How To Choose The Right Photo Editing Tool For Your Needs

Images hanging from a line

Do you get overloaded with the tools you use to create your content? It seems there are so many and if you’re not careful you can waste a lot of money by not know what you need and sticking to it.

Those monthly subscriptions seem like nothing at first until they start adding up and before you know it you’re paying out more than you’re bringing in.

One thing my clients know about me is I try to find the most economical ways to do business. I’ve been guilty of “shiny object syndrome” a time or two myself and I’ve had to reign myself in.

$4.99 here, $12.99 there, and before you know it you’re paying more to run a side hustle or even full-time business than you could ever bring in.

Think of the tools that you pay for. If you’re a content creator you probably have the following:

  • Website
    • Domain $
    • Web Hosting $$
    • Premium Plugins $$$
  • Social media scheduling tools $$$
  • Asset storage (like Dropbox or Google) $$
  • Graphics tool $

You have to weigh the price vs what you will gain and sometimes you have to make some hard decisions.

EXAMPLE:

I used paid for Photoshop for years. I didn’t like it because it was so hard to use and it was very expensive $30 a month. $30 for three years and I probably used it a total of 25 times.

That’s $1080 I paid to make a couple of logos and fix some errant photos. Crazy!!!!

I learned a valuable lesson. You could say a $1080 mistake. Now, most of you would probably say, “it’s only $1,000, Rena, get over it“.

Then think about this: IT’S ONLY ONE OF THE TOOLS I USE!

Photoshop pricing

The first thing you need to do is figure out exactly what you need:

What do you need to be able to do and you do and how much is it worth to you?

Do you create

  • social media graphics
  • blog post templates
  • are you a photographer who may need all of those bells and whistles
  • print materials
  • marketing
Different people have different needs.

I am definitely not a photographer so I won’t need to be able to manipulate imagery as others may.

I do need to create graphics to:

  • Website creation
  • Content creation
  • Social Media

Today, I’m going to compare three other options that could be viable for your business.

CANVA

You’ve probably heard of CANVA. Canva is a tool that I have been using weekly since 2016. Once I cut the cord with Photoshop I went with Canva’s paid plan and you can save your branding assets and up to 100 fonts to save you time. I fell in love with the ease of using Canva. They have a robust free version that works for every budget and their paid plans aren’t crazy expensive;

With a paid account you are able to save your branding assets and also up to 100 fonts that you own. That comes in very handy as a designer.

Here is the pricing as of today 8/31

Canva pricing

CARTOONIZE.NET By ColorCinch

This tool is somewhat new to me but I really like what I see. Number one is the pricing. I also love that you’re not charged more for say images etc. CARTOONIZE is a “one price for everything tool: which I LOVE, LOVE, LOVE.

I hate working on something and then find that one exact perfect image only to find out it’s not in “my plan” and required to pay extra. Cartoonize doesn’t do this. Below is a list of their pricing and features.

I’ve sent along a couple of questions about whether or not you can upload and save your branding assets and your own fonts. I have learned that “YES” you can save projects, but unfortunately you cannot save fonts although that have hundreds available.

Might that be a future addition? Let’s hope but until then it’s still a great deal.

Cartoonize features and pricing chart

DESYGNER.COM

The third on my list I have mixed feelings about. They do have a free plan but when I was looking around I saw very few images in the free version, but I also understand that they also have to make money.

Their pricing is comparable to the other’s to and I did enjoy using it.

I can see myself using it again at times for certain projects.

With the paid version you do have access to hundreds of thousands of images based on your subscription by Shutterstock which does impress me and when you consider the price of the pro+ plan that’s a great deal in itself. 

Desynger pricing and features

**This post contains affiliate links. If you subscribe to any of these services I will earn a small commission that will in no way affect your pricing.

 

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How Can They Hack You? Let Me Count The Ways

flatlay blue desktop

Website Security Is Fluid

It’s definitely not just installing a plugin and then forgetting about it. It’s a constant battle to outwit those who would like to gain access to vulnerable information. There are different areas of your site that can be vulnerable if not secured.

Today, we’re going talk about those different areas and why and how you need to keep them locked uptight.

Insecure Webhosting –

WordPress sites are hosted on a web server. Some hosts do no properly secure their hosting platforms. This makes all websites hosted on their server vulnerable to hacking attempts.

Using those bargain web hosting companies who don’t have the assets to protect your property can really hurt you in the long run!

screenshot of hostgator web hosting pricing

Using Weak Passwords

You have different passwords for different parts of your site and all of them need to be kept secure. Below is a list of passwords that need to be checked and possibly changed.

  • Your WordPress Admin
  • Web Hosting Control Panel
  • FTP Accounts
  • MySQL Database used for your site.
  • Email Accounts are used for WordPress admin or hosting accounts.

WordPress login page

 

Unprotected Access To WordPress Admin (WP-ADMIN DIRECTORY)

This gives a user access to perform different actions on your site. It is the most commonly attached area of a WP site.

12 tips to secure your wp-admin section

Incorrect File Permissions

Are a set of rules used by your web server. These rules s help your server control access to files on your site. Incorrect rules can give a hacker access to write and change those rules. Here’s a great article on WP BEGINNER on how to change these!

changing your file permissions in WordPress

Not Updating WordPress

Each new version fixes bugs and security vulnerabilities. If you don’t update you leave those vulnerabilities.

screenshot of a wordpress update screen

Not Updating Plugins & Themes

Same as updating WordPress. Not updating plugins and themes is dangerous can leave your site weak.

screenshot of a wp plugin update page

Using Plain FTP Instead Of SFTP/SSH

You should always choose SFTP access instead of FTP it is much more secure.

The key difference between FTP vs SFTP is that SFTP uses a secure channel to transfer files while FTP doesn’t. With SFTP, your connection is always secured and the data that moves between your FTP client and your web server is encrypted.

Using “Admin” As A WordPress Username

Never use “ADMIN” you should always use something unique. Enough said!

Nulled Themes & Plugins

Never use plugins and themes from unreliable sources. Malicious code can be put into either that can give a hacker access.

HERE’S WHY:

  • You Don’t Know What Else Is in the Code
  • Developers Need Money To Continue Improving Their Products
  • You Won’t Get Any Support From The Developer
  • You Won’t Get Any Automatic Updates

Not Securing WordPress Configuration WP_Config .PHP File

Wp_config contains your database login credentials. To keep that from happening add this piece of code.

