Top Design Tips to Boost Your Sales in 2020

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Effective Design Tips to Improve Your Sales in 2020

Running a business can be challenging, and 2020, the year of the COVID-19, has been especially trying.  You find that you are struggling to make sales, and you’re starting to worry that you may have to shut down. With the right design tips, you can boost your sales and keep your doors open, even in these challenging times.

the word create written in pencil

2020 has proved to be a very challenging year for everyone. The Covid-19 pandemic has hit the business landscape leading to the closure of many companies.  Those that have managed to survive have had to implement cutbacks and other cost-saving measures. 

In the same breath, they are looking for ways to increase their sales to remain afloat. Platforms such as Mr.Bet have excellent tools for those operating online casinos and are looking for tips to design a game. But what tips can help boost sales for other businesses?

We will show you the top design tips to boost your sales in 2020 below.

1. Have a professional website built

What are web design tips?  Simply put, it is any techniques you will apply to increase traffic to your website.  One of the best design tips for websites is not to have sliders on your homepage. They can confuse people whatever you want to tell your audiences.

Other things you need to incorporate in your web design include:

  •       A strong call-to-action
  •       Visible contact information that works
  •       Aligning your website to any advertisements 
  •       Developing design tips by understanding exactly who you are talking to and their point of need
  •       Having trust icons such as social proof, security measures, and safe shopping guarantees, among others
  •       Creating a sense of urgency around your promotions or products
  •       Making the checkout process easy
  •       Simplifying the checkout process and removing the navigation bar from the page. You do not want to present customers with the option of abandoning their carts.
  •       Incorporating customers voice in your copy

2. Put the Customer First

With the pandemic being such a painful reality in 2020, business owners must put the health and safety of customers first.  If you’re operating a brick-and-mortar store, ensure you have proper sanitization and social distancing rules.  

Communicate with the customers via your website, email, social media, or even mobile apps.  Information around the pandemic and staying safe is especially welcome at this time.

One of the best design tips in marketing you will get is to go over and beyond customer expectations. When customers see that you care for them, they will remain loyal and even send some referrals your way.

Invest in training staff members to build passion around the brand and give customers the same experience.

woman holding her head in front of her laptop

3. Design and Optimize Your Gaming Website

Online gaming is on the rise. If you are a new developer, here is what you need to know.

  •       When designing, think of the end-user by having an easy-to-use interface
  •       Hook your players with your characters
  •       Provide quality sound to enhance the mood
  •       Provide consistency and balance in gameplay
  •       Unique designs will ensure you stand out

Optimizing your website is so much more than having the right keywords to attract visitors. The use of graphics and video will help reduce bounce rates.  There are some fantastic design tips graphics you will find online to help with the process. 

Design tips in Photoshop will help you customize photos or even create virtual tours for your visitors.

Customize your website to make it accessible on smart devices such as tablets or mobiles. A large percentage of visitors will browse it via such devices. 

4. Offer Money-Back Guarantee

Have you ever wondered why companies offer money-back guarantees? Not only is it a very effective marketing tactic, but it shows that you have faith in your product. 

When customers know they can return a purchase they are not happy with, it’s likely they’ll trust you with their money. Just be sure to offer a guarantee that you can live up to it.

5. Don’t Forget Your Existing Customers

If you have existing customers, repurposing your marketing content to mitigate them is a good move.  By developing messaging that directly talks to them, you increase the likelihood of return purchases.

Think about promotions that target them directly. It could be a way of saying thank you to them for their loyalty.  In return, they will stick by you and continue to be faithful customers.

Conclusion

We have shared what we consider top design tips to boost sales in 2020.  Everything you do should be about the customer. Safety and information during this pandemic period are critical. 

Pay attention to your website design and take advantage of smart devices so that you can reach those who shop via their smart devices. Most importantly, pay attention to your existing customers through promotions and exclusive offers, where possible.

What other tips would you have for a business that wants to stay afloat in 2020?  Head over to the comment section to share your feedback.  

 

Author’s Bio 

 

Alex has many irons in many fires, including starting an eCommerce store and his own marketing company. He is very busy, but the work is rewarding, and freedom has allowed him to fish, see friends more regularly.

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The Ultimate Resource Guide & Planner To Improve Or Create Your SEO Strategy Plan

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SEO is never a one-and-done idea, more it’s a type of philosophy that you must adapt to be successful in your endeavors. Everything you do, every sentence you write, every graphic you create and every content marketing plan you follow should ALL start with SEO.

  1. What exactly is SEO?
  2. What does SEO optimization mean for you?
  3. Why is SEO so important?
  4. Being SEO Flexible.
  5. How To Create Your Own SEO Strategy.
  6. How To See If You’re Strategy Is Working.
  7. Your Own SEO Planner.

