business you’re in and what projects you find yourself tackling, a systemized approach will help you:

  • Work faster and produce more
  • Produce higher quality results with fewer mistakes
  • Easily outsource the tasks you don’t like to do

The Magic of Templates

How many times do you answer email from potential clients? What about responding to customer complaints? Or mailing your JV partners about an upcoming launch?

All of these tasks and more become effortless when you create fill-in-the-blank templates that can be repurposed for specific cases/people. Templates can be as simple as a “canned response” in your email client or help desk, or you can use software such as Text Expander (for Mac) or Phrase Express (for Windows). You might even create a template document in Dropbox or Google Drive to house all your templates for easier access.

While templates will undoubtedly save you time, the real beauty is that once they’re created, you can easily outsource things like email and even sales. Simply instruct your assistant on the proper use of your templates, and you’ll be free to do other, more important things.

Checklists Prevent Mistakes

It might seem counterintuitive, but when you perform the same tasks over and over again, it’s easy to miss a critical step. You might think you paid your affiliates this month—you might even remember doing it—only to look back and see it was never completed.

But when you implement checklists, it’s suddenly much more difficult to miss an important task.

You can easily create checklists for all your common tasks and projects using nothing more than a text document. If you’re managing a team, checklists in your project management system allow you to see exactly what tasks are complete, and which are still outstanding.

Templates and checklists turn smart business owners into productivity superstars, and it’s easy to get started. The next time you answer an email you’ve answered before, save your response. The next time you set up a new product in your shopping cart or create a new opt-in page, take the time to record the steps. These documents will make future projects easier and faster to complete, and best of all, you can hand them off to your assistant to do instead.

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Automated Follow-Ups Make The Next Step A No-Brainer

flat lay desk - automate these follow-ups.

As any smart business owner knows, the key to passive income is a well-established (and full) funnel.

So, of course, you’ve optimized your opt-in pages and monetized your download pages and encourage more buyers through well-placed upsells and down-sells.

But what about the follow-up? Do you contact customers about the products or services they didn’t buy? Do you encourage them to use the products they have purchased? Are you making sure they know about all your other wonderful programs?

If not, you’re missing the boat. But the good news is, this can be easily managed with just a bit of simple automation, and when done right, it will smoothly lead your customers from one purchase to the next, at the exact right time for them to take advantage of your best offers.

Segment Your Audience

Many autoresponder services allow you to target emails based on reader action. Want to sent a follow up email to those who clicked a specific link? Create a segment and mail away. Want to re-engage with those who haven’t opened your emails in a while? Easy to do, and you can potentially recover subscribers who have gone missing.

In more sophisticated systems, such as Infusionsoft or Ontraport, you can dig even deeper, and move people from one series to another based on their buying habits. That way you’ll never promote a product a reader already owns. Not only that, but you’ll always be able to offer the very best next thing, no matter where a subscriber is in your funnel.

Still another way to segment your list is according to what they do not buy. If a subscriber has been on a list where you’re promoting your top-level coaching program, and she has not yet purchased, it may simply be too expensive for her at this time. Consider moving these readers to an autoresponder series promoting a lower cost option instead.

All of these tactics require that you know your audience and your products exceptionally well. Study your stats. Know your open and click rates. Pay attention to the promotions that work, as well as those that fall flat. With information in hand, you’ll be better able to effectively segment your lists and make the most of all the parts of your funnel.

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Put Your Sales On Autopilot With A Follow Up Sequences

flat lay desk put your sales on autopilot with a followup sequence

The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email manager, by sending periodic emails with various related offers.

Let’s take a look at a typical follow-up sequence for a free opt-in series. In this case, your reader has attended a free webinar that promoted a high-ticket training program. In the days that follow, you’ll want to stay in contact with an autoresponder sequence that automatically sends email at specific intervals.

Email 1: This is going to be the first email that goes out after they confirm. It should give the reader access to your free webinar, so that can be a link to the replay, or that instructions to join you for the live event. You will likely also want to include a couple of reminder emails if the event is live.

