Easy Tips That Have A Big Impact On Your SEO

blue flatlay with title text.

 

SEO or Search Engine Optimization can seem like an intimidating process, but it really doesn’t have to be.

SEO is so important for your business and it’s a process not a one and done type of thing. The first thing you need to do is:

 

CREATE A PLAN:

It’s really as simple as that. When you create an SEO strategy the first thing that you need to answer is, “what is it you want to be known for”.

For this post I’m going to pretend to be a food blogger, but you can still fillow the same process no matter what you niche.

To be truly successful though, I would suggest drilling down even more. A lot of people are afraid to narrow their topics afraid that they will miss out on readers.

The truth is really just the opposite. There are a billion food bloggers, but when you drill down even more you might specialize in something like:

  • Grill Master
  • Baking
  • Candy
  • Food by Culture
  • Breakfast Lovers

As you can see, the ideas are endless and these smaller topics are SEO gold. If you drill down even more say:

Grill Master

  • Gas Grills vs Charcoal Which One Do True Grill Masters Prefer?
  • The Art To Grilling An Award-Winning Grilled Salmon from From The Grill Master?
  • 10 Grilling Hacks That Every Grill Master Should Know

It has to make sense, but you see what I mean?

The italicized is your main keyword.

The Bold Are Extra Drilled Down, and the other are relative keywords. 

Now imagine adding it to a category on your website.

Grilling Recipes

Grilling Hacks

Now imagine that you add tags.

grill comparisons

grilled salmon recipes

The next thing to do is to add the most important keyword phrase in the YOAST spot.

 

 

a sreenshot of the Yoast seo key word box.

 

 

The most important thing to remember is to create a plan! Having a serious SEO plan in place will make it easier to not only create good content but it will also keep it easier to stay on your brand’s message.

 

I’ve taken care of the hard part for you. I’ve created an SEO planner just for you! Just sign up below and it’s all yours!

 

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10 Blogging Mistakes to Avoid

notebook, candle, paper clip

Every writer has a story to share about the blogging mistakes they made at the beginning of their careers. Seasoned bloggers say there’s no such thing as a mistake, only lessons learned. Let’s put the words of wisdom aside for a second and help you to avoid some of the early day blunders if you can.

Alex Lysak shares some of the best tips to keep in mind as you grow your blog. He’s a trusted SEO specialist and a regular guest writer on various blogs. You can learn a lifetime worth of wisdom from him and the Scanteam bloggers. 

Let’s take a page from the experts on blogging for beginners and avoid the common pitfalls.

a person using a laptop

1. Choosing the Wrong Platform

It’s understandable; free blogging platforms have fantastic marketing campaigns that make it very enticing and convincing to fall for. Most of it also offers free plans that most new bloggers need when they’re starting. 

Providers like Weebly, Wix, and Squarespace do sound easy to set up and offer loads of free templates. It’s not a wrong place to start from, but in the long run, you’ll end up wishing you invested a bit more for the usability offered by WordPress

The essential cost of setting up on a WordPress platform is currently at about $65 per year, and worth planning for if you’re serious about your blogging career. When you pay for hosting platforms, you’ll end up with a more professional looking blog and have plenty of tools to help grow your blog. Free hosting sites will fill up your space with ads and popups, trying to cover its expenses of offering you open space.

2. Choosing a Difficult Name

Your domain name should be easy to remember. If a potential follower searches for your domain and gets it wrong the third time, they’ll get frustrated and search for something else.

Keep it relevant and catchy without using unusual grammatical or spelling methods. Less is more when it comes to selecting a domain name.

3. Broad-Spectrum Topics

We get it; as a new blogger, you want to share as much as you can, trying to capture your audience with informative content. What the old-timers will tell you, however, is that readers enjoy bite-size chunks of information more. Your content should pack a punch of knowledge with as little words as possible.

  • Choose a precise and well-defined topic
  • Be concise and don’t play around with words to fill a page.
  • Give your readers value for their time and high-value links to your affiliates.