1. What Is SEO? 

Search Engine Optimization is the science of making your content rank high in the search engines of today. 

The official definition is this: 

According to this piece of MOZ SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What goes into SEO?

To understand the true meaning of SEO, let’s break that definition down and look at the parts:

Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.

Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

2. What Does SEO Optimization Mean For You?

It’s a strategy or plan that you create that will continue to build on SEO as you go along, by using: 

  • Title
  • keywords
  • headlines
  • image titles
  • image descriptions
  • categories
  • tags
  • Cornerstone Content
  • social media posts

to consistently rank higher in search engines. This strategy works best when created at the very beginning, but can be improved along any step in the process.

3. Why Is SEO So Important?

SEO is important because it keeps the search results fair. It reduces the ability to manipulate these results as much as possible so that the sites appearing for each search are there because they deserve to be there. Hard work and a website that appeals to visitors correlate with high search engine rankings, so if your site meets these criteria, you’ll have a better chance of showing up in the results.

Users trust search engines and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers. According to this piece on WEBFX.

4. Being SEO Flexible

What does being SEO flexible mean? It means that you take several key factors into consideration when making your SEO plan. Such as:

  • Current Events
  • Special Dates
  • Longtail keywords
  • Pivoting when things aren’t working.

No one ever sits down and creates the “perfect SEO plan” because honestly, it doesn’t exist. Being SEO optimized is an ongoing strategy and taking in these other key factors will only improve your rankings.

Taking into account the keywords you have chosen for your brand messaging you should also find ways to create with these four ideas in mind. 

EXAMPLE:

Ellen is a food blogger and she uses these 4 keywords as her foundation.

  • Baking
  • Desserts
  • Organic
  • Gluten-free

 

Now using the previous considerations she might use these sentences or keywords.

 

  1. How To Keep Your Holiday Desserts Gluten-Free
  2. How to Bake The Ultimate Organic Holiday Meal.
  3. Baking Thanksgiving Desserts For The Dietary Challenged.
  4. Your Christmas Baking Taking To The Next Level With These Organic Recipes.
  5. Ten Things That You Could Be Doing To Completely Ruin Your Easter Baked Goods.

 

5. How To Create Your Own SEO Strategy.

Now comes the easy part, because I’ve actually done the hard work for you. I created the FREE SEO PLANNER STRATEGY PLANNER and it’s a step by step guide to build a strong SEO foundation and to scale that plan as you grow.

 

On-Page SEO Tips

  1. Make sure that your URLs are clean: 
    1. Think ahead
    2. Be consistent
    3. Use keywords
    4. Avoid any special characters. As they show up as “%20” which is unattractive.
    5. Length should be 50-60 characters
  2. Make sure your title is attractive:
    1. Start with keywords.
    2. Mind the length.
    3. Make it sell.
  3. Meta Descriptions:
    1. 150-160 characters.
    2. Don’t overstuff with keywords.
  4. Schema Markup: Structured data can do wonders for your SEO strategy.
    1. Use a Schema Markup Plugin
    2. You can also use Google’s, Markup Helper.
    3. How to check- use Rich Result Test.
  5. Optimized headings (h1-h6)
    1. H1 headings- Technically each of your pages has 2 titles.
      1. The title tag is displayed in search snippets. 
      2. H1 tag benefit: Unlike title tag no character limitation. Use more keywords.
    2. H2 headings- Split page into high-level section mini titles within your content.
    3. H3-H6 headings- Used to mark further subsections within the content. Don’t overload keywords.

 

A.Keyword Saturation:

  • Use keywords earlier in the copy. You should be using keywords within the first 100 words. 
  • Go beyond “exact matches” add more related keywords.

 

B.Content Length:

  • Content length changes from year to year and is currently around 2,000-word posts do best.
  • Want to make your content more compelling? Check out this piece from MostlyBlogging.com

 

C. Visual Aids:

  • Fill in your “alt” tags.
  • Compress your files.
  • Use descriptive filenames.

 

D. Above The Fold Content:

The top part of the page visual when it’s first loaded.

  • Remove distractions.
  • Optimize For Core Web Values 
    • How fast it loads
    • How stable it is while loading.
    • How soon it becomes interactive

 

E. Mobile Friendliness:

You should check your site on all mobile search engines and make changes based on your results.

 

F. Internal Links:

  • Should flow from one link to another.
  • Pass authority from popular pages to less popular ones.
  • Move users down a funnel.
  • You need to always consider this: Whenever you create a piece of content you should always consider where the reader should go next.

 

G. Outgoing Links:

  • Link to larger, more established sites.
  • Each piece of content should have relevant links.

 

H. The Comment Section:

Make sure that your comments are set up as “no follow”. If you use popular comment plugins they take care of this for you. 