The WordPress wp-config. php file contains very sensitive information about your WordPress installation, such as the WordPress security keys and the WordPress database connection details. You certainly do not want the content of this file to fall in the wrong hands, so WordPress wp-config. Here is a great article on how to secure these important files.

Not Changing WP Table Prefix

Change the wp_ prefix. Here’s a link that will take you to a blog post that will explain how to do this if interested.

The most important part of my job is to make sure your website stays safe, secure and user friendly and I take that very personally. If you’d like to have one person to go to with all of your website issues then let’s talk! Schedule a free consultation today!

LET’S TALK!

 

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Why Your Bargain Web Hosting Could Cost You More Than You Think

“We’ve all heard the old saying,

Time is money“,

well, it’s true and if you have “bargain” web hosting it could be costing you a fortune!

 

I’m sure you’ve seen those ads on Facebook, while you’re shopping, even when you’re trying to relax with a mindless game. $2.95 hosting! Save money!

Yes, it’s true you can get hosting from some companies for “VERY LOW PRICES“, but there’s another saying that I’m reminded of.

You get what you pay for”. Cheap isn’t always good especially when it comes to running your business or blog. 

 

First, it’s NEVER just $2.95 a month.

 

 Here is what you’re paying for an SSL Certificate if you have GoDaddy!

Can you say, “Ouch!”

An SSL is a necessary investment and if you can get it for free? Hello?!?

You’re Probably Asking, “Who Cares!”

 

This is one of the most important decisions that you will make for your business. Web Hosting is the necessary foundation and just like with everything else some foundations are stronger than others.

A 1-second delay in page load time can lead to:

  • a 7% loss in conversions
  • 11% fewer pageviews
  • 16% decrease in customer satisfaction.

 

graphic showing losses in dollars amount

When deciding on web hosting you need to take 3 main factors into account.

 

  • SPEED

  • SECURITY

  • SUPPORT

SPEED

As I said above even a fraction of a second adds up to $$ and as a small business owner, we need to get as much bang for our bucks as possible.

 

Like my husband always says, “the proof is in the pudding”.

Below are 6 of my web hosting clients who have agreed to let me share these stats with you.

As you can also see, every single one of them passed the tests with flying colors and it’s because of the foundation that the sites are hosted on.

HOW DO THEY DO THAT?


 

  • PROVIDING A CDN
  • UTILIZES FLYCACHE
  • INSTANT REFRESH

SAFETY

EVERY PLAN COMES WITH A FREE SSL CERTIFICATE

 

Every plan comes with a FREE SSL which was mentioned above (definitely worth mentioning again).
 

EACH PLAN COMES WITH MALWARE PROTECTION & MALWARE REMOVAL IF NEEDED!

SUPPORT

 

Last but certainly not last in this list of pros!

TRUE LIVE 24/7 SUPPORT

 

THEY DON’T “WALK YOU THROUGH” DIFFICULT SITUATIONS.

 

YOU ASK, THEY PERFORM…
THAT’S REALLY IT!

 

  • AUTOHEALING TECHNOLOGY

  • DAILY BACKUPS

  • ONE BUTTON RESTORE

 

 

We offer three plan sizes

We Have Just What You Need...

Website Maintenance

Website Maintenance is like an insurance policy for your business. Keeping your site maintained is an important responsibility. We take care of it so you don't have to.

What it includes:

  • Website backups w/ offsite storage
  • WordPress Update 2 x
  • Theme updates 2 x
  • Plugin updates 2 x
  • Database Optimization  2x
  • Malware Scan 2 x
  • Speed test 1 x
  • Site Performance Report 1x
  • "Eyes On" site checks
  • Discounted hourly rate
  • MailChimp support
  • Google Analytics support
  • 25% Discount on any services.
$199.99 Annually




Premium Website Management

With Premium Website Management you get the best of both worlds plus even more. This is for the girl who has everything and no time for anything.

 What it includes:

  • Premium hosting
  • CDN
  • Server-side daily backups
  • Offsite backups 2x monthly
  • WordPress core updates
  • Free SSL certificates
  • Uptime monitoring
  • One-button emergency restore
  • Malware protection
  • Staging site for development
  • Theme & plugin updates 2 x
  • Spam removal 2 x
  • Database optimization 2 x
  • "Eyes-On" site check 2 x
  • Speed check 1 x
  • Access to Genesis Framework
  • Access to StudioPress themes
  • Website performance Report 1 x
  • Integration Monitoring (MailChimp, Paypal, or Google Analytics.
  • Unlimited Tech Support

Save By Paying Annually. Get two months FREE!




Website Hosting

By partnering with Flywheel we offer a feature-rich plan that will keep your website secure & running its best. Unlike other hosts, you don't pay extra for the necessities needed to run an online business.

What it includes:

  • Onsite daily backups
  • Free SSL Certificate
  • CDN
  • Uptime Monitoring
  • One Button emergency restore
  • Malware Protection/removal
  • Staging Site For Development

 


 

Save By Paying Annually



BACK TO SCHOOL SALE TEXT

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It’s Coming, Are You Ready For Google Web Core Vitals?

flat lay desktop

Google is making a major update to the way they rank websites.

 

It’s a new set of website performance metrics that will affect your SEO rankings

 

I’m sure you’ve seen that term floating around the internet. If it’s new to you, you may in for a big shock come May of this year when your rankings tank and your SEO plan go down the tubes!

 

You do have an SEO plan, don’t you?. If you don’t have a successful SEO plan in place I suggest subscribing and you will receive your very own SEO Strategy Planner for FREE!

 

Google uses 3 tests (Web Vitals)

  • Largest Content Paint (LCP)
  • First Input Delay (FID)
  • Cumulative Layout Shift (CLS)

LCP

This metric measures how quickly the main content becomes visible to the user.

This can be an image, article, or description, etc.

EX: You may have a fast load speed, but the larger content takes longer.

 

SPEED TESTS TOOLS WILL GIVE YOU A HIGH SCHOOL BUT PROVIDING A POOR USER EXPERIENCE MAY BE WORSE.

These tests are meant to give you a clearer picture of your website’s performance.

 

FID

Measures the time it takes a user’s browser to actually be able to begin processing event handlers in response to a user’s interaction. 

Are you sensing a theme here?