Some excellent tools can help you nail your blog topics, such as automated topic generators. Don’t be shy to use whatever is available to help you streamline your blog. 

4. Trying to Write for Everybody

You’re not chocolate; you can’t please everybody. One of the most common mistakes new bloggers make is writing about everything. The best advice we can give you is to find your niche. When you write about what you know and have a passion for, it will never seem dull. 

If your interest and knowledge are about plumbing and sanitation, don’t waste time writing about kitchen equipment. Focus your time and your energy on your area of expertise. In that way, readers will know where to go when they’re looking for advice on how to fit their new taps.

5. Making the Blog Too Personal

Your blog’s personality should have a life of its own and not be a copy of yours. Yes, it’s heartwarming to share some personal tidbits now and again, but write a novel if you want to publish a diary.

Readers should get to know you through your writing style, not by personal accounts of your day-to-day life. If you’re blogging to build a career from it, you’ll focus on your niche markets and consumers. People read blogs to learn impressive new facts about a specific brand or product. Teach them well with valuable information, and they’ll keep on returning to your page.

6. Writing for SEO Points and Not for People

You’re writing for people, not algorithms. It’s essential to stick to the blogging tips shared by expert SEO guru’s, but keep it real. Readers will know if you’re writing for them or only to maximize your affiliate links

When you write, imagine that a good friend is sitting across the table from you and using words that are part of your everyday vocabulary. Don’t try to sound like somebody you’re not. You won’t be able to keep it up, and your audience will see right through it.

7. Not Being Consistent

You must write and upload content consistently. If needed, set up a calendar to remind yourself when your audience expects to hear from you again. Planning is a part of your blogging career. Long before you post your first article, you should have a few week’s worth of content ready to upload.

With this said, don’t spam your subscribers daily. Publish good quality content at regular intervals. You want your readers to get excited when they receive a notification from your blog, not annoyed.

8. Publish Without Editing

Blogging is a very personal way to communicate with an online audience. The quality of what you publish is a direct reflection of how much you value your audience. If a reader has to find mistakes continually, it’ll make them feel unvalued.

There’s no reason to publish content with unnecessary mistakes. Online tools such as Grammarly and Hemingway are but two of many products that’ll help you edit and perfect your writing.

laptop with potted plan, mouse and cellphone

9. Not Proving Your Point

If you’re writing about a specific topic that you had to research, link your research to your article or cite your sources for your audience. Without it, your readers will lose trust in what you’re stating.

When you link your researched sources, it increases your website authority with your readers, and ultimately with Google. It’ll increase your online visibility in the long run, so this point should become a habit when writing blog posts.

10. Writing Each Blog in a Different Style

Although there are various types of blog posts, your template should remain recognizable. You can create a set of templates for a variety of topics you write about. You can create a template for reviews, one for a “how to …” blog, and so forth. 

Once you’ve created templates and section headers, it’ll become increasingly easier to find the content of value. Your template outline also helps you focus on the core ideas or information you want to share and narrow down your research.

Conclusion

Each blogger will make mistakes in the process of becoming a great writer. Some of these tips might help you get there a bit quicker. Your blog is your business and should represent your brand well. The sooner you can work out the little kinks, the sooner you can start connecting with your audience in a valuable way and increase your following.

Your ultimate goal is to build lasting relationships with your subscribers for affiliates to want to be associated with you. Blogging is an excellent way of sharing your passions with the world out there and making a living from it. Persevere, learn, adapt, and change until you find your perfect style and audience.

ABOUT THE AUTHOR:IMAGE OF ALEX LYSAK

Alex Lysak – CEO of ScanTeam / Digital Marketer. Alex is working in online marketing since 2011, his main areas of expertise are marketing research, social media marketing, and SEO. During 9 years of experience, he has helped many products and startups to develop marketing strategies and to implement them further.