 

6. How To See If You’re Strategy Is Working:

If you see that your backlinks are on the rise, your SEO efforts are working properly. If you see that the number of organic keywords on your website are also increasing, it’s safe to assume that you are targeting the correct keywords for your industry and using them successfully in your content. WebFX

 

7. Your Own SEO Planner:

 I’ve created your very own SEO Planner to help you keep your brand message on point. Sign up for my weekly newsletter (Sunday morning’s) to get a copy for your very own, plus you’ll get full access to the Resource Library, deep discounts, and amazing tips to help you succeed in your online business or blog.

 

You might also like these other resources:

What You Don’t Know About SEO Could Hurt You

Simple SEO Practices You Can Establish To Be Search Engine Attractive

How To Improve SEO & Increase Pageviews In 2020

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Google Analytics Pt 3: The Final Wrap-Up

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As we’ve learned over these last three weeks there is so much information inside your Google Analytics account. We learned how to connect it to your website in Part 1 and in Part 2 we learned how to read those statistics and how to find what you need quickly. Today, we’re talking about Google Analytics integrations that will take your stats to the next level

GA is a robust tool that can help you not only read those statistics, but it gives you a snapshot of the health of your business. From your website to MailChimp or other email service providers and even Youtube!

Mailchimp (which is what I use on a daily basis and you should too!) is the most important integration to me and that’s because it gives me the answers I need quickly and I don’t have to go to other places to find it. I can access the information right from my MailChimp reports page! To set this up follow these instructions:

 

 

screenshot of Google/Mailchimp integration
screenshot MailChimp/Google Analytics integration
screenshot of MailChimp / Google Analytics integration
screenshot of MailChimp/Google anlytics integration
screenshot of MailChimp/Google Analytics integrations

Google together with MailChimp can help you optimize your campaigns by giving your readers what they are most interested in.

Google Analytics & Youtube

You can also combine your Google Analytics account with your Youtube Channel. I found this great step-by-step video by ExtremeWebDesign.com

 

Google Analytics & Social Media

It’s very easy to track the amount of traffic that comes from different social media platforms. There is no integration, no coding!

This information is already there! Just sign in to your GA account and follow these intructions:

social media stats on Google Analytics
social media stats inside Google Analytics

As you can see you can easily keep track of your statistics and therefore improve your content creation, campaign optimization, social media ads or posts, etc.

Knowledge = Power!

Starting next week I’m going to be starting a new series on MailChimp! I hope you’ll join me. Don’t want to miss out? Sign up below↓.

Get Ready For The Holidays With These Customizable Pinterest & Instagram templates!

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Google Analytics Part 2: Understanding The Translation

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Last week, I started this Google Analytics series by showing you how to connect it to your website. Once you do that it will take time to record the statistics. Google Analytics doesn’t go backward! You won’t be able to check statistics from the past, but in just a few days or weeks will give you a snapshot of how you’re website. The longer that you have it connected the clearer that snapshot will be.

I completely understand that for some just looking at the GA dashboard is stressful. It’s almost like a foreign language until you start to understand the amount of information that you can find about your website, your sales, your readers, or whatever you’d like to track. Today, I’m going to show you how to find that information quickly and explain things that you might not understand.

The Main Dashboard

The first thing you need to do is to go HERE & learn the terms that you’re going to have to know to make any sense of data. Some of the information that is in GA are things that you really don’t need. Unless you’re running a larger eCommerce site. This is for bloggers and small businesses who need valuable information about

  1. How many people come to the website?
  2. What they do when they get there?
  3. What they are interested in?
  4. What is working & what needs improvement?

This will allow you to create content that your readers want. For a small business, it could help you decide when and what to put on sale. Who to target you’re marketing toward and understand what it is they need and most importantly how you can help then achieve it.

screenshot of Google Analytics dashboard

My screenshot is a little blurry, but you can see there is a lot here. Let’s go over where to find the important facts.

Google Analytics screenshot

AUDIENCE>>OVERVIEW:
  • How many people come to your website?
  • How long they stay there?
  • How many are new visitors and how many are returning visitors?
DEMOGRAPHICS>>OVERVIEW

Marketing has to be different depending on the audience.

INTERESTS>>OVERVIEW

You wouldn’t sell to a man the same way you sell to the women (just ask the creators of the tampon tax)! Unlike that example, there are reasons why you need to know your audience ages. Something that interests me at 50 would bore my daughter to death who is 28. My husband plays softball…me…not so much.

Learning how to read the language of analytics can help you drill down the best marketing approach for your individual readers. Next week, I’ll show you how to integrate GA and get even more information!

Do you still have questions? Comment down below!