Email 2: This is the replay email for a live event, or the first follow-up if the original was a replay. In this email, it’s a good idea to offer few bullet points of what they learned, encouragement to watch the replay (if you can legitimately say it’s only available for the next XX days, even better), plus an offer to purchase the training program.

Email 3: A few days later, you’ll want to follow-up again. This time, consider including a case study of someone who used your training program. When combined with a great offer, reading about the results someone else achieved can be a powerful motivator.

Email 4: Use this follow-up message to remind readers that the replay is going away (if it is), and also to answer any objections. For example, you might list some FAQs or even questions you’ve received about your refund policy, who the program is for, or payment options. Remind them about the offer.

Email 5: This is your final reminder that the offer is going away soon. At this point, you may want to encourage the reader to email you with questions (if you have the systems in place to manage a lot of email, that is).

Email 6 and beyond: If your reader reaches this point without buying, then it may be that your product is just not right for her. From this point forward, you should continue to stay in contact by offering great information, case studies, tips and other interesting content, but also to offer other products that might be of interest.

One important thing to remember about this email sequence: if your reader buys your program at any point, you must remove her from this sequence. It will make no sense for her to get email #5 with that final offer reminder if she purchased your program after email #3. Most autoresponder services, such as AWeber, have automation built in that allows you to move subscribers from one list to another based on their actions, so be sure to set that up as you’re building your funnel emails.

This kind of hand’s off approach to email marketing is what will help you build a true passive sales funnel, so look for opportunities to use this system as you build your business.

 

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Why Your Sales Funnel Leaks & What To Do About It

Flatlay desktop Does your sales funnel leak?

 

For a business owner with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the funnel and predict pretty accurately what the sales are going to be from day to day or week to week.

If you’ve got a funnel in place, though, and your numbers aren’t looking great, chances are you have a leak somewhere. Your funnel has a hole (or two or three) where subscribers are falling through. There are four common causes for funnel leaks, and once you spot them, they’re pretty easy to fix.

Not enough traffic. The very heart of your sales funnel is the traffic you bring in. Without visitors to your blog or opt-in pages, you’ll have no subscribers. Without subscribers, you’ll have no (or very few) sales. Without sales, you’ll have no business. Yet this is where a lot of people struggle. How can you get more eyes on your content and more subscribers into your funnel?

 How to fix it: Traffic generation is an entire industry of its own, but here are some tips: Use good SEO to encourage search engines to rank your content well. Be present and active in the places where your ideal reader hangs out, whether that’s on social media, in niche forums, or at live events. Use paid ads to drive targeted traffic to highly relevant pages. Recruit JV partners and affiliates to promote your offers. Buy solo ads in related email newsletters. 

No follow-up. This is a leaky funnel mistake that a lot of new entrepreneurs make. They spend a lot of time and energy setting up a great squeeze page and driving traffic to it, then they deliver the goods to their subscribers, and then…nothing. No follow-up emails. No offers to buy more. No related services or products. Nothing.

How to fix it: Before you spend time building that opt-in page or offer, be sure you have a back-end to promote, or those subscribers you so carefully collected will end up costing you money instead of earning it back.

No call-to-action. This happens most typically at the top of the funnel. Your blog posts, social media content, podcasts, YouTube videos—everything you offer for free—must have some kind of call-to-action, or it’s all just wasted energy. Your call-to-action can be as simple as “Subscribe to my YouTube channel” or “Follow me on Facebook for more tips,” but it must be there.

How to fix it: Every time you write a blog post or an email, as yourself, “What do I want my readers to do when they’re done reading/listening/watching this?” That becomes your call to action.

No product offers. When you’re just starting out, this can be a problem. You know you need to be building a mailing list, but with nothing to offer them, what’s the point? The truth is, there are lots of ways to make money in your funnel even if you don’t have a product to sell.