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Best Content Writing Tips to Boost Your Personal Blog Storytelling

People love stories. That’s a fact. There is something about that compelling narrative that makes us want to know more. So, if your blog embodies personal storytelling you are on the right path to win over an audience. However, besides the powerful form of storytelling, you need great content writing to keep the audience engaged.

Your blog can exude with impressive stories but without a good content writing strategy, it won’t reach its full potential. Are you ready to boost your personal blog storytelling? If the answer is yes, then keep on reading and employ the following content writing tips.

Express Your Voice

Authenticity is what the audience seek for. Give your blog authentic form by finding and expressing your voice. People will memorize your stories and link them back to you if they recognize a specific type of writing each time.

You can notice this in different types of content writing. Successful brands have a unique voice that makes them recognizable. That’s what gives a more personal tone to the content.
Your voice should present your personality. Everyone is unique in its own way so the easiest way to find your voice is to simply let your personality shine in your stories. The consistency of using the same voice will make your blog wholesome.

Grab Attention with the First Sentence

The first sentence is the crossing point. A good one will lead the reader further into the story and the bad one will make them give up on the post instantly. There is no SEO strategy that can help you acquire more readers if you ruin the first impression.

There are several ways of creating a good start for your story:

  • Quote – A relevant quote will tickle the readers’ imagination and give them a sense of what your story will be about.
  • Anecdote – Anecdotes can make the readers’ laugh or educate them. Either way, they are always interesting to read.
  • Question – Questions have the power to get people to keep reading as they subconsciously need to get an answer.
  • Statistic – Statistics give credibility to your story.

 

Have a Key Message

Ask yourself: What’s the moral of this story? This question should resurface in every new blog post. If you don’t know why you are telling that story neither will the audience. That’s why defining the message is a good start.

Use your stories to convey the message that carries some sort of solution or revelation. Each story you include in your personal blog should have a purpose. This is what all content writers do. Whether they are writing a brand copy or video script, they form a message that will be conveyed.

The message of the story can be in the opening or closing part of the post. If you include it in the beginning, it will give the readers a reason to read it. On the other hand, if you form it as a conclusion it will sum up for the audience what they can learn from that story.

Incorporate Elements of a Good Story

Storytelling is a method that is popularly used for different purposes. From website content to promotional material, it can be found everywhere. What we can learn from various uses of storytelling are the elements of a good story.

A good story is:

  • Well-written
  • Entertaining
  • Educational
  • Organized
  • Truthful
  • Relatable

“By analyzing numerous storytelling content, our team has come to the conclusion that you can spot the same elements is all of them. It’s important to mention that we only considered successful storytelling campaigns and content forms. Using elements such as good structure, authenticity, everyday language, and relatable stories, you will increase the effectiveness of your blog,” says Cara Gordon, a senior writer, and editor at writing service TrustMyPaper with years of blogging experience.

Easily relatable stories such as a different crisis that most people go through will not only make boost your blog but they can truly help people. Be honest, speak from experience, and focus on delivering a story that speaks to people.

Use Visuals

As visual beings, we tend to navigate towards content that is enhanced with images. Complete your stories with appropriate imagery and you can bring them to life. When readers get the help of images to visualize what you are writing about, the story will be more memorable.

Try to avoid stock photos in your personal storytelling. Instead, include the photos you took or images of quotes. You don’t have to add images that portray you, just take original photos that will complement the story. If you’ve been using stock images it’s time to re-evaluate your visuals.

If you want to build your social media presence through the blog, adding your Instagram feed to the website is a good option. It can give users a glimpse into your world and add some color to the website.

Final Thoughts

When you combine strategic content writing with an amazing story you’ll have all you need to build an army of followers. Apply what you have learned from this content writing tips to your blog and you’ll be able to boost the effectiveness of storytelling. Remember that success demands strategy just as much as it demands talent and authenticity.

Dorian Martin is a professional content creator who writes the best essays for expert academic services. In his free time, Dorian runs his own blog and reads publications from fellow writers.