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Google Analytics Part 1: The Setup

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Google analytics can be so confusing and then just when you get it figured out they change it! I hear this all of the time and you’re right. I think the whole system is harder than it has to be, but my brain isn’t big enough to figure out a better way so I’ll just leave it to Google and try to keep up.

Today, I’m going to show you some basic tips to set up your GA account so that you can understand the analytics that you’re looking at and know where to get the information needed to work with other companies.

What Is It?

First, of course, Google Analytics is a system set up to allow you to track statistics on your website. These statistics can help you improve your message, build your business or a bigger audience. 

This blogpost HERE is a list of all of the important analytics terms that you need to understand before going into your analytics account. 

How Do I Get It?

If you don’t already have an account you can go HERE and sign up for a free account. Once you have your account you need to connect it to your website. The easiest way to do this is to download a plugin. I recommend the MonsterInsights plugin but there are a lot of them. Make sure it has been updated recently, is compatible with your theme, and is being used by others.

You Can Have Analytics In Lot’s Of Places

Google Analytics is no longer just a website thing. You can GA to your MailChimp account (and I’m sure even more companies have this, but I’m a MC girl). You can also connect to your FB shop! But, today, we’re going to concentrate on the website – GA connection.

If you don’t want to use a plugin to connect your website you can do that as well. The plugin would be easier, but I am of the theory that less is more so the least amount of plugins I have to use the better. Most website problems come from plugin conflicts. I’m going to show you both ways.

Manually Connecting Your Google Analytics Account

You’re going to go into your GA account, but you should be signed into both your website and your GA account to make it easier. You need a code and to find that you need to:

  1. Look on the left side of your dashboard at the very bottom and choose *ADMIN*.
  2. You will see several columns of tabs. In the middle column it says *PROPERTY*. 
  3. The 3rd choice says *TRACKING INFORMATION* Click on that.
  4. Click on *TRACKING CODE*
  5. You will see the code towards the bottom on the right. COPY CODE.
  6. Go back to your website and go to the head section of your website. You can usually find this under *THEME SETTING* or DIVI theme options or you may have to look it up for your particular theme. Save and you’ve done it! Check the images out below.

Using A Plugin

If you’d rather use a plugin I completely understand and I use MonsterInsights all of the time on websites. Go to PLUGINS>>ADD NEW in the search bar type in MonsterInsights. Hit INSTALL>>ACTIVATE.

Go to MonsterInsights on your dashboard and you will see a button that says SETUP WIZARD. Click the button and it will walk you through step by step with very simple instructions!

Whichever method you use, however, you get your statistics you need to know where to look and what you’re looking at. Next week, we’ll do just that!

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The Tools I Can’t Live Without Pt. 2

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*The tools and products below are used by me on a daily basis. However, I AM NOT AN AFFILIATE and I am not paid by these companies.

One question that I get asked quite often is, “What tools do you regularly use to do what you do”. I spend 90% of my time online and finding tools that are easy to use, easy to set up, and affordable could be a whole career in itself. If you’re not familiar with me I run three websites, three FB groups, spending time on social media platforms, plus I manage over 58 websites (not including my own).

If you missed part 1 you can find it HERE. Today we’re going to talk about a few more of the important tools that I use to run my business. There are so many tools out there and I have to admit I’ve been guilty of shiny object syndrome and I’ve gone down enough rabbit holes in my time, but I have found that less really is better when it comes to running your business.

There are things you need to do:

  1. Email service provider (newsletter vs rss feed)
  2. Keeping track of your statistics
  3. Creating content
  4. Organizational

These are just a few, but they are the ones we’re going to cover today.

Email Service Providers

I’ve worked with a lot of email service providers and I’ve even recommended a few, BUT I always come back to MailChimp. I hands down recommend this to everyone whether they are a blogger or have an eCommerce site. You cannot find better value then the paid version of MC and if you have under 2,000 you can use totally FREE!

Below are a comparison of the top three email service providers CONSTANT CONTACT, CONVERTKIT & MAILCHIMP:

pricing charts for MailChimp

You can see here that for $9.99 you can have up to 50,000 contacts with a MailChimp Essentials account. Under 2,000 is completely free.

Pricing Chart For ConvertKit.

ConvertKit charges $29 for 1,000 subscribers.

 

 

Pricing chart for Constant Contact

As you can see Constant Contact wants a whopping $45 a month!

I use MailChimp, I recommend MailChimp and if you look right over there →→→ ( in the sidebar) you will see the MailChimp logo. I’ve recently partnered with MailChimp and after weeks of testing, I am now an official MailChimp expert. I AM NOT AN AFFILIATE I DO NOT MAKE MONEY FROM YOU SIGNING UP. I just really love the service.

Have questions about what MailChimp can do for you? Just email me at Rena (at) theblogging911.com.