How to fix it: Promote affiliate offers. No matter what industry you’re in, there are a variety of tools and products your readers need. Find those tools, sign up for the affiliate programs, and recommend them to your readers. Not only will your readers thank you for pointing them in the right direction, but you’ll earn a little cash, too.

Got a leaky funnel? With a few tweaks and some attention paid to your follow-up sequences, chances are you can fix those holes and increase your profits in no time.

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3 Elements of a Squeeze Page That Converts

Flat lay desk 3 elements of a squeeze page that converts

It’s the lead into your funnel. The one thing that must entice prospective clients to hand over their email address, giving you permission to not only contact them in the future but to actually sell them things. Coaching, DIY courses, affiliate offers, and others.

Is yours doing its job?

Often times it’s not, and you may not even know it. Take a look at your current opt-in offers with a critical eye and watch for:

A Compelling Offer

This is what will ultimately entice someone to join your mailing list. It might be a free eBook or a resource guide or a short video training series. It could even be the promise of a weekly email, but it has to be something valuable to your ideal client.

Not only that, but the copy on your page must clearly state the benefits of your offer. What will your reader gain from it? What’s in it for her?

It’s important here to know the difference between a feature and a benefit. No one cares if your eBook is 147 pages long. That’s a feature. The benefit is what sells it. In this case, the benefit might be that the reader will discover an easy way to save $100 per month on her house payment. That’s certainly worth giving up your email address for!

A Call to Action

This is where you ask your reader to do something. You want her to fill in her name and email address and click that button, so you have to make it very clear that’s her job.

Great calls to action don’t look like work (subscribe, join, learn all sound like too much trouble), and compel the reader to take the next step.

  • Download Now
  • Listen Now
  • Instant Approval

Using an enticing call to action can mean the difference between a 1% conversion rate and a 60% conversion, so it’s important to look at your call to action with a critical eye and to test it to make sure it’s performing.

 

Analytics

Which brings us to analytics. You can’t improve what you don’t track, so be sure you’re using some kind of analytics on your squeeze page. Google Analytics (and others) will tell you how many visitors you receive. Divide the number of opt-ins by the number of page unique visitors, and that will tell you your conversion rate.

Take this one step further by installing some split-testing software (Google Webmaster Tools or LeadPages will do the trick) to serve half your visitors one page, and half a slightly different page. Compare the results, keep the one with the higher conversions, and then test again with a third version.

It’s no longer enough just to have an opt-in form in your sidebar. You have to consciously create a landing page that makes a great offer, has a strong call to action, and continually test and tweak it to improve performance. Do this one thing, and your funnel will fill itself—and so will your coaching programs.

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Quick & Easy Website Tweaks To Automate Your Sales Funnel

When it comes to leveraging your time, automation is the sharpest tool in your toolbox. It allows you to get more done in less time, and to smoothly move people through your funnel.

For many small business owners, though, the one area that’s often overlooked is your website.

Use Your Blog to Build Your Mailing List

Like any smart business owner, you likely have opt-in forms on your website. They’re in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors are about to leave.

But do you have a solid call to action at the end of your blog posts? When a new reader is finished consuming your posts, she’s primed to learn more. Give her the opportunity by offering an opt-in at the end of each post.

Even better, make it a logical next step by creating a related offer for each post. Called a content upgrade, these offers typically consist of a simple checklist or worksheet and capture attention by providing even more information about a topic they’re already interested in.

Keep Them Reading With Related Links

How often do you revisit old blog posts to link to newer content? This is an important maintenance job that will help provide visitors with the information they’re looking for by linking related posts together.

Not only is this strategy good for keeping visitors on your site, but Google approves as well. Posts that link to each other encourage search engine bots to crawl your site more thoroughly and help boost the rankings of your most relevant posts.

 

Make the Most of Your Download Pages

Whether you’re giving away a free report or paid product, your download pages can pull double-duty by offering visitors a “what’s next” option. For free download pages, a related, low-cost product is best. It gives readers the chance to learn more about you with a small investment.

