Top Design Tips to Boost Your Sales in 2020

flatlay desktop with blue/white office supplies

Effective Design Tips to Improve Your Sales in 2020

Running a business can be challenging, and 2020, the year of the COVID-19, has been especially trying.  You find that you are struggling to make sales, and you’re starting to worry that you may have to shut down. With the right design tips, you can boost your sales and keep your doors open, even in these challenging times.

the word create written in pencil

2020 has proved to be a very challenging year for everyone. The Covid-19 pandemic has hit the business landscape leading to the closure of many companies.  Those that have managed to survive have had to implement cutbacks and other cost-saving measures. 

In the same breath, they are looking for ways to increase their sales to remain afloat. Platforms such as Mr.Bet have excellent tools for those operating online casinos and are looking for tips to design a game. But what tips can help boost sales for other businesses?

We will show you the top design tips to boost your sales in 2020 below.

1. Have a professional website built

What are web design tips?  Simply put, it is any techniques you will apply to increase traffic to your website.  One of the best design tips for websites is not to have sliders on your homepage. They can confuse people whatever you want to tell your audiences.

Other things you need to incorporate in your web design include:

  •       A strong call-to-action
  •       Visible contact information that works
  •       Aligning your website to any advertisements 
  •       Developing design tips by understanding exactly who you are talking to and their point of need
  •       Having trust icons such as social proof, security measures, and safe shopping guarantees, among others
  •       Creating a sense of urgency around your promotions or products
  •       Making the checkout process easy
  •       Simplifying the checkout process and removing the navigation bar from the page. You do not want to present customers with the option of abandoning their carts.
  •       Incorporating customers voice in your copy

2. Put the Customer First

With the pandemic being such a painful reality in 2020, business owners must put the health and safety of customers first.  If you’re operating a brick-and-mortar store, ensure you have proper sanitization and social distancing rules.  

Communicate with the customers via your website, email, social media, or even mobile apps.  Information around the pandemic and staying safe is especially welcome at this time.

One of the best design tips in marketing you will get is to go over and beyond customer expectations. When customers see that you care for them, they will remain loyal and even send some referrals your way.

Invest in training staff members to build passion around the brand and give customers the same experience.

woman holding her head in front of her laptop

3. Design and Optimize Your Gaming Website

Online gaming is on the rise. If you are a new developer, here is what you need to know.

  •       When designing, think of the end-user by having an easy-to-use interface
  •       Hook your players with your characters
  •       Provide quality sound to enhance the mood
  •       Provide consistency and balance in gameplay
  •       Unique designs will ensure you stand out

Optimizing your website is so much more than having the right keywords to attract visitors. The use of graphics and video will help reduce bounce rates.  There are some fantastic design tips graphics you will find online to help with the process. 

Design tips in Photoshop will help you customize photos or even create virtual tours for your visitors.

Customize your website to make it accessible on smart devices such as tablets or mobiles. A large percentage of visitors will browse it via such devices. 

4. Offer Money-Back Guarantee

Have you ever wondered why companies offer money-back guarantees? Not only is it a very effective marketing tactic, but it shows that you have faith in your product. 

When customers know they can return a purchase they are not happy with, it’s likely they’ll trust you with their money. Just be sure to offer a guarantee that you can live up to it.

5. Don’t Forget Your Existing Customers

If you have existing customers, repurposing your marketing content to mitigate them is a good move.  By developing messaging that directly talks to them, you increase the likelihood of return purchases.

Think about promotions that target them directly. It could be a way of saying thank you to them for their loyalty.  In return, they will stick by you and continue to be faithful customers.

Conclusion

We have shared what we consider top design tips to boost sales in 2020.  Everything you do should be about the customer. Safety and information during this pandemic period are critical. 

Pay attention to your website design and take advantage of smart devices so that you can reach those who shop via their smart devices. Most importantly, pay attention to your existing customers through promotions and exclusive offers, where possible.

What other tips would you have for a business that wants to stay afloat in 2020?  Head over to the comment section to share your feedback.  

 

Author’s Bio 

 

Alex has many irons in many fires, including starting an eCommerce store and his own marketing company. He is very busy, but the work is rewarding, and freedom has allowed him to fish, see friends more regularly.

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Google Analytics Pt 3: The Final Wrap-Up

flatlay desktop with pink and white flowers, macaroons and thank you note

As we’ve learned over these last three weeks there is so much information inside your Google Analytics account. We learned how to connect it to your website in Part 1 and in Part 2 we learned how to read those statistics and how to find what you need quickly. Today, we’re talking about Google Analytics integrations that will take your stats to the next level

GA is a robust tool that can help you not only read those statistics, but it gives you a snapshot of the health of your business. From your website to MailChimp or other email service providers and even Youtube!

