How To Choose The Right Photo Editing Tool For Your Needs

Images hanging from a line

Do you get overloaded with the tools you use to create your content? It seems there are so many and if you’re not careful you can waste a lot of money by not know what you need and sticking to it.

Those monthly subscriptions seem like nothing at first until they start adding up and before you know it you’re paying out more than you’re bringing in.

One thing my clients know about me is I try to find the most economical ways to do business. I’ve been guilty of “shiny object syndrome” a time or two myself and I’ve had to reign myself in.

$4.99 here, $12.99 there, and before you know it you’re paying more to run a side hustle or even full-time business than you could ever bring in.

Think of the tools that you pay for. If you’re a content creator you probably have the following:

  • Website
    • Domain $
    • Web Hosting $$
    • Premium Plugins $$$
  • Social media scheduling tools $$$
  • Asset storage (like Dropbox or Google) $$
  • Graphics tool $

You have to weigh the price vs what you will gain and sometimes you have to make some hard decisions.

EXAMPLE:

I used paid for Photoshop for years. I didn’t like it because it was so hard to use and it was very expensive $30 a month. $30 for three years and I probably used it a total of 25 times.

That’s $1080 I paid to make a couple of logos and fix some errant photos. Crazy!!!!

I learned a valuable lesson. You could say a $1080 mistake. Now, most of you would probably say, “it’s only $1,000, Rena, get over it“.

Then think about this: IT’S ONLY ONE OF THE TOOLS I USE!

Photoshop pricing

The first thing you need to do is figure out exactly what you need:

What do you need to be able to do and you do and how much is it worth to you?

Do you create

  • social media graphics
  • blog post templates
  • are you a photographer who may need all of those bells and whistles
  • print materials
  • marketing
Different people have different needs.

I am definitely not a photographer so I won’t need to be able to manipulate imagery as others may.

I do need to create graphics to:

  • Website creation
  • Content creation
  • Social Media

Today, I’m going to compare three other options that could be viable for your business.

CANVA

You’ve probably heard of CANVA. Canva is a tool that I have been using weekly since 2016. Once I cut the cord with Photoshop I went with Canva’s paid plan and you can save your branding assets and up to 100 fonts to save you time. I fell in love with the ease of using Canva. They have a robust free version that works for every budget and their paid plans aren’t crazy expensive;

With a paid account you are able to save your branding assets and also up to 100 fonts that you own. That comes in very handy as a designer.

Here is the pricing as of today 8/31

Canva pricing

CARTOONIZE.NET By ColorCinch

This tool is somewhat new to me but I really like what I see. Number one is the pricing. I also love that you’re not charged more for say images etc. CARTOONIZE is a “one price for everything tool: which I LOVE, LOVE, LOVE.

I hate working on something and then find that one exact perfect image only to find out it’s not in “my plan” and required to pay extra. Cartoonize doesn’t do this. Below is a list of their pricing and features.

I’ve sent along a couple of questions about whether or not you can upload and save your branding assets and your own fonts. I have learned that “YES” you can save projects, but unfortunately you cannot save fonts although that have hundreds available.

Might that be a future addition? Let’s hope but until then it’s still a great deal.

Cartoonize features and pricing chart

DESYGNER.COM

The third on my list I have mixed feelings about. They do have a free plan but when I was looking around I saw very few images in the free version, but I also understand that they also have to make money.

Their pricing is comparable to the other’s to and I did enjoy using it.

I can see myself using it again at times for certain projects.

With the paid version you do have access to hundreds of thousands of images based on your subscription by Shutterstock which does impress me and when you consider the price of the pro+ plan that’s a great deal in itself. 

Desynger pricing and features

**This post contains affiliate links. If you subscribe to any of these services I will earn a small commission that will in no way affect your pricing.

 

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Why Your Bargain Web Hosting Could Cost You More Than You Think

“We’ve all heard the old saying,

Time is money“,

well, it’s true and if you have “bargain” web hosting it could be costing you a fortune!

