5 Benefits of Email Marketing For Small Businesses

round colored ball with envelopes

So, you have a small business. You are wondering how to market your product or service without spending a lot of money. If that sounds like you, then email marketing might be the answer. While large companies spend millions on advertising campaigns, TV commercials, and billboards, most small businesses can’t afford this type of promotion.

Instead, they rely more heavily on word-of-mouth recommendations from satisfied customers and their social networks – but there’s still room for improvement. Email marketing proves to be an efficient way for small business owners to get their name out there while doing the work themselves. While SEO digital marketing agency plays a vital role in enhancing digital businesses, one of their strategies is email marketing.

If you have decided to become a part of the email marketing world and expand your business reach far and wide by sending emails to your customers. Congratulations! But before you jump right in, here are five benefits of email marketing for small businesses that should help motivate you even more:

#1. Email Marketing Is Affordable

You may think that email marketing is only affordable for large companies with vast resources, but it’s quite the opposite. The cost of running an email marketing campaign is very cheap and affordable for most small businesses. It costs only $2-$3 per thousand emails sent out, and that price can go even lower if you run a re-occurring promotion through the popular automation service.

#2. Email Marketing Is Targeted

There is no way to target your specific target audience with other popular forms of marketing, such as print ads or TV commercials. With this in mind, these types of advertising are rarely an effective use of time or money when attempting to promote a small business. In comparison, email marketing allows you to laser-focus your efforts on one demographic – whether they be B2C or B2B.

#3. Email Marketing Is Measurable

Traditional forms of advertising don’t offer the ability to track the success of a campaign because it all happens offline, namely in print format. In other words, there is no way to determine if your investment was worth it – until now. Email marketing allows you to see how many people opened your email and clicked through to various pages on your website and who they are and where they came from. These tools allow you to build a list of hyper-targeted leads that have been exposed to your brand, which can then be used for future outreach efforts – that’s priceless!

#4. Email Marketing Builds Trust With Your Audience

It has been mentioned before, but it’s worth repeating: with almost every other form of advertising, you cannot track who saw it and how they felt about what your company had to say. In turn, this makes it very difficult for small business owners to build a level of trust with their audience – until now.

With email marketing, you will be able to gauge the effectiveness of your messaging by seeing which subject lines generate the most opens and which content inside the email generates the most clicks through to your website or landing page. This insight is invaluable in understanding what resonates with your audience so that you can continue doing more of it!

#5. Email Marketing Is Extremely Engaging & Low-Cost

While spending money on traditional forms of advertising such as print ads or TV commercials is fun for creatives, many small businesses can’t afford it. And with no way of tracking its effectiveness, they risk throwing money away on an ad campaign that does nothing to promote their brand or business.

With email marketing, not only are you able to track the success of your campaigns, but each message sent is also engaging and cost-effective. Furthermore, most automation software allows you to schedule your email marketing efforts weeks in advance at the swipe of a finger. It removes the need for outside agencies, which helps you save even more time and money.

email app showing 2 emails

Wrapping Up!

Email marketing is the modern way to reach out to current/future customers. While SEO brings in branding, email helps support SEO efforts by providing high-quality content that’s interesting and informative to your target audience. However, there are many ways you can target your audience, such as you can consult a conversion optimization agency to increase the ratio of visitors who perform a specified action on-site and using email marketing to gain their interest.

The mentioned above are five benefits of email marketing for small businesses which you can integrate into your SEO strategy.

As you can see, there are plenty of benefits associated with email marketing. However, how well it works depends on whether your audience responds positively to what you have to say and if your email is engaging enough for them to take action.

This informative post was brought to you by Daviesls

 

6Shares

What Do You Have to Consider to Build Your Brand and Promote Your Business Online?

flatlay desk top

It’s been a while since businesses could avoid being online; today’s businesses live or die primarily by their online presence. However, there’s a big gap between knowing that and knowing exactly how to build your brand. Even if your business isn’t web-based, building your online presence can help you promote your business and drive new customers through your doors. Here are some considerations when trying to build your brand and promote your services in an online setting.
Graphics Library

If you’re going to be promoting your business online, you’ll need a decent amount of graphics and visual content to support it. This starts with a logo that you own and can use wherever you need; this logo should match anything your business uses physically to avoid confusion. If you don’t have a logo, head over to LogoCreator, where you can design your own professional logo for absolutely free. 

Besides a logo, other content you’ll want to have is pictures from your business, promotional or marketing graphics for use in online marketing or video content you have of your business in action. All of this content helps you engage people with your marketing, rather than relying solely on long text-based content. Building this library and using it often can help promote your business online.

Use Google My Business

If there’s one place online you want to have your business registered, it’s on Google My Business. The most important benefit this free registration provides is people’s ability to see and find your business on Google Maps. People everywhere depend on Google Maps not only to help them get where they’re going but also to explore their local area and see what’s available. Your business is listed on Google Maps gives you a great promotional tool with a minimal cost associated.

 

Social Media Marketing

It’s hard to avoid social media, and as a business owner, you’d be ill-advised to do so. Social media offers an instant and constant way for people to interact with their favorite businesses, post reviews, and find local services. They often filter information by someone’s precise geolocation. People often ask for local suggestions for different services or products they need.  

You can target people in your area with relevant advertisements using the various social media platforms, which makes your marketing dollars stretch farther as well. It’s generally free to create a profile, although you may want to use paid advertising. The point is, social media gives you a chance to get your business in front of a lot of people who are in your local area and are most likely to use your service.

Email Marketing

Even if you aren’t inclined to build a website, you can get customers signed up for email newsletters after their visit. With a list of people who’ve already bought from you, you can send out periodic newsletters to let them know what you’re up to and all about the great deals you’ve been having. Email marketing is a very effective and reliable form of direct-to-consumer marketing, so you should really consider using it. Benchmark is a highly-rated email marketing service that automates many more mundane tasks, giving you the ability to create professional emails that get your customers to respond. 

Even if your business isn’t web-based, you should seriously consider building a robust online presence. People spend so much time on the internet and social media that by relying on more traditional promotion methods, you’re missing out on a lot of potential clients. Harness the reach possible online by keeping these considerations in mind when deciding how you want to promote your company.

7Shares