This can be as contact form, comment, share button, opt-ins, etc.. How long does it take when they are able to click that link?

CLS

Measures the time it takes for a website to become visibly stable.

As a website loads, some elements take more time to load than others.

During this time, your website’s content may keep moving on the screen.

EX: A reader is reading a paragraph on a mobile phone and a video embedded loads above it, this makes the entire content move down.

Frustrating if a user is trying to accomplish an action such as adding a product to a cart.

These metrics should be

  • LCP     2.5 seconds
  • FID      <100 milliseconds
  • CLS     <.01

 

  • You can also access your Core Vitals report in your Google console. This allows you to see how many URLs need improvement, passed, or have a poor score.
  • You can also obtain this by using your Chrome browser by right-clicking on the page and choose Inspect Element, look at the top and you’ll see LIGHTHOUSE by clicking on the arrows where it says ELEMENT, CONSOLE SOURCE>> hit those arrows to see it. MUST BE IN THE INCOGNITO MODE FOR THIS TO WORK (in your Chrome Browser click those three dots and the very top right-hand side and click NEW INCOGNITO WINDOW.

Google has already announced that search algorithms update will include page experience as one of its ranking factors  5/21

HOW TO IMPROVE YOUR WEB CORE VITALS

  1. OPTIMIZE YOUR WEB HOSTING – Having good web hosting is becoming a necessity these days and the core web vitals are no different. This is an important part of your score. Bargain hosting is no longer adequate when you worried about rankings. Premium hosting can be a lifesaver. By providing security, SSLs and a CDN is the way that websites are being hosted these days. I HAVE THE ANSWER FOR THIS
  2. IMPROVE LCP SCORE – Optimize your images! Make sure that you are using a caching plugin if possible that includes image optimization. You can also use tools like Imagify, Smush, etc. (I recommend WP Rocket (make sure it’s compatible with your theme). Also, I find a lot that clients are using several of these thinking perhaps the more the better when in fact the opposite is true. I prefer to use caching in my premium web hosting instead of adding a weighty plugin. An example of LCP would be the featured image in a blog post. If it exceptionally large that could cause problems.
  3. IMPROVE FID –  Again a caching plugin will help with this. Changing the way you load your Javascript and CSS can also be a big help. Always, minify your CSS.
  4. IMPROVE CLS – Fix layout shifts. Make sure all of your images have size attributes. Right-click on inspect tool to check these. Cache plugin.
  5. ELIMINATE RENDER BLOCKING ELEMENTS (Elements that are slower to load). These are usually: Javascript & CSS that is added by plugins like Google Analytics, Facebook Pixel, etc.
  6. PROPERLY SIZE IMAGES IN WP – Wrong size images can cause issues on mobile devices.
  7. USE A CDN – I HAVE THE ANSWER FOR THIS. A CDN allows you to serve static content on your website from multiple servers around the globe which drastically decreases load times.
  8. IMAGES – When you upload an image to your WordPress media library three copies are automatically created. These sizes are THUMBNAILS, MEDIUM, LARGE. You can set these under SETTINGS>>MEDIA. If you put a “0” in that box it will skip that size if you aren’t using them. Also, if you’d like your thumbnails to be rectangular you could change the thumbnail size to something like WIDTH: 450px  HEIGHT: 200px. such as for food blogs.Larger images provide a clearer image but take up more storage space. Check the “Organize my uploads by month and year.

NEED MORE HELP WITH RENDER BLOCKING TEXT?

As I said, this is inserted by your plugins. If you’re using

  • WP Rocket uses the FILE OPTIMIZATION TAB.
  • Minify & combine your Javascript and CSS ** Make sure to check because this can cause some minor design changes.
  • Javascript deferred – Save mode for JQuery.

 

.WHY SHOULD YOU CARE?

A 1-second delay in page load time can lead to:

  • a 7% loss in conversions
  • 11% fewer pageviews
  • 16% decrease in customer satisfaction.

 

graphic showing losses in dollars amount

 

 

 

 

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The Ultimate Resource Guide & Planner To Improve Or Create Your SEO Strategy Plan

cellphone mockup with flowers and keyboard

SEO is never a one-and-done idea, more it’s a type of philosophy that you must adapt to be successful in your endeavors. Everything you do, every sentence you write, every graphic you create and every content marketing plan you follow should ALL start with SEO.

  1. What exactly is SEO?
  2. What does SEO optimization mean for you?
  3. Why is SEO so important?
  4. Being SEO Flexible.
  5. How To Create Your Own SEO Strategy.
  6. How To See If You’re Strategy Is Working.
  7. Your Own SEO Planner.

1. What Is SEO? 

Search Engine Optimization is the science of making your content rank high in the search engines of today. 

The official definition is this: 

According to this piece of MOZ SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What goes into SEO?

To understand the true meaning of SEO, let’s break that definition down and look at the parts:

Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.

Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

2. What Does SEO Optimization Mean For You?

It’s a strategy or plan that you create that will continue to build on SEO as you go along, by using: 

  • Title
  • keywords
  • headlines
  • image titles
  • image descriptions
  • categories
  • tags
  • Cornerstone Content
  • social media posts

to consistently rank higher in search engines. This strategy works best when created at the very beginning, but can be improved along any step in the process.

3. Why Is SEO So Important?

SEO is important because it keeps the search results fair. It reduces the ability to manipulate these results as much as possible so that the sites appearing for each search are there because they deserve to be there. Hard work and a website that appeals to visitors correlate with high search engine rankings, so if your site meets these criteria, you’ll have a better chance of showing up in the results.

Users trust search engines and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers. According to this piece on WEBFX.

4. Being SEO Flexible

What does being SEO flexible mean? It means that you take several key factors into consideration when making your SEO plan. Such as:

  • Current Events
  • Special Dates
  • Longtail keywords
  • Pivoting when things aren’t working.

No one ever sits down and creates the “perfect SEO plan” because honestly, it doesn’t exist. Being SEO optimized is an ongoing strategy and taking in these other key factors will only improve your rankings.

Taking into account the keywords you have chosen for your brand messaging you should also find ways to create with these four ideas in mind. 

EXAMPLE:

Ellen is a food blogger and she uses these 4 keywords as her foundation.

  • Baking
  • Desserts
  • Organic
  • Gluten-free

 

Now using the previous considerations she might use these sentences or keywords.