 

I’m sure you’ve seen those ads on Facebook, while you’re shopping, even when you’re trying to relax with a mindless game. $2.95 hosting! Save money!

Yes, it’s true you can get hosting from some companies for “VERY LOW PRICES“, but there’s another saying that I’m reminded of.

You get what you pay for”. Cheap isn’t always good especially when it comes to running your business or blog. 

 

First, it’s NEVER just $2.95 a month.

 

 Here is what you’re paying for an SSL Certificate if you have GoDaddy!

Can you say, “Ouch!”

An SSL is a necessary investment and if you can get it for free? Hello?!?

You’re Probably Asking, “Who Cares!”

 

This is one of the most important decisions that you will make for your business. Web Hosting is the necessary foundation and just like with everything else some foundations are stronger than others.

A 1-second delay in page load time can lead to:

  • a 7% loss in conversions
  • 11% fewer pageviews
  • 16% decrease in customer satisfaction.

 

graphic showing losses in dollars amount

When deciding on web hosting you need to take 3 main factors into account.

 

  • SPEED

  • SECURITY

  • SUPPORT

SPEED

As I said above even a fraction of a second adds up to $$ and as a small business owner, we need to get as much bang for our bucks as possible.

 

Like my husband always says, “the proof is in the pudding”.

Below are 6 of my web hosting clients who have agreed to let me share these stats with you.

As you can also see, every single one of them passed the tests with flying colors and it’s because of the foundation that the sites are hosted on.

HOW DO THEY DO THAT?


 

  • PROVIDING A CDN
  • UTILIZES FLYCACHE
  • INSTANT REFRESH

SAFETY

EVERY PLAN COMES WITH A FREE SSL CERTIFICATE

 

Every plan comes with a FREE SSL which was mentioned above (definitely worth mentioning again).
 

EACH PLAN COMES WITH MALWARE PROTECTION & MALWARE REMOVAL IF NEEDED!

SUPPORT

 

Last but certainly not last in this list of pros!

TRUE LIVE 24/7 SUPPORT

 

THEY DON’T “WALK YOU THROUGH” DIFFICULT SITUATIONS.

 

YOU ASK, THEY PERFORM…
THAT’S REALLY IT!

 

  • AUTOHEALING TECHNOLOGY

  • DAILY BACKUPS

  • ONE BUTTON RESTORE

 

 

We offer three plan sizes

We Have Just What You Need...

Website Maintenance

Website Maintenance is like an insurance policy for your business. Keeping your site maintained is an important responsibility. We take care of it so you don't have to.

What it includes:

  • Website backups w/ offsite storage
  • WordPress Update 2 x
  • Theme updates 2 x
  • Plugin updates 2 x
  • Database Optimization  2x
  • Malware Scan 2 x
  • Speed test 1 x
  • Site Performance Report 1x
  • "Eyes On" site checks
  • Discounted hourly rate
  • MailChimp support
  • Google Analytics support
  • 25% Discount on any services.
$199.99 Annually




Premium Website Management

With Premium Website Management you get the best of both worlds plus even more. This is for the girl who has everything and no time for anything.

 What it includes:

  • Premium hosting
  • CDN
  • Server-side daily backups
  • Offsite backups 2x monthly
  • WordPress core updates
  • Free SSL certificates
  • Uptime monitoring
  • One-button emergency restore
  • Malware protection
  • Staging site for development
  • Theme & plugin updates 2 x
  • Spam removal 2 x
  • Database optimization 2 x
  • "Eyes-On" site check 2 x
  • Speed check 1 x
  • Access to Genesis Framework
  • Access to StudioPress themes
  • Website performance Report 1 x
  • Integration Monitoring (MailChimp, Paypal, or Google Analytics.
  • Unlimited Tech Support

Save By Paying Annually. Get two months FREE!




Website Hosting

By partnering with Flywheel we offer a feature-rich plan that will keep your website secure & running its best. Unlike other hosts, you don't pay extra for the necessities needed to run an online business.