Mailchimp (which is what I use on a daily basis and you should too!) is the most important integration to me and that’s because it gives me the answers I need quickly and I don’t have to go to other places to find it. I can access the information right from my MailChimp reports page! To set this up follow these instructions:

 

 

screenshot of Google/Mailchimp integration
screenshot MailChimp/Google Analytics integration
screenshot of MailChimp / Google Analytics integration
screenshot of MailChimp/Google anlytics integration
screenshot of MailChimp/Google Analytics integrations

Google together with MailChimp can help you optimize your campaigns by giving your readers what they are most interested in.

Google Analytics & Youtube

You can also combine your Google Analytics account with your Youtube Channel. I found this great step-by-step video by ExtremeWebDesign.com

 

Google Analytics & Social Media

It’s very easy to track the amount of traffic that comes from different social media platforms. There is no integration, no coding!

This information is already there! Just sign in to your GA account and follow these intructions:

social media stats on Google Analytics
social media stats inside Google Analytics

As you can see you can easily keep track of your statistics and therefore improve your content creation, campaign optimization, social media ads or posts, etc.

Knowledge = Power!

Starting next week I’m going to be starting a new series on MailChimp! I hope you’ll join me. Don’t want to miss out? Sign up below↓.

Get Ready For The Holidays With These Customizable Pinterest & Instagram templates!

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The Tools I Can’t Live Without Pt. 2

Entrepreneur working at a desk

*The tools and products below are used by me on a daily basis. However, I AM NOT AN AFFILIATE and I am not paid by these companies.

One question that I get asked quite often is, “What tools do you regularly use to do what you do”. I spend 90% of my time online and finding tools that are easy to use, easy to set up, and affordable could be a whole career in itself. If you’re not familiar with me I run three websites, three FB groups, spending time on social media platforms, plus I manage over 58 websites (not including my own).

If you missed part 1 you can find it HERE. Today we’re going to talk about a few more of the important tools that I use to run my business. There are so many tools out there and I have to admit I’ve been guilty of shiny object syndrome and I’ve gone down enough rabbit holes in my time, but I have found that less really is better when it comes to running your business.

There are things you need to do:

  1. Email service provider (newsletter vs rss feed)
  2. Keeping track of your statistics
  3. Creating content
  4. Organizational

These are just a few, but they are the ones we’re going to cover today.

Email Service Providers

I’ve worked with a lot of email service providers and I’ve even recommended a few, BUT I always come back to MailChimp. I hands down recommend this to everyone whether they are a blogger or have an eCommerce site. You cannot find better value then the paid version of MC and if you have under 2,000 you can use totally FREE!

Below are a comparison of the top three email service providers CONSTANT CONTACT, CONVERTKIT & MAILCHIMP:

pricing charts for MailChimp

You can see here that for $9.99 you can have up to 50,000 contacts with a MailChimp Essentials account. Under 2,000 is completely free.

Pricing Chart For ConvertKit.

ConvertKit charges $29 for 1,000 subscribers.

 

 

Pricing chart for Constant Contact

As you can see Constant Contact wants a whopping $45 a month!

I use MailChimp, I recommend MailChimp and if you look right over there →→→ ( in the sidebar) you will see the MailChimp logo. I’ve recently partnered with MailChimp and after weeks of testing, I am now an official MailChimp expert. I AM NOT AN AFFILIATE I DO NOT MAKE MONEY FROM YOU SIGNING UP. I just really love the service.

Have questions about what MailChimp can do for you? Just email me at Rena (at) theblogging911.com.

Tracking Your Statistics

You know I love me some statistics! So much so that I became a Certified Google Analyst. Also over there →→→ BUT that doesn’t mean that it’s the only tool I use. Sometimes you need comparing views especially when you’re trying to see if what you’re doing is working.

So of course, I turn to Google because let’s face it, they are the internet Gods. But I also like using JetPack’s statistics. You can get a lot of information by comparing the two. Jetpack has a free and a paid version and it does offer a lot of features but you can get the same information for free.

Google Analytics is free and very easy to set up these days and if you use the MonsterInsights plugin it gets even easier. I totally recommend all three of these products.

IMPORTANT TIP: Make sure to filter out your own IP so that you aren’t counted in those statistics. I made a video showing exactly how to do that in this blog post.