 

  1. How To Keep Your Holiday Desserts Gluten-Free
  2. How to Bake The Ultimate Organic Holiday Meal.
  3. Baking Thanksgiving Desserts For The Dietary Challenged.
  4. Your Christmas Baking Taking To The Next Level With These Organic Recipes.
  5. Ten Things That You Could Be Doing To Completely Ruin Your Easter Baked Goods.

 

5. How To Create Your Own SEO Strategy.

Now comes the easy part, because I’ve actually done the hard work for you. I created the FREE SEO PLANNER STRATEGY PLANNER and it’s a step by step guide to build a strong SEO foundation and to scale that plan as you grow.

 

On-Page SEO Tips

  1. Make sure that your URLs are clean: 
    1. Think ahead
    2. Be consistent
    3. Use keywords
    4. Avoid any special characters. As they show up as “%20” which is unattractive.
    5. Length should be 50-60 characters
  2. Make sure your title is attractive:
    1. Start with keywords.
    2. Mind the length.
    3. Make it sell.
  3. Meta Descriptions:
    1. 150-160 characters.
    2. Don’t overstuff with keywords.
  4. Schema Markup: Structured data can do wonders for your SEO strategy.
    1. Use a Schema Markup Plugin
    2. You can also use Google’s, Markup Helper.
    3. How to check- use Rich Result Test.
  5. Optimized headings (h1-h6)
    1. H1 headings- Technically each of your pages has 2 titles.
      1. The title tag is displayed in search snippets. 
      2. H1 tag benefit: Unlike title tag no character limitation. Use more keywords.
    2. H2 headings- Split page into high-level section mini titles within your content.
    3. H3-H6 headings- Used to mark further subsections within the content. Don’t overload keywords.

 

A.Keyword Saturation:

  • Use keywords earlier in the copy. You should be using keywords within the first 100 words. 
  • Go beyond “exact matches” add more related keywords.

 

B.Content Length:

  • Content length changes from year to year and is currently around 2,000-word posts do best.
  • Want to make your content more compelling? Check out this piece from MostlyBlogging.com

 

C. Visual Aids:

  • Fill in your “alt” tags.
  • Compress your files.
  • Use descriptive filenames.

 

D. Above The Fold Content:

The top part of the page visual when it’s first loaded.

  • Remove distractions.
  • Optimize For Core Web Values 
    • How fast it loads
    • How stable it is while loading.
    • How soon it becomes interactive

 

E. Mobile Friendliness:

You should check your site on all mobile search engines and make changes based on your results.

 

F. Internal Links:

  • Should flow from one link to another.
  • Pass authority from popular pages to less popular ones.
  • Move users down a funnel.
  • You need to always consider this: Whenever you create a piece of content you should always consider where the reader should go next.

 

G. Outgoing Links:

  • Link to larger, more established sites.
  • Each piece of content should have relevant links.

 

H. The Comment Section:

Make sure that your comments are set up as “no follow”. If you use popular comment plugins they take care of this for you. 

 

6. How To See If You’re Strategy Is Working:

If you see that your backlinks are on the rise, your SEO efforts are working properly. If you see that the number of organic keywords on your website are also increasing, it’s safe to assume that you are targeting the correct keywords for your industry and using them successfully in your content. WebFX

 

7. Your Own SEO Planner:

 I’ve created your very own SEO Planner to help you keep your brand message on point. Sign up for my weekly newsletter (Sunday morning’s) to get a copy for your very own, plus you’ll get full access to the Resource Library, deep discounts, and amazing tips to help you succeed in your online business or blog.

 

You might also like these other resources:

What You Don’t Know About SEO Could Hurt You

Simple SEO Practices You Can Establish To Be Search Engine Attractive

How To Improve SEO & Increase Pageviews In 2020

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10 Blogging Mistakes to Avoid

notebook, candle, paper clip

Every writer has a story to share about the blogging mistakes they made at the beginning of their careers. Seasoned bloggers say there’s no such thing as a mistake, only lessons learned. Let’s put the words of wisdom aside for a second and help you to avoid some of the early day blunders if you can.

Alex Lysak shares some of the best tips to keep in mind as you grow your blog. He’s a trusted SEO specialist and a regular guest writer on various blogs. You can learn a lifetime worth of wisdom from him and the Scanteam bloggers. 

Let’s take a page from the experts on blogging for beginners and avoid the common pitfalls.

a person using a laptop

1. Choosing the Wrong Platform

It’s understandable; free blogging platforms have fantastic marketing campaigns that make it very enticing and convincing to fall for. Most of it also offers free plans that most new bloggers need when they’re starting. 

Providers like Weebly, Wix, and Squarespace do sound easy to set up and offer loads of free templates. It’s not a wrong place to start from, but in the long run, you’ll end up wishing you invested a bit more for the usability offered by WordPress

The essential cost of setting up on a WordPress platform is currently at about $65 per year, and worth planning for if you’re serious about your blogging career. When you pay for hosting platforms, you’ll end up with a more professional looking blog and have plenty of tools to help grow your blog. Free hosting sites will fill up your space with ads and popups, trying to cover its expenses of offering you open space.

2. Choosing a Difficult Name

Your domain name should be easy to remember. If a potential follower searches for your domain and gets it wrong the third time, they’ll get frustrated and search for something else.

Keep it relevant and catchy without using unusual grammatical or spelling methods. Less is more when it comes to selecting a domain name.

3. Broad-Spectrum Topics

We get it; as a new blogger, you want to share as much as you can, trying to capture your audience with informative content. What the old-timers will tell you, however, is that readers enjoy bite-size chunks of information more. Your content should pack a punch of knowledge with as little words as possible.

  • Choose a precise and well-defined topic
  • Be concise and don’t play around with words to fill a page.
  • Give your readers value for their time and high-value links to your affiliates.

Some excellent tools can help you nail your blog topics, such as automated topic generators. Don’t be shy to use whatever is available to help you streamline your blog. 

4. Trying to Write for Everybody

You’re not chocolate; you can’t please everybody. One of the most common mistakes new bloggers make is writing about everything. The best advice we can give you is to find your niche. When you write about what you know and have a passion for, it will never seem dull. 

If your interest and knowledge are about plumbing and sanitation, don’t waste time writing about kitchen equipment. Focus your time and your energy on your area of expertise. In that way, readers will know where to go when they’re looking for advice on how to fit their new taps.