What it includes:

  • Onsite daily backups
  • Free SSL Certificate
  • CDN
  • Uptime Monitoring
  • One Button emergency restore
  • Malware Protection/removal
  • Staging Site For Development

 


 

Save By Paying Annually



BACK TO SCHOOL SALE TEXT

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Why Is Your Brand Forgettable?

flatlay desk top with wording

Creating a memorable identity for your business won’t happen overnight. All the best entrepreneurs know it’s a long game — one in which you must consistently connect with your audience over and over again.

 

Does your brand feel forgettable?

If so, here are two possibilities for how you’re unintentionally making your business easy to forget:

1. Not communicating what makes you distinct:

Whether your industry is gluten-free baked goods or corporate accounting services, you must answer the question: Why should someone choose your business over the competition? This is why a unique sales proposition (USP) is so vital.
 
What’s great about your business? What convinces customers to choose you? However you answer these questions, you want to weave it into your entire marketing campaign from your tagline to your social media posts. This ensures your customers understand who you are and what you offer, encouraging them to choose you.
 

2. Having an inconsistent personality and/or message:

 
Let’s face it, it’s hard to remember every brand of car or toothpaste or cereal. It gets even harder if the brand is changing all the time. Was that business the one with the red and white logo or a black and white logo? Did they say they were known for down-home hospitality or sophisticated style?
 
Obviously, in terms of memorability, consistency is king. If you’ve gone through several iterations of messaging already, you can assume it’s been hard on your brand and your customers. For a stronger identity, pick a strategic name, logo, value proposition, etc., and then stick to it.
 
Interested in learning more reasons customers may be forgetting your brand? Take a look at the attached resource. In it, you’ll find not only factors that can harm your messaging, but also eight tips for what to do about it.
 
AUTHOR BIO: Kacie Stoll is a project expeditor at Golden Rule Signs, an LED sign company. Her professional experiences range from marketing and public relations to sales and customer support. Stoll enjoys working with customers and vendors all over the country to execute with speed and accuracy.
 

This infographic was created by Golden Rule Signs, a commercial sign company

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It’s Coming, Are You Ready For Google Web Core Vitals?

flat lay desktop

Google is making a major update to the way they rank websites.

 

It’s a new set of website performance metrics that will affect your SEO rankings

 

I’m sure you’ve seen that term floating around the internet. If it’s new to you, you may in for a big shock come May of this year when your rankings tank and your SEO plan go down the tubes!

 

You do have an SEO plan, don’t you?. If you don’t have a successful SEO plan in place I suggest subscribing and you will receive your very own SEO Strategy Planner for FREE!

 

Google uses 3 tests (Web Vitals)

  • Largest Content Paint (LCP)
  • First Input Delay (FID)
  • Cumulative Layout Shift (CLS)

LCP

This metric measures how quickly the main content becomes visible to the user.

This can be an image, article, or description, etc.

EX: You may have a fast load speed, but the larger content takes longer.

 

SPEED TESTS TOOLS WILL GIVE YOU A HIGH SCHOOL BUT PROVIDING A POOR USER EXPERIENCE MAY BE WORSE.

These tests are meant to give you a clearer picture of your website’s performance.

 

FID

Measures the time it takes a user’s browser to actually be able to begin processing event handlers in response to a user’s interaction. 

Are you sensing a theme here?

This can be as contact form, comment, share button, opt-ins, etc.. How long does it take when they are able to click that link?

CLS

Measures the time it takes for a website to become visibly stable.

As a website loads, some elements take more time to load than others.

During this time, your website’s content may keep moving on the screen.

EX: A reader is reading a paragraph on a mobile phone and a video embedded loads above it, this makes the entire content move down.

Frustrating if a user is trying to accomplish an action such as adding a product to a cart.