Creating Content

Creating content is nonstop so anything you can find that will help you accomplish creating compelling content that people are actually wanting to read can be difficult some days. I usually write all of my content right in the WordPress post editor but when I’m working on ideas I like to open up a Google Doc. They are easy to use and easy to share. I do have Microsoft Word, but Google Docs is just easier sometimes and this especially true if you’re using Gmail.

I like to get inspiration from several places. It may be a newsletter I’ve read, a webinar I’ve watched or a podcast I’ve listened to. My favorite place to go for a little inspiration is Pinterest first. I am a visual learner and Pinterest is the eye candy of visual learners. I love to learn and I try to learn something new every single day even if it’s just about myself.

I also get a lot of inspiration from your questions, but lately, my most favorite way to create content is in my newsletter. I share a blog post every week, but I also like to have conversations with all of you. I love hearing your replies so please keep them coming! Also, if you have something that you’d like me to cover let me know.

Organizational

I have to be totally for real here. I struggle with organization every single day of my life. I am not an organized person and I work hard, but don’t always accomplish my goals. My mind doesn’t work the way it used to and some of my struggles are memory issues, spatial judgment, and organization. That being said as a business owner I require a certain amount and the way I’ve found to deal with this is to try not to overcomplicate it. I have bought courses on time-blocking, organizational concepts, and automation and on and on. All a waste of money in hindsight.

No one thing works for me so I use a multitude of services to achieve the mediocre amount of organization I can actually stick with and here it goes.

Dropbox

I save all of my clients’ assets to a shared folder in Dropbox. This is also where I store all website backup copies. I also store most of my assets there as well, but historically I have used Google Drive for client files and One drive for mine, but recently decided to keep it all in one place. I spent a REALLY LONG weekend setting it all up, but I love it now.

Trello

I am very new to the Trello game and I cannot believe what I have been missing! I am still working out my system there because I did what I always did and ran around like a sugar addict in a candy store creating more and more boards, but I have created ONE BOARD that contains EVERYTHING I need in my daily business. Client info, passwords, subscriptions, and even a list of the many, many courses I’ve bought over the years.

Canva

Is also a great place to store graphics and pdfs etc. You can create folders to keep it all in order. This way when I’m making a graphic I have what I need to create it in the client folder. I love Canva so much (I have the business account) that I totally did away with Photoshop & Illustrator. I can do everything I need to do with Canva and $12.95 is a lot better than $53 monthly!

Pinterest

Is another place to store things. I create a secret board with every new design to pin inspiration, ideas, and branding pieces. I always have a few secret boards going for research purposes.

What tools do you depend on to do what you do?

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Sales Tips For The Reluctant Seller

flat lay desk - sales tips for a reluctant seller

Would it come as a surprise to you if I said we’re all salespeople? It’s true.

Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch. Every time you write an opt-in page, you’re making a sales pitch.

And you’re probably pretty good at it, too, or you wouldn’t be where you are today, would you?

So why do we continue to think we’re so bad at sales?

Sales Feel “Icky”

I hear this one a lot. You feel pushy or uncomfortable when talk turns to money. You don’t want to force anyone into a decision. You secretly think your rates are too high.

I’m going to be honest with you. This is one of those things that only gets better with practice. But the good news is, you don’t have to be on the phone with a prospective client to get that practice time in.

Instead, use the technique self-help gurus have been advocating for years: Look in the mirror and talk to yourself. Practice saying your rates out loud. Practice your segue from discovery to sales pitch. The more you do it, the more natural it will sound, and the less uncomfortable you will feel when on a real call.

Fix Your Mindset

What if you weren’t selling anything, but instead were simply chatting with a friend about the incredible new product that was going to change her life? You’re helping your friend to improve herself by sharing your experience with this new product.

That’s exactly how you should think about selling your coaching programs, products, or even services. You’re not trying to get your prospective client to spend money. Instead, you’re offering a solution to her problems. You’re genuinely helping her to overcome some obstacles in her life or business.

When you can turn your thinking around from “sales” to “helping” you’ll find it’s much easier to have the sales talk.

Don’t Be Afraid of the Follow Up

Most clients won’t say yes with the first call, and maybe not even with the second. But good coaches know that many sales can be closed if you simply take the time to follow up. Send a quick email and invite your prospect to:

  • Schedule a follow-up call to answer her questions
  • Read some of your testimonials
  • Review your coaching program outline or sales page
  • Or even join a different program of yours that might be a better fit

Don’t let that old “I’m not good at sales” thinking get in the way of making a real difference in people’s lives, and in growing your business and your profits. With these easy tips, you can quickly turn your sales blocks into a system for landing new clients consistently.