5. Making the Blog Too Personal

Your blog’s personality should have a life of its own and not be a copy of yours. Yes, it’s heartwarming to share some personal tidbits now and again, but write a novel if you want to publish a diary.

Readers should get to know you through your writing style, not by personal accounts of your day-to-day life. If you’re blogging to build a career from it, you’ll focus on your niche markets and consumers. People read blogs to learn impressive new facts about a specific brand or product. Teach them well with valuable information, and they’ll keep on returning to your page.

6. Writing for SEO Points and Not for People

You’re writing for people, not algorithms. It’s essential to stick to the blogging tips shared by expert SEO guru’s, but keep it real. Readers will know if you’re writing for them or only to maximize your affiliate links

When you write, imagine that a good friend is sitting across the table from you and using words that are part of your everyday vocabulary. Don’t try to sound like somebody you’re not. You won’t be able to keep it up, and your audience will see right through it.

7. Not Being Consistent

You must write and upload content consistently. If needed, set up a calendar to remind yourself when your audience expects to hear from you again. Planning is a part of your blogging career. Long before you post your first article, you should have a few week’s worth of content ready to upload.

With this said, don’t spam your subscribers daily. Publish good quality content at regular intervals. You want your readers to get excited when they receive a notification from your blog, not annoyed.

8. Publish Without Editing

Blogging is a very personal way to communicate with an online audience. The quality of what you publish is a direct reflection of how much you value your audience. If a reader has to find mistakes continually, it’ll make them feel unvalued.

There’s no reason to publish content with unnecessary mistakes. Online tools such as Grammarly and Hemingway are but two of many products that’ll help you edit and perfect your writing.

laptop with potted plan, mouse and cellphone

9. Not Proving Your Point

If you’re writing about a specific topic that you had to research, link your research to your article or cite your sources for your audience. Without it, your readers will lose trust in what you’re stating.

When you link your researched sources, it increases your website authority with your readers, and ultimately with Google. It’ll increase your online visibility in the long run, so this point should become a habit when writing blog posts.

10. Writing Each Blog in a Different Style

Although there are various types of blog posts, your template should remain recognizable. You can create a set of templates for a variety of topics you write about. You can create a template for reviews, one for a “how to …” blog, and so forth. 

Once you’ve created templates and section headers, it’ll become increasingly easier to find the content of value. Your template outline also helps you focus on the core ideas or information you want to share and narrow down your research.

Conclusion

Each blogger will make mistakes in the process of becoming a great writer. Some of these tips might help you get there a bit quicker. Your blog is your business and should represent your brand well. The sooner you can work out the little kinks, the sooner you can start connecting with your audience in a valuable way and increase your following.

Your ultimate goal is to build lasting relationships with your subscribers for affiliates to want to be associated with you. Blogging is an excellent way of sharing your passions with the world out there and making a living from it. Persevere, learn, adapt, and change until you find your perfect style and audience.

ABOUT THE AUTHOR:IMAGE OF ALEX LYSAK

Alex Lysak – CEO of ScanTeam / Digital Marketer. Alex is working in online marketing since 2011, his main areas of expertise are marketing research, social media marketing, and SEO. During 9 years of experience, he has helped many products and startups to develop marketing strategies and to implement them further.

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Google Analytics Pt 3: The Final Wrap-Up

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As we’ve learned over these last three weeks there is so much information inside your Google Analytics account. We learned how to connect it to your website in Part 1 and in Part 2 we learned how to read those statistics and how to find what you need quickly. Today, we’re talking about Google Analytics integrations that will take your stats to the next level

GA is a robust tool that can help you not only read those statistics, but it gives you a snapshot of the health of your business. From your website to MailChimp or other email service providers and even Youtube!

Mailchimp (which is what I use on a daily basis and you should too!) is the most important integration to me and that’s because it gives me the answers I need quickly and I don’t have to go to other places to find it. I can access the information right from my MailChimp reports page! To set this up follow these instructions:

 

 

screenshot of Google/Mailchimp integration
screenshot MailChimp/Google Analytics integration
screenshot of MailChimp / Google Analytics integration
screenshot of MailChimp/Google anlytics integration
screenshot of MailChimp/Google Analytics integrations

Google together with MailChimp can help you optimize your campaigns by giving your readers what they are most interested in.

Google Analytics & Youtube

You can also combine your Google Analytics account with your Youtube Channel. I found this great step-by-step video by ExtremeWebDesign.com

 

Google Analytics & Social Media

It’s very easy to track the amount of traffic that comes from different social media platforms. There is no integration, no coding!

This information is already there! Just sign in to your GA account and follow these intructions:

social media stats on Google Analytics
social media stats inside Google Analytics

As you can see you can easily keep track of your statistics and therefore improve your content creation, campaign optimization, social media ads or posts, etc.

Knowledge = Power!

Starting next week I’m going to be starting a new series on MailChimp! I hope you’ll join me. Don’t want to miss out? Sign up below↓.

Get Ready For The Holidays With These Customizable Pinterest & Instagram templates!

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Google Analytics Part 2: Understanding The Translation

black/white flatlay desktop keyboard, mouse, various office supplies

Last week, I started this Google Analytics series by showing you how to connect it to your website. Once you do that it will take time to record the statistics. Google Analytics doesn’t go backward! You won’t be able to check statistics from the past, but in just a few days or weeks will give you a snapshot of how you’re website. The longer that you have it connected the clearer that snapshot will be.

I completely understand that for some just looking at the GA dashboard is stressful. It’s almost like a foreign language until you start to understand the amount of information that you can find about your website, your sales, your readers, or whatever you’d like to track. Today, I’m going to show you how to find that information quickly and explain things that you might not understand.

The Main Dashboard

The first thing you need to do is to go HERE & learn the terms that you’re going to have to know to make any sense of data. Some of the information that is in GA are things that you really don’t need. Unless you’re running a larger eCommerce site. This is for bloggers and small businesses who need valuable information about

  1. How many people come to the website?
  2. What they do when they get there?
  3. What they are interested in?
  4. What is working & what needs improvement?

This will allow you to create content that your readers want. For a small business, it could help you decide when and what to put on sale. Who to target you’re marketing toward and understand what it is they need and most importantly how you can help then achieve it.

screenshot of Google Analytics dashboard

My screenshot is a little blurry, but you can see there is a lot here. Let’s go over where to find the important facts.