These metrics should be

  • LCP     2.5 seconds
  • FID      <100 milliseconds
  • CLS     <.01

 

  • You can also access your Core Vitals report in your Google console. This allows you to see how many URLs need improvement, passed, or have a poor score.
  • You can also obtain this by using your Chrome browser by right-clicking on the page and choose Inspect Element, look at the top and you’ll see LIGHTHOUSE by clicking on the arrows where it says ELEMENT, CONSOLE SOURCE>> hit those arrows to see it. MUST BE IN THE INCOGNITO MODE FOR THIS TO WORK (in your Chrome Browser click those three dots and the very top right-hand side and click NEW INCOGNITO WINDOW.

Google has already announced that search algorithms update will include page experience as one of its ranking factors  5/21

HOW TO IMPROVE YOUR WEB CORE VITALS

  1. OPTIMIZE YOUR WEB HOSTING – Having good web hosting is becoming a necessity these days and the core web vitals are no different. This is an important part of your score. Bargain hosting is no longer adequate when you worried about rankings. Premium hosting can be a lifesaver. By providing security, SSLs and a CDN is the way that websites are being hosted these days. I HAVE THE ANSWER FOR THIS
  2. IMPROVE LCP SCORE – Optimize your images! Make sure that you are using a caching plugin if possible that includes image optimization. You can also use tools like Imagify, Smush, etc. (I recommend WP Rocket (make sure it’s compatible with your theme). Also, I find a lot that clients are using several of these thinking perhaps the more the better when in fact the opposite is true. I prefer to use caching in my premium web hosting instead of adding a weighty plugin. An example of LCP would be the featured image in a blog post. If it exceptionally large that could cause problems.
  3. IMPROVE FID –  Again a caching plugin will help with this. Changing the way you load your Javascript and CSS can also be a big help. Always, minify your CSS.
  4. IMPROVE CLS – Fix layout shifts. Make sure all of your images have size attributes. Right-click on inspect tool to check these. Cache plugin.
  5. ELIMINATE RENDER BLOCKING ELEMENTS (Elements that are slower to load). These are usually: Javascript & CSS that is added by plugins like Google Analytics, Facebook Pixel, etc.
  6. PROPERLY SIZE IMAGES IN WP – Wrong size images can cause issues on mobile devices.
  7. USE A CDN – I HAVE THE ANSWER FOR THIS. A CDN allows you to serve static content on your website from multiple servers around the globe which drastically decreases load times.
  8. IMAGES – When you upload an image to your WordPress media library three copies are automatically created. These sizes are THUMBNAILS, MEDIUM, LARGE. You can set these under SETTINGS>>MEDIA. If you put a “0” in that box it will skip that size if you aren’t using them. Also, if you’d like your thumbnails to be rectangular you could change the thumbnail size to something like WIDTH: 450px  HEIGHT: 200px. such as for food blogs.Larger images provide a clearer image but take up more storage space. Check the “Organize my uploads by month and year.

NEED MORE HELP WITH RENDER BLOCKING TEXT?

As I said, this is inserted by your plugins. If you’re using

  • WP Rocket uses the FILE OPTIMIZATION TAB.
  • Minify & combine your Javascript and CSS ** Make sure to check because this can cause some minor design changes.
  • Javascript deferred – Save mode for JQuery.

 

.WHY SHOULD YOU CARE?

A 1-second delay in page load time can lead to:

  • a 7% loss in conversions
  • 11% fewer pageviews
  • 16% decrease in customer satisfaction.

 

graphic showing losses in dollars amount

 

 

 

 

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The Must-Have Guide To WordPress Website Maintenance That Every Entrepreneur & Blogger Needs In Their Arsenal

flatlay desktop in pink and seafoam green

“Why Should I Care About Website Maintenance?”

 

First, let’s look at the numbers:

 

  • 60 Million websites are created with WordPress.
  •  

  • 39% of the top 10 million websites use WordPress.
  •  

  • 500 + WordPress sites every single day are created.

 

Website maintenance addresses every single part of your website. and each part is just as important as the next. For the purposes of this post, I’m going to break it down into three sections.