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How To Add Or Re-authenticate Your Instagram Feed On Your WordPress Website

flat lay desktop How To Add Or Reauthtenicate Your Instagram Feed On Your WordPress website

Adding An Instagram Feed To Your Website

Instagram is a visual smorgasbord that is an. immediate eye-catcher. If you are an active Instagram user you’d probably like to show your feed to the readers on your website. It’s very easy to set up and in the video below you’ll see how to set up your own Instagram feed on your website.

Re-Authenticate Your Instagram Feed

Did your feed disappear from your site? It happens often I’ve found as Instagram works to keep our accounts safer it requires us to re-authenticate about every 60 to 90 days. It’s a simple process to re-authenticate and the video below will also show you how to do that. Just one button!

You’re probably wondering why I just don’t do that for you while I’m doing the maintenance and there’s a really good reason why I don’t. To add your Instagram feed or even to re-authenticate you have to sign into your Insta account. This wouldn’t normally be a problem, but I have found that when I go in and out of other people’s Instagram accounts it affects the two accounts that I have:

I end up getting locked out of my own accounts because they think I’ve a hacker or something. The last time I did this I was locked out of my account for 3 weeks and because it’s so simple I know that you can do this on your own!

This video not only tells you how to do it

but also how to style in all in 5 minutes!

Do you want to learn even more about blogging & online business? EnticeHQ.com created this amazing post with 21 courses to help you become a professional blogger or entrepreneur

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How To Use That Stock Image Legally, & Where To Find The Really Good Ones!

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The first thing you have to decide is whether you want images or photography?

These are two totally different things.

Do you need a stock photo of a landscape or a girl on a beach?

Or are you working on branding as a whole or maybe you want a uniformed, polished look.

There’s a big spectrum between free and paid and so many choices. I can get lost for days at some of the sites below. I use both free and paid.

I’ve fallen in love with the photography of Styled Stock Society and now I use them exclusively on this site and most social media posts.

That’s where all of these gorgeous new images came from. It’s a subscription and I paid $45 for six months. That’s like $7 and some change a month.

I don’t mind paying that for this much pretty! It makes me smile every time I look at it.

The new theme is by Divi and I use it and Genesis exclusively depending on the website and client. I LOVE, LOVE, LOVE Divi by Elegant Themes it’s not a theme it’s more of a working relationship.

I’ve used several of their layouts and they are so customizable! This one, though, is by far my favorite. It’ll be around for a long time.

I’m addicted to photography. I only want to look at other people’s work, though, my photography skills are nada, zilch, nonexistent.

I’m the one who ends up with 16 pictures of the ceiling and only one blurry picture of half a grandkid. (true story!)

 

So let’s get right to it!

 

There are four basic types of photography licensing and you should be aware of which one the image you are using requires. I cannot stress enough Read The License Terms Before You Use The Image!

 

Creative Commons – There are 7 Creative Common licenses.

 

Attribution – means that the owner allows you to distribute, remix, tweak and build upon their work, even commercially as long as you credit them for the original work.

 

Attribution  (Noncommercial) – Same as attribution, but you can’t use them commercially. You can use them in a blog post, but nothing that you could sell.

 

Attribution No Derivatives – same as Attribution, except you can’t make any changes to the original work. You can use the image in a blog post or product, but you won’t be able to crop, rotate or change colors on a photograph with this license.

 

Attribution-ShareAlike licenses – This licenses let you remix, tweak and build upon the original work for commercial or non-commercial purposes as long as you credit it AND license your new creation under the same terms. This means that if you wish to share your new work, like say a free ebook, it must carry the same license.

 

Attribution-NonCommercial-NoDerivs – The most restrictive CC license, meaning you can use the creative work with attribution, but you can’t use it commercially and you can’t alter it in any way.

 

Zero – The least restrictive CC license. It means that the owner of the work has waived all rights and you are free to use the image as often and however you wish, however you like, with no attribution.