Tracking Your Statistics

You know I love me some statistics! So much so that I became a Certified Google Analyst. Also over there →→→ BUT that doesn’t mean that it’s the only tool I use. Sometimes you need comparing views especially when you’re trying to see if what you’re doing is working.

So of course, I turn to Google because let’s face it, they are the internet Gods. But I also like using JetPack’s statistics. You can get a lot of information by comparing the two. Jetpack has a free and a paid version and it does offer a lot of features but you can get the same information for free.

Google Analytics is free and very easy to set up these days and if you use the MonsterInsights plugin it gets even easier. I totally recommend all three of these products.

IMPORTANT TIP: Make sure to filter out your own IP so that you aren’t counted in those statistics. I made a video showing exactly how to do that in this blog post.

Creating Content

Creating content is nonstop so anything you can find that will help you accomplish creating compelling content that people are actually wanting to read can be difficult some days. I usually write all of my content right in the WordPress post editor but when I’m working on ideas I like to open up a Google Doc. They are easy to use and easy to share. I do have Microsoft Word, but Google Docs is just easier sometimes and this especially true if you’re using Gmail.

I like to get inspiration from several places. It may be a newsletter I’ve read, a webinar I’ve watched or a podcast I’ve listened to. My favorite place to go for a little inspiration is Pinterest first. I am a visual learner and Pinterest is the eye candy of visual learners. I love to learn and I try to learn something new every single day even if it’s just about myself.

I also get a lot of inspiration from your questions, but lately, my most favorite way to create content is in my newsletter. I share a blog post every week, but I also like to have conversations with all of you. I love hearing your replies so please keep them coming! Also, if you have something that you’d like me to cover let me know.

Organizational

I have to be totally for real here. I struggle with organization every single day of my life. I am not an organized person and I work hard, but don’t always accomplish my goals. My mind doesn’t work the way it used to and some of my struggles are memory issues, spatial judgment, and organization. That being said as a business owner I require a certain amount and the way I’ve found to deal with this is to try not to overcomplicate it. I have bought courses on time-blocking, organizational concepts, and automation and on and on. All a waste of money in hindsight.

No one thing works for me so I use a multitude of services to achieve the mediocre amount of organization I can actually stick with and here it goes.

Dropbox

I save all of my clients’ assets to a shared folder in Dropbox. This is also where I store all website backup copies. I also store most of my assets there as well, but historically I have used Google Drive for client files and One drive for mine, but recently decided to keep it all in one place. I spent a REALLY LONG weekend setting it all up, but I love it now.

Trello

I am very new to the Trello game and I cannot believe what I have been missing! I am still working out my system there because I did what I always did and ran around like a sugar addict in a candy store creating more and more boards, but I have created ONE BOARD that contains EVERYTHING I need in my daily business. Client info, passwords, subscriptions, and even a list of the many, many courses I’ve bought over the years.

Canva

Is also a great place to store graphics and pdfs etc. You can create folders to keep it all in order. This way when I’m making a graphic I have what I need to create it in the client folder. I love Canva so much (I have the business account) that I totally did away with Photoshop & Illustrator. I can do everything I need to do with Canva and $12.95 is a lot better than $53 monthly!

Pinterest

Is another place to store things. I create a secret board with every new design to pin inspiration, ideas, and branding pieces. I always have a few secret boards going for research purposes.

What tools do you depend on to do what you do?

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What You Don’t Know About SEO Could Be Hurting You

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SEO is the ban of a blogger’s or small business owner’s existence, but it doesn’t have to be as hard as some make it out to be. Search Engine Optimization is the science behind making search engines like Google or Bing find your article relevant enough to push it to the top of search requests.

Think of it as a dating service. The reader puts in keywords looking for information on a certain topic and Google or other search engine matches it with a list of pieces of content that come closest in keywords matches. Then from that Google compares how many of those links are current and how many of those links are used throughout your site. It’s comparing your expertise within your niche to give their reader the best content.

Is it’s considered “Cornerstone Content”? Cornerstone Content is described in the great blog post by SEO by Yoast.:

Cornerstone content is the core of your website. It consists of the best, most important articles on your site; the pages or posts you want to rank highest in the search engines. Cornerstone articles are usually relatively long, informative articles, combining insights from different blog posts and covering everything that’s important about a certain topic.

There is no one answer, but I’ve created a system that works for me and today I’m going to share it with you. There are a few steps to make this work properly, but just like any recipe the proof ingredients.

When you create a blog post SEO should be involved in every single aspect.