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How To Add Or Re-authenticate Your Instagram Feed On Your WordPress Website

flat lay desktop How To Add Or Reauthtenicate Your Instagram Feed On Your WordPress website

Adding An Instagram Feed To Your Website

Instagram is a visual smorgasbord that is an. immediate eye-catcher. If you are an active Instagram user you’d probably like to show your feed to the readers on your website. It’s very easy to set up and in the video below you’ll see how to set up your own Instagram feed on your website.

Re-Authenticate Your Instagram Feed

Did your feed disappear from your site? It happens often I’ve found as Instagram works to keep our accounts safer it requires us to re-authenticate about every 60 to 90 days. It’s a simple process to re-authenticate and the video below will also show you how to do that. Just one button!

You’re probably wondering why I just don’t do that for you while I’m doing the maintenance and there’s a really good reason why I don’t. To add your Instagram feed or even to re-authenticate you have to sign into your Insta account. This wouldn’t normally be a problem, but I have found that when I go in and out of other people’s Instagram accounts it affects the two accounts that I have:

I end up getting locked out of my own accounts because they think I’ve a hacker or something. The last time I did this I was locked out of my account for 3 weeks and because it’s so simple I know that you can do this on your own!

This video not only tells you how to do it

but also how to style in all in 5 minutes!

Do you want to learn even more about blogging & online business? EnticeHQ.com created this amazing post with 21 courses to help you become a professional blogger or entrepreneur

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5 Psychological Factors Of Brand Awareness And Trust

Brand awareness efforts are critical in achieving business success and overall marketing goals. It gives your brand a personality, an outlet to be sincere and transparent, and the ability to establish a trusting relationship with your consumers. Solid, positive brand recognition has the power to help your business thrive. If you’re an emerging entrepreneur wondering how to make a lasting impression on your audience, here are a few psychological factors that influence brand awareness and trust.

Create an engaging visual identity for your brand. The three main influences you should think about are: colors, logo, and font. Colors are important psychological factors since they convey feelings, emotions, and experiences. The colors you choose for branding and marketing your products can have a significant impact on customer perception and purchasing behavior, so be sure to use them to your advantage. For example, the color blue is associated with being dependable and trustworthy, while green can make one think of health and nature. 

In today’s digital world, having a presence on social media can help increase your brand visibility. Consider developing a social media posting strategy and creating a friendly personality for your brand. By engaging with your audience on a personal level, you can build a better experience for consumers. 

Moreover, if your content is compelling, customers are likely to share it beyond your following. This can help assure prospects that your brand is trustworthy. You can also run social media contests to further expose your brand by having your followers tag their friends in the comments section. For more factors that influence brand awareness and trust, see the accompanying infographic.

 

 

Author bio: Rebecca Purrington is a Promotional Products Expert with Crestline Custom Promotional Products. She has more than five years of consultative sales experience in the industry and holds degrees in both Social/Behavioral Sciences and Business Management.

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The Seven Deadly Sins Of Web Design

Designing a well-built website is more than just pretty colors & fonts. There are do’s and don’ts that you need to be aware of. If you spot these don’ts on your own website I’m hoping you will recognize and fix immediately. It will benefit you, your readers, your pageviews and your followers.

#1 FONTS

Fonts that are too small or too light are a pain. I wear glasses and there are times that I can’t even read a piece of content because I literally can not see the font. Compose great headlines, write interesting content and use headline fonts that can grab attention. Also, line-height is an important factor. Give your text room! Big sections on content can overwhelm. Keep sentences & paragraphs short,

Think about it as an elevator. What do you do when the elevator door opens and it’s packed

#2 MOVING SLIDERS

A year or two moving sliders were all the rage, but as with everything else we began to see the drawbacks immediately. Slower sites, annoying movement or site bloat. Today moving sliders are so 2018 and if you’re still using them stop it!

#3 TOO MANY ADS

Listen, you’re never going to get rich running ads on your website BUT they can cost you big time. Site speed is so important these days and ads slow your site WAY DOWN! Not only that they’re annoying when there are so many you can hardly find the content. I assure you, your readers won’t. They will click off faster than you can say WAIT What?

#4 CONTENT OVERLOAD

I know it’s hard to create compelling content consistently (that’s a lot of c’s), but when you use long sentences and even longer paragraphs I can guarantee nobody is going to be reading it. People skim, they no longer read.

The best way to get more eyes on your content and lower that bounce rate is to write short complete sentences. Small paragraphs (no more than five sentences but even better three). Use your headlines correctly and space out your content so that it is easy to read quickly.