 

What this means for you as a blogger: Creative Commons images are great for bloggers because they are monetarily free and you can use most of them in blog posts, ebooks, and products. Just be sure to give attribution each time you use one and be careful about where you use a noncommercial image. You won’t need to attribute images with a CC Zero license.

 

Public domain – Images or works in the Public Domain mean that their intellectual property rights have actually expired, been forfeited or are inapplicable. Images are free to use whenever and wherever you’d like.

 

Rights Managed – You pay for an image based on how many times and how many places it’s being used and/or viewed. Because of these restrictions and the high cost, it is not feasible for a blog or website.

 

Royalty Free – Means that you don’t pay a royalty for each instance that you use the image like you might do with Rights Managed images. Once you’ve purchased a royalty-free license, you can use the image multiple times with no time limit. There are some restrictions, however: you can’t use it in a template and resell it, for example.

What this means for you as a blogger: Royalty Free images can be inexpensive and are great for blog posts, web ads, videos, ebooks and digital products without attribution.

How Do You Know If Images You’ve Already Used Are In Violation?

Tineye to search for it. Tineye allows you to upload an image or enter the image URL (right-click the image and select “Copy Image URL”). A list of websites, including stock image sites using the image, is returned.

 

Sites for images

Free images

 

Pixabay – All images and videos on Pixabay are released free of copyrights under Creative Commons CC0. You may download, modify, distribute, and use them royalty free for anything you like, even in commercial applications. Attribution is not required.

Unsplash – Free (do whatever you want) high-resolution photos. Subscribe to their newsletter and get a photo pack delivered right to your inbox.

Picjumbo – Free stock photo site created by designer & photographer Viktor Hanacek in 2013. It all started when any regular stock photo site didn‘t want his photos due to lack of quality. Two years later people downloaded more than two and half millions images from this site.

Gratisography – Free high-resolution pictures you can use on your personal and commercial projects.

Flickr – Not every photo on Flickr is available for you to use, even with attribution, so it’s best to find images using Flickr’s Advanced Search.

Stockphotos.io – A high-quality site for public domain and Creative Commons photos.

Tineye – A simple shortcut to finding photos in a specific color palette. When you choose the color(s) you’d like to have in your image, TinEye will gather images straight from the Creative Commons images on Flickr. Choose up to 5 colors and even adjust the percentage of each color.

Stockpholio – It doesn’t take you to Flickr to download the images, you can download them directly from the site AND get the HTML code with the credits. It makes downloading images much faster.

30 Stunning HDR Photos w/ Creative common license. There are only 30 images, but there are some stunning cityscapes and other landscape types of images.

Photopin – Free photos for bloggers & creatives. You can download the images in several sizes without having to go to Flickr and there is HTML code available to cut and paste for attribution.

Wikimedia – Media file repository that makes media content (images, sound and video clips) in both the public domain and Creative Commons freely available. Because it’s a Wiki site, anyone can copy, use and modify any files as long as the terms of each is followed.

Libreshot – A project that contains free stock photos for private and commercial use. All photos and the whole website are created by Martin Vorel.

Europeana – An online collection of digitized items from European museums, libraries, archives and multi-media collections. There are many items here that are also in the Public Domain.

Photogen – Photos for commercial and non-commercial use. Categories range from business, agriculture, technology and arts to nature, travel and food and drink (plus more).

Freephotobank – FreePhotoBank is a free stock photo site. Feel free to download pictures (up to 2048 pixels, Creative Commons licence) but don’t forget to link back to FreePhotoBank !

Freefoto – Images in many different categories can be used for non-commercial purposes under the Creative Commons license for non-commercial, no derivatives, attribution license. For a fee, images can be made available for commercial use and in high resolution.

Freestockphotos – Owned and copyrighted by Daniel Speck. Mostly nature and travel images.

Photoseverywhere – A free stock photo site specializing in travel-related stock photos.