  1. SECURITY
  2.  

  3. PERFORMANCE
  4.  

  5. HOW TO PROPERLY MAINTAIN YOUR SITE, PLUS A LITTLE EXTRA

 

HACKING:

 

  • 49% of hacked WordPress sites are caused by vulnerabilities on your hosting platform.
  •  

  • 52% of WordPress vulnerabilities come from plugins.
  •  

  • 44% of hacking was caused by outdated WordPress sites.

 

**INTERESTING FACT**:

 

In 2011, 18 million users were compromised due to a hack!

 

I. MAINTENANCE: HOSTING:

 

Let’s cover those:

 

Hosting platforms:

 

  1. Shared Hosting (GoDaddy, Bluehost, etc.) This is where your website shares a server with a bunch of other websites.
     

    1. Service overload is the #1 reason your site is slow, your getting site suspensions or 500 errors. Your website is sitting there with 200+ other websites. These packages run anywhere from $3-$5, but like with anything else you get what you pay for.
    2. Pay for extra features like necessary SSL certificates.
    3.  

  2.  

  3. DIY VPS
     

    1. More for developers & bootstrap startups. Can cause lots of problems if a mistake is made.
    2. Great if you’re smart, savvy, and need to save money.
    3.  

  4. Managed WordPress Hosting (Flywheel, WP Engine)
     

    1. Hosts handle all of the backend-related tasks plus offer support when you need it.
    2. Saves you time and hassle.
    3. $25 – $150 monthly for these plans (but they cover things like SSL’s that most shared hosting charges extra for.

 

II. MAINTENANCE: PHP ISSUES

 

PHP – PHP is an open-source server-side scripting & programming language that’s primarily used for web development.

  • The build of the core WordPress is written in PHP along with your themes & plugins.
  • Should be 7.0 or higher.
  • Faster speeds improved security.

BEWARE OF HOSTS OFFERING HHVM AS AN ALTERNATIVE TO PHP. HHVM IS NO LONGER A SUITABLE SOLUTION.

 

III. MAINTENANCE: THEMES

 

It’s very important to choose the right theme from the very beginning.

Every element in a theme has some impact on your overall speed!

THINGS TO CONSIDER WHEN CHOOSING A THEME:

  • Start with a fast, lightweight theme that is built with only the features that you need. OR
  • A more feature-rich theme but you can disable features that aren’t in use:

THINGS LIKE:

  1. Google fonts.
  2. Font Awesome
  3. Icons
  4. Sliders
  5. Galleries
  6. Videos
  7. Parallax Scripts

BEWARE OF PAGE BUILDERS AS THEY CAN INCREASE LOAD TIMES. YOU SHOULD BE ABLE TO TURN OFF.

 

IV. MAINTENANCE: PLUGINS

 

THINGS TO CONSIDER:

  • Too many can slow down your site.
  • Quality is as important as quantity.

MOST POPULAR:

  1. SEO By Yoast
  2. Akismet
  3. JetPack
  4. Wordfence
  5. Contact Form 7.

 

V. OTHER THINGS TO THINK ABOUT

 

Here is a list of settings and other tweaks you should or can make to your websites.

 

  • Change your WordPress login. By this, I’m not talking about changing your username and password. In this instance, I’m talking about changing the /wp-admin/ to something else. Think about it almost every website uses this same login extension. By changing this you make it nearly impossible to sign in to your website because only you would know the new extension. You can use anything you want. This can be accomplished with a plugin.
  •  

  • Disable, remove or tweak your plugins. A simple setting can mean the difference between a slow website and fast website.
  •  

  • Disable Pingbacks from other sites, (Disable all both from you and from other sites).
  •  

  • Limit the number of posts in your feed. No more than 10 is best.
  •  

  • Caching is the most important and easiest way to speed up your website. BENEFITS: Your server uses fewer resources. Can easily reduce your page speed by over 33%!
  •  

  • Image Optimization can significantly impact your overall page speeds. More important than Javascript, CSS & Fonts. Images make up on average 34% of a web page’s overall weight. The trick is to find that delicate balance between load times and acceptable image quality.
  •  

  • Important to also consider when thinking about the images on your site is the format type of file. Compression can reduce your image size by as much as 5 times!
     