#5 BAD IMAGERY

As a designer, I think that imagery is so underrated. In my opinion, it’s the most important part of your content. Finding the right images isn’t easy but with loads of free stock photo sites, it’s a lot easier than before.

Think about your piece of content and find images that say what you mean. By that I mean if you write a post about blogging don’t use an image of a national park or if you’re a food blogger don’t use images that are money-related. I wrote the Essential Stock Image Guide that will show you what to use and where to find them.

#6 CONFUSING CONTENT

This is a little harder to explain, but what I mean is stay within your niche. If you’re a food blogger don’t suddenly throw in a travel piece. Or if you’re a travel blogger don’t suddenly start writing about crafting. It confuses your readers and a confused reader won’t be engaged.

I get it writing about the same things day after day gets boring and there are ways to incorporate different aspects. Maybe as a food blogger, you could write about the food in a city you just visited. Recreate the recipes or even build on it. If you’re a travel blogger write about the culture and display items of local color.

#7 COLOR & FONT HOARDING

This one is a constant fight. I get bored easily and changing things up keeps your site fresh and interesting BUT you can overdo it. Believe me, I can be the Queen of overdoing it. Using the wrong fonts in the wrong places or using too many different font types. Never use cursive in your main content. I seldom use serifs either just because it’s harder to read. A good crisp sans-serif is a great idea for your main font.

Limit yourself to no more than two different ones. You can always use different weights to help your content stand out. The more fonts the slower your site and the more confusing it can be to your reader. #thestruggleisreal

The same thing with color. Limits people! I never use more than three colors and seldom use that many. A good accent color and another to stand out against the rest. Any more can be confusing and choosing your color combinations is important.

It should be based on research for your niche and of course something that you AND your readers will relate to. Color psychology is real and it’s a very important step in the design process. For more information check out this post.

 

BONUS TIP

You should treat your website like the piece of prime real estate that it is. What I mean about is this;

When Google reads a website it goes from left to right just as you would read a book. So it stands to reason that the top left part of your website will be the most important space on the whole site. I’ve made a little illustration to show you exactly what I mean.

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Why Now Is The Perfect Time For A Re-Design

Pink & gold flatlay desk

Are You Tired Of Looking A The Same Old Tired Website?

When you visit other websites are you green with envy?

I get it! I love color, all colors, and when I come across a pretty new color palette or an amazing font comes across my desk I start designing in my mind automatically and before I know it I’m putting the changes on my own sites or those of my clients.

I’m going to tell you a secret…

I can trust you, right?

I don’t always practice what I preach! SSHHHHH! Don’t tell anyone, but I struggle with branding because I get bored so easily. You’ve heard me and a whole lot of other experts tell you that consistent branding is necessary for brand recognition, but nobody tells you that IT’S SO DAMN HARD!!!

I’m constantly experimenting and if I could spend my days making graphics I would. That’s my favorite thing in the whole world! Speaking of…Did you know my DIY BLOGGING/TRAVEL site WanderingWebDesigner is having a grand opening sale and now until Jul 31st you can get 30 custom graphics for $30!!! That is a hell of a deal 50% off of the regular price! Better hurry though this amazing offer ends 7-31-19. If you looking for web design tips, travel recommendations, or your just trying to figure it all out by yourself then this is the site for you!

Anyway, back to branding. I get bored easily so changing out designs for graphics or website graphics seems like a necessity to keep my business looking fresh and user-friendly. I love pretty pictures (can you tell) so whenever something catches my eye I have to have it. I have a fabulous subscription to Styled Stock Society where I get all of my images exclusively for this site. I pay a small fee once a year and every month I get so excited to see the new images in the library and there’s no limit. As you can see I’m a huge fan of the flat lay desktops.

The best place to find professional images, videos or music for your website or social media is Shutterstock. You’ll find anything you’re looking for from foodies to fashion. You can use free sites like Pixabay or Unsplash, but free doesn’t always cut it when you need to create consistent & professional branding. As a special gift to you, they are going to give you a 10% discount just for being a loyal reader! Use this link and bump your game up!

Best professional stock images on the market.

Choosing the right imagery & graphics is just as important, if not more important than copywriting, color palettes & font choices. When creating a brand you want your ideal customer to feel a certain type of way when they see your content. Let’s face it, today’s world moves at warp speed and we need to keep up. People no longer read, they visualize and scan so having the right imagery is really the only way we have to stand out and grab attention.

For example, I want my clients here on The Blogging 911 to feel confident & empowered. The way I accomplish this is by connecting the technology to run their businesses and setting up system automation to save time & money while giving their clients & customers great user experience. I work with mostly females because I love what I do so much & I want you to love what you do just as much. It’s life-changing. For me to be a success you need to be successful.