Burst.Shopify – A new free stock photo site that covers just about anything.

Pixwizard – There are nearly 100,000 images on the site that are completely free to use (without attribution), about 20,000 of which are exclusive to us and can’t be found anywhere else.

Free Templates – Looking for free templates for your next project? Find everything from brochures to tickets are available on this site.

 

Crowdsourced Stock –

 

Fotopedia – Many photos here are available under the Creative Commons license, but you have to read the caption on each photo very carefully. If the caption says “Photo: ” and then shows the little CC in a circle icon, then click on that to read the license for that one photo.

Photober – Photos are all available for both commercial and personal use.

Patternpictures – A free photo site that provides mostly photographic backgrounds and textures, but also a lot of travel-style photographs.

The Open Photo Project – The Open Photo Project is a photo sharing platform created in 1998 by Michael Jastremski. Contributors have offered their images free of charge under terms of Creative Commons licensing.

Dotspin – A social sharing website for where you can upload and either sell or share your Instagram and Twitter photos under a Creative Commons license.

Morguefile – Photographs that have been freely contributed by many photographers for use in creative projects. You may use them for personal or commercial use.

Stockvault – This site has free images just be sure to read the terms of use before using any of them.

 

Photographer Owned Stock

 

Lime Lane Photography – Kellie is the photographer/blogger behind Lime Lane and although she sells many photographs, she also shares a few for free. All photos are meant for blog posts.

Picjumbo – Viktor Hanácek adds free photos to PicJumbo every day.

Splitshire – Free stock photos for personal & commercial use.” Daniel Nanescu is an Italian Web & Graphic Designer and Photographer that shares his own photographs to use free for both personal and commercial use.

Superfamous – Dutch interaction designer Folkert Gorter shares his incredible biological, aerial and geological photography on this site.

Imagebase – Imagebase.net is a collection of vectors and photos of people, objects, urban, nature and travel, mostly taken by David Niblack. Images can be freely used for personal, commercial, non-profit, artistic, or creative purposes.

Function Design Blog – Liam McKay has offered to share 4 volumes of his hi-res photos. You have full permission to use them however you see fit.

 

Subscription-Based Services

 

Stockunlimited – I paid $49 for lifetime access through SumoApp. I use it constantly and it has a wide range of photos available to use.

Styled Stock Society – This subscription runs about $10 a month or you can save more by paying for several months upfront. Amazing feminine styled photography that you can use anywhere. Receive free images for signing up for her newsletter.

Haute Chocolate – Another subscription-based photography site that has stunning feminine styled photography. Runs about $75 for three months. Receive free images by signing up for her newsletter.

Shay Cochrane – Beautiful photography bought in bundles or individually. Great for branding. Sign up for her newsletter and get your first image free.

Canva – Canva provides tons of free images. Some require purchase, but they are always $1.

Adobe Stock Photos – Tons of images. Subscription costs $29.99 a month with your first month free.

Stocksy – A pay-as-you-go subscription site.

Stock Free Images – The largest web collection of free images. 1,607,385 images royalty-free stock photos and illustrations.  

Death By Stock Photos – Subscriptions start at $15 and go all the way up to $180 per year. Get free images by signing up for their newsletter.

Graphicstock – Enjoy unlimited downloads of royalty-free photos, vectors, and illustrations. $49 a month or $99 for a whole year.

 

There is no way that I could include every single photo website, but these are the main ones. If you have more please feel free to add them in the comments below.

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Looking For Some Blog Post Inspiration? I Found A Fun New Game For That!

The struggle is real! Coming up with compelling content is not always as easy as it seems and sometimes it’s downright impossible! If you’re a content creator you know exactly what I’m talking about.

Recently, I came across a whole new way of coming up with new content & it’s as fun as your favorite card game! Introducing:

The Blog Inspiration Deck by Renae  Gregoire from INeedCopy.com & BlogPostInspiration.com has completely changed the way we can create content that will have readers flocking from miles around to gobble up your content gold!