Google Analytics screenshot

AUDIENCE>>OVERVIEW:
  • How many people come to your website?
  • How long they stay there?
  • How many are new visitors and how many are returning visitors?
DEMOGRAPHICS>>OVERVIEW

Marketing has to be different depending on the audience.

INTERESTS>>OVERVIEW

You wouldn’t sell to a man the same way you sell to the women (just ask the creators of the tampon tax)! Unlike that example, there are reasons why you need to know your audience ages. Something that interests me at 50 would bore my daughter to death who is 28. My husband plays softball…me…not so much.

Learning how to read the language of analytics can help you drill down the best marketing approach for your individual readers. Next week, I’ll show you how to integrate GA and get even more information!

Do you still have questions? Comment down below!

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Google Analytics Part 1: The Setup

flatlay desktop pink notebook, pen, flower and a bowl of paperclips

Google analytics can be so confusing and then just when you get it figured out they change it! I hear this all of the time and you’re right. I think the whole system is harder than it has to be, but my brain isn’t big enough to figure out a better way so I’ll just leave it to Google and try to keep up.

Today, I’m going to show you some basic tips to set up your GA account so that you can understand the analytics that you’re looking at and know where to get the information needed to work with other companies.

What Is It?

First, of course, Google Analytics is a system set up to allow you to track statistics on your website. These statistics can help you improve your message, build your business or a bigger audience. 

This blogpost HERE is a list of all of the important analytics terms that you need to understand before going into your analytics account. 

How Do I Get It?

If you don’t already have an account you can go HERE and sign up for a free account. Once you have your account you need to connect it to your website. The easiest way to do this is to download a plugin. I recommend the MonsterInsights plugin but there are a lot of them. Make sure it has been updated recently, is compatible with your theme, and is being used by others.

You Can Have Analytics In Lot’s Of Places

Google Analytics is no longer just a website thing. You can GA to your MailChimp account (and I’m sure even more companies have this, but I’m a MC girl). You can also connect to your FB shop! But, today, we’re going to concentrate on the website – GA connection.

If you don’t want to use a plugin to connect your website you can do that as well. The plugin would be easier, but I am of the theory that less is more so the least amount of plugins I have to use the better. Most website problems come from plugin conflicts. I’m going to show you both ways.

Manually Connecting Your Google Analytics Account

You’re going to go into your GA account, but you should be signed into both your website and your GA account to make it easier. You need a code and to find that you need to:

  1. Look on the left side of your dashboard at the very bottom and choose *ADMIN*.
  2. You will see several columns of tabs. In the middle column it says *PROPERTY*. 
  3. The 3rd choice says *TRACKING INFORMATION* Click on that.
  4. Click on *TRACKING CODE*
  5. You will see the code towards the bottom on the right. COPY CODE.
  6. Go back to your website and go to the head section of your website. You can usually find this under *THEME SETTING* or DIVI theme options or you may have to look it up for your particular theme. Save and you’ve done it! Check the images out below.

Using A Plugin

If you’d rather use a plugin I completely understand and I use MonsterInsights all of the time on websites. Go to PLUGINS>>ADD NEW in the search bar type in MonsterInsights. Hit INSTALL>>ACTIVATE.

Go to MonsterInsights on your dashboard and you will see a button that says SETUP WIZARD. Click the button and it will walk you through step by step with very simple instructions!

Whichever method you use, however, you get your statistics you need to know where to look and what you’re looking at. Next week, we’ll do just that!

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The Tools I Can’t Live Without Pt. 2

Entrepreneur working at a desk

*The tools and products below are used by me on a daily basis. However, I AM NOT AN AFFILIATE and I am not paid by these companies.

One question that I get asked quite often is, “What tools do you regularly use to do what you do”. I spend 90% of my time online and finding tools that are easy to use, easy to set up, and affordable could be a whole career in itself. If you’re not familiar with me I run three websites, three FB groups, spending time on social media platforms, plus I manage over 58 websites (not including my own).

If you missed part 1 you can find it HERE. Today we’re going to talk about a few more of the important tools that I use to run my business. There are so many tools out there and I have to admit I’ve been guilty of shiny object syndrome and I’ve gone down enough rabbit holes in my time, but I have found that less really is better when it comes to running your business.

There are things you need to do:

  1. Email service provider (newsletter vs rss feed)
  2. Keeping track of your statistics
  3. Creating content
  4. Organizational

These are just a few, but they are the ones we’re going to cover today.

Email Service Providers

I’ve worked with a lot of email service providers and I’ve even recommended a few, BUT I always come back to MailChimp. I hands down recommend this to everyone whether they are a blogger or have an eCommerce site. You cannot find better value then the paid version of MC and if you have under 2,000 you can use totally FREE!

Below are a comparison of the top three email service providers CONSTANT CONTACT, CONVERTKIT & MAILCHIMP:

pricing charts for MailChimp

You can see here that for $9.99 you can have up to 50,000 contacts with a MailChimp Essentials account. Under 2,000 is completely free.

Pricing Chart For ConvertKit.

ConvertKit charges $29 for 1,000 subscribers.

 

 

Pricing chart for Constant Contact

As you can see Constant Contact wants a whopping $45 a month!

I use MailChimp, I recommend MailChimp and if you look right over there →→→ ( in the sidebar) you will see the MailChimp logo. I’ve recently partnered with MailChimp and after weeks of testing, I am now an official MailChimp expert. I AM NOT AN AFFILIATE I DO NOT MAKE MONEY FROM YOU SIGNING UP. I just really love the service.

Have questions about what MailChimp can do for you? Just email me at Rena (at) theblogging911.com.

Tracking Your Statistics

You know I love me some statistics! So much so that I became a Certified Google Analyst. Also over there →→→ BUT that doesn’t mean that it’s the only tool I use. Sometimes you need comparing views especially when you’re trying to see if what you’re doing is working.

So of course, I turn to Google because let’s face it, they are the internet Gods. But I also like using JetPack’s statistics. You can get a lot of information by comparing the two. Jetpack has a free and a paid version and it does offer a lot of features but you can get the same information for free.

Google Analytics is free and very easy to set up these days and if you use the MonsterInsights plugin it gets even easier. I totally recommend all three of these products.