So, Why Is It The Perfect Time For A Re-Design You Ask?

Because when you purchase our design or branding package you don’t just get a fresh, modern look. You get the full experience where you’re in the driver’s seat to your own destiny. Right now, I’m throwing in a lot of Summer bonuses that don’t normally come with the design/branding package.

  • A full video tutorial teaching you how to use your new site + a Skype session to answer any additional questions. ($150 value)
  • You know that you’re building on one of the best website frameworks on the market thrown in at NO EXTRA COST! ($60.00 Value)
  • Your choice of child themes from StudioPress from my theme library (A $49.99 to $149.99 Value).
  • Things like SSL Certificates are always included. Provided by Bluehost.
  • You also get one full year membership to the website maintenance plan ($149.99 value) so that you can use your new website knowing that someone is there to help, to answer your questions, to keep the site updated and backed up. To hold your hand through the whole process for A WHOLE YEAR!!! Who does that?!?

It’s like having an insurance policy for your website!

You won’t have to:

  • Worry about conflicting plugins.
  • Worry about backing up your site.
  • Worry about updating WordPress.
  • Worry about backing up your theme.
  • Worry about backing up your plugins.
  • Worry about optimizing your database on a monthly basis.
  • Worry about running a monthly malware scan twice a month.

If you’re new to WordPress you will receive a detailed video explaining the various parts of your new website and best practices when it comes to using it. Even if you’ve used WordPress you might like to watch it and maybe find out things that you didn’t know.

Another reason now is a great time for a redesign is because we’re in the Summer Slumps, those few months every Summer where people have nothing on their minds but spending time with family & friends, enjoying vacations, or just lounging by the pool! Get ready for the busy holiday seasons now. Create a plan from publishing new content to creating a sales funnel, email sequence or setting up a shopping cart & Facebook ads.

I only work with one client at a time so that I can give them a 100% personal service. So you better hurry, spots fill up fast! A re-design is more cost-efficient than a build because the foundation is already there which means it costs less & takes less time than a standard web design/branding package. Turn around is generally 2 weeks instead of the 4 to 6 weeks it takes to build out from scratch.

Pageviews always decrease during the Summer months.

Which means it’s a perfect time to freshen up that website, dust off the cobwebs, add a much-needed enhancement, upgrade your website security, or just move things around. It’s the perfect time to put a content marketing plan in place.

I’d love to talk to you about your ideas, dreams or wishes! Need something other than web design? Need to connect analytics or maybe set up an email sequence? Check out the shop over at WanderingWebDesigner.com

Right now I’m offering a web design/branding package for over half off the usual pricing! This is for established websites only.

Get a consistent, beautiful new look that will be shared across all platforms.

Have you been dreaming of carving out a brand for your products or services that will turn sales on autopilot!

You better hurry!

I don’t know how long I can afford to keep this pricing!

$500

 

 

*This post contains affiliate links. If you purchase I will earn a small commission. It will in no way affect your pricing.

 

 

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Tailwind Makes Promotion Easier With Hashtags

*This post contains affiliate links. If you purchase their services I will earn a small commission that will in no way affect your pricing.

Most of you probably already know that when you are trying to promote your business you will likely need more than one tool to schedule content. I use a combination of free and paid tools to get my message in front of the right people.

Today, that just got a little easier with Tailwind. If you haven’t heard of Tailwind or think it’s just not for me you should take another look. Tailwind specializes in only two platforms: Instagram & Pinterest which just happen to be my favorite of all of them.

Tailwind saves so much time by allowing you to schedule in bulk. It automatically optimizes your Pinterest and Instagram schedules based on when your audience is most engaged. Saving you both time & money. Not only is it a remarkable scheduling tool it also has some awesome analytics because let’s face it, you also need to know what’s working and what isn’t.

Tailwind for Instagram automatically suggests the best hashtag for your posts! This is so helpful because if you’re on Instagram you know exactly how important hashtags are. If that wasn’t terrific all on its own they’ve recently gone one step further. You can now put those hashtags in the first comment right inside of Tailwind! What?!?

Here’s how it works:

  • Hop over to your Tailwind account and upload your post, drop in your caption and then type the # symbol to get predictive hashtag suggestions.
  • Click to choose or add frequently used hashtags from your list.
  • Check the box to move those comments from your caption to your 1st comment.
  •  Click “add to queue” to automatically schedule your post for the best time.

This is like scheduling on steroids! If you post to Instagram often you know how hard it is to come up with relevant hashtags. Do you find yourself making them up as you go along because you just don’t know what they are? Now, you don’t have to know Tailwind has this info built right in. It simply doesn’t get much better than this!