This Blog Inspiration Deck comes with 60 cards in a deck and an ebook to show you exactly the best way to come up with blog post inspiration, but today I’m going to show you exactly how it works & how to get your very own set!

This would also make a terrific Christmas present for the blogger in your life!

Creativity, once nurtured, tends to grow like a weed, so you may want to keep a notebook or journal to record your ideas and inspirations. I keep a spreadsheet called “Blog Post Ideas,” which I open each time an idea for a blog

post comes to mind. On the sheet, I collect images, URL’s, quotes, and anything else that inspires me and that I think will inspire or help my audience. Spreadsheet, journal, notebook…the format doesn’t matter. What does matter is being prepared to capture the ideas that will come to you as you use The Blog Post Inspiration Deck.

I believe each of us is creative; sometimes it takes but a spark of inspiration to set that creativity on fire!

Qoute By Renae Gregoire

The first thing you do is to separate the cards into three piles.

TYPE  |  TOPIC  |  VIBE

After separating the piles you want to pick a card from each of the three piles. You will then have three stacks of 20 cards.

The first “TYPE” is the different type of posts such as (20 INCLUDED):

  • Behind The Scenes Post – With the behind-the-scenes post, give your tribe a peek at what makes you tick, or what it takes to bring your products or talents to the world.
  • Challenge Post – Could be either a post that challenges your audience or a challenge your audience might face.
  • Cheat Sheet Post – Recaps or summarizes instructions or information.
  • Checklist Post – Helps people move through a process while “checking off” items on a list.
  • How-To Post – Tell or show your tribe how to do something you know they want to do.

 

The second group “TOPIC” is pretty self-explanatory (20 INCLUDED):

  • A Hairy Best Your Customer Faces – A major problem your prospects & customers face.
  • A Bit Of Industry News – What’s your favorite industry news source, check that source and scan the latest topics.
  • A Bit Of Practical Advice – What is something that you regularly tell prospects or customers to make their results or life better?
  • A Common Mistake – What common mistakes plague your prospects or customers?
  • A Current Event – An event in your neighborhood, or an event worldwide that is big news to your prospects or customers.

The last group “VIBE” describes the feel of the blog post (20 INCLUDED).

  • How you feel when creating the post.
  • The spirit you wish people to feel while or after reading the post.
  • An underlying theme of the post.
  • The topic of the post itself.

FOR EXAMPLE:

  • Abundance – A copious supply or quantity; overflowing.
  • Balance – A state of equilibrium; a harmonious arrangement or adjustment; a just proportion.
  • Buoyancy – The quality of floating in or on; relative lightness; light-heartedness; cheerfulness; elasticity or spirit.
  • Compassion – Is suffering with another; a feeling of sorrow or pity awakened by the sufferings or misfortunes of another.
  • Courage – The quality of mind that enables one to encounter danger and difficulties with firmness, or without fear of depression of spirits; valor; boldness; daring resolution.

You would then pick one card from each pile for example:

My three were:

TOPIC= A COMMON MISTAKE

TYPE=REVIEW

VIBE=WONDER

What could you come up with for this in your own niche? Give me an example in the comments below. For me, I could create a post about how surprised I am by the number of people who never back their sites up. I could create a post where I review how to successfully back up your website or I could even create a list of common mistakes that I see new bloggers make.

See how easy that was?!? Plus it’s also really fun!

Do you want your very own Blog Inspiration Deck? You can order your very own set or even as a gift right here!

*This post contains affiliate links. If you purchase the product or service listed above I will earn a small commission that will in no way affect your cost.

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Facebook & Instagram Land Another Kick In The Gut For Small Businesses Everywhere

We should be used to it by now, every few months Facebook & Instagram find other ways for them to make more money and that has our reach shrinking faster than a $3 shirt from Walmart. They can’t stop a Russian from interfering in our election process but they can sure as hell drop your page likes like a hot potato fresh out of the oven!