    • PNG – Higher quality images – larger file size
    • JPEG – Good quality and size.
    • Compression types for JPEG | LOSSY COMPRESSION MEANS: Eliminating some of the data (may come out pixelated). LOSSLESS COMPRESSION: Doesn’t decrease quality by removing unnecessary metadata. ** Choose one that compresses and optimizes images externally.
    • GIFS – Kill your website performance.
    • Delete the number of revisions in both drafts and updated versions. To limit the number of revisions you can use a plugin like Optimize Database & Delete Revisions plugin or you can add this code to your .php function files. define (‘WP_POST_REVISIONS, 10’); YOU CAN CHANGE THE NUMBER TO ANY AMOUNT YOU WANT. You can also disable revisions altogether.
    • Clean up your WP_OPTIONS TABLE & Autoloaded data.
      • Here you will find things like; Site URL, Home URL, admin email, default categories, posts per page, time format, etc.
      • Settings for plugins, themes, widgets (remove old deactivated).
      • Temporarily cached data.
      • 4 – Field columns:
        • option_id
        • option_name
        • option_value
        • option_autoload These you can change, but be careful.

 

MY MAINTENANCE ROUTINE:

 

  1. Create a clean backup of your site before making any changes whether it’s updating a theme or changing a plugin. EVERY. SINGLE. TIME. The sites I manage are backed up every single day.
  2.  

  3. Check sites for updates starting with WordPress, moving on to themes, and then plugins. Twice every month.
  4.  

  5. Optimize databases (I use the Optimize Database While Deleting Revisions or the WP-Optimize plugins to accomplish this. Most of the above settings above can be done here). Twice every month.
  6.  

  7. Scan for malware using Wordfence or another Security plugin of your choice. TIP: Make sure your hosting isn’t doing this already! Twice every month.
  8.  

  9. Check your site speed with GT Metrix. (free) I do this once a month.
  10.  

  11. Do a font-end visual check. Sometimes updates can make small changes to your site. It’s good to take a good look at this time. Check that email opt-in to make sure it’s working, social media buttons, or other important parts of your site. Twice monthly or after any changes.

 

IF YOU THINKING

“THERE’S NO WAY I HAVE TIME FOR ALL OF THIS”

I GET IT. LIFE IS CRAZY, BUSY THESE DAYS.

MONEY IS TIGHT 

YOUR PLATE IS JUST TOO FULL

THEN I HAVE THE ANSWER FOR YOU!

 

Not sure what kind of help you need?

 

I offer a FREE 30 MINUTE DISCOVERY CALL! 

 

I’ve worked with Rena on all kinds of techy type projects and I can say with full confidence that she is responsible, timely, affordable, knowledgeable willing to take initiative, able to learn on the fly, and has a knack for all those server maintenances and WordPress issues that flouncy designers don’t want to deal with. I would recommend her highly!

Julie Stoian

JulieStoian.com

GO CALL HER RIGHT NOW! SHE IS AWESOME!
She answers emails in a very TIMELY manner. She is quick and gets the job done even if she’s never done it before.

I find her a joy. There is always an email shot back to me to say job completed. Stop dragging your feet and sign up for her services. Money well spent!