Pinterest & Instagram are quickly becoming the standout platforms for 2019. Loss of trust in Facebook and frustration at not being put in front of your tribe has people leaving in droves. Where are they going? Instagram & Pinterest!

Schedule like a pro with Tailwind! Want to give it a try? HERE YOU GO!

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Best Tips & Tricks for Taking and Editing Photos on Your Smartphone

Our smartphones are so powerful these days that we can work almost as productive as on our regular desktop computers in some areas. As a matter of fact, many photographers have ditched their computers and completely become reliable on powerful tablets and smartphones, especially while traveling. They use them to capture perfect shots or create astonishing visuals.

 

Basically, anyone can pick a smartphone and take a photo, but most people would agree that it takes someone with more skills and talent to create amazing images. Believe it or not, taking incredible images is actually really easy as long as you stick to some basic ideas and use some incredibly innovative mobile apps in the process.

 

In this article, we will show you a few editing tips & tricks and ideas on how to bring your photography game to the next level.

 

Extract photos from complex PDF files

 

Imagine this, you are browsing the internet searching for some great photo ideas and you finally came across a PDF document with a bunch of examples that you like. Logically, you would like to have the ones you like safely stored in your phone, but then you realized that it’s impossible since images are locked in a PDF file.

 

You could either download the whole file or take screenshots of photos you would like to keep. By taking screenshots you will definitely lose quality which is not good if you want to reuse those images. The best thing you could actually do is use PDF to JPG Converter app to open PDF you like and extract images from it in the best possible quality. We bet you didn’t know this was even possible.

 

Calibrate your touchscreen

 

Before thinking about editing pictures on your smartphone, consider calibrating your screen. By doing that, you would be able to more precisely adjust the settings when retouching your work. Most smartphone displays represent accurate colors. However, the majority of modern smartphones comes with a built-in feature that automatically adjusts the brightness and color temperature of your screen which can ultimately affect your editing process.

 

Our recommendation is to disable that features while you are editing your photos to ensure your colors are consistent. That should be done in two steps, first you would need to disable auto brightness feature and then the one that automatically adjusts the color temperature of your display.

 

Don’t overdo your photos

 

Whether you are editing photos in a built-in photo editor that came with your phone or you are using a third-party app, it is always a good idea not to overdo your edits. This is important because our smartphone camera lenses are considerably smaller than compact digital cameras which means that they can capture less light and visual information.

 

With that said,  you can only alter so much of a smartphone image before the quality starts to dissolve. If your photo is too dark or too bright, you can lose much detail when you try to alter it. So the idea is to do subtle adjustments to your images, whenever you start seeing pixelation or noise that meant you should tone it down a bit.

 

Clean your lens

 

This one is so obvious and simple, but yet a lot of people make this crucial mistake. Most of the time your phone spends in your pocket, your hand or on a table facing up, and as a result of all of that, it will get dirty. Fingerprints, dirt or grease will eventually end up on your camera lens and will have a big effect on the photos you take.

 

There’s no point to expect that you will take astonishing photos while your camera lens is dirty. It will block the light and leave smudges or dust spots on your images. So next time don’t forget to clean your lens before you take a photo with your smartphone.

 

Manually adjust exposure

 

Exposure refers to how bright or dark your image becomes. When you tap on the subject to focus on it, your camera will also automatically set the exposure for the shot. Sometimes it is not ideal to let your phone set the exposure for you since it could lead to overexposing or underexposing certain parts of your image.

 

Most modern smartphones allow you to manually set the exposure. Simply set the focus by tapping the screen and use a small toggle slider to swipe up, down, left or right (depending on the smartphone) to manually set the exposure. When you are happy with the result, just release your finger from the screen and take a photo.

 

You can create some truly astonishing images by incorporating photography editing and capturing tips we shared with you in this article. Once you become familiar with them, you will see how much your photography game will improve.

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Help Your Blog Shine Using Color Psychology

Colors are everywhere! It’s hard to imagine a world without color, and even harder to measure their impact in our everyday lives. However, the impact is undeniable, and blogging, web design, branding, marketing, and sales are not immune to it. It is well known that colors have an effect on human moods and emotions, which in turn affect decisions and behavior. This effect is the fascinating subject of color psychology and understanding it can be an incredibly useful asset when optimizing your blog.

 

DesignAdvisor has researched this topic and put together an informative infographic on 40 facts about the psychology of color. If you’re looking for ways to boost your blog, it’s well worth considering the color psychology factor. Here are three questions and answers to help you explore this topic and assess how it’s affecting your blog design.