Listen, FB knows it, we know it, hell even the kids down the street know it. Even with all of the turmoil, they cause somehow they are still the best marketing game in town. Even with the changes, they are making and there are many it’s still easier and more cost-efficient to run FB ads over any other kind of ad. It just is. There are 2.27 billion (That’s a Billion with a capital ‘B’) and 75% of us log in every single day!

So what are these big changes you ask? Well, let me count the ways…

  1. The desktop FB feed is getting a total overhaul. There will be an algorithms update sometime in the Fall of 2019.
  2. Organic Targeting improves your ability to increase your organic reach on FB pages.
  3. Comments & shares will become more valuable and a heart will be worth more than a like.
  4. Organic reach will depend on relevancy and quality.
  5. The more engagement=the more reach.
  6. On FB mobile feeds you will only allow 3 lines of text & smaller image sizes.
  7. On Instagram, likes and video counts are going away.  Lower interactions and the new social proof is catching one’s interest.
  8. Removing low-quality posts, the explorer feature or low-quality hashtags.
  9. Comments will become more important.

So what can you do, the small business owner, that will keep your business in the green & keep you from seeing red when you’re FB or Instagram reach grows smaller and smaller.

  • Don’t waste money boosting posts.
  • Have a sales funnel in place.

You have to do seven things:

  1. Grab attention.
  2. Acknowledge pain point.
  3. Encourage immediate attention with a great value offer (39% of users will interact with what they see as a good value.
  4. Maker yourself relevant– Build that know & trust factor.
  5. Build relationships.
  6. Capture as little information as possible (Name & email).
  7. Nurture your future clients.
  8. Your email list is your most IMPORTANT ASSET!
  9. Close the sale.
  10. Follow through and up with.

So what’s the takeaway from all of this information? You can’t beat it and you should probably join them because let’s face it FB ain’t going away any time soon.

 

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Tailwind Makes Promotion Easier With Hashtags

*This post contains affiliate links. If you purchase their services I will earn a small commission that will in no way affect your pricing.

Most of you probably already know that when you are trying to promote your business you will likely need more than one tool to schedule content. I use a combination of free and paid tools to get my message in front of the right people.

Today, that just got a little easier with Tailwind. If you haven’t heard of Tailwind or think it’s just not for me you should take another look. Tailwind specializes in only two platforms: Instagram & Pinterest which just happen to be my favorite of all of them.

Tailwind saves so much time by allowing you to schedule in bulk. It automatically optimizes your Pinterest and Instagram schedules based on when your audience is most engaged. Saving you both time & money. Not only is it a remarkable scheduling tool it also has some awesome analytics because let’s face it, you also need to know what’s working and what isn’t.

Tailwind for Instagram automatically suggests the best hashtag for your posts! This is so helpful because if you’re on Instagram you know exactly how important hashtags are. If that wasn’t terrific all on its own they’ve recently gone one step further. You can now put those hashtags in the first comment right inside of Tailwind! What?!?

Here’s how it works:

  • Hop over to your Tailwind account and upload your post, drop in your caption and then type the # symbol to get predictive hashtag suggestions.
  • Click to choose or add frequently used hashtags from your list.
  • Check the box to move those comments from your caption to your 1st comment.
  •  Click “add to queue” to automatically schedule your post for the best time.

This is like scheduling on steroids! If you post to Instagram often you know how hard it is to come up with relevant hashtags. Do you find yourself making them up as you go along because you just don’t know what they are? Now, you don’t have to know Tailwind has this info built right in. It simply doesn’t get much better than this!

Pinterest & Instagram are quickly becoming the standout platforms for 2019. Loss of trust in Facebook and frustration at not being put in front of your tribe has people leaving in droves. Where are they going? Instagram & Pinterest!

Schedule like a pro with Tailwind! Want to give it a try? HERE YOU GO!

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