  • Title
  • keywords
  • headlines
  • image titles
  • image descriptions
  • categories
  • tags
  • Cornerstone Content
  • social media posts

For example, we’re going to write a piece of content for our food blog:

The Title

You’re creating a post all about potato salad. (I love me some good potato salad!) So we’ll use the list above and start with the title. I like to use CoSchedule’s free headline analyzer when I’m creating my titles, but let me tell sometimes I think that we “overthink” it. I like to come up with 3 different headlines and see which one scores the most, maybe tweak it a little bit. So a potato salad title:

  1. This Is The World’s Best Potato Salad & You Won’t Believe What’s In It!
  2. The Potato Salad Everyone Will Be Begging You To Make Over & Over.
  3. Summer Isn’t Summer Without This Potato Salad Recipe.

Below are each of the headlines analyzed:

 

Keywords

Keywords are important not only in search engines but also in social media platforms use it as well. I like to keep my post keywords to between 3-5.

  1. Potato salad
  2. potato
  3. salad
  4. recipes
  5. summer salads

Those keywords should be in your title, description, excerpt, social media posts, categories, tags, and even in the title and description of the images. Now you can’t just go in there packing in keywords like you’re trying to shove a weeks’ worth of clothes in a carryon bag. It needs to be natural. Think of ways that you can use longtail keywords within the post such as:

  • This potato salad was my mother’s and it is always at the top of my summer salad recipes.
  • I make potato salad every year and we always use mustard in our recipe.
  • Potato salad recipes are everywhere and each one has it’s own variations.

Then we come to images. This is where for most people SEO goes right out the window. I see it all of the time. Naked images. There are a few places that keywords can be used.

  1. The image itself should be relevant to the post. Don’t put a picture of an elephant in the potato salad post.
  2. When you upload your image into WordPress there is a box for the description. Now, this is a description of the post, not the image itself. Something like: “This is my favorite potato salad recipe. and I’m showing you step-by-step how you make it”.
  3. The “alt text”. GOOGLE WILL PENALIZE YOU FOR NOT FILLING THIS OUT. This section is imperative so that visually disabled people can still enjoy the internet. If you’re using relevant images this is another place where you can build SEO. Is the image of your recipe? So for the alt text, you could use, “an image of my summer potato salad”. Which is “exactly” what it is and also included a few keywords.
  4. The link to your current post, of course.

Each little piece of this puzzle makes up the whole. A complete strategy also uses “categories” and “tags”. Using these two things consistently does a lot for your SEO. Don’t give them cute names use keywords:

  • Summer Salads – category   –    Potato Salad recipes – tag
  • Salad Recipes – category    –    Potato salad, Summer salads – tags

Social media is also a great place to use keywords. Pinterest especially because it is a visual search engine, not a social media, but I’m grouping it with them because people share their content with the platform. When people go to Pinterest they’re looking for something. So they search…just like Google. This again is where that image SEO kicks in.

So in conclusion, no one thing will work to help you build your SEO successfully. Each little piece goes together much like the ingredients of the potato salad. You can’t just throw a couple of potatoes in a bowl and call it potato salad. It’s the combination of all of those things that will make you consistently ranking.

Of course, you know that I’ve done it for you.

Get Your Own Blog Post SEO Checklist

Fill one out for each blog post and remember SEO is created by:

  1.  Great content.
  2. Good structure.
  3. keywords
  4. relevant images
  5. time

P.S. Bonus points if you use keywords
in your free incentive pieces!

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3 Proven Ways To Promote Your New Business

flat lay desk - 3 ways to promote your new business

The world is filled with great ideas and broke business owners with fabulous products but no sales.

The fact is, ideas are not what drives most business success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with these 5 ideas to get your creative juices flowing.

Free Webinars

For information product sellers, coaches, and service providers, one of the best sources of new clients is in free training webinars. No matter what your niche, the promise of in-depth training at no cost is enough to entice potential clients to part with an email address (which you’ll be able to market to later) and an hour of their time.

Not only that, but webinars are a fantastic way for those potential customers to get to know you better. And the better they know you, the more likely they are to buy.

Content Marketing

Not comfortable hosting a webinar? Hit the keyboard and start sharing your thoughts and ideas via your blog, ebooks, guest articles and other written content. For internet marketers, this gives readers a taste of what they can expect from your product. If you sell physical products, it provides the perfect opportunity to share usage tips and other important information with your buyers.

Of course, there’s another important benefit to content marketing, too: search engine optimization. Google and other search engines index the words on your website and use the information to present search results to their users. Content marketing is a tool you can use to make the most of these results and to bring more potential buyers to your website.

Paid Advertising

Facebook, YouTube, Twitter, Google and plenty of other sites all offer paid placement, and with today’s powerful analytics tools, it’s easy to create ads and drive traffic inexpensively. Consider starting with Facebook, since the cost is low and it’s easy to target your ads to your ideal client. Once you’ve perfected your funnel, you can branch out into more costly ads with a larger reach, such as Google AdWords or another ad network.