For paid products, consider offering a complementary product instead. If you’re protecting your download pages with a membership script such as Customer Hub, you can even offer upsells based on what they already own, making the choice even easier for them.

And if you’re using a double-opt-in mailing list, make use of that confirmation page, too! That’s the perfect place for a quick upsell or an invitation to join you in your Facebook group.

Here’s a good rule of thumb to follow on your website: Whenever a reader lands on a page, she should be offered the next logical step. When you write your blog posts or create your download pages, keep that in mind, and your funnel will practically fill itself.

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3 Pages Every Sales Funnel Must Have & What To Include On Them

FLat Lay desktop 3 Pages Every Sales Funnel Must Have

Confused about how exactly sales funnels work? You’re not alone. In fact, that’s the number one reason small business owners say they can’t get their funnels set up—they simply don’t know what to include where.

Here’s the easy answer: At the very least, your sales funnel needs three pages.

Sales Page

This one obviously comes first. You might call it a landing page, or in the case of a free opt-in, a squeeze page. It serves one purpose—to get the reader to take action. Whether that’s to buy a product or offer up their email address in exchange for a free gift, this is the gateway into your funnel. Everything that follows depends on this page, so you want to be sure you:

Include a clear call to action—“Buy Now” or “Click here to download this report for free”

Eliminate distractions—that means no links to other websites or even a navigation bar

Address the readers’ pain points and how your offer provides the solution

 Confirmation Page

Here’s where we ask the reader to confirm their intent. For a sales funnel, this confirmation page might actually be your checkout page. It’s where they enter their payment details. For a free offer, it’s simply the page your email management system directs them to next. It’s a  holding page, if you will, while you wait for them to confirm their email address.

If you’re setting up a free funnel, this page has great power—and you don’t want to waste it!

Here is where you can offer an upsell, remind people to follow you on social media, and give them a peek at your other products and services.

Remember, though, that they will only see this page once, so don’t put anything here that they will need to refer back to. That’s what the thank you page is for.

Thank You Page

This is where they actually collect their downloadable items or get information about how your product will be delivered.

Like the confirmation page, this is valuable real estate, so you want to be sure you use it wisely. In addition to the downloadable item your customer just purchased (or opted in for) you also want to showcase your other offers—especially those at a slightly higher price point. Here’s why: the person looking at this page is a hot prospect. He or she is in a buying mood. You want to be sure to take advantage of that by putting your most relevant offers on this page. To encourage buying, consider including:

A limited time offer—scarcity sells, so if you can legitimately limit sales to a few hours/days or number of units, then this is the place to do so.

A “no brainer” coupon offer—an insider’s only deal can be a powerful motivator, especially if it’s a fantastic price.

Extra bonuses—give them access to additional products/services if they buy through your link on that page. These should be bonuses that aren’t advertised on the public sales page for that product. Again—insider’s deals are motivating!

Putting together a sales funnel isn’t complicated—or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more upsells and downsells, but for now, this simple setup is really all you need.

 

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Are You Ready to Give Up on Email Marketing? Read This First

Are you so frustrated with the results of your email marketing campaign that you’re ready to throw in the towel? Don’t worry about it – we’ve all been there. Email marketing seems like a simple way to boost sales.

And it can be, provided that you can get your subscriber to open the email in the first place. After all, it doesn’t matter how great your marketing message is if no one ever reads it, does it?

In the busy world that we live in, you need to time the email perfectly so that they get it when they have time to open it. Is there any point in sending it through late on Friday afternoon when everyone’s getting ready to go home, for example?

Security awareness training is another thing that you’ll have to consider when crafting your email. Many companies have software that allows them to remove any suspicious messages and spam before they get delivered to their servers.

There are a good few more, but these will be dealt with in the EveryCloud infographic that we’ve published below. You’ll learn:

·         Why email marketing is still the best thing since sliced bread

·         How people use emails and whether or not they view them on their mobile phones

·         What might make people consider your email spam

·         When the best spending times are

·         And a whole lot of other interesting facts

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