IMPORTANT TIP: Make sure to filter out your own IP so that you aren’t counted in those statistics. I made a video showing exactly how to do that in this blog post.

Creating Content

Creating content is nonstop so anything you can find that will help you accomplish creating compelling content that people are actually wanting to read can be difficult some days. I usually write all of my content right in the WordPress post editor but when I’m working on ideas I like to open up a Google Doc. They are easy to use and easy to share. I do have Microsoft Word, but Google Docs is just easier sometimes and this especially true if you’re using Gmail.

I like to get inspiration from several places. It may be a newsletter I’ve read, a webinar I’ve watched or a podcast I’ve listened to. My favorite place to go for a little inspiration is Pinterest first. I am a visual learner and Pinterest is the eye candy of visual learners. I love to learn and I try to learn something new every single day even if it’s just about myself.

I also get a lot of inspiration from your questions, but lately, my most favorite way to create content is in my newsletter. I share a blog post every week, but I also like to have conversations with all of you. I love hearing your replies so please keep them coming! Also, if you have something that you’d like me to cover let me know.

Organizational

I have to be totally for real here. I struggle with organization every single day of my life. I am not an organized person and I work hard, but don’t always accomplish my goals. My mind doesn’t work the way it used to and some of my struggles are memory issues, spatial judgment, and organization. That being said as a business owner I require a certain amount and the way I’ve found to deal with this is to try not to overcomplicate it. I have bought courses on time-blocking, organizational concepts, and automation and on and on. All a waste of money in hindsight.

No one thing works for me so I use a multitude of services to achieve the mediocre amount of organization I can actually stick with and here it goes.

Dropbox

I save all of my clients’ assets to a shared folder in Dropbox. This is also where I store all website backup copies. I also store most of my assets there as well, but historically I have used Google Drive for client files and One drive for mine, but recently decided to keep it all in one place. I spent a REALLY LONG weekend setting it all up, but I love it now.

Trello

I am very new to the Trello game and I cannot believe what I have been missing! I am still working out my system there because I did what I always did and ran around like a sugar addict in a candy store creating more and more boards, but I have created ONE BOARD that contains EVERYTHING I need in my daily business. Client info, passwords, subscriptions, and even a list of the many, many courses I’ve bought over the years.

Canva

Is also a great place to store graphics and pdfs etc. You can create folders to keep it all in order. This way when I’m making a graphic I have what I need to create it in the client folder. I love Canva so much (I have the business account) that I totally did away with Photoshop & Illustrator. I can do everything I need to do with Canva and $12.95 is a lot better than $53 monthly!

Pinterest

Is another place to store things. I create a secret board with every new design to pin inspiration, ideas, and branding pieces. I always have a few secret boards going for research purposes.

What tools do you depend on to do what you do?

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What You Don’t Know About SEO Could Be Hurting You

flatlay- pink desktop with tea, hair scrunchy and notepad with paperclips scattered around.

SEO is the ban of a blogger’s or small business owner’s existence, but it doesn’t have to be as hard as some make it out to be. Search Engine Optimization is the science behind making search engines like Google or Bing find your article relevant enough to push it to the top of search requests.

Think of it as a dating service. The reader puts in keywords looking for information on a certain topic and Google or other search engine matches it with a list of pieces of content that come closest in keywords matches. Then from that Google compares how many of those links are current and how many of those links are used throughout your site. It’s comparing your expertise within your niche to give their reader the best content.

Is it’s considered “Cornerstone Content”? Cornerstone Content is described in the great blog post by SEO by Yoast.:

Cornerstone content is the core of your website. It consists of the best, most important articles on your site; the pages or posts you want to rank highest in the search engines. Cornerstone articles are usually relatively long, informative articles, combining insights from different blog posts and covering everything that’s important about a certain topic.

There is no one answer, but I’ve created a system that works for me and today I’m going to share it with you. There are a few steps to make this work properly, but just like any recipe the proof ingredients.

When you create a blog post SEO should be involved in every single aspect.

  • Title
  • keywords
  • headlines
  • image titles
  • image descriptions
  • categories
  • tags
  • Cornerstone Content
  • social media posts

For example, we’re going to write a piece of content for our food blog:

The Title

You’re creating a post all about potato salad. (I love me some good potato salad!) So we’ll use the list above and start with the title. I like to use CoSchedule’s free headline analyzer when I’m creating my titles, but let me tell sometimes I think that we “overthink” it. I like to come up with 3 different headlines and see which one scores the most, maybe tweak it a little bit. So a potato salad title:

  1. This Is The World’s Best Potato Salad & You Won’t Believe What’s In It!
  2. The Potato Salad Everyone Will Be Begging You To Make Over & Over.
  3. Summer Isn’t Summer Without This Potato Salad Recipe.

Below are each of the headlines analyzed:

 

Keywords

Keywords are important not only in search engines but also in social media platforms use it as well. I like to keep my post keywords to between 3-5.

  1. Potato salad
  2. potato
  3. salad
  4. recipes
  5. summer salads

Those keywords should be in your title, description, excerpt, social media posts, categories, tags, and even in the title and description of the images. Now you can’t just go in there packing in keywords like you’re trying to shove a weeks’ worth of clothes in a carryon bag. It needs to be natural. Think of ways that you can use longtail keywords within the post such as:

  • This potato salad was my mother’s and it is always at the top of my summer salad recipes.
  • I make potato salad every year and we always use mustard in our recipe.
  • Potato salad recipes are everywhere and each one has it’s own variations.

Then we come to images. This is where for most people SEO goes right out the window. I see it all of the time. Naked images. There are a few places that keywords can be used.

  1. The image itself should be relevant to the post. Don’t put a picture of an elephant in the potato salad post.
  2. When you upload your image into WordPress there is a box for the description. Now, this is a description of the post, not the image itself. Something like: “This is my favorite potato salad recipe. and I’m showing you step-by-step how you make it”.
  3. The “alt text”. GOOGLE WILL PENALIZE YOU FOR NOT FILLING THIS OUT. This section is imperative so that visually disabled people can still enjoy the internet. If you’re using relevant images this is another place where you can build SEO. Is the image of your recipe? So for the alt text, you could use, “an image of my summer potato salad”. Which is “exactly” what it is and also included a few keywords.
  4. The link to your current post, of course.