Don’t limit yourself to these three marketing methods though. There are dozens of others you can try, including affiliate programs, JV partnerships, automated funnels, direct mail campaigns, and even television advertising. The key is to keep testing and tweaking to make the most of every marketing effort, so that your business continues to grow.

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Sales Tips For The Reluctant Seller

flat lay desk - sales tips for a reluctant seller

Would it come as a surprise to you if I said we’re all salespeople? It’s true.

Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch. Every time you write an opt-in page, you’re making a sales pitch.

And you’re probably pretty good at it, too, or you wouldn’t be where you are today, would you?

So why do we continue to think we’re so bad at sales?

Sales Feel “Icky”

I hear this one a lot. You feel pushy or uncomfortable when talk turns to money. You don’t want to force anyone into a decision. You secretly think your rates are too high.

I’m going to be honest with you. This is one of those things that only gets better with practice. But the good news is, you don’t have to be on the phone with a prospective client to get that practice time in.

Instead, use the technique self-help gurus have been advocating for years: Look in the mirror and talk to yourself. Practice saying your rates out loud. Practice your segue from discovery to sales pitch. The more you do it, the more natural it will sound, and the less uncomfortable you will feel when on a real call.

Fix Your Mindset

What if you weren’t selling anything, but instead were simply chatting with a friend about the incredible new product that was going to change her life? You’re helping your friend to improve herself by sharing your experience with this new product.

That’s exactly how you should think about selling your coaching programs, products, or even services. You’re not trying to get your prospective client to spend money. Instead, you’re offering a solution to her problems. You’re genuinely helping her to overcome some obstacles in her life or business.

When you can turn your thinking around from “sales” to “helping” you’ll find it’s much easier to have the sales talk.

Don’t Be Afraid of the Follow Up

Most clients won’t say yes with the first call, and maybe not even with the second. But good coaches know that many sales can be closed if you simply take the time to follow up. Send a quick email and invite your prospect to:

  • Schedule a follow-up call to answer her questions
  • Read some of your testimonials
  • Review your coaching program outline or sales page
  • Or even join a different program of yours that might be a better fit

Don’t let that old “I’m not good at sales” thinking get in the way of making a real difference in people’s lives, and in growing your business and your profits. With these easy tips, you can quickly turn your sales blocks into a system for landing new clients consistently.

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Have You Audited Your Website’s Mobile View? Here’s What You Could Be Missing!

I read A LOT of blog posts and like most people, I use a variety of devices to do it. At this time I have, a laptop (2), an iPad, and my iPhone, and what I find most often really surprises me.

80% of the blog posts I read are not totally mobile responsive AND you are being penalized by

  • a lower ranking,
  • a lower domain authority, and whether not your website is showing up in Google searches.
  • no matter how good of an SEO strategy you have if your site isn’t mobile responsive it’s all for naught.

To see this many websites who just aren’t getting it really concerns me. This can mean lower readership, lower sales, and a user experience that leaves a lot to be desired.

Answer this honestly: When was the last time you looked at your website on your mobile device? That doesn’t mean getting on and taking care of something like approving a comment, but really looking at what your readers and clients see when they visit your website on mobile view.

Have you?

  • Read a blog post & attempted to comment?
  • Tried to opt-in on your phone?
  • Tried to fill out your contact form?
  • Clicked on your social media buttons?
  • Tried to share a blog post on social media?

These are all tests that you should use to check your website for mobile responsiveness. I say at least every 6 months or anytime you make changes to your website.

As I was reading just this morning alone I saw:

  • images that wouldn’t load or were not the right size
  • no sharing buttons anywhere. I saw several food and/or tech blogs who didn’t have Pinterest buttons or Pinterest sized images on your site. Did you know that most community boards won’t allow you to pin unless your image size is 735 x 1102 or even better 1000 x 1600?
  • no commenting section

& that was only after an hour of testing out different sites!

I know this isn’t something new, I mean Google started putting the word out in 2015 so why aren’t people listening? I’m not sure but I’m going to hope that you just don’t know what you don’t know. When I was researching this issue I found lots of articles on “mobile-friendliness”. Here’s a great one I found on Search Engine Journal or this one on Business News Daily.

Here are a few facts:

  1. More than half of all web traffic comes from mobile devices.
  2. Google prioritizes mobile pages load speed as a key metric.
  3. They offer all sorts of free tools to help you achieve complete mobile responsiveness.

Are you tired of trying to find these answers by yourself or you just need a little help knowing what to do and how to do it?

Today I want to offer you this:

A free mobile responsiveness audit of your own website. That’s right I’m offering you a completely free of charge audit. What do you have to do? Sign up below and give me 72 hours and I’ll email you the results! That’s it!