Elizabeth Kirkpatrick

TheVintageContessa.net

get the plan button
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Start 2021 With A Clean Slate By Organizing Your Website

There are several times a year when cleaning up and starting fresh seem to be at the top of everyone’s mind, but none more than a new year. This year, I think in particular, we want to start off 2021 on better footing and wipe 2020 completely off of the slate. This year as you see, I’ve taken that to a whole new level with the creation of Technology-Therapist.com. Formerly, The Blogging 911. As The Blogging 911, I was a web designer/maintainer/troubleshooter but it takes a lot more than a website to run a successful online business and I want to help with the whole picture from beginning to end.  My maintenance packages come in three different sizes depending on how much help you want or need. I hope you will check them out HERE! This year unlike any other we all need that fresh start don’t we? Last year was a shit show of the highest level and I for one am thrilled it is gone. One of the most important parts of running a successful business or blog is maintaining it and doing it in a way that doesn’t hurt your SEO strategy (you do have a plan don’t you? If not next week’s post is just for you!) or your analytics. There’s never a better time than a fresh new year!  The first thing I always do is study the numbers and ask myself several questions. What worked in 2020 & what didn’t. I track everything much like a company does inventory you should do the same thing. Some of the things I look at are:

  • Most successful post of 2020 & of all time.
  • Least successful post of 2020 & of all time.
  • Products that were the most successful.
  • Products there aren’t selling.
  • Which pages are getting the most attention?
  • Take stock of your sidebar, is it still relevant?
  • Do a site audit. Does your contact form work? Are your products set up correctly? Does your op-tin go to the right place?

Once you’ve taken stock of all of this study the numbers and see what was the most successful. Update those posts. Maybe add some new images, some newer data. This is very important for your SEO to keep your content relevant. It will also provide your readers with a better user experience. I’m going to use my The Diary of an Alzheimer’s Caregiver site as a case study so that you can get the full picture of what it means to clean up your website for 2021! A little background: This site was established in 2014 and posts new content weekly.  MOST SUCCESSFUL POSTS (TOP 5)

  1. Amazing Benefits of Massage For Alz Disease Patients.
  2. 6 Signs Of Dementia In Elderly Women
  3. Mom With Dementia – What To Gift Her On Mother’s Day
  4. 5 Tips For A Healthy Aging & A Active Lifestyle
  5. 6 Ways To Ease Your Parents’ Transition From Assisted Living To Memory Care

Make any updates to those posts. Add new graphics, check links, and update any research. LEAST SUCCESSFUL POSTS (TOP 5)

  1. Respite Care From Caregivers Is A Necessity.
  2. Why Should You Stay Physically Active As A Senior
  3. How To Survive Senior Caregiving.
  4. What It Looks Like To Be An Alzheimer’s Caregiver
  5. Keeping Our Seniors Safe From Scammers.

Since this isn’t an eCommerce product stats aren’t necessary. I also like to see what the numbers were the year before and compare them to this year to get a clear picture of how the site is doing. I have to admit I was surprised by the changes from 2019 to 2020. As you can see from the image below from one year to the next my pageviews increased by 67.84% (or 11,694). WEBSITE AUDIT SIDEBAR

  • Check your social media buttons to make sure they lead to the correct profile.
  • Check your search button to make sure it’s working.
  • Does your opt-in go to the right place?
  • Check any links

OTHER

  • Check to make sure that your copyright is up to date.
  • Check any links.
  • Check for widgets.
  • Check to make sure that your contact form is working properly and goes to the correct email address.

MENU

  • Check to make sure your menu makes sense.
  • Is easily navigated.
  • Provides the right information.

Read this post by Yoast about cleaning up your site structure. Does your site:

  • What’s my most important content according to my mission?
  • Is that the content my audience is looking for too? (What does the data say?)
  • Can my users find it in the menu or on the homepage?
  • If I look at my goals, is there anything essential missing on my site?
  • Do I have content in my menu or high up in the hierarchy that isn’t essential after all, or doesn’t perform well?

Once you’ve completed this you’ll have a better understanding of not only your website but also if you’re creating relevant content or maybe it needs a few tweaks. It will become clear through the data what it is your readers want from you & the best way for you to provide that information. CONCLUSION While this is a great way to start off 2021 on the right foot it’s also not a one & done process. It’s a strategy or plan that is a constant work in progress. Next week, we’re going to work on updating or deleting! That’s always the big question, isn’t it? Have more questions? Let me know in the comments below or head over to the Technology-Therapist Facebook page & ask your questions there!

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