 

What messages are associated with a different colors?

 

First of all, let’s consider the underlying meanings and messages behind the most frequently used colors:

·         GREEN: Just like grass and trees in nature, the color green gives a message of growth and health. Green is a calm and soothing color with an element of freshness. It works well in the household, finance, agriculture, technology, and energy sectors among others.

·         BLUE: Blue tends to be a firm favorite across the board. Its message is one of peace and tranquillity, and it symbolizes security, trust, reliability, and productivity.

·         RED: The color of passion and excitement, red has been proven to increase the observer’s heart rate in some cases! Red conveys a bold and lively message which can also give a sense of urgency and speed.

·         YELLOW: Bright and cheerful like the sun, yellow is an energetic color which speaks of competence and intelligence. It can even arouse hunger pangs making yellow an ideal color for food outlets and catering businesses.

·         ORANGE: Another warm and energetic color, orange sends a message of confidence, enthusiasm, and ambition. It is popular with technology and healthcare brands.

·         PURPLE: The color of royalty, purple symbolizes wealth, power, authority and sophistication. It is often used in the health and beauty industry, for anti-aging products, as well as in finance and various other industries.

·         PINK: This attractive color’s message is one of warmth, sensitivity, sincerity, respect, and sophistication. It also gives a sense of possibilities.

·         BROWN: Brown is a solid and earthy color. It works well if you want to convey a message of ruggedness and durability.

·         BLACK: Black is a classic – ever elegant and sophisticated, often giving the message of wealth and luxury as well as carrying the weight of power and authority.

·         WHITE: White is the ultimate symbol of purity and perfection, and it also gives a fresh and clean look. It works wonderfully as an accent color.

Are you choosing the colors of your logo is one of the most important steps you will take when building your brand and business. Read this article by Logo Design.net The Psychology Of Colors in Logo Design

psychology of color

Do my color choices align with my blog’s intended message?

Now that you know the ideas and feelings commonly associated with each color ask yourself how your blog’s color scheme matches up. Have you chosen shades that correspond to your blog’s themes and messages you’re trying to convey? Perhaps your chosen colors have been sending a contradictory message all along.

Now might be a great time to rethink your blog design with color psychology in mind. Perhaps after reading this far, you feel convinced that you have chosen the right colors, but for some reason, your readership response is not as high as you would like it to be. If this is the case, here is a bonus question for you to consider.

What color is my CTA button?

Who would have thought that the color of your call to action button can make a huge difference to the number of clicks you are likely to get? Indeed, case studies have confirmed that simply changing the color of the button can cause a marked improvement.

Whether you are asking your readers to subscribe to a newsletter, sign up for an ebook or perform another desired action, it’s all about visibility and standing out on the page. The colors which work best for a CTA button are usually orange, red, yellow or green. So what color is yours?

For more information on color psychology in branding and digital marketing, check out the infographic below!

The Color of Psychology

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Using Instagram Stories effectively to Reach More Audiences

Launched two years back, in August 2016, Instagram Stories have undoubtedly garnered a lot of attraction. Today, they have more than 300 million daily active users. However, if you are a new entrant, and haven’t used Instagram Stories yet, here is a deeper insight on how they work:
  • They work with everything – pictures, videos, GIFs – either from your computer or smartphone camera – Instagram Stories can accommodate them all
  • They allow you to edit your photos and videos with amazing stickers and funky drawings
  • You can choose to arrange your photos and videos in the preferred order
  • You can have a look at the basic analytics of the Story and see the number of views it received, the people who viewed it and so on
  • Instagram Stories disappear after 24 hours; however, within those 24 hours, your Story is visible on the top of your followers’ feed
All thanks to the amazing features of Instagram Stories, more and more businesses are trying their hands into this segment to engage their audiences. From showing a sneak peek behind the scenes to the community, to release the teaser of their newly launched products and services, Instagram Stories let the brands experiment and play on the go. This is perhaps why around 50% of the businesses on Instagram have already tried Instagram Story! Generally, brands post Stories to promote their products, provide an inside look, conduct a live event, get feedback on their products, simply start a conversation or to conduct contests. That said, Instagram Stories have actually proven to be useful and this is perhaps why even large brands and businesses are eager to experiment with them. From Ticket.com to McDonald’s Malaysia, Michael Kors, Twitter, Maybelline New York, NASA, Airbnb and various other big names are using Instagram Stories to enhance their reach. Curious on how big brands are using Instagram Stories? Have a look at the infographic below to find out all the relevant details, important data, and hidden insights!
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