 

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How To System-ize Everything

flat lay desk - how to systemize everything

If you’ve ever looked at another entrepreneur and wondered how she manages to get it all done, the answer might surprise you.

She’s got good systems.

It’s true. The most productive people all have one thing in common: they don’t reinvent the wheel every day. Instead, they’ve figured out the best, most efficient way to do every task, and they create a system to do just that.

No matter what business you’re in and what projects you find yourself tackling, a systemized approach will help you:

  • Work faster and produce more
  • Produce higher quality results with fewer mistakes
  • Easily outsource the tasks you don’t like to do

The Magic of Templates

How many times do you answer email from potential clients? What about responding to customer complaints? Or mailing your JV partners about an upcoming launch?

All of these tasks and more become effortless when you create fill-in-the-blank templates that can be repurposed for specific cases/people. Templates can be as simple as a “canned response” in your email client or help desk, or you can use software such as Text Expander (for Mac) or Phrase Express (for Windows). You might even create a template document in Dropbox or Google Drive to house all your templates for easier access.

While templates will undoubtedly save you time, the real beauty is that once they’re created, you can easily outsource things like email and even sales. Simply instruct your assistant on the proper use of your templates, and you’ll be free to do other, more important things.

Checklists Prevent Mistakes

It might seem counterintuitive, but when you perform the same tasks over and over again, it’s easy to miss a critical step. You might think you paid your affiliates this month—you might even remember doing it—only to look back and see it was never completed.

But when you implement checklists, it’s suddenly much more difficult to miss an important task.

You can easily create checklists for all your common tasks and projects using nothing more than a text document. If you’re managing a team, checklists in your project management system allow you to see exactly what tasks are complete, and which are still outstanding.

Templates and checklists turn smart business owners into productivity superstars, and it’s easy to get started. The next time you answer an email you’ve answered before, save your response. The next time you set up a new product in your shopping cart or create a new opt-in page, take the time to record the steps. These documents will make future projects easier and faster to complete, and best of all, you can hand them off to your assistant to do instead.

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Why Your Sales Funnel Leaks & What To Do About It

Flatlay desktop Does your sales funnel leak?

 

For a business owner with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the funnel and predict pretty accurately what the sales are going to be from day to day or week to week.

If you’ve got a funnel in place, though, and your numbers aren’t looking great, chances are you have a leak somewhere. Your funnel has a hole (or two or three) where subscribers are falling through. There are four common causes for funnel leaks, and once you spot them, they’re pretty easy to fix.

Not enough traffic. The very heart of your sales funnel is the traffic you bring in. Without visitors to your blog or opt-in pages, you’ll have no subscribers. Without subscribers, you’ll have no (or very few) sales. Without sales, you’ll have no business. Yet this is where a lot of people struggle. How can you get more eyes on your content and more subscribers into your funnel?

 How to fix it: Traffic generation is an entire industry of its own, but here are some tips: Use good SEO to encourage search engines to rank your content well. Be present and active in the places where your ideal reader hangs out, whether that’s on social media, in niche forums, or at live events. Use paid ads to drive targeted traffic to highly relevant pages. Recruit JV partners and affiliates to promote your offers. Buy solo ads in related email newsletters. 

No follow-up. This is a leaky funnel mistake that a lot of new entrepreneurs make. They spend a lot of time and energy setting up a great squeeze page and driving traffic to it, then they deliver the goods to their subscribers, and then…nothing. No follow-up emails. No offers to buy more. No related services or products. Nothing.

How to fix it: Before you spend time building that opt-in page or offer, be sure you have a back-end to promote, or those subscribers you so carefully collected will end up costing you money instead of earning it back.

No call-to-action. This happens most typically at the top of the funnel. Your blog posts, social media content, podcasts, YouTube videos—everything you offer for free—must have some kind of call-to-action, or it’s all just wasted energy. Your call-to-action can be as simple as “Subscribe to my YouTube channel” or “Follow me on Facebook for more tips,” but it must be there.

How to fix it: Every time you write a blog post or an email, as yourself, “What do I want my readers to do when they’re done reading/listening/watching this?” That becomes your call to action.

No product offers. When you’re just starting out, this can be a problem. You know you need to be building a mailing list, but with nothing to offer them, what’s the point? The truth is, there are lots of ways to make money in your funnel even if you don’t have a product to sell.

How to fix it: Promote affiliate offers. No matter what industry you’re in, there are a variety of tools and products your readers need. Find those tools, sign up for the affiliate programs, and recommend them to your readers. Not only will your readers thank you for pointing them in the right direction, but you’ll earn a little cash, too.

Got a leaky funnel? With a few tweaks and some attention paid to your follow-up sequences, chances are you can fix those holes and increase your profits in no time.

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