Each little piece of this puzzle makes up the whole. A complete strategy also uses “categories” and “tags”. Using these two things consistently does a lot for your SEO. Don’t give them cute names use keywords:

  • Summer Salads – category   –    Potato Salad recipes – tag
  • Salad Recipes – category    –    Potato salad, Summer salads – tags

Social media is also a great place to use keywords. Pinterest especially because it is a visual search engine, not a social media, but I’m grouping it with them because people share their content with the platform. When people go to Pinterest they’re looking for something. So they search…just like Google. This again is where that image SEO kicks in.

So in conclusion, no one thing will work to help you build your SEO successfully. Each little piece goes together much like the ingredients of the potato salad. You can’t just throw a couple of potatoes in a bowl and call it potato salad. It’s the combination of all of those things that will make you consistently ranking.

Of course, you know that I’ve done it for you.

Get Your Own Blog Post SEO Checklist

Fill one out for each blog post and remember SEO is created by:

  1.  Great content.
  2. Good structure.
  3. keywords
  4. relevant images
  5. time

P.S. Bonus points if you use keywords
in your free incentive pieces!

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How I Became The Person I Most Often Complain About

a keyboard with a notepad and flowers

The change was quick and hardly noticeable at all, but some of you noticed and I want to say thank you for calling me out. It really made me think about how quickly I jumped to the wrong conclusion doing exactly what I accuse others of doing!

What is it you ask?

A few weeks again I wrote a post called “The Latest Trend: Boomer Bashing And You’ll Never Beleive Who’s Doing It“. In that post, I discussed a new trend that I have been seeing across some of the Boomer blogs that I maintain. Horrible, nasty comments hoping that Boomers will basically get sick and die.

COMMENTS FROM BOOMER SITES:

A comment left on the blog of a Boomer blogger

(BOOMER BEACH BULLETIN)

Melissa Smith
monglyfe8@gmail.com
74.81.88.74
You baby boomers destroyed your own children’s future, and then laughed about it and blamed it on them. Do you realize that you are going to end up in a retirement home where you are going to get treated like total trash, and abused? Your children won’t be able to help you, even if they wanted to. Karma’s a bitch, you boomer scum.
Unapprove |  |  | Edit | History | Spam | Trash
(SOURCE  UNKNOWN BUT SENT TO ME BY MY FRIEND THE VINTAGE CONTESSA)
or this one:
you boomers are shutting down the entire economy because you’re afraid of a flu. Seriously, can you boomers kill yourselves? You are the most selfish generation to ever exist. You don’t give a shit about climate change, why should we young people give a shit if you get sick and die of some virus? I HOPE the virus gets much stronger and kills you all.

Baby Boomers are being blamed for:

  1. The world shutting down.
  2. The economy downfall.
  3. Skyrocketing unemployment rates
  4. Pretty much the state of the world and any and all problems within it.

In this post, I jump to conclusions without any evidence and but the blame right at the Millenials’ feet. I hate stereotypes or being put into a box and that’s exactly what I did without proof and for that I am sorry.

Some of the follow-up comments

My friend Kathy from SmartLiving.com

Hi Rena! Yes, I’ve gotten these messages on a semi-regular basis but I obviously never let them see the light of day on my own blog. I simply eliminate them in my moderation. But I’m not exactly convinced that they are coming from our juniors. It would be fairly easy to “bot” these messages so they could be coming from other countries attempting to eliminate (or at least discourage) our voices here on the internet. What’s the saying, “Haters gonna hate” so I don’t waste any time with them at all. As an optimist, I continue to believe that most people are good and have good intentions. As for the rest of them, let’s just ignore their anger. ~Kathy

And this one by one of my readers & friends Shelley Merchant

Enjoyed the post. Unfortunately, I think there’s plenty of blame to go around. Some millennials are just jerks – but so are some of us boomers (and I’m a boomer). But the comments you showed are just hateful and indicate someone looking for a fight. but I have to admit some serious frustration with a lot of my boomer cohorts b/c I do see a lot of bashing on the younger generation.It seems to me like both sides want to paint the other side with sweeping generalizations rather than treating people as individuals.  I don’t know the answer b/c there’s points on both sides but it sure would be nice if everyone could try to work together instead of just throwing stones at each other. But I do understand the millennials frustration b/c they have been left a mess IMO. Some will have the maturity to try to make positive change while others will likely just sit back and pout.
Take care,
Shelley

 

The fact is that while those comments on their own were eye-opening and a little scary I have no clue where they come from and that’s exactly what the comment writer wanted. I love that you guys called me on it. I needed it and once I read your comments it really opened my eyes to what may be happening.

So for the last two weeks, I have tried to follow the clues. I’ve gone down rabbit holes, I even went to Reddit (because my daughter said this was the best place to see what the younger generations think of us older folks) even though technically I’m A Gen X myself.

I learned terms like: Ok Boomer and Karen which are actually derogatory names that they associate with the Boomer crowd and maybe they deserve it, but as someone in the middle I made it my mission to get to the bottom of this new trend.

I found some interesting things along the way. I’m still not positively sure where these comments originated from, but after tracking IP addresses, chasing email addresses and what I have found was pretty scary. These comments didn’t originate in the countries that I actually first suspected.

I think I have Russian interference stuck in my brain and suspected that they may be behind some of this. What’s the easiest way to throw an election? Turn people against each other. Stir the hornets’ nest is what momma used to say, but I can’t prove it.

But when  I looked at the clues I was kind of shocked at what I found. These comments came from two places. All of them linked back to two places. Texas and Kansas. Now think about that for a moment. An IP address can only give you a small about of information, but these comments came back to one company.

The company is called Sharktech and they are based out of Las Vegas, NV but they have offices in Kansas & Texas. I was able to track one that was close to Cheney Reservoir. If you look at the map below you can see that.

So, there could be several answers here and I don’t think any of them are pointing at Millenials. It looks more like a professional campaign to drive Boomers & Millenials further apart. So who would this benefit? Maybe someone running for President? Although, that could just be my intense hatred coming through.

I owe Millenials a huge apology and for that I”m sorry. I should not have jumped to conclusions before doing my due diligence!

I love that we were able to have a very constructive conversation about the Millenial vs Boomer fight. That’s the way it’s supposed to work and it’s not these days. We are so busy screaming that we are no longer hearing each other and I think that is a detriment to both groups. I for one think that they could both learn a lot from each other.

What do you think?

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